---
title: 'Creative Director Gen Studio at Gen Digital Inc.'
canonical: 'https://feeny.ai/job/creative-director-gen-studio-gen-digital-inc-united-states-new-york-ny-17nfnk3bq0zh'
type: 'job'
last_seen: '2026-11-05'
---

# Creative Director Gen Studio at Gen Digital Inc.

- **Company:** [Gen Digital Inc.](https://feeny.ai/companies/gen-digital-inc)
- **Location:** United States / New York, NY
- **Compensation:** $190k
- **Employment:** full-time
- **Work type:** hybrid
- **Posted:** 2026-11-04
- **Last confirmed live:** 2026-11-05
- **Apply:** https://jobs.ashbyhq.com/gen-digital/615fa03b-5636-44ea-8179-fecced618915

## Job description

Job Title: Senior Creative Director Location: New York, Hybrid (3 days in office) About Gen: We’re not just a company; we’re a global force. Fiercely committed to ensuring that everyone, everywhere, can live their lives digitally safe. Our family of brands, Norton, Avast, LifeLock, Avira, AVG, ReputationDefender, CCleaner and MoneyLion, unite the brightest minds, the sharpest tech and the most diverse thinking to protect over 500 million people. And we’ve built an inclusive workplace, where your well-being is a priority because true success comes from a place of balance and authenticity. When you’re thriving, you’re unstoppable. So, bring us your bold ideas and passion that refuses to quit. The digital world isn’t some distant reality, it’s the world we live in, and we’re ready for it. If you’re ready to push boundaries and be part of something bigger, join #TeamGen. How We Work: Our hybrid work style (3 days in the New York office) gives us the face-to-face time to have creative conversations, meaningful meetings, make quick decisions and build relationships. And it’s flexible enough to give you the space to do your best work. About the Team: Gen Studio is Gen Digital’s in-house creative team, developing campaigns, social content, product storytelling and launch creative for our family of brands, including Norton, Avast, LifeLock and MoneyLion. Bringing together creative direction, writing and design, we take work from initial concept through to execution—all within one company, with a distinct voice and identity for each brand. About the Role: As the volume, visibility, and complexity of creative work continue to grow across brands and business priorities, we need a senior creative leader who can raise the level of the work while also building the structure around it. This role is designed for someone who can lead at a high level, manage and develop a strong creative pod, and stay hands-on in the moments that matter most. It is not a pure management role, and it is not an execution-only role. It is a senior leadership position for a creative who can set vision, direct teams, shape major work, and help scale quality, consistency, and speed across the organization. The Senior Creative Director will lead creative across priority brands, campaigns, and initiatives, with responsibility for both the output and the system behind it. This person will oversee a pod of creative directors, writers, and designers, providing clear direction, strong feedback, and the kind of leadership that helps the team do its best work. They will be expected to operate at both altitude and ground level: defining the creative approach, guiding the team through concept and execution, and stepping directly into briefs, reviews, presentations, and key decisions when the stakes are high. Key Responsibilities: Creative Leadership:

- Lead the creative direction for high-priority brand, campaign, social, product, and content initiatives
- Set the standard for concept quality, craft, storytelling, and strategic alignment
- Translate briefs and business goals into clear creative opportunities and actionable direction
- Ensure work is distinctive, on-brand, and effective across channels and audiences

Team Leadership:

- Lead and develop a pod of creative directors, writers, designers, and external partners as needed
- Create clarity around roles, ownership, priorities, and expectations
- Provide direct, timely, and useful feedback that improves the work and grows the team
- Mentor senior talent and help identify where the team needs additional support or investment

Hands-On Direction:

- Stay close to the work at the right moments, especially during briefing, concept development, reviews, pitches, and major launches
- Step in as a creative lead on the most visible or strategically important assignments
- Help teams solve complex creative problems quickly and effectively
- Present work with confidence and clarity to senior stakeholders and cross-functional partners

Workflow and Operations:

- Build stronger creative processes, review rhythms, and ways of working that improve quality and efficiency
- Partner with production, strategy, marketing, social, brand, and other stakeholders to keep work moving at a high level
- Help shape pod resourcing so the team can focus, delegate effectively, and deliver against priorities
- Identify workflow, tooling, and AI-enabled opportunities that improve speed and creative output without lowering the bar

Business and Brand Impact:

- Contribute to major brand moments, launches, and campaigns that have outsized visibility and impact
- Help ensure the creative organization is structured to support current business needs and future growth
- Strengthen trust with key stakeholders through strong thinking, strong work, and strong follow-through
- Drive work that is creatively ambitious and operationally realistic

