--- title: 'Creative Lead at Right Side Up' canonical: 'https://feeny.ai/job/creative-lead-right-side-up-austin-2xbpe6f05tfm' type: 'job' last_seen: '2026-09-08' --- # Creative Lead at Right Side Up - **Company:** Right Side Up - **Location:** Austin, TX - **Work type:** remote - **Posted:** 2026-04-17 - **Last confirmed live:** 2026-09-08 - **Apply:** https://jobs.lever.co/rightsideup/a337972a-ec77-4ebb-b401-5810ae199934 ## Job description Founded in 2016, Right Side Up is the premier growth marketing consulting firm in the U.S., with staff deployed in some of the most well-known and fastest-growing tech companies, including Uber, Lyft, DoorDash, Stitch Fix, Coinbase, Stripe, Fitbit, Calm, Instacart, Yelp, Google, and more. We provide all of the marketing expertise—and none of the agency fluff. We are seeking a Creative Lead to lead and shape the next phase of creative at Right Side Up. This role goes beyond execution—it’s about driving performance through creative, leading talent, and helping shape strategy across a diverse client portfolio (B2B, D2C, SMB, and beyond). You will play a key role in connecting creative work to real business outcomes, using data, insights, and emerging tools to guide decisions and unlock growth for our clients. This is a highly collaborative, client-facing role that blends creative direction, performance thinking, and team leadership. ## What You'll Do Creative & Strategic Leadership - Lead the creative direction across multiple clients, ensuring work is both high-quality and grounded in strategy. - Turn data and performance insights into clear, actionable creative direction. - Develop campaigns across channels including paid social, email, web, OOH, and more. - Set a high bar for creative work while balancing brand storytelling with measurable results. Performance-Driven Creative - Partner with growth and media teams to understand what’s working and where creative can improve performance. - Help develop and iterate on testing approaches and creative concepts. - Use insights to refine messaging, visuals, and formats over time. Talent & Team Management - Manage and mentor a distributed team of designers, copywriters, and freelancers. - Assign the right talent to the right projects based on strengths and client needs. - Provide clear feedback and direction to help the team grow and do their best work. - Build a collaborative, accountable, and supportive team environment. Client Leadership - Build strong relationships with clients and act as a trusted creative partner. - Present work clearly and confidently, guiding conversations and incorporating feedback. - Help clients understand how creative ties to performance and business results. - Support or lead new business efforts when needed. Cross-Functional Collaboration - Work closely with growth marketers, strategists, and account leads to align creative with broader goals. - Help improve how we produce, test, and iterate on creative internally. AI & Innovation - Stay curious about new tools and technologies, including AI, and look for ways they can improve how we work. - Explore opportunities to use these tools to increase speed, quality, and scale. ## Who You Are ## Experience - 5+ years in a creative agency or similar environment, with experience managing creative teams. - Experience working on performance marketing campaigns such as paid social or lifecycle. Strategic & Analytical - Comfortable looking at performance data and using it to inform creative decisions. - Understands how testing and iteration improve results over time. Creative Expertise - Strong background in concepting, campaign development, and visual storytelling. - Proficient in Figma and Adobe Creative Suite (Photoshop, Illustrator, InDesign). Leadership & Communication - Able to manage both clients and teams effectively. - Clear, confident communicator with strong presentation skills. Adaptability - Comfortable working in a fast-paced, evolving environment. - Willing to take on new challenges and help shape how the team works. Curiosity for Innovation - Interested in how new tools and technologies are changing creative work. - Open to experimenting with new ways of working. ## Why this role is different This is not a traditional Art Director role. In this role, you will be expected to think beyond execution, connect creative to performance, and play a meaningful role in shaping both the work and the team behind it. If you’re excited about the intersection of creativity and performance, and want to help build something impactful, we’d love to hear from you. ## About Right Side Up ## Company Overview - **One-liner**: Right Side Up is a talent platform that connects pre-vetted, A+ marketing professionals with ambitious companies to deliver growth through fractional consulting, full-service agency teams, or full-time hiring. - **Entity Type**: Private (Privately Held) - **Headquarters**: Austin, Texas, United States - **Founded**: 2016 (some sources cite 2017 as the founding year by Tyler Elliston) - **Founders**: Tyler Elliston ## Core Business - Primary industry: Marketing Services / Growth Marketing - Target customers: B2B, B2C, from early-stage startups to global enterprises (e.g., Uber, Yelp, Procter & Gamble) - Mission: "To empower growth, the right way" – reinventing the traditional agency model by putting strategy, talent, and flexibility at the