---
title: 'Creative Lead, Growth at Bree'
canonical: 'https://feeny.ai/job/creative-lead-growth-bree-toronto-zdmbgd23rhf1'
type: 'job'
last_seen: '2026-09-11'
---

# Creative Lead, Growth at Bree

- **Company:** Bree
- **Location:** Toronto, Canada
- **Compensation:** $120k–$160k
- **Employment:** full-time
- **Work type:** hybrid
- **Posted:** 2026-05-05
- **Last confirmed live:** 2026-09-11
- **Apply:** https://jobs.ashbyhq.com/bree/cdbd3d67-72b7-4127-a495-834890b0db08

## Job description

## About Bree

Bree is a consumer finance platform that brings better, faster, and cheaper financial services to over half the Canadian population who live paycheck to paycheck. We were part of Y Combinator in 2021 and raised a $2M seed round shortly after. Our culture is defined by high ownership, a bias for action, tenacious problem-solving, and striving to be 1% better every day.

## About the Role

We're looking for a high-impact Creative Lead, Growth to serve as the core architect of our performance engine. We are at a stage of explosive growth, and we need someone to bridge the gap between high-level creative vision and rigorous data analysis. You aren't just drafting briefs; you are building the systems, managing the workflow, and directing the strategy that drives our revenue. You will oversee a talented team of three Creative Strategists, a Video Editor, a Graphic Designer, and a Creator Partnerships Manager. This is a high-impact role for someone who is equal parts data-obsessed analyst, social media visionary, and master project manager.

## What You’ll Do

- Team & Pipeline Management: Own the weekly creative pipeline end-to-end. You will decide what gets made, ensure deadlines are hit, and continuously raise the bar by delivering clear, direct feedback that improves output quality across the team.
- Performance Partnership: Work closely with our Media Buyer to turn performance data into creative direction. You will identify winning patterns, diagnose fatigue, and drive the next wave of concepts based on real signals—not guesses.
- Creator & Influencer Strategy: Build and scale our creator engine. You will define what “good” looks like, improve creator selection, sharpen briefs, and implement systems that increase output quality while reducing turnaround time and cost.
- System Architecture: Design and refine the systems that power the creative team. This includes briefing frameworks, naming conventions, tracking systems, and feedback loops that make performance insights actionable and repeatable.
- Creative Strategy & Oversight: Set the direction for what we test and why. You will review and approve key creative outputs, ensuring every ad has a strong hook, clear angle, and a specific hypothesis behind it.
- Creative Iteration & Learning Loops: Build tight feedback loops between performance and production. You will run post-mortems, identify patterns in winning and losing ads, and translate those insights into clear next steps for the team.

## Who You Are

- Taste & Judgment: You have strong instincts for what works in paid social. You can quickly identify weak hooks, generic concepts, and missed opportunities—and clearly explain how to improve them.
- Systems Thinker: You naturally turn chaos into structure. You don’t just produce great work—you build processes that allow others to do the same consistently.
- Data Fluent: You are comfortable working with performance data (Meta, TikTok, Motion, etc.) and use it to guide decisions. You think in hypotheses, testing, and iteration.
- Operator Mentality: You take extreme ownership and are willing to get into the work when needed—editing, scripting, recording, or fixing bottlenecks to keep things moving.
- Non-Traditional Background: You may come from UGC, content creation, or performance marketing—but you’ve built a strong intuition for what converts. You are not a traditional brand marketer.
- Proven Experience: 2+ years in performance creative, paid social, or content roles where your work directly impacted metrics like CTR, CPA, or conversion rate.

## Compensation & Career Path

We are looking for a long-term partner and are flexible with how we start. This role is currently open on a part-time contract basis with the potential to scale into a core full-time member of the Bree team. Initial Contract Terms

- Rate: $50 – $70 per hour (commensurate with experience)
- Commitment: 10 – 20 hours per week to start

Full-Time Conversion & Benefits For candidates who transition into a permanent full-time role, we offer a competitive package designed for high-performance talent:

- 💰Base Salary: $120,000 – $160,000 annually
- ⚕️Comprehensive health, dental, and vision benefits plan
- 🖥 $1,500 annual learning & home-office stipend
- 🧘🏼 $1,000 annual wellness stipend
- 🍔 Monthly Lunch Stipend
- 🚼Paid Parental leave
- 🏝20 annual PTO days + unlimited sick days

