---
title: 'Creative Director at PopSockets'
canonical: 'https://feeny.ai/job/creative-director-popsockets-broomfield-gj572e3zcy6d'
type: 'job'
last_seen: '2026-09-14'
---

# Creative Director at PopSockets

- **Company:** PopSockets
- **Location:** Broomfield, CO
- **Compensation:** $165k–$180k
- **Employment:** full-time
- **Work type:** hybrid
- **Posted:** 2026-09-13
- **Last confirmed live:** 2026-09-14
- **Apply:** https://jobs.lever.co/popsockets/a6c70731-04d9-402e-b645-c63496c557bb

## Job description

Launched in 2014 by former philosophy professor David Barnett, PopSockets is a global digital-lifestyle company that sells empowering, fun, and expressive products that improve people’s digital lives. PopSockets has sold close to 300 million of its iconic phone grips in 75 countries and now has an expanding ecosystem of related products, including phone cases, wallets, mounts, batteries, and chargers.

Our mission is to empower enhanced mobile functionality, self-expression, and authentic human connection. We imagine an Eternal Positivity Machine that sparks joy, creativity, and meaningful relationships. We bring this vision to life by upholding the highest standards in materials, packaging, logistics, and design—while ensuring our supply chain and labor practices remain ethical, responsible, and transparent.

In 2021, PopSockets was honored as one of Fast Company’s World's Most Innovative Companies.

Responsibilities:

Creative Leadership & Brand Direction

- Set and steward the visual identity and creative direction of the PopSockets brand across all channels, digital, physical, packaging, retail, and campaign
- Lead the development of seasonal creative concepts, campaign frameworks, and brand campaigns from brief through execution
- Maintain a strong, consistent brand POV while pushing creative ambition and keeping the work fresh
- Partner with the copywriting team and brand voice leads to ensure visual and verbal expression are fully unified

China Studio Management

- Serve as the primary US-side creative lead and day-to-day relationship manager for PopSockets' in-house design studio in China
- Establish clear creative briefs, feedback frameworks, and quality standards that allow the China studio to operate effectively and at brand across time zones
- Travel to China regularly to build relationships, align on seasonal priorities, and maintain creative continuity between the US team and the studio
- Work cross-functionally with product and supply chain teams to ensure the China studio's output integrates cleanly into broader product and brand workflows

US Team Leadership

- Lead, mentor, and grow a US-based creative team, setting high standards for craft, collaboration, and creative thinking
- Build and manage creative processes and workflows that allow the team to move fast without sacrificing quality
- Foster a creative culture grounded in curiosity, constructive feedback, and accountability
- Partner with recruiting to grow the team as the business scales

Packaging & Virtual Merchandising

- Lead packaging design direction across all key markets, US, China, and international, ensuring creative consistency while accounting for market-specific requirements, regulatory needs, and consumer expectations
- Own the visual merchandising strategy for digital retail environments (virtual merchandising) across PopSockets.com, Amazon, and major wholesale partner platforms globally, including how product is presented, sequenced, and experienced online
- Partner with the China studio to develop and maintain market-adapted packaging and digital shelf assets that meet both brand standards and local market execution requirements
- Collaborate with product, sales, and e-commerce teams to ensure packaging and virtual merchandising creative supports sell-through and reinforces brand at the point of decision
- Establish scalable asset systems and templates that allow regional teams and retail partners to execute within brand guardrails without requiring bespoke creative for every SKU or market

Cross-Functional Partnership

- Act as a strategic creative partner to marketing, product, and sales, translating business goals into compelling creative strategy
- Contribute to go-to-market planning for new product launches, seasonal moments, and brand initiatives
- Present creative work confidently to senior stakeholders and external partners, articulating the strategic rationale behind creative decisions

Requirements:

- 10+ years of creative experience, with at least 3 years in a Creative Director or senior creative leadership role
- The ability to operate at both the strategic and executional level, i.e. you can write a creative brief and redline a layout in the same day
- Hands-on experience with packaging design and virtual merchandising, i.e. you understand how product shows up on a shelf and on a digital page, and you know the difference between the two
- A portfolio that demonstrates strong visual craft and conceptual thinking across brand identity, campaigns, packaging, and digital consumer products or lifestyle brand experience strongly preferred
- Demonstrated experience managing creative teams or studios across international locations, China experience is a significant advantage
- Cultural fluency and genuine comfort working with Chinese design partners; Mandarin proficiency is a plus but not required
- Strong communication and presentation skills; you can make a room understand and believe in a creative direction
- Familiarity with multi-market packaging requirements and the operational complexity of adapting creative for different regional standards
- Experience working in a fast-paced, product-driven brand environment where the creative needs to be both beautiful and commercially grounded
- Willingness to travel internationally, regular trips to China are a firm expectation of this role

PopSockets is dedicated to the practice of equal opportunity employment. We prohibit unlawful discrimination against applicants and employees on the basis of age, race, sex, sexual orientation, gender identity, religion, national origin, disability, military status, genetic information, color, creed, ancestry, or any other status protected by applicable federal, state or local law. This prohibition includes unlawful harassment based on any of these protected classes. Unlawful harassment includes verbal or physical conduct which has the purpose or effect of interfering with an individual’s work performance, or creating an intimidating, hostile, offensive, unsafe or otherwise non-welcoming work environment. This policy applies to all employees, including managers, supervisors, co-workers; and non-employees such as customers, clients, vendors, consultants, etc.

