---
title: 'Creative Lead, X at MrBeast'
canonical: 'https://feeny.ai/job/creative-lead-x-mrbeast-greenville-34atzmr8v2s2'
type: 'job'
last_seen: '2026-09-25'
---

# Creative Lead, X at MrBeast

- **Company:** MrBeast
- **Location:** Greenville, NC
- **Posted:** 2026-09-23
- **Last confirmed live:** 2026-09-25
- **Apply:** https://job-boards.greenhouse.io/mrbeastyoutube/jobs/6205405004

## Job description

## About Us

Beast Industries is a multifaceted media and entertainment company founded by Jimmy Donaldson, popularly known as MrBeast, the most watched person in the world. Renowned for revolutionizing digital content creation, Beast Industries encompasses a diverse portfolio of ventures that extend far beyond its origins on YouTube. With a mission to entertain, inspire, and create significant social impact, Beast Industries operates across various domains including digital media, philanthropy, consumer products, and innovative business initiatives. At Beast Industries, we believe in the transformative power of digital media and its potential to entertain, educate, and effect positive change. Our commitment to innovation, creativity, and philanthropy drives us to explore new frontiers, create unforgettable experiences, and build a legacy that inspires future generations.

## About the Role

We are hiring a Creative Lead X to own our presence on the platform end to end, with our Threads presence run as part of the same seat. This role reports to the Head of Social Content, with a dotted line to the Chief Communications Officer, and works alongside our video, editorial, and talent teams to grow one of the most-followed accounts on the platform and shape how the brand shows up in real time.

*** This role is preferred in Greenville, NC, but we are open to considering remote applicants in the US who can travel frequently ***

## What You’ll Do

- Own the publishing calendar end to end: write, package, and ship daily posts, with purpose-built rollouts for every video premiere, product drop, and announcement.
- Watch every video, select the clips built to travel on the platform, and brief editors on cutdowns and captions.
- Adapt content for Threads and its distinct audience.
- Run real-time engagement: replies, community interaction, and jumping on the right trend moments same-day.
- Grow reach beyond our own accounts through the platform's wider creator and community ecosystem.
- Craft branded and partner content that performs like our organic content.
- Partner closely with on-camera talent, brand, and communications teams to keep publishing fast, on voice, and on brand.
- Coordinate with our YouTube, TikTok, Instagram, and Shorts teams so major launches hit together while X keeps its own distinct voice.
- Monitor conversation and sentiment around the brand, amplifying positive momentum and flagging what needs attention.
- Track performance daily, test constantly, and translate platform data into weekly and monthly reporting that drives decisions

## What We’re Looking For

- 4 to 8 years running social media with X or Twitter as your primary platform, and at least 2 years as the named owner of a large account (1M+ followers).
- You have worked somewhere real-time is the job: a sports league, team, or broadcaster; a major media or streaming brand; a gaming or esports organization; a top creator or entertainment company; or a consumer brand known specifically for X excellence.
- You write exceptional short-form copy in a distinctive voice and can show posts you wrote that traveled, with the numbers behind them.
- You have run live coverage under pressure: game days, premieres, launches, or breaking moments, with fast approval loops.
- You are clip-native: you can cut short-form video yourself or brief editors with precision, and you know the difference between a clip that travels and one that doesn't. This is not a pure writing role.
- You understand how content spreads on the platform, including the creator and community pages that drive distribution, and ideally you bring relationships in that world.
- You work well with stakeholders: you know how to keep brand, communications, and leadership aligned while moving at the speed the platform demands.
- You are fluent in platform analytics and testing, and you make publishing decisions from data, not instinct alone.
- You live on these platforms, you understand internet culture at a native level, and your judgment holds up at speed.

## Benefits

The Perks, Why Work On the MrBeast Team

We are redefining what entertainment and storytelling look like at global scale. Every piece of content we publish reaches millions and influences culture in real time. This is your opportunity to lead the team that decides how those moments come to life across every screen.

- Competitive Salary
- Generous Medical (Blue Cross Blue Shield), Dental, Vision and company-paid Life Insurance
- Company contributions to employee Health Savings Accounts (HSA)
- 401k Plan with Safe Harbor company-matching
- Flexible vacation policy and paid company holidays
- Company-provided technology package
- Relocation assistance where applicable, including travel and company-provided housing for the first 90 days

## About MrBeast

## Company Overview
- **One-liner**: MrBeast is a YouTube-driven entertainment brand that produces large-scale challenges, giveaways, and philanthropic content, while extending into consumer food products and financial services.
- **Entity Type**: Private (Growth Equity, last round: Grant in Sep 2025; Series C in Feb 2024; Private Equity in Jan 2026; Debt Financing in Oct 2024)
- **Headquarters**: Greenville, North Carolina, United States (with additional offices in Oldsmar, Florida; New York, NY; Chicago, IL; San Francisco, CA)
- **Founded**: 2012
- **Founders**: Jimmy Donaldson (MrBeast)

