---
title: 'Creative Lead, Paid Social at Slingshot AI'
canonical: 'https://feeny.ai/job/creative-lead-paid-social-slingshot-ai-london-4fc6evexwrwm'
type: 'job'
last_seen: '2026-09-09'
---

# Creative Lead, Paid Social at Slingshot AI

- **Company:** Slingshot AI
- **Location:** London, United Kingdom
- **Employment:** full-time
- **Posted:** 2026-09-02
- **Last confirmed live:** 2026-09-09
- **Apply:** https://jobs.ashbyhq.com/slingshotai/2f04086c-65aa-421a-8b28-02fd29371037

## Job description

Slingshot AI

Slingshot AI is the team behind Ash, the first AI designed for mental health. Our mission is to make support more accessible and help people change their lives in the ways they want.

We’re building a world-class team by empowering individuals with the autonomy, flexibility, and support they need to do their best work. We dream big, iterate fast, and care deeply. If that sounds like you, we’d love to hear from you.

Our team spans machine learning, product, engineering, conversational design, clinical, growth, and operations, with offices in both New York City and London.

We're a well-funded Series A company, having raised $93M from Andreessen Horowitz, Radical Ventures, Forerunner Ventures, plus top-tier tech investors involved in ElevenLabs, Captions, Shopify, Plaid, Notion, Canva, Twitch, Airtable, and many others.

## The role

We are seeking a Creative Lead, Paid Social to join the Slingshot AI marketing team. Reporting to our head of growth, your job is to identify, create, test, and scale our D2C creative motion. Millions of people already use general purpose AI as a therapist, and millions more are on a waitlist or priced out of care. Demand is not our problem. Getting Ash in front of the people who need it is. Creative is the biggest lever we have on that, and this role owns it.

This is a hands-on role by design. You own the loop, coming up with creative copy, producing visuals and tag-lines, and iterating quickly to dial in on what works. You are building the engine that gets Ash in front of people. You create and test fast, trust your instincts, and want to develop the playbook that puts proper mental healthcare at the world's fingertips.

Key responsibilities:

- Own the weekly experiment loop: hypothesis, A/B test, read the result, identify winners, iterate. This is the spine of the role and where taste shows up.
- Build the system that makes it repeatable. Testing cadence, angle library, naming and tagging, and a bank of real user language pulled from communities, reviews, and our own conversations.
- Create winning concepts and then raise the hit rate of winning concepts so paid has more to scale behind. The bar is quality, not volume, and you manage what we spend proving things out.
- Write the hooks, headlines, overlays, and scripts, in the voice of the person scrolling.
- Brief at volume: one brief that many creators each interpret their own way, built for what each network rewards rather than resizing one idea for all of them.
- Coach creators with sharp feedback, one to many. You brief and evaluate and if required can do creator ops, supporting in producing the content yourself.
- Work with media buying on a weekly cadence. You read media buy KPIs and go into the buying tools yourself to check how tests performed, and you know buying well enough to challenge the buyer on their own ground.
- Develop the product and audience understanding that decides what works. When AI makes output cheap, this becomes the deciding factor in paid.
- Set the visual and verbal point of view for Ash in market. We do not look like the rest of this category, and we do not intend to start.

About you:

- You produce assets yourself on the AI stack, Figma, CapCut and the rest. Not in front of the camera, but you make the creative for testing, not just brief it.
- You come from the paid side moving into creative, or creative moving toward paid. Both work. What matters is turning product and audience understanding into creative that wins.
- Experienced in writing performance copy; have taste and can quickly iterate
- Consumer only, ideally subscription. If your background is SaaS, this is not the role.
- You can set up a clean test, say in advance what would prove you wrong, read the result honestly, and defend your taste with an argument rather than a mood board.
- You want to work on mental health for a reason you can say out loud.

Nice to have:

- You can challenge our media buyer on their own ground, because you have done the buying yourself.
- You have built or reshaped web funnels and landing pages to match the creative that drove the click.
- You have built or run a creator or UGC pipeline, including sourcing, briefing, and quality control.

What we offer:

- A chance to join a passionate tight-knit team working on something to change the world
- Competitive compensation (top of personal market)
- Travel between our NYC / London offices
- Usual startup perks like free lunch and coffee in office + generous learning budget
- We cover your personal therapy

## About Slingshot AI

## Company Overview
- **One-liner**: Slingshot AI is an AI research lab building the first foundation model for psychology, powering its consumer product "Ash," an AI designed for mental health support.
- **Entity Type**: Private (Series A)
- **Headquarters**: New York, New York, United States
- **Founded**: 2022
- **Founders**: Daniel Cahn and Neil Parikh

## Core Business
- Primary industry/industries: Mental Health AI, Wellness and Fitness Services
- Target customers: B2C (individuals seeking mental health support) and B2B (organizations needing AI-assisted crisis text response and AI counseling)
- Mission or purpose statement: "To make mental healthcare more accessible and help people change their lives in the ways they want."