## About Bree

## Company Overview
- **One-liner**: Bree is a Canadian consumer finance platform that provides interest‑free cash advances (up to $750) along with a budgeting tool and financial wellness content to help people avoid overdraft fees.
- **Entity Type**: Private (backed by Y Combinator S21; venture‑funded)
- **Headquarters**: Toronto, Ontario, Canada (also offices in Vancouver, BC; United States; Philippines; Vietnam)
- **Founded**: 2021
- **Founders**: Adam Kang and Alexander Li

## Core Business
- **Primary industry**: Consumer finance / Fintech
- **Target customers**: B2C – Canadians living paycheck‑to‑paycheck, especially those at risk of overdraft
- **Mission/purpose statement**: “To help Canadians move towards financial wellness” with no interest, no mandatory fees, and a community‑supported model.

## Products & Services
- **Cash Advance (Flagship)**: Interest‑free cash advances from $20 up to $750, with 0% APR. No mandatory fees or interest; users choose an optional tip. Repayment is triggered on the next payday (minimum 1 day, maximum 90 days). Offers overdraft protection.
- **Budgeting Tool**: Included in the optional monthly membership ($2.99/month after a 1‑month free trial). Provides financial insights and spending tracking.
- **Weekly Newsletter**: Financial wellness content sent to subscribers.

## Market Standing
- **Valuation / Market Cap**: Not disclosed (private company)
- **Key Metric**: Over 400,000 consumers have signed up since 2021 (source: LinkedIn)
- **Notable Investors/Partners**: Y Combinator (S21 batch), plus other venture capital firms and angel investors.
- **Growth Signals**: Headcount grew 54.2% YoY to 31 employees (LinkedIn). Active job postings increased 140% year‑over‑year. Expanding into new roles across engineering, product, and operations.

## Competitive Advantages
- **No‑interest, no‑fee model**: Differentiates from payday lenders and traditional overdraft services. Users only tip if they choose, keeping the service affordable.
- **Community‑supported ethos**: “Pay it forward” culture – tips from users keep the service running, aligning incentives with customer well‑being.
- **Simple, fast access**: Sign up and get approved in minutes; integrated with payroll for automatic repayment.
- **Strong early traction**: 400,000+ users in a large addressable market (20M+ Canadians living paycheck‑to‑paycheck).

## Strategic Focus
- **Product expansion**: Bree positions itself as “Chime for Canada” – aiming to become a full‑service digital banking alternative. Current hiring includes ML engineers for underwriting and product managers for new features.
- **Growth**: Scaling engineering and AI capabilities (e.g., Machine Learning Engineer, Underwriting) to improve credit decisioning and personalisation.
- **Geographic reach**: Currently Canada‑focused but has remote teams in the US, Philippines, and Vietnam, suggesting interest in global talent and possibly future international expansion.

## Why Work Here
- **Culture & mission**: “Customer First” and “Trust” are core values. The company aims to replace predatory payday loans with a fair, transparent service.
- **Engineering environment**: Tech stack includes modern tools (React Native, Python, Kubernetes, AWS, Snowflake, PyTorch). Teams are cross‑functional and agile.
- **Growth opportunity**: Rapid headcount growth (54% YoY) and a startup stage (Series unknown, but YC‑backed) means employees can have outsized impact.
- **Work policy**: Hybrid/remote options – roles are listed as remote (US/Canada) or Toronto/ Vancouver. Flexible working arrangements.
- **Compensation**: Salaries for engineering roles range from roughly $130K–$230K CAD (per YC job listings), competitive for Canadian fintech.
- **Benefits**: Optional $2.99/month membership for premium budgeting features; otherwise no mandatory fees. Perks mentioned: free trial, community support model.

## Sources
1. [trybree.com](https://www.trybree.com/)
2. [trybree.com/about](https://www.trybree.com/about)
3. [linkedin.com/company/breetechnologies](https://ca.linkedin.com/company/breetechnologies)
4. [ycombinator.com/companies/bree/jobs](https://www.ycombinator.com/companies/bree/jobs)
5. [ashbyhq.com/bree](https://jobs.ashbyhq.com/bree)

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