--- title: 'Creative Lead, Brand Design at AllTrails' canonical: 'https://feeny.ai/job/creative-lead-brand-design-alltrails-remote-4xdnd941mqa1' type: 'job' last_seen: '2026-10-29' --- # Creative Lead, Brand Design at AllTrails - **Company:** AllTrails - **Location:** Remote - **Compensation:** $125k–$160k - **Employment:** full-time - **Work type:** remote - **Posted:** 2026-10-24 - **Last confirmed live:** 2026-10-29 - **Apply:** https://jobs.lever.co/alltrails/e1c6dca7-2b22-461d-aded-4f142ea94c9b ## Job description AllTrails is the app for exploring the outdoors. We help people spend more time outside by connecting them to their next adventure. Home to the world’s largest outdoor community, with members and trails around the globe, you can find AllTrails in the Apple App Store, Google Play Store, and at alltrails.com. Every day, our team works to get more people outside and help our members have better experiences on the trail. We lead with our values–positivity, innovation, humility, adaptability, inclusivity, and stewardship–in everything we do. Join us! This is a U.S. based remote position. While this role does not require in-person attendance, we have a strong preference for candidates based in or near one of these cities: San Francisco CA, Portland OR, Seattle WA, Denver CO, and New York NY. Being in one of these cities creates opportunities to connect with teammates through Trail Days, co-working sessions, and local gatherings while still having the flexibility to work remotely. San Francisco employees are highly encouraged to come to the office one day per week. Please note that, at this time, we’re unable to offer visa sponsorship for this role. ## Perks & Benefits - Competitive and equitable compensation, including ownership through equity and performance-based bonuses - Comprehensive health, dental, and vision coverage to support your physical and mental well-being - Unlimited PTO in addition to company holidays - Dedicated time once a month to test and improve our product through company-wide no-meeting days - Fully paid parental leave to birthing and non-birthing parents - 401k Match & access to financial wellness resources through Origin - Remote work stipend to help you design a comfortable and productive home office - Annual learning stipend to invest in your long-term professional growth and skills - Exclusive discounts on our subscriptions and merchandise for you and your friends & family - An authentic investment in you as a human being and a professional—we value your identity as much as your output Nature celebrates you just the way you are and so do we! At AllTrails we’re passionate about nurturing an inclusive workplace that values diversity. It’s no secret that companies that are diverse in background, age, gender identity, race, sexual orientation, physical or mental ability, ethnicity, and perspective are proven to be more successful. We’re focused on creating an environment where everyone can do their best work and thrive. Offers of employment are contingent upon the successful completion of a background check. AllTrails will consider all qualified applicants, including those with arrest and conviction records, in a manner consistent with all applicable laws, including the Los Angeles Fair Chance Initiative for Hiring Ordinance, the San Francisco Fair Chance Ordinance, and the New York City Fair Chance Act. AllTrails participates in the E-Verify program for all remote locations. By submitting my application, I acknowledge and agree to AllTrails' Job Applicant Privacy Notice. All official recruiting communications from AllTrails will come from an name@alltrails.com email address. Please review sender details carefully, and do not engage with anyone asking for payment or sensitive financial information as part of the hiring process. ## About AllTrails ## Company Overview - **One-liner**: AllTrails helps people explore the outdoors with hand-curated trail maps, photos, reviews, and user recordings, powered by a global community. [builtin.com](https://builtin.com/company/alltrails) - **Entity Type**: Private (venture-backed, no recent funding round publicly disclosed) - **Headquarters**: San Francisco, California, USA [builtin.com](https://builtin.com/company/alltrails) - **Founded**: 2010 [builtin.com](https://builtin.com/company/alltrails) - **Founders**: Not publicly available ## Core Business - **Primary industries**: Health & Fitness, Outdoor Recreation, Travel & Leisure - **Target customers**: B2C – hikers, mountain bikers, trail runners, and outdoor enthusiasts in 150+ countries [builtin.com](https://builtin.com/company/alltrails) - **Mission**: “To help the world find its way outside” [alltrails.com](https://www.alltrails.com/about) ## Products & Services - **AllTrails App & Website**: A freemium mobile app and web platform offering 500K+ curated trail maps, community reviews, photos, GPS tracking, and offline access. Frequently ranked in the top 5 Health & Fitness apps. [alltrails.com](https://www.alltrails.com/about) [builtin.com](https://builtin.com/company/alltrails) - **AllTrails Pro**: Premium subscription with additional features like printable maps, wrong-turn alerts, and real-time conditions. ## Market Standing - **Valuation**: Not disclosed - **Key Metrics**: 95M+ community members, 500K+ curated trails, 40M+ downloads globally [alltrails.com](https://www.alltrails.com/about) [builtin.com](https://builtin.com/company/alltrails) - **Notable Investors/Partners**: Not publicly available on the provided sources. The company is a proud 1% for the Planet member and partners with land management nonprofits through its Public Lands Program. [alltrails.com](https://www.alltrails.com/about) - **Growth Signals**: 146 total employees (as of the latest profile), distributed team operating remotely, continued emphasis on expanding global trail coverage and community engagement. [builtin.com](https://builtin.com/company/alltrails) ## Competitive Advantages - **Curated, trusted data**: Hand-selected trails with detailed community feedback, making it a reliable source for outdoor navigation. - **Massive, engaged community**: 95M+ registered explorers fuel content creation (reviews, photos, recordings) that continuously improves the platform. - **Top app store ranking**: Consistently in top 5 Health & Fitness apps, providing strong organic discovery. - **First-mover & brand trust**: Long-standing brand (since 2010) with deep integration into the outdoor enthusiast culture. ## Strategic Focus - **Protecting public lands and promoting equitable access**: Committed to safeguarding natural spaces and reducing barriers to outdoor recreation. [alltrails.com](https://www.alltrails.com/about) - **Product expansion**: Enhancing digital tools for land managers through the Public Lands Program (free real-time trail data and insights). [alltrails.com](https://www.alltrails.com/about) - **Remote-friendly growth**: Scaling a distributed team while maintaining strong company culture and employee experience. ## Why Work Here - **Remote-friendly culture**: The team is distributed by design, with a home workspace stipend, get-together budgets, and virtual connection opportunities. [alltrails.com](https://www.alltrails.com/en-gb/careers) - **Competitive total rewards**: Salary + equity for all full-time employees, unlimited PTO plus monthly no-meeting “Trail Days”, 100% paid medical premiums for employees and families, paid parental leave, 401(k) with 4% match, internet/education stipends, and donation matching. [alltrails.com](https://www.alltrails.com/en-gb/careers) - **Inclusive mission**: “We all belong outside” – a commitment to advancing equitable access to nature. [alltrails.com](https://www.alltrails.com/about) - **Engineering and product culture**: Monthly Trail Days encourage employees to get outside and test the product, fostering empathy for users. - **HQ hybrid option**: San Francisco office available for those who prefer an on-site workspace. [builtin.com](https://builtin.com/company/alltrails) ## Sources 1. [alltrails.com - Careers](https://www.alltrails.com/careers) 2. [alltrails.com - About](https://www.alltrails.com/about) 3. [builtin.com - AllTrails Company Page](https://builtin.com/company/alltrails) 4. [alltrails.com - Careers (UK edition)](https://www.alltrails.com/en-gb/careers) 5. [alltrails.com - Homepage](https://www.alltrails.com/)