## Products & Services
- **[Ash]**: The first AI designed for mental health. A consumer-facing product that functions as a conversational AI therapist, built on Slingshot’s proprietary foundation model for psychology. It focuses on increasing user autonomy, competence, and relatedness, integrating approaches like CBT, DBT, ACT, gestalt, and psychodynamic therapy.
- **[Foundation Model for Psychology]**: A task-specific generative model trained on large-scale psychological data, designed to respect individual value systems and cultural norms, powering both Ash and B2B use cases like AI-assisted crisis text response.

## Market Standing
- **Valuation/Market Cap**: Not disclosed
- **Key Metric**: Total Funding — $136M (across multiple rounds including seed and Series A)
- **Notable Investors/Partners**: Andreessen Horowitz (a16z), Radical Ventures, Forerunner Ventures, Felicis (led seed round), plus top-tier tech investors involved in ElevenLabs, Captions, Shopify, Plaid, Notion, Canva, Twitch, and Airtable. Also partnered with One Mind Accelerator.
- **Growth Signals**: 25,000+ beta testers (including many therapists); 50,000+ people have tested Ash; 80% headcount growth year-over-year (34 employees currently, up from ~16); offices in both New York City and London; active job postings up 33% year-over-year.

## Competitive Advantages
- **Unique foundation model for psychology**: Unlike general-purpose AI assistants, Slingshot’s model is purpose-built for mental health, integrating multiple therapeutic approaches (CBT, DBT, ACT, psychodynamic, gestalt) rather than a single "cure-all."
- **Strong clinical and ethical foundation**: The team includes a Clinical R&D Lead (Dr. Derrick Hull, formerly of Talkspace) and a Head of Safety (Mark Ungless), ensuring the product is built with clinical rigor and safety.
- **Respect for autonomy**: The AI is explicitly designed not to create dependency; it aims to increase the user’s sense of control and connection, differentiating it from other AI assistants.
- **Top-tier investor backing**: Backed by a16z and Radical Ventures, signaling strong confidence in the team and mission.

## Strategic Focus
- Scaling access to mental health support globally by continuing to train and improve their foundation model.
- Expanding the user base of Ash (currently free) and proving its efficacy at scale.
- Building a world-class team across ML, product, engineering, conversational design, clinical, growth, and operations in both New York and London.

## Why Work Here
- **Mission-driven work**: "Every action we take helps a real person, in the real world." The company is deeply focused on making a tangible impact on mental health.
- **Culture**: Values include "celebrate divergence and value authenticity," "move fast and embrace the unknown," "treat each other like adults," and "always in search of truth." Emphasis on autonomy, ownership, and fast iteration.
- **Work model**: In-office (employees work from physical offices in NYC or London). Offices are described as collaborative spaces with meals and drinks provided.
- **Perks**: Competitive salary, significant equity, unlimited holiday, L&D budget (courses/books/conferences), therapy coverage, private health insurance, company off-sites, office meals and drinks.
- **Team**: Small but growing fast (34 people, +80% YoY). Team spans multiple countries (US, UK, Canada) and departments (technical, product, design, clinical, operations). High ownership and impact for early employees.

## Sources
1. [slingshotai.com](https://slingshotai.com/)
2. [slingshotai.com/careers](https://slingshotai.com/careers)
3. [linkedin.com/company/slingshotai](https://www.linkedin.com/company/slingshotai)
4. [cbinsights.com](https://www.cbinsights.com/company/slingshot-6)
5. [builtin.com](https://builtin.com/company/slingshot-ai)

## Other roles at Slingshot AI

- [Product Psychologist](https://feeny.ai/job/product-psychologist-slingshot-ai-london-2khyn4yrt2zn) — London, United Kingdom
- [Head of Creative - Paid Social](https://feeny.ai/job/head-of-creative-paid-social-slingshot-ai-london-e3qrh0nhp7jm) — London, United Kingdom
- [Creative Strategy Lead](https://feeny.ai/job/creative-strategy-lead-slingshot-ai-london-6gdchj3g3n5k) — London, United Kingdom
- [Social & Creator Intern (Science Communication)](https://feeny.ai/job/social-creator-intern-science-communication-slingshot-ai-london-fmh7bb1n8wbn) — London, United Kingdom
- [Postdoctoral Clinical Research Scientist](https://feeny.ai/job/postdoctoral-clinical-research-scientist-slingshot-ai-new-york-bnx7y52nhj90) — New York, NY
- [Chief of Staff, GTM](https://feeny.ai/job/chief-of-staff-gtm-slingshot-ai-new-york-t3edqnq4qx9t) — New York, NY
- [Member of Technical Staff, Mobile](https://feeny.ai/job/member-of-technical-staff-mobile-slingshot-ai-london-xq0xh7mqg6sv) — London, United Kingdom
- [Technical Ex-Founder](https://feeny.ai/job/technical-ex-founder-slingshot-ai-london-bwma1f7fn1zg) — London, United Kingdom