---
title: 'Creative Lead at Primer'
canonical: 'https://feeny.ai/job/creative-lead-primer-florida-ghty72v0xr4w'
type: 'job'
last_seen: '2026-11-04'
---

# Creative Lead at Primer

- **Company:** Primer
- **Location:** Florida, TX
- **Employment:** full-time
- **Work type:** remote
- **Posted:** 2026-11-02
- **Last confirmed live:** 2026-11-04
- **Apply:** https://jobs.ashbyhq.com/primer/5dfc8187-dc69-4a1e-b699-341903641eeb

## Job description

## About Primer

Primer is a growing network of K–8 schools restoring the timeless foundations of American education. Inspired by the original teaching primers that shaped a nation of readers, thinkers, and builders, our schools begin with what has always worked, and build for what lies ahead. Close-knit learning environments. Skilled educators. A culture that takes kids seriously as learners and leaders. Primers shaped the first 200 years of American children. Primer will ready them for the next. We hear from parents, educators, legislators, and community leaders every day about the lives we’re changing — from families who felt stuck in the traditional system and now see their child thriving at Primer, to parents who “feel like they have their child back” after a few months at Primer. Your job is to bring Primer’s story to life for families across every state, campus, and event. You’ll own the standards that keep our creative consistent and build the production engine that makes high-quality, locally relevant assets available fast. You’ll work within Primer’s established brand, making one brand feel personal in dozens of communities, soon hundreds. This is a hands-on role. You’ll design, review, and ship work yourself while building the templates, workflows, and AI-powered tools that help us scale. Teams will count on you as a creative partner with a sharp eye for detail, clear judgment on what’s ready to ship, and the resourcefulness to deliver as demand grows.

## Key Responsibilities

- Own and uphold Primer’s established brand guidelines, ensuring every asset meets our standards while reflecting state, campus, and event-specific needs.
- Build and run a creative production program that delivers high volumes of customized, high-quality assets with fast, predictable turnaround times.
- Develop reusable templates, event kits, and asset libraries that make localized production efficient and maintain brand consistency.
- Partner with Growth, Admissions, and campus teams to translate business needs into clear creative briefs, priorities, and deliverables.
- Own the workflow from intake through delivery, establishing clear SLAs, approval processes, and quality checks.
- Serve as the final creative reviewer, ensuring assets are accurate, polished, on-brand, and ready to publish or print.
- Personally design and produce assets while directing contractors or external creative partners as needed.
- Track turnaround times, revision volume, and output quality to improve production as Primer expands.

What You Bring:

- A strong design portfolio demonstrating brand consistency across digital, print, and localized marketing materials.
- Exceptional attention to detail and the creative judgment to recognize what is ready to ship and what needs refinement.
- Experience building creative workflows that support high-volume production across multiple locations, audiences, or event types.
- A scrappy, hands-on approach with the ability to lead a program and execute the work yourself.
- Strong prioritization and stakeholder management skills, balancing speed, quality, and competing deadlines.
- Fluency in design tools and experience using templates, automation, and AI-assisted workflows to scale production without compromising quality.
- Uses AI tools and automation to accelerate creative production, scale state and campus customization, and shorten turnaround times while maintaining brand consistency and quality.

Experience:

- 6+ years of experience in graphic design, brand design, or creative production, creating high-quality digital and print assets.
- 3+ years of experience adapting an established brand across multiple locations, audiences, and event types, with a portfolio demonstrating strong design judgment and locally relevant creative.
- 2+ years of experience building creative production systems, including templates, asset libraries, intake processes, and clear turnaround expectations.
- Hands-on proficiency with design tools and a track record of personally taking assets from brief to final delivery.
- Experience using AI and automation to accelerate production and customization while maintaining quality and brand consistency.
- Demonstrated attention to detail, including reviewing creative for accuracy, consistency, and readiness to publish or print.
- Experience partnering with growth and local operations teams to prioritize requests and deliver against competing deadlines.