About You: Experience:

- 12+ years of experience in creative, art direction, copy, design, brand, campaign, or integrated marketing roles
- Significant experience leading senior creatives and multidisciplinary teams
- Experience leading work across multiple channels, including brand, social, campaign, content, and launch
- Proven ability to move between strategic leadership and hands-on creative direction
- Experience building teams, mentoring talent, and improving creative workflows
- Comfort working in fast-moving environments with multiple priorities and high standards

Skills:

- Strong presentation and communication skills with executive-level stakeholders
- Working knowledge of emerging creative tools and AI-enabled workflows is a strong plus

Personal Attributes:

- A strong portfolio of brand and campaign work that shows concept strength, craft, and range

Compensation & Benefits: The annual base salary for this position is expected to be $190,000 Base salary is one component of Gen’s total compensation package, which includes:

- 401(k) match
- Bonus
- Health & Wellness: access to medical, dental and vision insurance plans
- Financial Security: opportunities to invest through our Employee Stock Purchase Plan (ESPP)
- Work-Life Balance: unlimited paid time off, company holidays
- Professional Development: annual education reimbursement for job related courses
- Wellness Reimbursement: to cover fitness related expenses
- Additional Perks: access to commuter spending accounts, legal assistance plans, family support services and exclusive employee discounts

Actual salaries will vary based on a candidate’s qualifications, experience, skills and competencies related to the role. What’s Next: Your CV will be reviewed together by the recruiter and hiring manager to assess the scope of your role, the impact you’ve delivered, and how your experience aligns with the position. If shortlisted, the recruiter will invite you to an initial Zoom conversation to discuss your background, what’s compelling you to Gen, and walk you through the interview process. Gen is an equal opportunity employer, and we’re committed to fair, inclusive practices at every stage of the candidate and employee journey. Employment decisions are based on merit, experience and business needs.

## About Gen Digital Inc.

## Company Overview
- **One-liner**: Gen is a global leader in Cyber Safety, powering Digital Freedom through its trusted consumer brands Norton, Avast, LifeLock, and MoneyLion.
- **Entity Type**: Public (ticker not confirmed in provided sources; refer to SEC filings)
- **Headquarters**: Dual headquarters in Tempe, Arizona, United States, and Prague, Czech Republic
- **Founded**: Not explicitly disclosed; the merged entity (Gen) was formed in 2022 following the combination of NortonLifeLock and Avast
- **Founders**: Not publicly available for the merged company; predecessor brands were founded by Peter Norton (Norton) and Pavel Baudiš & Eduard Kučera (Avast)

## Core Business
- **Primary industry**: Cybersecurity (Cyber Safety), digital privacy, identity protection, and financial wellness
- **Target customers**: B2C (individuals and families), with some B2B2C offerings for enterprises and institutions (breach response, employee benefits)
- **Mission or purpose statement**: “Powering Digital Freedom” – giving people the confidence, tools, and insights to control, manage, and grow their digital and financial lives

## Products & Services
- **Norton**: Award-winning cybersecurity, online privacy, and device protection for individuals and families (SaaS security suites, VPN, password manager, etc.)
- **Avast**: AI-powered threat detection and digital security products focused on malware, privacy, and real-time protection (freemium model, top-ranked by industry experts)
- **LifeLock**: Identity theft protection with proactive monitoring, alerts, and dedicated Identity Restoration Specialists (U.S. leader)
- **MoneyLion**: Digital financial wellness platform offering Instacash, RoarMoney, Credit Builder Plus, and a marketplace for financial products (B2C and B2B2C)

## Market Standing
- **Valuation/Market Cap**: Not provided in search results; as a publicly traded company, refer to SEC filings for current market cap
- **Key Metric**: Nearly 500 million global users across the brand ecosystem; MoneyLion has processed $7.5B+ in transaction volume and served 81M+ users since launch
- **Notable Investors/Partners**: No specific investors cited; the company partners with leading institutions for breach response, employee benefits, and identity protection
- **Growth Signals**: 
  - Total cyberattacks blocked in 2024 is a key metric (exact number not shared)
  - MoneyLion’s rapid growth in transaction volume and user base
  - Expanding from protection into financial wellness and AI-driven personalization

## Competitive Advantages
- Family of trusted, globally recognized consumer brands (Norton #1 top-of-mind Cyber Safety brand, LifeLock leader in identity protection)
- Deep visibility into a vast threat network (machine learning and AI across ~500M users) enables superior threat detection and personalization
- Unique platform combining cybersecurity, privacy, identity restoration, and financial wellness – a “trust layer” for the digital economy
- Dual HQ presence (U.S. and Europe) provides diverse talent and regulatory insight

