--- title: 'Creative & Paid Social Strategist (d/f/m) at Leapsome' canonical: 'https://feeny.ai/job/creative-paid-social-strategist-d-f-m-leapsome-berlin-zej4p3wbaegk' type: 'job' last_seen: '2026-09-14' --- # Creative & Paid Social Strategist (d/f/m) at Leapsome - **Company:** Leapsome - **Location:** Berlin, Germany - **Compensation:** €50k–€80k - **Employment:** full-time - **Posted:** 2026-08-19 - **Last confirmed live:** 2026-09-14 - **Apply:** https://jobs.ashbyhq.com/leapsome/6b24817c-c7aa-4fe3-945a-db114169ccda ## Job description What is Leapsome? Leapsome is the AI-powered people platform revolutionizing HR for modern teams. Leapsome drives HR excellence and empowers high-performing teams by automating, connecting, and simplifying every HR process across the employee lifecycle — from onboarding and performance management to engagement and development. Built with ease of use in mind, our platform ensures high adoption by employees, managers, and People teams alike. Our purpose is to make work fulfilling for everyone, and our vision is to reshape the future of work by being the leading People platform for HR excellence and high-performing teams. We enable companies to create environments where people can achieve their goals, learn and grow together, and build genuine motivation & engagement. Trusted by thousands of organizations globally, Leapsome secured $60 million in Series A funding led by Insight Partners in March 2022. This funding allowed us to further develop our intelligent platform, create exceptional employee experiences, and expand into the US market. It’s an incredibly exciting time to join Leapsome and be part of reshaping the future of work! ## Your Opportunity We're looking for a Creative Strategist to own the creative engine behind our paid social growth. This role is for someone who lives and breathes creative. You'll lead the research, briefing, testing, and iteration that drives performance on Meta, LinkedIn, and YouTube, and you'll think about every creative decision in terms of the business outcome it delivers, not just what looks good. You're a rare blend of creative and technical: you have genuine taste, and you can execute. That means writing the hook, briefing the edit, or cutting the ad yourself when speed matters more than process. You'll partner closely with the Performance Marketing team to scale paid social into a channel that's driven by creative insight rather than just campaign setup, and to help define Leapsome's creative voice as we continue scaling globally. What you will do: Creative Strategy & Positioning - Develop the positioning, messaging, and creative angles that make HR and People leaders feel understood rather than marketed to. - Find the moments, frustrations, goals, and everyday realities that resonate with real HR practitioners. - Translate product and platform experiences into concepts that stop the scroll and drive action. - Stay close to the customer: watch competitor ads, read comments, study reviews, and let those insights inform every creative decision. - Turn performance data and testing results into sharper creative strategy by identifying what's working, what isn't, and what to try next. Creative Production - Own creative across static image, video/B-roll, and partnership/UGC ads. Lead concepting, briefing, and sign-off end to end. - Write the copy that anchors the work: hooks, scripts, on-screen text, static copy, and end cards across video and static formats. - Recut and remix existing ads quickly to generate high-volume creative iterations, and cut/produce ads yourself when speed matters more than process. - Run creator operations end to end: sourcing, contracting, and whitelisting for UGC and partnership creators. - Build a steady pipeline of high-performing creative across categories, with a clear test-and-learn cycle behind every concept. Paid Social Strategy & Media Buying - Independently own and operate paid social accounts day to day across Meta, LinkedIn, and YouTube. This includes campaign builds, audience/targeting setup, budget allocation, bid strategy, and QA. - Make media buying and creative decisions through an ROI lens, tying output to cost per conversion, conversion rate, and pipeline impact, not just creative quality. - Manage and forecast paid social budgets in partnership with the Performance Marketing team. - Collaborate closely with Growth, Product Marketing, and Design to keep creative aligned with broader campaign strategy. Who are we looking for? - 3+ years in a performance marketing or creative strategy role, with hands-on ownership of paid social creative and campaign management. - A track record you can point to: you led a creative strategy that drove a measurable lift in conversions or sign-ups and moved cost per conversion in the right direction. - Obsessed with the customer. You think about who you're talking to before you think about what you want to say. - Hands-on experience editing video (Premiere, CapCut, DaVinci Resolve, or similar). - Experience running creator operations end-to-end (sourcing, briefing, contracting, whitelisting) is a strong plus. - Familiarity with AI creative tools (e.g., Midjourney, Higgsfield, [AdCreative.ai](http://AdCreative.ai), or similar) is a strong plus. - Comfort working with performance data (Meta/LinkedIn/YouTube Ads Manager, GA4 or equivalent) to inform creative decisions, not just intuition. - Strong project management and communication skills. You can run multiple creative workflows and reviews at once without losing quality control. - Quick to pick up new tools: AI creative platforms, editing