---
title: 'Creative Director at Flo Health'
canonical: 'https://feeny.ai/job/creative-director-flo-health-london-z3caft3b490d'
type: 'job'
last_seen: '2026-09-08'
---

# Creative Director at Flo Health

- **Company:** Flo Health
- **Location:** London, United Kingdom
- **Posted:** 2026-08-24
- **Last confirmed live:** 2026-09-08
- **Apply:** https://job-boards.greenhouse.io/flohealth/jobs/7962934003

## Job description

500M+ downloads. 80M+ monthly users. A decade of building – and we’re still accelerating.

Flo is the world’s #1 health & fitness app worldwide on a mission to build a better future for female health. Backed by a $200M investment led by General Atlantic, we became the first product of our kind to reach a $1B valuation in 2024 – and we’re not slowing down.

With 7M paid subscribers and the highest-rated experience in the App Store’s health category, we’ve spent 10 years earning trust at scale. Now, we’re building the next generation of digital health – AI-powered, privacy-first, clinically backed – to help our users know their body better.

The job

We’re looking for a Creative leader who can turn creativity into a growth engine. You’ll own creative strategy end to end - from brand and big ideas to performance, production and AI - and lead a 20-person creative team to deliver work that moves both culture and business metrics. You’ll unlock new audiences, build a faster and smarter production engine, and bring creative closer to the heart of growth decisions. If you believe creativity should be bold, measurable and built for impact - this role is for you.

## What you will own

- Creative strategy end to end: the brand platform and the thousands of assets that run against it, from CTV and upper-funnel video through paid social, search, web funnels, app store and lifecycle.
- Business outcomes. CPA, subscription rate and payback are partly creative variables. You carry them alongside acquisition, you sit where budget is set, and you present the creative case to the executive team and the board.
- Unlock new audiences. Build the repeatable route in: insight, territory, batch production, structured testing on ring-fenced budget, then scale.
- The production engine, around 20 people across creative strategy, motion, design, UGC and production ops. Faster cycles, sharper briefs, and a written rule for what gets hand-crafted, templated or generated. Cost per asset and cycle time are KPIs.
- AI in production. Generative tools are already live here and some of our strongest performers are AI-made. Push much further, and decide where human craft stays non-negotiable.
- The measurement system itself. Creative performance sits in disconnected per-platform dashboards today, so a single comparable view of every asset is an early priority.

## Experience and skills

- You have led creative in customer facing tech where performance marketing is the main growth engine, and you can hold your own on incrementality, pROAS and LTV/CAC.
- You can state what your creative was worth to your last business, and show the evidence.
- You are equally credible on brand, and can write a positioning that survives contact with a media plan.
- You are AI-first in practice, not in theory: shipped work, opinions on tooling, and the quality and disclosure calls made yourself.
- You are comfortable pushing the boundaries, failing at times and being innovative.
- You build teams people stay on, set the bar high and focus on coaching for strong outcomes.

#LI-Hybrid

## How we work

We’re a mission-led, product-driven team. We move fast, stay focused and take ownership – from brief to build to impact. Debate is encouraged. Decisions are shared. We care about craft, ship with purpose, and always raise the bar.

You’ll be working with people who take their work seriously, not themselves. It takes commitment, resilience, and the drive to keep going when things get tough. Because better health outcomes are worth it.

## What you'll get

We support impact with meaningful reward. Here’s what that looks like:

- Competitive salary and annual reviews
- Opportunity to participate in Flo’s performance incentive scheme
- Paid holiday, sick leave, and female health leave
- Enhanced parental leave and pay for maternity, paternity, same-sex and adoptive parents
- Accelerated professional growth through world-changing work and learning support
- In-person collaboration and work in a hybrid model, with 3 days per week spent in the office
- 5-week fully paid sabbatical at 5-year Floversary
- Flo Premium for friends & family, plus more health, pension and wellbeing perks

Diversity, equity and inclusion

Our strength is in our differences. At Flo, hiring is based on merit, skill and what you bring to the role – nothing else. We’re proud to be an equal opportunity employer, and we welcome applicants from all backgrounds, communities and identities. Read our [privacy notice for job applicants](https://flo.health/privacy-policy-for-job-applicants).

## About Flo Health

## Company Overview
- **One-liner**: Flo is a women’s hormonal health app that provides personalized, data-driven, and science-backed cycle, ovulation, fertility, and pregnancy tracking from first period to perimenopause.
- **Entity Type**: Private (Series C, raised $276.4M in total funding; reached unicorn status in July 2024)  
  [uk.linkedin.com](https://uk.linkedin.com/company/flohealth)
- **Headquarters**: London, United Kingdom (additional offices in Vilnius, San Francisco, and Amsterdam)  
  [flo.health](https://flo.health/about-flo) | [uk.linkedin.com](https://uk.linkedin.com/company/flohealth)
- **Founded**: 2015  
  [flo.health](https://flo.health/about-flo)
- **Founders**: Not publicly available

## Core Business
- **Primary industry**: Women’s health / digital health / consumer health technology
- **Target customers**: B2C – women and people who menstruate across all life stages (period, fertility, pregnancy, perimenopause)
- **Mission**: “Female health has been underfunded and undervalued for way too long. … [We] ensure you can trust Flo by verifying everything we share with our team of 120+ doctors and medical experts.”  
  [flo.health](https://flo.health/about-flo)

## Products & Services
- **[Flo App]**: All-in-one mobile application for cycle and symptom tracking, ovulation and fertility guidance, pregnancy and postpartum support, tailored health insights, and access to private health communities. Includes the **Flo Assistant** – an AI-powered feature for personalized advice.  
  [flo.health](https://flo.health/about-flo)
- **[Virtual Clinics]**: A new service area (under development) aimed at offering clinical support, as indicated by job postings for a Senior Product Designer (Virtual Clinics).  
  [Greenhouse](http://job-boards.greenhouse.io/flohealth)