## Core Business
- **Primary industry**: Media Production / Digital Content Creation / Consumer Packaged Goods
- **Target customers**: Global, young audience (B2C); also B2B via brand sponsorships and partnerships
- **Mission or purpose**: "Do the impossible" – entertain global audiences, fund charitable initiatives, and build a sustainable entertainment empire

## Products & Services
- **YouTube Content (MrBeast channel)**: Large-scale challenges, giveaways, and philanthropic stunts – primary audience driver with 430M+ subscribers and 34B+ views.
- **MrBeast Burger**: Virtual restaurant brand operating through partner kitchens for online food delivery.
- **Feastables**: Line of chocolate and snack products.
- **Beast Industries**: Parent company overseeing all ventures; recently acquired Step (financial technology company, announced 2026).
- **Merchandise**: Apparel and branded goods sold through the channel and website.

## Market Standing
- **Valuation/Market Cap**: Not publicly disclosed; company is private.
- **Key Metric**: Total Funding $765M, including a $300M Series C (Feb 2024, led by Alpha Wave Global), $200M Private Equity round (Jan 2026), $100M Debt Financing (Oct 2024), and a $15M Grant from the State of North Carolina (Sep 2025).
- **Notable Investors/Partners**: Alpha Wave Global, Bitmine Immersion Technologies, State of North Carolina.
- **Growth Signals**:
  - Workforce grew 67.3% year-over-year to 392 employees (LinkedIn as of mid-2026).
  - Expanding workforce by 50% in 2026 (hiring across marketing, engineering, consumer products) – reported by Yahoo Finance (Apr 8, 2026).
  - Active job postings: 101, with quarterly growth of +110.4% and yearly growth of +339.1%.
  - Operates in 32 countries (including India, Brazil, UK, France, Canada).

## Competitive Advantages
- **Massive, loyal audience**: 430M+ subscribers on YouTube; global reach and brand recognition.
- **Diversified revenue streams**: YouTube ad revenue, brand sponsorships, merchandise, food ventures (Burger, Feastables), and now financial services (Step acquisition).
- **High-stakes, participatory content model**: Differentiates from traditional media by directly involving the audience in challenges and giveaways, driving engagement and virality.
- **Philanthropic angle**: "Donated $0M+" – charitable initiatives build goodwill and community trust.
- **Talent brand**: Known for competitive pay, equity, relocation support, and a culture of "doing the impossible."

## Strategic Focus
- **Current priorities**: Scaling the entertainment empire to rival Disney (per founder Jimmy Donaldson); expanding workforce 50% in 2026; integrating financial services via Step acquisition; growing consumer product lines (Feastables, MrBeast Burger).
- **Direction for growth**: Building a diversified creator-led platform across media, consumer goods, and fintech.

## Why Work Here
- **Culture**: "We do the impossible" – high-impact, fast-paced environment. Founder works 15-hour days; described as "live to work" culture, but roles offer flexibility and remote/hybrid options for some positions.
- **Remote/Hybrid/Office Policy**: Many roles are on-site in Greenville, NC (HQ); hybrid for some positions (e.g., Channel Lead); remote roles available (e.g., contract roles, Senior Data Scientist). Relocation support provided for NC-based roles.
- **Notable perks** (from MrBeastJobs.com):
  - Competitive salary
  - Generous medical plan, Health Savings Account, 401k with matching
  - Flexible vacation
  - Technology package
  - Relocation coverage
  - Supportive environment
  - No college degree requirement for many roles
- **Engineering culture**: Roles in engineering (backend, frontend, ML/AI, data), product design, and security. Senior roles offer $130k–$160k salary plus equity (per Yahoo Finance reporting).
- **Employee ratings** (LinkedIn, 59 reviews): 4.4/5 overall; Work-Life 3.8, Compensation 4.3, Culture 4.1, Career 4.4.

## Sources
1. [MrBeast Careers](https://www.mrbeastjobs.com/)
2. [Greenhouse Job Board](https://job-boards.greenhouse.io/mrbeastyoutube/jobs/5986847004)
3. [LinkedIn Company Page](https://www.linkedin.com/company/mrbeastyoutube/jobs)
4. [Simplify Jobs Profile](https://simplify.jobs/c/MrBeast)
5. [Yahoo Finance Article (Apr 8, 2026) – via Simplify Jobs summary](https://simplify.jobs/c/MrBeast)

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