---
title: 'Creative Director, Viral Marketing at MrBeast'
canonical: 'https://feeny.ai/job/creative-director-viral-marketing-mrbeast-greenville-29q0s2sxx072'
type: 'job'
last_seen: '2026-09-11'
---

# Creative Director, Viral Marketing at MrBeast

- **Company:** MrBeast
- **Location:** Greenville, NC
- **Posted:** 2026-08-17
- **Last confirmed live:** 2026-09-11
- **Apply:** https://job-boards.greenhouse.io/mrbeastyoutube/jobs/6145185004

## Job description

## About Us

Beast Industries is a multifaceted media and entertainment company founded by Jimmy Donaldson, popularly known as MrBeast, the most watched person in the world. Renowned for revolutionizing digital content creation, Beast Industries encompasses a diverse portfolio of ventures that extend far beyond its origins on YouTube. With a mission to entertain, inspire, and create significant social impact, Beast Industries operates across various domains including digital media, philanthropy, consumer products, and innovative business initiatives. At Beast Industries, we believe in the transformative power of digital media and its potential to entertain, educate, and effect positive change. Our commitment to innovation, creativity, and philanthropy drives us to explore new frontiers, create unforgettable experiences, and build a legacy that inspires future generations.

Turn Creative Strategy Into High-Velocity Execution Across Beast Industries

## Role Overview

The Creative Director is a creative leader within Viral Marketing, responsible for turning business objectives into ideas that earn attention and drive measurable action.

Working closely with Production, Growth/Analytics, Partnerships, Product, Brand, and creators, you will develop creative ideas that can travel across the MrBeast ecosystem while supporting clear business outcomes.

The work can take many forms, including content, creator collaborations, stunts, challenges, experiences, launches, partnerships, social formats, and new concepts that do not fit neatly into an existing channel.

## The Role

You will help lead creative development for Viral Marketing initiatives from the initial brief and business objective through approved concept and execution. You will own the creative quality of assigned initiatives, including concepts, scripts, treatments, and creative direction. You will help determine which ideas are strong enough to advance and influence creator selection, formats, platforms, and execution in partnership with functional owners.

Success means creating work that earns organic attention, generates audience participation, and connects that attention to measurable business results.

## What You’ll Do

- Lead creative development for Viral Marketing initiatives from brief and business objective through approved concept and execution.
- Translate business goals, product benefits, audience insights, and partnership opportunities into clear, compelling creative ideas.
- Develop concepts across social content, creator collaborations, launches, stunts, challenges, experiential activations, partnerships, and emerging formats.
- Write and oversee scripts, treatments, concepts, and creative presentations that communicate ideas clearly.
- Lead brainstorms and creative working sessions that generate a high volume of strong, executable ideas.
- Direct and mentor writers, art directors, designers, freelancers, agencies, and other creative contributors.
- Partner with Production to make ambitious ideas executable while protecting the core creative proposition.
- Collaborate with Growth/Analytics to understand audience behavior and performance, then apply those learnings to future creative development.
- Work with Partnerships to identify brands, platforms, creators, and partners that can amplify or expand an idea.
- Develop ideas for YouTube, Shorts, TikTok, Instagram, and emerging platforms based on how audiences behave on each platform.
- Evaluate concepts quickly, determining which ideas should advance, evolve, or stop.
- Present creative work to senior leadership and cross-functional stakeholders with clear rationale and recommendations.
- Review performance after launch to understand why creative succeeded or failed and apply those learnings to future work.
- Identify emerging creators, formats, behaviors, technologies, and entertainment mechanics that can create new opportunities for Viral Marketing.

## What You’ll Bring

- 8+ years of experience in creative leadership, advertising, entertainment, digital media, social, creator-led businesses, or similarly high-velocity creative environments.
- A portfolio demonstrating exceptional conceptual thinking and work that generated meaningful audience attention or participation.
- Demonstrated ability to translate business objectives into simple, powerful creative ideas.
- Strong understanding of internet-native entertainment, social platforms, creators, and audience behavior.
- Exceptional writing, storytelling, presentation, and creative-direction skills.
- Experience leading multidisciplinary creative teams and external creative partners.
- Ability to develop ideas quickly while maintaining a high creative standard.
- Strong creative judgment and the ability to distinguish personal preference from what will work for the audience and business objective.
- Experience presenting and defending creative work with senior executives and business stakeholders.
- Ability to manage multiple simultaneous initiatives with changing priorities and aggressive timelines.
- Experience creating work for YouTube or other creator-led platforms.
- Experience with creator partnerships, social-first entertainment, branded entertainment, or original content formats.
- Experience working across both brand and entertainment objectives.
- Understanding of how performance data can inform creative development.
- Experience developing work that generated earned media, organic sharing, or audience participation.
- Experience creating formats or creative platforms that can extend beyond a single campaign.
- A network of writers, directors, designers, creators, production partners, or other creative talent.

## Benefits

The Perks, Why Work On the MrBeast Team

We are redefining what entertainment and storytelling look like at global scale. Every piece of content we publish reaches millions and influences culture in real time. This is your opportunity to lead the team that decides how those moments come to life across every screen.

