---
title: 'Creative Director at Infinite Machine'
canonical: 'https://feeny.ai/job/creative-director-infinite-machine-new-york-zeyrar4258ah'
type: 'job'
last_seen: '2026-09-06'
---

# Creative Director at Infinite Machine

- **Company:** Infinite Machine
- **Location:** New York, NY
- **Employment:** full-time
- **Posted:** 2024-09-29
- **Last confirmed live:** 2026-09-06
- **Apply:** https://jobs.ashbyhq.com/infinite-machine/0406519a-ab6a-4229-ba9b-f43049083d47

## Job description

## OVERVIEW

Infinite Machine is looking for a Creative Director to help push its brand in ways we cannot imagine. You will shape the voice and visual language of Infinite Machine across all surfaces — graphics, campaigns, packaging, social media, retail, and everything in between.

This role is for someone who wants to do daring, exceptional work - someone who gets excited about defining a generational vehicle brand, about pushing the envelope of visual storytelling, and creating iconic marketing. It’s a role that will report directly to our founders.

We will take risks, and we will empower you to push, and then push further.

Responsibilities:

- Move fluidly between big brand direction and tiny execution details.
- Determine what stories we tell and shape how they look both for large campaigns and small social narratives. You will make commercials and long-form brand films that define how Infinite Machine enters culture.
- Direct our in house DP and own the full visual tone of all video and photo.
- Design graphics across every surface: product graphics, invitations, web, etc.
- Design our retail presence: layout, material palette, lighting, sound, signage, and overall atmosphere.
- Shape the look and feel of product launches, activations, and events.
- Work directly with our industrial design team to align hardware aesthetics with brand identity.
- Push our product photography style and maintain a consistent visual language across P1, Olto, and future vehicles.
- Guide social creative so every post feels intentional, strategic, and distinct.
- Collaborate with leadership to scale the brand globally with integrity.
- Most importantly, set the bar for quality across all public-facing work.

## QUALIFICATIONS

- A strong portfolio, excellent work ethic, incredible tase, and care for what we are doing.

## ABOUT INFINITE MACHINE

Our mission at Infinite Machine https://www.infinitemachine.com/?lp_location=wf is to build the best non-cars on earth. We design and manufacture premium electric vehicles that blend design with breakthrough hardware and software.

With P1 https://www.infinitemachine.com/p1?lp_location=wf and Olto https://www.infinitemachine.com/olto?lp_location=wf, we are reimagining how people move through cities and laying the foundation for a broader ecosystem of vehicles, software, and services. We are hiring world-class engineers, designers, and operators to build a generational company shaping the future of urban mobility.

## About Infinite Machine

## Company Overview
- **One-liner**: Infinite Machine designs and manufactures high-performance, design-forward personal electric vehicles (e-scooters and e-bikes) aimed at replacing cars for urban travel.
- **Entity Type**: Private (Seed stage)
- **Headquarters**: New York, New York, United States
- **Founded**: 2024
- **Founders**: Joseph Cohen (Co-Founder & CEO), Eddie Cohen (Co-Founder & President), Zach Cooper (Co-Founder & Chief Engineering Officer)

## Core Business
- **Primary industry**: Automotive / Personal Electric Vehicle Manufacturing
- **Target customers**: B2C urban commuters and enthusiasts in dense cities
- **Mission statement**: "Infinite Machine exists to make the most compelling non-cars on earth." They envision a "post-car future" where people are empowered to explore their cities freely.

## Products & Services
- **[P1 Electric Scooter]**: A high-performance, stand-up electric scooter with a 35-mile range, 20 mph top speed, and automotive-grade design. Starting at $3,495. Designed for the bike lane.
- **[Olto E-Bike]**: A two-passenger e-bike with a 60-mile range and 28 mph top speed. Starting at $7,995. Designed for the car lane and described as a "new vehicle designed for the bike lane." Named one of TIME's Best Inventions of 2025.

## Market Standing
- **Valuation/Market Cap**: Not disclosed
- **Key Metric**: Total funding of **$9.3 million** (Seed round, October 2024)
- **Notable Investors/Partners**: The seed round was **led by Andreessen Horowitz (a16z)** with participation from 14 investors.
- **Growth Signals**: Headcount grew **+46.2% YoY** (from 11 to 17 employees). Products have received significant media accolades including a **TIME Best Invention of 2025** award, a **Fast Company Innovation Award**, and a **New York Product Design Award**. The company has physical showrooms in New York (Long Island City) and San Francisco.

## Competitive Advantages
- **Design & Brand**: Blends automotive engineering with high-end industrial design, drawing inspiration from architects, artists, and car designers. Positions itself as a premium, aspirational brand in a market often seen as utilitarian.
- **Media & Buzz**: Exceptional PR and product design recognition (TIME, Fast Company) for a young company, creating strong brand awareness and desirability.
- **Clear Vision**: Articulates a compelling "post-car future" mission that resonates with urban, environmentally conscious consumers.

## Strategic Focus
- **Product Expansion**: Launched two distinct vehicle lines (P1 scooter and Olto e-bike) within a year, indicating rapid product development.
- **Retail & Direct Sales**: Opening physical showrooms (NYC and SF) to allow test rides and build a brand experience, complementing direct online sales.
- **International Presence**: Has employees in Spain, Sweden, and Canada, suggesting early international expansion planning.

## Why Work Here
- **High-Impact Mission**: Opportunity to work on a generational company at the forefront of transportation and design, directly contributing to a "post-car future."
- **Talent & Culture**: Described as a small, passionate team (17 employees) looking for "kindred spirits: creative, curious, and committed individuals." The culture emphasizes world-class engineering and design.
- **Growth Stage**: As a well-funded, early-stage startup with strong product-market signal, there is significant potential for career growth and ownership.
- **Work Policy**: Hybrid workspace based in New York City (Long Island City HQ). Employees engage in a combination of remote and on-site work, with some roles being fully in-office.
- **Notable Perks**: Access to the company's innovative vehicles and a creative, design-focused work environment.

## Sources
1. [Infinite Machine Official Site](https://www.infinitemachine.com/)
2. [Infinite Machine Careers Page](https://www.infinitemachine.com/careers)
3. [Infinite Machine About / Mission](https://www.infinitemachine.com/mission)
4. [Built In Company Profile](https://builtin.com/company/infinite-machine-technologies-inc)
5. [LinkedIn Company Profile](https://www.linkedin.com/company/infinite-machine-technologies)

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