--- title: 'Creative Director, Video at RoboForce' canonical: 'https://feeny.ai/job/creative-director-video-roboforce-milpitas-h098q8a77xbp' type: 'job' last_seen: '2026-09-05' --- # Creative Director, Video at RoboForce - **Company:** RoboForce - **Location:** Milpitas, CA - **Posted:** 2026-08-20 - **Last confirmed live:** 2026-09-05 - **Apply:** https://job-boards.greenhouse.io/roboforce/jobs/5397341008 ## Job description ## Why RoboForce RoboForce is an AI robotics company developing Physical AI–powered Robo-Labor for dull, dirty, and dangerous work. The company's robots are engineered for demanding industrial environments, with a focus on real-world deployment and scalability. We are looking for a Creative Director, Video (Contractor or Full-time) to shape how the world sees RoboForce. This is a deeply hands-on role for a filmmaker and brand builder who can personally own and deliver video projects end-to-end—from concept, treatment, and scripting through shooting, editing, sound, color, and final delivery. You will lead our brand films, technical demos, and video production while contributing creative ideas and content across campaigns, launches, web, social, recruiting, and sales. You will partner with our marketing experts and designers. ## Responsibilities - Own and execute end-to-end production for RoboForce brand films, technical demos, and company videos—from the first idea through production and post to the final delivered asset. - Stay close to our robots and engineers; turn technical progress into stories people remember. - Develop treatments, scripts, and storyboards; direct on-site shoots and guide cinematography, sound, motion, VFX, and post-production. - Shoot and edit when speed, access, or creative intent calls for it, and direct crews or agencies for larger productions. - Define RoboForce’s cinematic language and build repeatable formats that make our work recognizable and consistently excellent. - Significantly contribute creative concepts and content to marketing campaigns, product launches, the website, social media, recruiting, and sales—without owning those functions. - Partner with our marketing experts and designers to translate business goals, audience insight, and technical proof into compelling creative work. - Direct editors, cinematographers, motion/VFX artists, 3D specialists, and agencies; manage briefs, budgets, schedules, reviews, files, and usage rights. ## Requirements - 8+ years in creative direction, brand content, commercial filmmaking, or integrated production, including substantial hands-on leadership of video work. - A strong portfolio demonstrating direction and end-to-end production across high-quality films, technical or product videos, and digital campaigns. - Hands-on ability to personally shoot and edit high-quality video, direct crews, and make sound decisions across camera, lighting, audio, motion, and finishing. - Ability to translate complex technical subjects into clear, credible stories without losing accuracy or overstating product capabilities. - Experience contributing to integrated campaigns and adapting creative across web, social, events, recruiting, sales, and other audience touchpoints. - Experience managing agencies, production partners, schedules, and budgets while maintaining creative quality. - Strong judgment when working with executives, engineers, marketers, designers, customers, and external partners. - Hybrid with 3+ days/week in-office (Milpitas, CA) collaboration with the teams. - Open to a full-time hire or an initial 3–6-month contractor engagement, with the opportunity to transition to full-time. Bonus Qualifications - Experience with robotics, AI, industrial technology, aerospace, defense, automotive, or other complex hardware products. - Hands-on strength in cinematography, editing, motion design, 3D, VFX, photography, or web workflows. - Experience building an internal studio, content operation, asset library, or trusted production network. ## Benefits - Competitive stock options/equity programs. - Health, dental, and vision insurance, 401(k) plan. - Visa sponsorship and green card support for qualified candidates. - Lunches and dinners, a fully stocked kitchen, and regular team-building events. ## About RoboForce ## Company Overview - **One-liner**: RoboForce builds scalable, deployable Physical AI-powered Robo-Labor for demanding industrial environments such as mining, manufacturing, solar, data centers, and shipping. - **Entity Type**: Private (Seed stage; total disclosed funding conflicting: $15M per LinkedIn vs. $52M per company website timeline) - **Headquarters**: Milpitas, California, United States - **Founded**: 2023 - **Founders**: Leo Ma (Founder & CEO) ## Core Business - Primary industry: Robotics Engineering (industrial automation, AI robotics) - Target customers: B2B, industrial