center. ## Products & Services Right Side Up offers three engagement models, each tailored to client needs: - **Fractional Talent**: Temporary or part-time deployment of individual senior growth marketers (e.g., SEO, paid social, lifecycle marketing) for project-based or ongoing support. - **Full-Service Agency**: Custom, cross-channel agency teams (offline marketing, affiliate, ecommerce marketplaces, creative services, B2B ads) for complex, scaled growth initiatives. - **Full-Time Recruitment**: End-to-end sourcing and vetting of full-time marketing hires, led by former marketers, with a typical turnaround of two weeks. All engagements are supported by proprietary technology, a dedicated Project Strategy team, and ongoing client engagement management. ## Market Standing - **Valuation / Market Cap**: Not publicly available - **Key Metric**: 112 employees (as of 2026), with 20.9% year-over-year headcount growth and a LinkedIn follower count of 30,129 (+14.3% YoY) - **Notable Investors / Partners**: No external funding rounds or investors disclosed; key clients include Uber, Lyft, Yelp, Rocket Money, DoorDash, Robinhood, and Procter & Gamble. - **Growth Signals**: 20.9% employee growth, expansion into multiple countries (US, Colombia, South Africa, Germany, France), and a growing roster of open consultant roles across diverse marketing disciplines. ## Competitive Advantages - **Vetted talent pool**: Only the top ~1% of marketers are accepted into the collective after a rigorous vetting process. - **Speed and flexibility**: Can recommend a marketer within two days of an intro call and have them in place within two weeks – far faster than traditional recruiting. - **Proven model**: A "third way" between hiring an agency and building an in-house team, with a track record of serving thousands of companies. - **Remote-first, distributed team**: Enables access to best-in-class talent regardless of geography, keeping overhead low and culture strong. ## Strategic Focus - Continuing to scale the talent platform and proprietary technology that powers the matching and engagement process. - Expanding service offerings into emerging areas like Generative Engine Optimization (GEO) and marketing AI operations. - Maintaining a high-touch, consultative approach while growing the collective of senior marketers and the breadth of client industries served. ## Why Work Here - **Remote-first culture**: Fully remote team across the USA (and now globally), with a monthly coworking stipend to choose your own workspace. - **Work-life balance**: Unlimited PTO, comprehensive medical/dental/vision insurance, 401(k) with equity incentive plan, and bi-annual in-person retreats. - **High employee satisfaction**: 4.7/5 on LinkedIn (39 reviews), with 4.9 for Work-Life Balance, 4.9 for Culture, 4.7 for Compensation, and 4.6 for Career Development. - **Culture**: Collaborative, apolitical community committed to "being the best in the world" – with a strong emphasis on experimentation, creativity, and continuous improvement. - **Growth opportunities**: Access to a wide variety of high-impact client projects across industries, plus the chance to work alongside some of the best marketing talent in the industry. ## Sources 1. [rightsideup.com/careers](https://www.rightsideup.com/careers) – Benefits, culture, remote policy, core values 2. [rightsideup.com/about](https://www.rightsideup.com/about) – Mission, history, how the model works 3. [jobs.lever.co/rightsideup](https://jobs.lever.co/rightsideup) – Open roles, AI hiring disclosure 4. [linkedin.com/company/rightsideup](https://linkedin.com/company/rightsideup) – Employee count, growth, ratings, industry classification 5. [rightsideup.com/blog/how-right-side-up-works](https://www.rightsideup.com/blog/how-right-side-up-works) – Detailed explanation of engagement models, client examples, and timeline ## Other roles at Right Side Up - [Paid Social Marketing Consultant (Fintech)](https://feeny.ai/job/paid-social-marketing-consultant-fintech-right-side-up-austin-6nzn0r8x3wma) — Austin, TX - [Paid Search Marketing Consultant (Fintech)](https://feeny.ai/job/paid-search-marketing-consultant-fintech-right-side-up-austin-tjaqyvzcc1sf) — Austin, TX - [UX/UI Designer, Design Systems Consultant (AI-Fluent)](https://feeny.ai/job/ux-ui-designer-design-systems-consultant-ai-fluent-right-side-up-austin-hpw6cggkess0) — Austin, TX - [Loyalty Program Strategist - Freelance - Remote](https://feeny.ai/job/loyalty-program-strategist-freelance-remote-right-side-up-austin-pwdzeeamajms) — Austin, TX - [Marketing Technology & Media Platforms Consultant](https://feeny.ai/job/marketing-technology-media-platforms-consultant-right-side-up-austin-qyw5bk83xcgc) — Austin, TX - [Programmatic Marketing Consultant](https://feeny.ai/job/programmatic-marketing-consultant-right-side-up-austin-988d0bsp76fe) — Austin, TX - [AI Marketing Ops/Engineer Consultant](https://feeny.ai/job/ai-marketing-ops-engineer-consultant-right-side-up-austin-4n6t2a52t4vj) — Austin, TX - [Growth Marketing Strategist](https://feeny.ai/job/growth-marketing-strategist-right-side-up-austin-7njxvcrtfsy3) — Austin, TX - [Performance Art Director](https://feeny.ai/job/performance-art-director-right-side-up-austin-c92dw5qdwwqe) — Austin, TX - [Influencer Marketing Consultant](https://feeny.ai/job/influencer-marketing-consultant-right-side-up-austin-aqdcwx51qvyg) — Austin, TX