---
title: 'Creative Director, Marketing at LABHOUSE'
canonical: 'https://feeny.ai/job/creative-director-marketing-labhouse-barcelona-15wjc2fdnptc'
type: 'job'
last_seen: '2026-10-13'
---

# Creative Director, Marketing at LABHOUSE 

- **Company:** LABHOUSE 
- **Location:** Barcelona, Spain
- **Employment:** full-time
- **Work type:** hybrid
- **Posted:** 2026-09-30
- **Last confirmed live:** 2026-10-13
- **Apply:** https://jobs.ashbyhq.com/labhouse/a242c7b8-5eed-4b8e-aaec-cf132248abc3

## Job description

Labhouse is a fast-growing startup that builds, launches, and scales its own AI & Productivity Apps, operating under a subscription-based business model. Based in Barcelona, Labhouse was founded by Andrés Bou and Horacio Martos (Co-Founders of SocialPoint). We operate at the intersection of mobile technology, AI, and product-driven growth, with a strong focus on experimentation and performance. Would you like to make an impact as part of a company that builds the best mobile apps used by millions of users worldwide? If so, discover your next challenge below.

About the Role: As Creative Director, you will own the creative vision behind how the world discovers our apps, and you will make a real share of that work yourself. Working as a direct partner to the CEO and the Marketing Leadership, you will define our brand voice and visual identity across the portfolio, and lead the creative engine that fuels our growth: user-acquisition campaigns, store presence, social content and brand storytelling. This is a player-coach role. You will spend a significant part of your time hands-on: concepting, scripting, designing, animating and editing. You will also lead a team of creatives, setting direction, giving feedback and raising their craft. You will be accountable for creative that is both beautiful and effective, tying creative decisions directly to business results You will stay ahead of platforms and competitors, spotting formats, trends and creative angles before others do, and turning them into campaigns that scale. Together with Performance Marketing, Product and Design, you will shape how each app is positioned and launched, not just produce assets for it.

Responsibilities:

- Hands-on creation: concept, script, design, animate and edit high-impact creative, especially new concepts, launch campaigns and the ads that set the direction for the rest of the team.
- Creative vision and brand: define the brand identity, tone of voice and creative standards across the portfolio, while letting each app have its own personality.
- Team leadership: lead, mentor and grow a team of creatives; review work daily, give direct feedback, and hire as the team grows.
- Performance creative engine: lead the concepting and production of high-volume ad creative for paid channels (e.g. Meta, TikTok, Google, Apple Search Ads).
- Creative testing at scale: build a structured creative testing framework with Performance Marketing: hypotheses, iterations, learnings, and a clear process for scaling winners and killing losers fast.
- App launches and positioning: define the positioning, messaging and go-to-market creative for new apps from day one.
- Social and content: set the creative direction for organic social, creator partnerships and UGC, and write creator briefs yourself.
- Partners: manage external freelancers, studios and creators to scale output when needed.
- AI-native creative production: use generative AI tools yourself in ideation, scripting, image and video production, and bring those workflows to the team to multiply output without losing quality.

About You:

- You have solid experience in creative roles (advertising, brand and in-house marketing)
- You are still an active maker: you design, animate and edit regularly, not just direct.
- You have a portfolio that includes recent work you personally made, and shows both outstanding craft and measurable performance.
- Expert-level, hands-on skills in short-form video: hooks, storytelling, pacing, editing and platform-native formats.
- An artistic eye for color, composition, typography and motion, able to create and review any type of asset: Video ads, motion graphics, static and carousel ads, App Store assets (icons, screenshots, preview videos), social content and creator briefs, brand identity and campaign concepts
- Strong copywriting and concepting skills: you can write a hook as well as you can direct a visual.
- Strong understanding of mobile app growth and brands: user acquisition, the subscription funnel, and how creative drives it.
- A performance mindset. You think in hypotheses, angles and results, not just aesthetics.
- Comfortable working with data. You read ad dashboards, creative analytics and A/B test results to guide and defend creative decisions.
- Experience mentoring creatives and managing freelancers and creators.