Primer is a mission-first company. We believe our mission is the highest-leverage way we can create positive change. In service of that, we keep work centered on mission execution and avoid social or political activism at work that’s unrelated to the mission. If that energizes you, we’d love to see you apply.

## About Primer

## Company Overview
- **One-liner**: Primer operates a network of microschools that combine teacher-led instruction with adaptive technology to deliver a timeless, fundamentals-focused education for K-8 students.
- **Entity Type**: Private (microschool network; notable funding includes the $1M Yass Prize, venture-backed but terms undisclosed)
- **Headquarters**: Miami, Florida, United States
- **Founded**: 2019
- **Founders**: Ryan Delk (Co-Founder & CEO)

## Core Business
- **Primary industries**: K-12 Education (Microschools)
- **Target customers**: B2C families seeking an alternative to traditional public schools; also partners with state scholarship programs to make tuition accessible.
- **Mission or purpose statement**: “Give children the strongest beginning possible” by “rebuilding American education for the centuries ahead” – inspired by the original primers and the one-room schoolhouse model.

## Products & Services
- **Primer Microschools (K-2, 3-5, 6-8 cohorts)**: Physical campuses offering a teacher-led, mastery-based curriculum focused on reading, writing, math, and real-world projects. Technology is used intentionally to personalize learning, provide real-time progress tracking for parents, and give teachers actionable insights. Type: Education Service (in-person microschool).

## Market Standing
- **Valuation/Market Cap**: Not publicly available
- **Key Metrics**: Won the $1M 2024 Yass Prize; operates campuses in Florida, Alabama, Arizona, and as of 2026, expanding into Texas.
- **Notable Investors/Partners**: Yass Prize (2024 winner), various state scholarship/ESA programs in Florida, Alabama, Arizona, and Texas.
- **Growth Signals**: Rapid geographic expansion (from one Miami campus in 2023 to multiple states by 2026); strong national attention and awards; growing headcount with open roles across departments.

## Competitive Advantages
- **Historical model reimagined**: Blends the structure of a one-room schoolhouse (mixed ages, close guidance, shared responsibility) with modern adaptive technology.
- **Mastery-based progression**: Students advance only after mastering concepts, using nationally-normed assessments and weekly goals.
- **Strong family engagement**: Real-time progress dashboards give parents transparency and keep them connected.
- **Accessibility via state scholarships**: Keeps tuition affordable for a wide range of families.

## Strategic Focus
- **Nationwide expansion**: Scaling to new states where school-choice policies allow, opening new campuses to serve more families.
- **Curriculum refinement**: Continuing to develop the “timeless foundations” approach, emphasizing literacy, numeracy, and agency.
- **Talent acquisition**: Hiring entrepreneurial leaders (General Managers, Head of Campus Teams, Product Managers) to drive growth and operational excellence.

## Why Work Here
- **Mission-driven culture**: Every role directly impacts children’s lives and the future of American education. Employees describe the work as “truly rewarding” and “meaningful.”
- **High-performance environment**: The company explicitly states “our work is not for the faint of heart” and values “excellence and growth” alongside “care and community.”
- **Tight-knit teams**: Small campuses and a unified purpose create a supportive, collaborative atmosphere.
- **Locations**: Physical campuses in multiple states (FL, AL, AZ, TX); corporate/remote roles may also be available (job postings list “Pick your location”).
- **Notable perks**: Not detailed, but emphasis on “the best work of your life” and spending time on the hardest problems in education.

## Sources
1. [primer.com/careers](https://primer.com/careers)
2. [primer.com/company](https://primer.com/company)
3. [primer.com/](https://primer.com/)
4. [primer.com/approach](https://primer.com/approach)
5. [jobs.ashbyhq.com/primer](https://jobs.ashbyhq.com/primer/54541971-7c91-4c38-a5da-aac7f21eb28c)

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