---
title: 'Creative Group Head at VML'
canonical: 'https://feeny.ai/job/creative-group-head-vml-kuala-lumpur-1nke1pykvb1m'
type: 'job'
last_seen: '2026-11-06'
---

# Creative Group Head at VML

- **Company:** VML
- **Location:** Kuala Lumpur, Malaysia
- **Posted:** 2026-10-27
- **Last confirmed live:** 2026-11-06
- **Apply:** https://www.vml.com/careers/job/8918626002?gh_jid=8918626002

## Job description

## Who We Are

VML is a global creative company that combines brand experience, customer experience, and commerce to create connected brands that drive growth. Guided by a Human First philosophy, VML is known for its innovative work for brands and consistently ranks among the world’s leading creative companies, including the WARC Creative 100. VML’s global network spans 55+ markets with principal offices in Buenos Aires, Kansas City, London, New York, São Paulo, Shanghai and Singapore.

VML is part of WPP, the trusted growth partner for the world's leading brands. Powered by exceptional talent and our agentic marketing platform WPP Open, WPP unites cutting-edge media intelligence and data solutions, creativity, production, enterprise solutions and expert strategic counsel.

For more information, please visit [www.vml.com](http://www.vml.com/)and follow along on  [LinkedIn](https://urldefense.proofpoint.com/v2/url?u=https-3A__urldefense.com_v3_-5F-5Fhttps-3A_www.linkedin.com_company_vml_-5F-5F-3B-21-21JboVxjCXSME-21OhlpCfbkl1UcWPwns1-2DGtvHOzFh0QwHV49fsPgGw-2DVCCU1bCg8aQFI9vN-2Dy-2DVwaQcITH2j2XKzGKBIFRLYf2AUWVYY1dFGK6-24&d=DwMFaQ&c=euGZstcaTDllvimEN8b7jXrwqOf-v5A_CdpgnVfiiMM&r=zouFnm4jZMgDFaYF1uVcRY3rbgHWPca_luUrBUkT6Yc&m=QzcCgXCAOjzj5hiU48_CKOdHRSJ4_YpuqfviT9yjlzH5VrkzySTZ-WaQXlYAnj4W&s=jJ7q5V70u9oUx7ONPm5jC3IK8y6vxDilX6BGTlqlWlA&e=) #WeAreVML.

## ABOUT THE ROLE

We are seeking an exceptionally talented and ambitious Creative Group Head (Copy-Based) to lead and inspire a team of copywriters and creative talent. This pivotal role is ideal for a seasoned Senior Copywriter ready to take the next step in their career, bringing strategic insight, exceptional writing and conceptual skills, and emerging leadership capabilities.

You will help shape the brand voice and creative output for one of our most significant global accounts, developing compelling campaigns that resonate with target audiences in a dynamic and often complex market landscape.

## KEY RESPONSIBILITIES

- Creative Leadership & Mentorship: Lead, inspire, and mentor a team of copywriters, fostering a culture of creative excellence, collaboration, and continuous learning.
- Concept Development: Drive ideation and campaign development, translating strategic briefs into original, distinctive, and impactful creative ideas.
- Copywriting & Craft: Write, shape, and oversee copy across touchpoints—including digital, print, experiential, OOH, social, and video—ensuring a consistent brand voice and the highest standards of craft.
- Brand Voice & Messaging: Help define and evolve brand voice, messaging frameworks, and communication approaches across campaigns and channels.
- Client Collaboration: Build strong relationships with senior client stakeholders, presenting creative work with conviction, articulating its strategic rationale, and navigating complex brand challenges and objectives within specific industry frameworks.
- Strategic Thinking: Collaborate closely with strategy, account, and art teams to develop creative solutions that align with business goals and address the unique considerations of the client’s brand.
- Quality Control: Ensure all copy is clear, accurate, on-brand, meticulously crafted, and meets agency and client standards for quality and effectiveness.
- Responsible Communications: Ensure creative work reflects responsible marketing practices and adheres to applicable brand, legal, and regulatory requirements.
- Trend Awareness: Stay abreast of cultural shifts, language and content trends, new platforms, and emerging technologies, bringing fresh perspectives to the work.
- Project Management: Work seamlessly with art, production, project management, and other disciplines to deliver projects on time and within budget.

## QUALIFICATIONS

- 8+ years of progressive experience as a Copywriter, including significant time as a Senior Copywriter, ideally within a leading creative agency.
- A track record of mentoring junior creatives, providing constructive feedback, and taking ownership of major projects. Ready and eager to step into a formal leadership role.
- A strong portfolio showcasing outstanding writing, conceptual thinking, brand storytelling, and successful campaigns across a range of media.
- Exceptional writing, editing, and verbal communication skills, with the ability to adapt tone and messaging for different audiences, channels, and formats.
- Experience developing impactful campaigns for global brands, particularly those operating in nuanced or highly regulated consumer environments.
- A deep understanding of responsible marketing practices and brand building within specific adult consumer categories.
- Working knowledge of applicable advertising, legal, and regulatory requirements, and the ability to collaborate with relevant teams to ensure compliant communications.
- Strong presentation and interpersonal skills, with the ability to articulate creative vision and rationale clearly and persuasively.
- A strategic mindset and the ability to translate complex business objectives into compelling verbal narratives.