Communication:

- Fluent in spoken and written English.
- Able to pitch creative ideas in a compelling way, write clear briefs, and give direct, constructive feedback to the team.
- Ability to collaborate effectively with cross-functional teams, including UX, engineering, product, and marketing.

Nice to Have:

- Experience in a portfolio or app studio model, running creative for several products at the same time.

What we Offer:

- Flexible working hours.
- Competitive compensation
- High-end equipment for your development.
- A top entrepreneurial team in a dynamic startup environment.
- Opportunity to lead, grow, and take on big challenges.
- Work with cutting-edge technologies, including the chance to integrate AI models into new apps.

Hiring Process

- TA Interview – Initial conversation to get to know each other and understand your background.
- Leadership Interview – Deep dive into your product thinking, experience, and fit with the team.
- Technical Case – Practical exercise to assess your product, analytical, and strategic capabilities.
- Final Interview – Final conversation to ensure alignment on expectations, culture, and role fit.

You should Know: Labhouse is proud to be an equal-opportunity employer. However you identify or whatever your journey to this point, we welcome all candidates to apply for the position that inspires them. Come join us and help us build a company that everyone is proud to be part of.

## About LABHOUSE 

## Company Overview
- **One-liner**: Labhouse is a Barcelona-based startup studio that builds category-defining, AI-powered mobile applications used by over 100 million people globally.
- **Entity Type**: Private (Startup Studio, pre-IPO)
- **Headquarters**: Barcelona, Catalonia, Spain (Pier 01, Barcelona Tech City)
- **Founded**: 2021
- **Founders**: Horacio Martos Borja (Co-founder & CEO) [theorg.com](https://theorg.com/org/labhouse)

## Core Business
- Primary industry: AI-powered mobile applications / Productivity Software
- Target customers: B2C consumers (primarily) and SMBs (via Invoice Fly)
- Mission or purpose statement: "Creating software that makes people's lives easier" by focusing on "productivity tools and AI-first consumer apps used by millions around the world" [labhouse.io](https://labhouse.io/)

## Products & Services
- **[Cleaner GO]**: A privacy-first utility app for cleaning, organizing, and managing device storage (contacts, photos) with on-device AI, zero cloud storage. Over 28 million downloads. [labhouse.io](https://labhouse.io/our-apps/)
- **[Invoice Fly]**: A cross-platform invoicing tool for freelancers and SMBs. Used by over 9 million businesses to create invoices, send quotes, and manage payments. [labhouse.io](https://labhouse.io/our-apps/)
- **[Summary AI]**: An AI-powered tool that generates summaries, action items, and insights from meetings, documents, and transcripts. Processes over 4 million summaries per month, with +412% week-over-week growth. [labhouse.io](https://labhouse.io/)

## Market Standing
- **Valuation/Market Cap**: Not publicly disclosed
- **Key Metric**: Over 100 million total downloads across 50 countries; 62% D30 retention in 14 markets [labhouse.io](https://labhouse.io/)
- **Notable Investors/Partners**: Not publicly disclosed (backed by pier 01, Barcelona Tech City ecosystem)
- **Growth Signals**: 50+ employees and growing; strong product-market fit evidenced by high retention rates; new app releases and rapid iteration cycles (TestFlight in 21 days) [labhouse.io](https://labhouse.io/)

## Competitive Advantages
- **Studio model**: One integrated team across product, design, engineering, AI, and growth — enabling faster shipping and tighter feedback loops compared to siloed organizations.
- **Small, lethal teams**: Teams built around one designer, two engineers, and one growth lead — no layers, no committees, maximizing velocity. [labhouse.io](https://labhouse.io/)
- **AI-native by design**: Rethink loops and workflows from scratch to make AI feel "invisible and obvious," rather than bolting LLMs onto legacy screens. [labhouse.io](https://labhouse.io/)
- **Data-driven growth**: "CAC, LTV, retention, and engagement are part of the product from day one. We build for long-term usage, not short-term hype." [labhouse.io](https://labhouse.io/)
- **Localized launches**: Pricing, copy, and metadata tuned per locale, never auto-translated — giving global reach with local relevance. [labhouse.io](https://labhouse.io/)

