---
title: 'Creative Director, Performance Advertising at Creatify Lab Inc'
canonical: 'https://feeny.ai/job/creative-director-performance-advertising-creatify-lab-inc-mountain-view-rahyz07j8px3'
type: 'job'
last_seen: '2026-10-16'
---

# Creative Director, Performance Advertising at Creatify Lab Inc

- **Company:** Creatify Lab Inc
- **Location:** Mountain View, CA
- **Employment:** full-time
- **Work type:** onsite
- **Posted:** 2026-02-07
- **Last confirmed live:** 2026-10-16
- **Apply:** https://jobs.ashbyhq.com/creatify/85f9f3eb-47b2-4894-9dce-a6df0febd30f

## Job description

## About Creatify

Creatify is building the world’s first end-to-end AI advertising agent—a platform that automates the entire video ad lifecycle, from scripting and avatar-led generation to testing, optimization, and publishing across Meta, TikTok, YouTube, and more. We’ve surpassed 3 million users across 18,000+ teams. Leading brands—including Applovin, Alibaba, HubSpot, Binance, NewsBreak, and Zumper—use Creatify to produce personalized, high-performing video ads in minutes. We have raised $24M in funding from leading Silicon Valley firms including WndrCo, Kindred Ventures, Millennium New Horizons, NFDG, Comcast Ventures, Creator Ventures, Leadout Capital, Hat Trick Capital, and many more. Check out our latest coverage by [Fast Company](https://www.fastcompany.com/91344416/jeffrey-katzenberg-bets-big-on-ai-video-ads-with-a-15-5-million-investment-in-creatify), [TechCrunch](https://techcrunch.com/2025/06/02/former-dreamworks-ceo-jeffrey-katzenberg-co-leads-15-5m-series-a-for-ai-video-ad-platform/), [Bloomberg TV](https://www.bloomberg.com/news/videos/2025-05-28/jeffrey-katzenberg-says-ai-is-not-the-end-of-hollywood-video), and our recognition as one of [IVP Enterprise AI 55 in 2024](https://www.ivp.com/content/the-ivp-enterprise-ai-55-2024/). Based in Mountain View, we are a team of passionate AI researchers, engineers, and advertising veterans. Join us in reinventing the advertising industry with AI.

## What You’ll Do

- Own creative strategy for paid social video ads across Meta, TikTok, and YouTube—focused on CTR, CPA, and ROAS.
- Develop ad concepts from scratch: hooks, angles, narratives, and formats built for rapid testing and iteration.
- Write platform-native scripts that feel conversational and built for the scroll—not the boardroom.
- Manage and mentor a small, high-output creative team—setting the bar for quality, speed, and ambition.
- Be the creative face of Creatify to key clients: present strategies, pitch concepts, and build trust as a strategic partner.
- Design AI-powered workflows that supercharge production speed, creative variation, and testing cycles.
- Build repeatable creative frameworks and playbooks that enable the team to produce ads at scale.
- Use performance data to scale winners, kill underperformers, and iterate fast.

## Who You Are

A hands-on creative leader equally comfortable whiteboarding concepts, jumping into CapCut, or prompting an AI model. Builder energy, not manager energy.

- 3+ years in creative direction, paid social advertising, or agency-side performance creative.
- Strong conceptual thinker—you instinctively know what hooks and messaging drive action.
- Deep fluency in social-first ad formats and real user behavior on major platforms.
- Data-aware: you use metrics to guide creative decisions, not just gut instinct.
- Systems thinker who designs scalable frameworks, not one-off executions.
- Excellent communicator who can present to clients, rally a team, and make complex ideas accessible.
- Experience managing creative teams in fast-paced, deadline-driven environments.
- Bonus: ex-creative agency owner or co-founder—you know what it takes to build a creative operation from the ground up.

AI & Tools

- Hands-on with AI creative tools (Veo3, Sora2, Kling, or similar) and skilled at turning them into repeatable production workflows.
- Strong AI prompting intuition—you know which formats consistently produce usable, high-quality results.
- Proficient with Premiere, After Effects, CapCut, or equivalent.

## Why Creatify

- Shape the creative playbook at a company redefining how ads are made—your fingerprints will be everywhere.
- Series A momentum with real revenue, real customers, and massive market opportunity.
- Work at the bleeding edge of AI + advertising with access to tools before most people know they exist.
- Small team, big ownership—every idea has a real shot at shipping.

We are an equal opportunity employer and highly value diversity at our company. We do not discriminate based on race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.