## Strategic Focus
- Building a unified AI-powered platform that delivers personalized, proactive, and automated Cyber Safety and financial empowerment
- Deepening leadership in Cyber Safety while extending into financial wellness to compound lifetime customer value
- Positioning Gen as the “trust layer” for the AI economy – bridging what AI can do and what consumers trust it to do
- Expanding B2B2C partnerships (breach response, employee benefits, identity protection for institutions)

## Why Work Here
- **Culture**: Emphasizes collaboration, innovation, a giving mindset, and customer obsession. Values include “Think Big. Be Bold.”, “Be Scrappy. Make it Happen.”, and “Play to Win. Together.”
- **Work model**: Hybrid – choose which days to be in the office with an expectation of three days per week; unlimited paid time off; recognized holidays; parental leave and leaves of absence
- **Benefits**: 
  - Employee Stock Purchase Plan (ESPP) 
  - Performance-based bonuses
  - Learning & development (Learn@Gen, mentorship, degree/certification reimbursement, 24/7 eLearning)
  - Wellness: virtual fitness, on-site gyms, Employee Assistance Program (EAP) extending to dependents
  - Adoption, foster care, fertility, and surrogacy benefits in 15+ countries
  - Global recognition program (“Inspire”) and diverse employee communities
- **Interview process**: Transparent – 15-30 min recruiter chat, 2-3 skill/team interviews (may include a task), then offer. Reflects the company’s collaborative culture.

## Sources
1. [gendigital.com](https://www.gendigital.com/us/en/) – Company overview, brand family, mission, and metrics
2. [gendigital.com](https://www.gendigital.com/us/en/who-we-are/) – Who We Are, strategy, and solution details
3. [gendigital.com](https://www.gendigital.com/us/en/life-gen/) – Careers page with culture, values, and interview process
4. [gendigital.com](https://www.gendigital.com/us/en/life-gen/jobs/) – Open roles listing
5. [gendigital.com](https://www.gendigital.com/us/en/benefits/) – Benefits overview (hybrid work, wellness, learning, compensation)

## Other roles at Gen Digital Inc.

- [Machine Learning Manager - MoneyLion](https://feeny.ai/job/machine-learning-manager-moneylion-gen-digital-inc-kuala-lumpur-zg8cqg5n9135) — Kuala Lumpur, Malaysia
- [Senior Principal Product Manager - MoneyLion (Rewards)](https://feeny.ai/job/senior-principal-product-manager-moneylion-rewards-gen-digital-inc-kuala-lumpur-afac1xa189z5) — Kuala Lumpur, Malaysia
- [Associate Creative Director - Copy](https://feeny.ai/job/associate-creative-director-copy-gen-digital-inc-united-states-new-york-ny-yb48r4s85t4v) — United States / New York, NY
- [Machine Learning Engineer - MoneyLion](https://feeny.ai/job/machine-learning-engineer-moneylion-gen-digital-inc-kuala-lumpur-6b7rzz97t62t) — Kuala Lumpur, Malaysia
- [Lead AI Scientist - MoneyLion](https://feeny.ai/job/lead-ai-scientist-moneylion-gen-digital-inc-kuala-lumpur-p26a1fja7fe2) — Kuala Lumpur, Malaysia
- [Senior Product Designer](https://feeny.ai/job/senior-product-designer-gen-digital-inc-london-6cztgra31q85) — London, United Kingdom
- [Senior Backend Engineer (Java/Spring)](https://feeny.ai/job/senior-backend-engineer-java-spring-gen-digital-inc-united-states-new-york-ny-ke13at53t8jv) — United States / New York, NY
- [Senior Backend Engineer - (Java/Spring Boot)](https://feeny.ai/job/senior-backend-engineer-java-spring-boot-gen-digital-inc-united-states-new-york-0a02b0t5cjdk) — United States / New York, NY
- [Principal Product Manager - MoneyLion Marketplace](https://feeny.ai/job/principal-product-manager-moneylion-marketplace-gen-digital-inc-united-states-gx5gtgp2ntgv) — United States / New York, NY
- [Senior Go-To-Market and Integrated Marketing Manager - Norton](https://feeny.ai/job/senior-go-to-market-and-integrated-marketing-manager-norton-gen-digital-inc-jaw0pjrm21g6) — United States / New York, NY