## About PopSockets

## Company Overview
- **One-liner**: PopSockets designs and manufactures collapsible grips, stands, and a full ecosystem of mobile accessories that merge function with self-expression.
- **Entity Type**: Private (Bootstrapped with minimal funding)
- **Headquarters**: Boulder, Colorado, United States
- **Founded**: 2012
- **Founders**: David Barnett

## Core Business
- **Primary Industry**: Consumer electronics / Mobile accessories / Manufacturing
- **Target Customers**: B2C (individual consumers globally), with some B2B partnerships (custom branded grips for organizations and nonprofits)
- **Mission Statement**: To become an eternal positivity machine — an enduring global brand that makes an increasingly positive impact on the health and happiness of the planet.

## Products & Services
- **PopSockets Grip**: The flagship collapsible grip and stand for mobile devices, customizable and re-positionable.
- **PopSockets Cases**: Phone cases designed to integrate with PopGrips.
- **PopWallets**: Adhesive wallets that attach to phones or cases.
- **PopMounts**: Car and desk mounts for hands-free phone use.
- **PopPower**: Wireless chargers and batteries.
- **Custom & Branded Products**: B2B service allowing organizations to create custom-branded grips for marketing or fundraising.

## Market Standing
- **Valuation/Market Cap**: Not publicly disclosed (private company).
- **Key Metric**: Annual Revenue estimated at $18M (according to one source) to $100M-$500M (according to Indeed/employee estimates); over 275 million grips sold in 75 countries.
- **Notable Investors/Partners**: Minimal external funding (~$365K total in a pre-seed round in 2014 and a small venture round in 2017); partners include TerraCycle (recycling) and Fair Labor Association.
- **Growth Signals**: Named Inc. 5000’s second fastest growing company in the US in 2018 (71,424% sales increase over three years); named one of Fast Company’s Most Innovative Companies in 2021; workforce grew ~9.6% year-over-year to 125 employees.

## Competitive Advantages
- **Brand Recognition & Cultural Icon**: The PopSocket grip is a widely recognized consumer product with a strong, loyal customer base.
- **Self-Expression & Customization**: Deep focus on personalization, allowing customers to swap tops and express their identity.
- **Sustainability Commitment**: Climate Neutral certified (since 2022), 99% recyclable/FSC-certified packaging, Fair Labor Association accreditation, animal-free policy, and low-friction recycling programs.
- **Strong Mission-Driven Culture**: Explicit mission to be an “eternal positivity machine” with over $4M donated to 400+ nonprofits through the Poptivism platform.

## Strategic Focus
- **Product Ecosystem Expansion**: Moving beyond the single grip into cases, wallets, mounts, and chargers to create a complete mobile accessory ecosystem.
- **Global Retail & DTC Growth**: Expanding presence in 75+ countries while maintaining a strong direct-to-consumer channel.
- **Sustainability Leadership**: Deepening commitments to climate neutrality, ethical supply chains, and circular economy initiatives (recycling, packaging).
- **Influencer & Community Marketing**: Leveraging influencer partnerships and user-generated content to drive brand engagement.

## Why Work Here
- **Culture & Mission**: Described as an “eternal positivity machine”; employees report a fun, creative, and mission-driven environment focused on making a positive impact.
- **Work Model**: Hybrid — some roles (e.g., Data Engineer in India) are listed as “Remote or Hybrid”; HQ is in Boulder, CO with multiple offices in the area.
- **Perks & Benefits** (according to Built In): Performance bonuses, adoption assistance, family medical leave, dental insurance, Flexible Spending Account (FSA), job training + conferences, commuter benefits, pet-friendly office.
- **Engineering & Data Culture**: Growing technical team (12% of workforce); roles like Data Engineer and Business Intelligence Lead indicate a data-driven approach.
- **Recognition**: Named Best Company to Work for in Colorado (2020) by ICC/ColoradoBiz Magazine; Built In Colorado’s Best Midsize Places to Work (2020).
- **Employee Sentiment**: Mixed — Indeed rating is 2.8/5 (87 reviews) with work-life balance rated 3.5, compensation 3.0, culture 3.0, career 2.5. Glassdoor-style reviews note some concerns about career advancement.
- **Open Roles (as of search date)**: 10 active positions including Director of Influencer Marketing & PR, Sr. Manager of Integrated Marketing, Data Engineer, Sales Operations Specialist, Creative Strategist, and more.

## Sources
1. [popsockets.com - About Us](https://www.popsockets.com/en-us/pages/about-us.html)
2. [jobs.lever.co - PopSockets Careers](https://jobs.lever.co/popsockets)
3. [LinkedIn - PopSockets LLC](https://www.linkedin.com/company/popsockets-llc)
4. [Built In - PopSockets LLC Careers](https://builtin.com/company/popsockets-llc)
5. [Indeed - PopSockets Careers and Employment](https://www.indeed.com/cmp/Popsockets)

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