software, growth analytics. Experience with creative analytics platforms (e.g. Motion) is a plus. - Working familiarity with paid search platforms (Google Ads, Microsoft Ads). You'll occasionally pitch in on paid search tasks alongside our freelance paid search support. ## Benefits - Learning and development: Grow your skills with a €2,000 yearly development budget and full access to the Good Habitz platform. - Work-from-home stipend: A one-time €1,000 stipend to set up your home workspace. - Competitive pay and equity: Competitive salary plus a pre-IPO equity package, so you share in the company's growth. - Corporate benefits: Exclusive discounts and deals from our partner network. - Vacation: 30 vacation days a year plus public holidays, with the option to upgrade to 40 days at adjusted pay. After 5 years at Leapsome, take a month-long paid sabbatical. - Wellness benefits: Stay active with a fully sponsored Urban Sports Club M membership, and support your mental health with an Oliva subscription that includes 1:1 therapy sessions, plus company workshops on mindfulness and digital wellness. - Hybrid and flexible work: Spend 2 days a week with the team in our Berlin office, Tuesdays and Thursdays. - Impact: Join a fast-growing HR platform trusted by more than 2,000 companies worldwide: you'll help shape how companies run HR and grow their people in one connected system. - Culture: A diverse, international team that values open feedback and celebrates wins, big and small. - Sponsored lunch: Lunch is on us every Tuesday and Thursday. - Work from anywhere: Work from a different location for up to 2 months a year. - Monthly team activities: Join Feierabend, a monthly budget to get-together in Berlin — hosted by employees, for employees. This role is based in Berlin and the salary range for this position is €50,000 - €80,000 + Bonus + Equity. View our [full compensation framework here](https://leapsome.notion.site/Leapsome-s-Compensation-Philosophy-3752d67fede180ea8727fea999e97dcc). Leapsome aims to pay generously and fairly. If the listed range isn’t working for your situation, please tell us early in the process, we’d rather have that conversation than lose a great candidate over a number we may be able to address. If your role or skillset isn’t covered in our [compensation framework](https://leapsome.notion.site/Leapsome-s-Compensation-Philosophy-3752d67fede180ea8727fea999e97dcc), it’s likely because we haven’t hired enough in that area yet. We’ll build a data-backed range before we make you an offer, and we’ll share our thinking with you as early as we can. This note is published for transparency. It reflects our compensation philosophy as of June 2026 and describes our general global approach — it is not a contract, offer, or entitlement to any salary, increase, or bonus, and may change at any time. Individual compensation is always governed solely by your written employment agreement and applicable local law. Leapsome’s values We stay true to our values in everything we do at Leapsome. - Impact is everything — We aim high, focus on the outcomes that matter and say no to the rest. - Speed is our advantage — We move fast with intent — simplifying, automating, and learning as we go. - Owners without egos — We trust owners and expect excellence in return. We take responsibility individually, support each other, and win as a team. - Candid is kind — We speak up early and respectfully. We assume good intent, stay curious, and care about each other’s growth. Excited to be part of Leapsome? 😊 Just send us your CV. You won't need to input any information already mentioned on your CV later on - promise! 🤙 A cover letter isn’t necessary, but we’d really appreciate a brief answer to these questions: Why Leapsome? Why you? We look forward to getting to know you! You can find more about what our colleagues think about working at Leapsome here 👉 ✨✨✨ [Glassdoor](https://www.glassdoor.com/Reviews/Leapsome-Reviews-E2368390.htm?countryRedirect=true) ✨✨✨ [Kununu](https://www.kununu.com/de/leapsome2)✨✨✨ Don’t meet every single requirement? Studies have shown that women and people of color are less likely to apply for jobs unless they meet every qualification. If you’re excited about this role but your experience doesn’t align perfectly with every qualification in the job description, we encourage you to apply anyways. You may be just the right candidate for this or other roles. Help us make work fulfilling for everyone! At Leapsome, we want work to be the best it can be for everyone. We help companies create environments where people can achieve shared goals, build authentic relationships, learn, and grow together. Put simply; our purpose is to make work fulfilling for everyone. And we know how to get there. But we can only do this by “walking our talk” and building a diverse and inclusive company where people — not just the business — thrive. Apply now 👇 or keep scrolling to read more about what makes Leapsome a unique workplace! ## About Leapsome ## Company Overview - **One-liner**: Leapsome provides an AI-powered people enablement platform that unifies HRIS, performance management, employee engagement, and learning into a single system. - **Entity Type**: Private (Series A) - **Headquarters**: Berlin, Germany (with an office in New York, NY, USA) - **Founded**: November 15, 2016 - **Founders**: Jenny Podewils (Co-Founder & Co-CEO) and Kajetan Armansperg (Co-CEO) ## Core Business - **Primary industry**: Human Resources Technology (HR Tech) / People Enablement Software - **Target customers**: B2B; primarily mid-market to enterprise companies (SMBs also served). Named