## About Creatify Lab Inc

## Company Overview
- **One-liner**: Creatify AI provides an AI-powered platform that generates, tests, and optimizes video ads at massive scale for brands and agencies.
- **Entity Type**: Private (Series A; has raised $24M with conflicting reports of $18.5M–$21.49M from other sources)
- **Headquarters**: Mountain View, California, United States
- **Founded**: 2023
- **Founders**: Yinan Na (CEO), Ledell Wu (Chief Research Scientist), Xin Zhou (CTO), Chaz Z. (Co-Founder)

## Core Business
- Primary industry/industries: AI-powered advertising technology (AdTech), digital marketing, performance creative
- Target customers: B2B – marketers, creative teams, agencies, and e-commerce businesses from startups to global enterprises (e.g., Alibaba, Comcast, HubSpot)
- Mission or purpose statement: "Help brands ship ads that win" – building the autonomous creative optimization layer for the internet economy

## Products & Services
- **Creatify Platform**: AI video ad creation from product links, text, or URLs; generates multiple variations instantly
- **Ad Flow**: Node-based editor for ready-to-ship ads
- **Ad Chat**: Conversational interface to analyze ad performance data
- **URL to Video**: Turn any link into a video ad
- **Asset Generator**: Suite of AI models for visual assets
- **AI Avatars**: Realistic digital avatars for ad personalization
- **Product Ads**: Studio-quality product shots and animations
- **AI Shorts**: TikTok-style videos from text and visual style
- **Batch Generation**: Create up to 50 video variations at once
- **Inspiration Library**: Trending ad templates and competitor analysis
- **Ad Cloner**: Recreate winning ads instantly
- **AdMax (AI Agent)**: Autonomous ad strategist that finds what works, suggests improvements, and helps scale top-performing ads (launched May 2026)

## Market Standing
- **Valuation/Market Cap**: Not disclosed
- **Key Metric**: Total funding of $24M (confirmed on company website; CBInsights reports $21.49M, LinkedIn reports $18.5M – conflicting reports)
- **Notable Investors/Partners**: WndrCo, Kindred Ventures, NFDG, Comcast Ventures, Millennium; also backed by leaders from Meta, Snap, and Airbnb
- **Growth Signals**: 18,000+ brands & agencies served; 30M+ ads analyzed; 15M+ ads created; $1B+ ad spend processed; 4.8/5 G2 rating with 40+ badges; SOC 2 Type II certified; 70% headcount growth YoY (27 employees); operates in 5 countries; acquired Gala Labs (Aug 2025)

## Competitive Advantages
- End-to-end autonomous creative optimization: generates, tests, personalizes, and optimizes across channels without manual production
- Real-time optimization driven by performance data and machine learning (2.7x higher ROI vs. static images per benchmarks)
- Deep integrations with Meta, TikTok, YouTube, Snap, Amazon – auto-optimized for each platform’s specs
- Enterprise-grade security (SOC 2 Type II) and compliance
- Backed by top-tier investors and a founding team with deep AI and ad tech experience from Meta, FAIR, Snap

## Strategic Focus
- Building the “autonomous creative optimization layer” – a system where marketers define goals and constraints, and AI continuously generates and serves the highest-performing creative at scale
- Expanding AI agent capabilities (AdMax) to act as a proactive ad strategist
- Scaling go-to-market with enterprise sales and self-serve for SMBs
- Continued investment in AI research (e.g., PyTorch-BigGraph, StarSpace) and product innovation

## Why Work Here
- Fast-growing AI startup with proven traction and a clear product-market fit in a $1 trillion advertising market
- Culture: “technologists, marketers, and creators work side by side” – cross-functional collaboration
- Work policy: Not explicitly stated, but global team across 5 countries suggests a distributed/remote-friendly environment; headquarters in Mountain View, CA
- Recent hiring activity: 11 open roles (March 2026) including Machine Learning Engineer, AI Research Engineer, Full-Stack Engineer, Product Designer, Sales, and intern positions
- Notable perks: Opportunity to work on cutting-edge AI research and large-scale recommendation/inference systems; exposure to real-world ad optimization at billions of dollars in spend; backed by industry leaders from Meta, Snap, Airbnb

## Sources
1. [creatify.ai](https://creatify.ai/about)
2. [creatify.ai](https://creatify.ai/?gad_campaignid=21589125810)
3. [creatify.ai](https://creatify.ai/careers)
4. [cbinsights.com](https://www.cbinsights.com/company/creatify-lab)
5. [linkedin.com](https://www.linkedin.com/company/creatify-ai)

## Other roles at Creatify Lab Inc

- [Software Engineer Intern](https://feeny.ai/job/software-engineer-intern-creatify-lab-inc-mountain-view-x8fzpxjdrtrc) — Mountain View, CA
- [Product Manager Intern](https://feeny.ai/job/product-manager-intern-creatify-lab-inc-mountain-view-e3d6gh817z5c) — Mountain View, CA
- [Full-Stack Engineer](https://feeny.ai/job/full-stack-engineer-creatify-lab-inc-mountain-view-pqm3eat337st) — Mountain View, CA
- [AI Research Engineer](https://feeny.ai/job/ai-research-engineer-creatify-lab-inc-mountain-view-19fy4wekxz0p) — Mountain View, CA