enterprises in mining, manufacturing, solar energy, data centers, and shipping/logistics - Mission/purpose: “Robotics for Humanity” – solving human needs by extending human potential through Physical AI, automating “Dull, Dirty, Dangerous” work. ## Products & Services - **TITAN**: General-purpose AI robot for demanding industrial environments; multiple variants (TITAN-T launched, TITAN-W launched, TITAN prototype completed). - **Robo-Labor Workforce**: Deployable AI-powered robotic workforce for repetitive, precise, and heavy-duty workflows. - **RF-Net v1**: Robotic foundation network (AI/software layer for fleet learning). - **Market Solutions**: Tailored offerings for Solar (outdoor construction/inspection), Mining (hazardous environments), Manufacturing, Data Center (AI infrastructure operations), and Shipping (container movement/port logistics). ## Market Standing - **Valuation**: Not publicly disclosed. - **Key Metric**: Total funding – conflicting reports: - $15.0M total (two Seed rounds in 2025, per LinkedIn) - $52M new funding (per company website timeline for 2026) - **Notable Investors/Partners**: YZi Labs (lead), Myron Scholes, Gary Rieschel, Jerry Yang, Carnegie Mellon University. - **Growth Signals**: - Headcount: 32 employees (+168.8% YoY, per LinkedIn) - 10,000-unit robot LOI secured (2024) - First commercial pilot signed (2024) - New HQ office and WEF Technology Pioneer award (2026) - TITAN design v1 completion, prototype, and TITAN-W launch (2026) - Featured in Jensen Huang’s GTC keynote (AI-Centric Design highlight) ## Competitive Advantages - **AI-Centric Design**: Robots built to improve with every deployment; 3-5× improvement over existing solutions. - **Form-Factor Agnostic**: Focus on solving human needs rather than emulating human form – diverse hardware shapes optimized for specific tasks. - **Institutional Backing**: Founders and team from CMU, UMich, Amazon Robotics, Google, Waymo, Cruise, Tesla Robotics, ABB, Apple. - **Early Traction**: Pre-orders (LOI for 10,000 units) and commercial pilots already in place. ## Strategic Focus - Scale deployment of Robo-Labor across multiple industrial verticals (solar, mining, manufacturing, data centers, shipping). - Advance AI-native robotics through continuous fleet learning (RF-Net v1) and Nvidia ecosystem integration. - Expand physical infrastructure (new HQ) and grow engineering/AI research teams. ## Why Work Here - **Culture**: “Imagination leads the way” and “Great robots built by great people” – emphasis on creativity, joy, and making life better through real tools. - **Work Model**: On-site in Milpitas, CA (all current open roles are in-office). - **Engineering Focus**: Heavy investment in AI, robotics software/hardware, and foundation models; roles span AI Research, Robotics Software, Hardware, and Data Operations. - **Trajectory**: Fast-growing startup (168% headcount growth YoY) with early revenue signals and top-tier backers; opportunity to work on cutting-edge Physical AI from the ground floor. ## Sources 1. [roboforce.ai](https://www.roboforce.ai/) 2. [roboforce.ai/about-us](https://www.roboforce.ai/about-us) 3. [roboforce.ai/careers](https://www.roboforce.ai/careers) 4. [linkedin.com/company/roboforce-ai](https://www.linkedin.com/company/roboforce-ai) 5. [greenhouse.io/roboforce](https://job-boards.greenhouse.io/roboforce/jobs/4817535008) ## Other roles at RoboForce - [Head of People](https://feeny.ai/job/head-of-people-roboforce-milpitas-qyrrvb6q5zg6) — Milpitas, CA - [AI Data Operations Lead](https://feeny.ai/job/ai-data-operations-lead-roboforce-milpitas-nvye04zqdv5e) — Milpitas, CA - [Talent Acquisition Partner](https://feeny.ai/job/talent-acquisition-partner-roboforce-milpitas-ac13xex1bpet) — Milpitas, CA - [Senior Robotics Systems Engineer](https://feeny.ai/job/senior-robotics-systems-engineer-roboforce-milpitas-rg91adejr733) — Milpitas, CA - [Lead AI Research Engineer, Embodied Systems](https://feeny.ai/job/lead-ai-research-engineer-embodied-systems-roboforce-milpitas-9eftesae7n33) — Milpitas, CA - [Lead AI Native Engineer](https://feeny.ai/job/lead-ai-native-engineer-roboforce-milpitas-dyfd5k3t8xv2) — Milpitas, CA - [Model Evaluation Operator- AI Robotics (Swing Shift)](https://feeny.ai/job/model-evaluation-operator-ai-robotics-swing-shift-roboforce-milpitas-v5dmfwae6ft8) — Milpitas, CA - [Lead Software Engineer, AI & Robotics Test Infrastructure](https://feeny.ai/job/lead-software-engineer-ai-robotics-test-infrastructure-roboforce-milpitas-ywptctwnxkvx) — Milpitas, CA - [Finance and Accounting Manager](https://feeny.ai/job/finance-and-accounting-manager-roboforce-milpitas-chq7ndbk87v1) — Milpitas, CA - [Data Collection Operator- AI Robotics (Swing Shift)](https://feeny.ai/job/data-collection-operator-ai-robotics-swing-shift-roboforce-milpitas-z8peqx9kamc9) — Milpitas, CA