clients include Notion, Sony, Porsche Digital, Spotify, Trivago, and Babbel. - **Mission or purpose statement**: “To make work more fulfilling for everyone.” ## Products & Services - **[Leapsome Platform]**: An all-in-one, modular SaaS platform covering the entire employee lifecycle. It integrates: - **HRIS**: Employee records, absence management, payroll preparation, documents, and workflows. - **Performance & Talent Suite**: Goals & OKRs, continuous feedback, performance reviews, 360s, 1-on-1 meetings, career plans, and learning paths. - **Employee Engagement**: Surveys and engagement tracking. - **AI Agents**: AI-powered tools that coach managers, answer employee policy questions, and automate HR admin tasks. ## Market Standing - **Valuation/Market Cap**: Not publicly disclosed. - **Key Metric**: Total funding of **$60 million** (Series A, raised in March 2022). - **Notable Investors/Partners**: Insight Partners (lead), Creandum, and Visionaries Club. - **Growth Signals**: - Serves over 2,000 organizations globally. - Reports strong user satisfaction (4.9/5.0 on G2 and OMR based on 2,200+ reviews). - Claims a 98% user satisfaction rate and a 99% self-assessment completion rate. - Growing internationally, with a new office in New York and active hiring in the US. ## Competitive Advantages - **All-in-one platform**: Unifies traditionally separate HRIS, performance, and engagement tools, creating a single source of truth for people data. - **High adoption and satisfaction**: Very strong user reviews (4.9/5.0) indicate a product that employees and HR teams genuinely like using. - **AI-native features**: Proactively integrates AI agents to coach managers and automate admin, differentiating it from legacy HR systems. - **Focus on people development**: Built around continuous feedback, goal alignment, and manager enablement, not just administrative record-keeping. ## Strategic Focus - **International growth**: Using the $60M Series A to accelerate expansion, particularly in the North American market. - **Deepening the platform**: Continuing to connect HRIS, performance, and growth data into one seamless experience. - **AI-driven innovation**: Further developing AI agents to empower HR teams and managers, making great people management accessible to all. - **Sustainable growth**: Emphasizing conscious hiring to maintain a strong culture while scaling fast. ## Why Work Here - **Culture**: Values-driven environment built on “Owners without egos,” “Candid is kind,” “Impact is everything,” and “Speed is our advantage.” The company actively practices what it preaches, using its own platform for feedback and development. - **Remote/Hybrid Policy**: Supports remote work and flexible working hours. - **Notable Perks**: - **Stock options**: Employees own a part of the company. - **Development budget**: €2,000/year for professional development (e.g., courses, conferences). - **Work-life balance**: Strong emphasis on respecting personal time. - **International team**: Relocation and visa support provided. - **Social impact**: Company matches employee donations to charities and is carbon-neutral. - **Team events & sports**: Regular team activities and a sports membership. - **Hiring Process**: Typically includes an application/first interview, a case interview, a culture add interview, a cognitive/personality assessment, a meeting with the founders, and reference calls. - **Headcount**: Currently 101-250 employees, with active job openings (17+ as of latest data) in engineering, sales, and customer success. ## Sources 1. [Leapsome Company Page](https://www.leapsome.com/company) 2. [Leapsome Careers Page](https://www.leapsome.com/careers) 3. [Leapsome Homepage](https://www.leapsome.com/) 4. [Crunchbase Profile](https://www.crunchbase.com/organization/leapsome) 5. [Welcome to the Jungle (Leapsome)](https://app.welcometothejungle.com/companies/Leapsome) ## Other roles at Leapsome - [Customer Success Manager (SMB) (m/f/d) - German-speaking](https://feeny.ai/job/customer-success-manager-smb-m-f-d-german-speaking-leapsome-berlin-vtmmfqat773h) — Berlin, Germany - [CS Enablement Manager (d/f/m)](https://feeny.ai/job/cs-enablement-manager-d-f-m-leapsome-berlin-9v4sszkr9wd1) — Berlin, Germany - [Sales Development Representative Outbound (d/f/m) - German-speaking](https://feeny.ai/job/sales-development-representative-outbound-d-f-m-german-speaking-leapsome-berlin-hxs83td32zwe) — Berlin, Germany - [Sales Development Representative Outbound NA](https://feeny.ai/job/sales-development-representative-outbound-na-leapsome-new-york-ec07546hvae6) — New York, NY - [GTM Enablement Manager (d/f/m)](https://feeny.ai/job/gtm-enablement-manager-d-f-m-leapsome-berlin-vg0qgzc5hfg0) — Berlin, Germany - [Account Executive (High-Velocity) (d/f/m) - German-speaking](https://feeny.ai/job/account-executive-high-velocity-d-f-m-german-speaking-leapsome-berlin-vwhvghvmf6zp) — Berlin, Germany - [Account Executive (SMB) (d/f/m) - German-speaking](https://feeny.ai/job/account-executive-smb-d-f-m-german-speaking-leapsome-berlin-d3hk741h9wr2) — Berlin, Germany - [Customer Success Manager /Account Manager (Mid-Market) (m/f/d) - German-speaking](https://feeny.ai/job/customer-success-manager-account-manager-mid-market-m-f-d-german-speaking-8vztr6202es9) — Berlin, Germany - [Senior Content Marketing Manager (d/f/m) - German-speaking](https://feeny.ai/job/senior-content-marketing-manager-d-f-m-german-speaking-leapsome-berlin-jf45hka8ghbk) — Berlin, Germany - [Senior Engineering Manager (d/f/m)](https://feeny.ai/job/senior-engineering-manager-d-f-m-leapsome-berlin-e6k2yj5szheb) — Berlin, Germany