We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office an average of four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.

WPP (VML) is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.

When you click "Submit Application", this will send any information you add below to VML. Before you do this, we think it's a good idea to read through our [Recruitment Privacy Policy](https://www.vml.com/recruitment-privacy-policy). California residents should read our [California Recruitment Privacy Notice](https://www.vml.com/california-recruitment-privacy-notice). This explains what we do with your personal data when you apply for a role with us, and, how you can update the information you have provided us with or how to remove it.

## About VML

## Company Overview
- **One-liner**: VML is a global creative company that helps brands drive growth by seamlessly connecting Brand Experience, Customer Experience, and Commerce through a human-first, tech-enabled approach.
- **Entity Type**: Public (subsidiary of WPP, LSE: WPP)
- **Headquarters**: New York, United States
- **Founded**: 2024 (formed from the merger of VMLY&R and Wunderman Thompson, with legacy agencies dating back to 1864)
- **Founders**: Not applicable – the company was formed by merging two WPP agencies; Global CEO is Jon Cook

## Core Business
- **Primary industry/industries**: Advertising services, marketing, digital transformation, brand consulting
- **Target customers**: B2B – large enterprise brands across sectors (consumer goods, healthcare, technology, retail, etc.)
- **Mission or purpose statement**: “Create connected brands that become a part of people’s lives and drive growth for client partners” – guided by a “Human First” creative philosophy.

## Products & Services
- **Brand Experience (BX)**: Compelling brand worlds and creative platforms that build emotional connections from the first touchpoint.
- **Customer Experience (CX)**: Intelligent digital platforms, loyalty programs, and data-driven customer journeys that deepen relationships.
- **Commerce**: Seamless, innovative commerce solutions that convert interest into action.
- **Technology Transformation**: Digital infrastructure, platform engineering, and AI-powered marketing via WPP Open.
- **Health**: Specialized healthcare marketing and communications (VML Health).

## Market Standing
- **Valuation/Market Cap**: Not publicly disclosed for VML (parent WPP’s market cap is ~£8B as of mid-2025). 
- **Key Metric**: 26,000+ employees across 150+ offices globally (vml.com); some sources report 34,000+ on LinkedIn.
- **Notable Investors/Partners**: Parent company WPP; key clients include blue-chip global brands (not publicly listed).
- **Growth Signals**: 
  - Formed in 2024 from two major WPP agencies, consolidating over 300 years of combined expertise.
  - 373 active job postings (LinkedIn, as of mid-2026) with +80.2% quarterly growth in postings.
  - Named No. 3 on an unspecified industry ranking (vml.com/expertise).
  - VML Foundation has contributed over $3.2 million to charitable causes.

## Competitive Advantages
- **Human First approach**: A creative philosophy that prioritizes deep understanding of human needs, making campaigns more resonant and effective.
- **Connected capabilities**: Unlike pure creative or tech firms, VML integrates BX, CX, and Commerce into a single, unified offering.
- **Scale and heritage**: 26,000 people in 50+ markets, with legacy from J. Walter Thompson, Y&R, Wunderman, and VML.
- **WPP Open**: Access to WPP’s AI-powered marketing operating system for intelligent, measurable, and scalable solutions.
- **Inclusion Experience**: A dedicated consultancy helping clients design inclusive experiences for people with disabilities.

## Strategic Focus
- Deepening the integration of creativity and technology to deliver “connected brands.”
- Expanding AI-driven marketing and personalization through WPP Open.
- Growing the Health practice and Commerce capabilities.
- Investing in talent development and culture (e.g., Emerge Internship Program, Catalyst Academy, All Win Program).
- Continuing to build a diverse, inclusive workforce and culture of belonging.

## Why Work Here
- **Culture**: Emphasizes “Human First” internally – belonging, continuous learning, and authentic personal branding. The Culture & Belonging team actively fosters understanding and empathy.
- **Career Development**: Bespoke platforms for career mapping, feedback coaching, and skills building. Programs like Catalyst Academy (12-month global program) and Emerge US Internship (10-week) provide structured growth.
- **Work Environment**: Hybrid and office-based roles; 150+ offices worldwide offer global mobility. The Detroit Experience Studio and All Win Program show community engagement.
- **Perks & Benefits**: VML Foundation (employee-led giving), wellness resources, and a focus on mental and physical health.
- **Engineering Culture**: For tech roles, exposure to large-scale digital transformation projects, WPP Open AI platform, and modern data/tech stacks.

## Sources
1. [vml.com/careers](https://www.vml.com/careers) – Careers page with culture, programs, and values.
2. [vml.com/about-us](https://www.vml.com/about-us) – About page with company overview, leadership, and history.
3. [vml.com/expertise](https://www.vml.com/expertise) – Description of core services and capabilities.
4. [linkedin.com/company/vml](https://www.linkedin.com/company/vml) – LinkedIn company page with employee count, job postings, and recent departures.

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