## Strategic Focus
- Continuing to scale existing apps (Cleaner GO, Invoice Fly, Summary AI) in Tier-1 and long-tail Asian markets.
- Building new AI-native mobile experiences through rapid prototyping (four-phase sprint: Concept → Build → Launch → Scale).
- Deepening monetization through subscription models and internationalization.
- Hiring aggressively for AI, engineering, and growth roles to support expansion. [jobs.ashbyhq.com/labhouse](https://jobs.ashbyhq.com/labhouse)

## Why Work Here
- **Talent density**: Small, high-ownership teams where "talent compounds when nobody hides." [labhouse.io](https://labhouse.io/)
- **Hybrid workspace**: Flexible remote/on-site policy; office at Pier 01 in Barcelona's tech hub. [builtin.com](https://builtin.com/company/labhouse-mobile-s-l)
- **Builders, not pointers**: Emphasis on hands-on builders who care about craft, not managers who delegate. [labhouse.io](https://labhouse.io/)
- **Fast iteration**: "We ship a TestFlight in weeks, not months" — real signals drive decisions, not politics. [labhouse.io](https://labhouse.io/)
- **Impact at scale**: Products used by millions daily across 50+ countries; chance to work on apps with proven traction.
- **Culture**: Described as "a small team of curious minds, obsessive product builders, and action-oriented problem solvers" who believe productivity software is "never finished." [labhouse.io](https://labhouse.io/)

## Sources
1. [labhouse.io — Company website](https://labhouse.io/)
2. [jobs.ashbyhq.com/labhouse — Careers page](https://jobs.ashbyhq.com/labhouse)
3. [builtin.com — Company profile and jobs](https://builtin.com/company/labhouse-mobile-s-l)
4. [theorg.com — Org chart and leadership](https://theorg.com/org/labhouse)
5. [labhouse.io/our-apps — Product portfolio](https://labhouse.io/our-apps/)

## Other roles at LABHOUSE 

- [Product Data Analyst](https://feeny.ai/job/product-data-analyst-labhouse-barcelona-am4aed3y8pgf) — Barcelona, Spain
- [Head of Customer Support](https://feeny.ai/job/head-of-customer-support-labhouse-barcelona-9dt2ytgj5sv3) — Barcelona, Spain
- [Art Director](https://feeny.ai/job/art-director-labhouse-barcelona-knh9fpd22v1j) — Barcelona, Spain
- [Head of Product](https://feeny.ai/job/head-of-product-labhouse-barcelona-n0esd1y94cgt) — Barcelona, Spain
- [AI Engineer Marketing Tools](https://feeny.ai/job/ai-engineer-marketing-tools-labhouse-spain-1ty8q7tyeq6h) — Spain
- [Growth Marketing Manager](https://feeny.ai/job/growth-marketing-manager-labhouse-spain-v8gd8d52edgm) — Spain
- [Junior Marketing Video Editor](https://feeny.ai/job/junior-marketing-video-editor-labhouse-latin-america-yh9246zbmdcy) — Latin America
- [Graphic Designer  - MarketingTeam](https://feeny.ai/job/graphic-designer-marketingteam-labhouse-barcelona-hxrbn2hxs5zp) — Barcelona, Spain
- [Marketing Video Editor](https://feeny.ai/job/marketing-video-editor-labhouse-barcelona-9xhsabh2xa4q) — Barcelona, Spain
- [Marketing Backend Engineer](https://feeny.ai/job/marketing-backend-engineer-labhouse-spain-xwnn890qw238) — Spain