- Competitive Salary
- Generous Medical (Blue Cross Blue Shield), Dental, Vision and company-paid Life Insurance
- Company contributions to employee Health Savings Accounts (HSA)
- 401k Plan with Safe Harbor company-matching
- Flexible vacation policy and paid company holidays
- Company-provided technology package
- Relocation assistance where applicable, including travel and company-provided housing for the first 90 days

## About MrBeast

## Company Overview
- **One-liner**: MrBeast is a YouTube-driven entertainment brand that produces large-scale challenges, giveaways, and philanthropic content, while extending into consumer food products and financial services.
- **Entity Type**: Private (Growth Equity, last round: Grant in Sep 2025; Series C in Feb 2024; Private Equity in Jan 2026; Debt Financing in Oct 2024)
- **Headquarters**: Greenville, North Carolina, United States (with additional offices in Oldsmar, Florida; New York, NY; Chicago, IL; San Francisco, CA)
- **Founded**: 2012
- **Founders**: Jimmy Donaldson (MrBeast)

## Core Business
- **Primary industry**: Media Production / Digital Content Creation / Consumer Packaged Goods
- **Target customers**: Global, young audience (B2C); also B2B via brand sponsorships and partnerships
- **Mission or purpose**: "Do the impossible" – entertain global audiences, fund charitable initiatives, and build a sustainable entertainment empire

## Products & Services
- **YouTube Content (MrBeast channel)**: Large-scale challenges, giveaways, and philanthropic stunts – primary audience driver with 430M+ subscribers and 34B+ views.
- **MrBeast Burger**: Virtual restaurant brand operating through partner kitchens for online food delivery.
- **Feastables**: Line of chocolate and snack products.
- **Beast Industries**: Parent company overseeing all ventures; recently acquired Step (financial technology company, announced 2026).
- **Merchandise**: Apparel and branded goods sold through the channel and website.

## Market Standing
- **Valuation/Market Cap**: Not publicly disclosed; company is private.
- **Key Metric**: Total Funding $765M, including a $300M Series C (Feb 2024, led by Alpha Wave Global), $200M Private Equity round (Jan 2026), $100M Debt Financing (Oct 2024), and a $15M Grant from the State of North Carolina (Sep 2025).
- **Notable Investors/Partners**: Alpha Wave Global, Bitmine Immersion Technologies, State of North Carolina.
- **Growth Signals**:
  - Workforce grew 67.3% year-over-year to 392 employees (LinkedIn as of mid-2026).
  - Expanding workforce by 50% in 2026 (hiring across marketing, engineering, consumer products) – reported by Yahoo Finance (Apr 8, 2026).
  - Active job postings: 101, with quarterly growth of +110.4% and yearly growth of +339.1%.
  - Operates in 32 countries (including India, Brazil, UK, France, Canada).

## Competitive Advantages
- **Massive, loyal audience**: 430M+ subscribers on YouTube; global reach and brand recognition.
- **Diversified revenue streams**: YouTube ad revenue, brand sponsorships, merchandise, food ventures (Burger, Feastables), and now financial services (Step acquisition).
- **High-stakes, participatory content model**: Differentiates from traditional media by directly involving the audience in challenges and giveaways, driving engagement and virality.
- **Philanthropic angle**: "Donated $0M+" – charitable initiatives build goodwill and community trust.
- **Talent brand**: Known for competitive pay, equity, relocation support, and a culture of "doing the impossible."

## Strategic Focus
- **Current priorities**: Scaling the entertainment empire to rival Disney (per founder Jimmy Donaldson); expanding workforce 50% in 2026; integrating financial services via Step acquisition; growing consumer product lines (Feastables, MrBeast Burger).
- **Direction for growth**: Building a diversified creator-led platform across media, consumer goods, and fintech.

## Why Work Here
- **Culture**: "We do the impossible" – high-impact, fast-paced environment. Founder works 15-hour days; described as "live to work" culture, but roles offer flexibility and remote/hybrid options for some positions.
- **Remote/Hybrid/Office Policy**: Many roles are on-site in Greenville, NC (HQ); hybrid for some positions (e.g., Channel Lead); remote roles available (e.g., contract roles, Senior Data Scientist). Relocation support provided for NC-based roles.
- **Notable perks** (from MrBeastJobs.com):
  - Competitive salary
  - Generous medical plan, Health Savings Account, 401k with matching
  - Flexible vacation
  - Technology package
  - Relocation coverage
  - Supportive environment
  - No college degree requirement for many roles
- **Engineering culture**: Roles in engineering (backend, frontend, ML/AI, data), product design, and security. Senior roles offer $130k–$160k salary plus equity (per Yahoo Finance reporting).
- **Employee ratings** (LinkedIn, 59 reviews): 4.4/5 overall; Work-Life 3.8, Compensation 4.3, Culture 4.1, Career 4.4.

## Sources
1. [MrBeast Careers](https://www.mrbeastjobs.com/)
2. [Greenhouse Job Board](https://job-boards.greenhouse.io/mrbeastyoutube/jobs/5986847004)
3. [LinkedIn Company Page](https://www.linkedin.com/company/mrbeastyoutube/jobs)
4. [Simplify Jobs Profile](https://simplify.jobs/c/MrBeast)
5. [Yahoo Finance Article (Apr 8, 2026) – via Simplify Jobs summary](https://simplify.jobs/c/MrBeast)

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