## Market Standing
- **Valuation/Market Cap**: Unicorn status (valuation >$1B) achieved with its Series C round in July 2024; exact valuation not disclosed.  
  [uk.linkedin.com](https://uk.linkedin.com/company/flohealth)
- **Key Metric**:
  - Total Funding: $276.4M (9 rounds)  
    [uk.linkedin.com](https://uk.linkedin.com/company/flohealth)
  - Annual Revenue: Not publicly available (private company)
  - Users: 420 million downloads, 10 million monthly active users, 85% would recommend to a friend  
    [flo.health](https://flo.health/about-flo)
- **Notable Investors/Partners**: Not explicitly listed in search results; public partnerships include **Mayo Clinic** (studying period symptoms across 800,000 cycles) and **United Nations Population Fund** (global female health education).  
  [flo.health](https://flo.health/about-flo)
- **Growth Signals**:
  - First European female health unicorn  
    [uk.linkedin.com](https://uk.linkedin.com/company/flohealth)
  - Headcount ~450–550 (YoY growth slightly negative per LinkedIn, but actively hiring 41+ roles across engineering, marketing, product, design)  
    [uk.linkedin.com](https://uk.linkedin.com/company/flohealth) | [Greenhouse](http://job-boards.greenhouse.io/flohealth)
  - Expanding into Virtual Clinics and perimenopause content  
    [Greenhouse](http://job-boards.greenhouse.io/flohealth)
  - Available in 22 languages globally  
    [flo.health](https://flo.health/about-flo)

## Competitive Advantages
- **Medical credibility**: Team of 120+ doctors, scientists, and medical experts review all content; #1 OB-GYN recommended period tracker.  
  [flo.health](https://flo.health/about-flo)
- **AI & machine learning**: Integrated predictive algorithms for period and ovulation accuracy.  
  [flo.health](https://flo.health/about-flo)
- **Privacy-first**: Anonymous Mode allows users to track health without personal identifiers.  
  [uk.linkedin.com](https://uk.linkedin.com/company/flohealth)
- **Large, engaged community**: 420M downloads and strong word-of-mouth (85% would recommend).  
  [flo.health](https://flo.health/about-flo)

## Strategic Focus
- Expand into new health verticals (e.g., perimenopause, virtual clinics) and deepen AI personalization.
- Continue global growth (22 languages, partnerships with UNFPA and Mayo Clinic).
- Strengthen medical credibility through proprietary research and expert review.
- Scale the Pass It On Project to provide free health information to 1 billion women in underserved communities.  
  [flo.health](https://flo.health/about-flo) | [flo.health](https://flo.health/)

## Why Work Here
- **Total rewards**: Employee Share Ownership Plan (ESOP) for all employees, competitive holiday (25 days + public holidays), 30 days fully paid sick leave, 6 months fully paid maternity leave + $5,000 return bonus, 1 month fully paid paternity leave.  
  [flo.health](https://flo.health/careers)
- **Flexible work**: Hybrid model (2 days/week in office); Workation policy (work from anywhere up to 2 months/year).  
  [flo.health](https://flo.health/careers)
- **Growth & learning**: Dedicated Learning & Development budget, personal development plans, career progression from within.  
  [flo.health](https://flo.health/careers)
- **Culture**: “Servant leadership” – managers ask “What can I do for you?”; high bar for talent; mission-driven environment focused on impact.  
  [flo.health](https://flo.health/careers)
- **Locations**: Major hubs in London and Vilnius, with smaller offices in San Francisco and Amsterdam.  
  [flo.health](https://flo.health/careers)

## Sources
1. [flo.health/careers](https://flo.health/careers)
2. [flo.health/about-flo](https://flo.health/about-flo)
3. [Greenhouse job board](http://job-boards.greenhouse.io/flohealth)
4. [flo.health homepage](https://flo.health/)
5. [LinkedIn company page](https://uk.linkedin.com/company/flohealth)

## Other roles at Flo Health

- [Graphic Designer](https://feeny.ai/job/graphic-designer-flo-health-ukraine-6d5mjng882v5) — Ukraine
- [Graphic Designer](https://feeny.ai/job/graphic-designer-flo-health-poland-5b6kj2vnbw0g) — Poland
- [Director, Head of Global PR & Communications](https://feeny.ai/job/director-head-of-global-pr-communications-flo-health-london-hnsp9yzhxv33) — London, United Kingdom
- [Freelancer - Creative Producer](https://feeny.ai/job/freelancer-creative-producer-flo-health-ukraine-mc6g41g574mr) — Ukraine
- [Freelancer - Creative Producer](https://feeny.ai/job/freelancer-creative-producer-flo-health-poland-wgwxx2fqme9t) — Poland
- [Senior User Acquisition Manager (Web)](https://feeny.ai/job/senior-user-acquisition-manager-web-flo-health-ukraine-x5gvja8w3086) — Ukraine
- [Senior User Acquisition Manager (Web)](https://feeny.ai/job/senior-user-acquisition-manager-web-flo-health-warsaw-5c5xgx7nsxkh) — Warsaw, Poland
- [Senior User Acquisition Manager (Web)](https://feeny.ai/job/senior-user-acquisition-manager-web-flo-health-vilnius-pt7j11jk54j1) — Vilnius, Lithuania
- [Senior DevEx Engineer](https://feeny.ai/job/senior-devex-engineer-flo-health-vilnius-q2z6yryymrm7) — Vilnius, Lithuania
- [Senior DevEx Engineer](https://feeny.ai/job/senior-devex-engineer-flo-health-london-hs45zj6xehe4) — London, United Kingdom