--- title: 'Creative Social Media Manager at VML' canonical: 'https://feeny.ai/job/creative-social-media-manager-vml-lisbon-3a5kxvwap6pv' type: 'job' last_seen: '2026-10-16' --- # Creative Social Media Manager at VML - **Company:** VML - **Location:** Lisbon, Portugal - **Posted:** 2026-10-15 - **Last confirmed live:** 2026-10-16 - **Apply:** https://www.vml.com/careers/job/8892606002?gh_jid=8892606002 ## Job description ## Who We Are VML is a global creative company that combines brand experience, customer experience, and commerce to create connected brands that drive growth. Guided by a Human First philosophy, VML is known for its innovative work for brands and consistently ranks among the world’s leading creative companies, including the WARC Creative 100. VML’s global network spans 55+ markets with principal offices in Buenos Aires, Kansas City, London, New York, São Paulo, Shanghai and Singapore. VML is part of WPP, the trusted growth partner for the world's leading brands. Powered by exceptional talent and our agentic marketing platform WPP Open, WPP unites cutting-edge media intelligence and data solutions, creativity, production, enterprise solutions and expert strategic counsel. For more information, please visit [www.vml.com](http://www.vml.com/)and follow along on  [LinkedIn](https://urldefense.proofpoint.com/v2/url?u=https-3A__urldefense.com_v3_-5F-5Fhttps-3A_www.linkedin.com_company_vml_-5F-5F-3B-21-21JboVxjCXSME-21OhlpCfbkl1UcWPwns1-2DGtvHOzFh0QwHV49fsPgGw-2DVCCU1bCg8aQFI9vN-2Dy-2DVwaQcITH2j2XKzGKBIFRLYf2AUWVYY1dFGK6-24&d=DwMFaQ&c=euGZstcaTDllvimEN8b7jXrwqOf-v5A_CdpgnVfiiMM&r=zouFnm4jZMgDFaYF1uVcRY3rbgHWPca_luUrBUkT6Yc&m=QzcCgXCAOjzj5hiU48_CKOdHRSJ4_YpuqfviT9yjlzH5VrkzySTZ-WaQXlYAnj4W&s=jJ7q5V70u9oUx7ONPm5jC3IK8y6vxDilX6BGTlqlWlA&e=) #WeAreVML. ## About the Role We are looking for an agile, strategically minded Creative Social Media Manager to drive social growth and vertical video innovation across our diverse roster of agency clients. In this role, you will act as the creative and strategic architect for our clients' social channels. You understand how to hook audiences and translate distinct client brand identities into high-retention TikTok, Reels, and Shorts content. With a social-first mindset, you’ll develop and pitch platform-native content ideas, with a particular focus on TikTok. You’ll also be hands-on in bringing those ideas to life by creating, filming and editing short-form videos, and using performance insights to refine what works. ## Key Responsibilities - Multi-Client Channel Ownership: Manage monthly content calendars, publishing cadences, and platform scheduling across client accounts (TikTok, Instagram, YouTube, Facebook). - Short-Form Strategy & Playbooks: Develop custom platform strategies, recurring video series, and content pillars tailored to each client's industry and business goals. - Concept & Hook Architecture: Conceptualize high-retention short-form video ideas, architecting strong hooks, narrative pacing, on-screen text hierarchies, and trending audio pairings. - Creative Content Creation & Execution: Develop and execute social-first content ideas, with a particular focus on TikTok. Create, film and edit short-form videos from concept to delivery. - Client Presentations & Advisory: Pitch creative concepts, present monthly content plans, and serve as the go-to expert on social trends and short-form media. - Trend Spotting & Reactive Formats: Identify emerging Portuguese internet trends, memes, audio, and subcultures, pitching timely and brand-safe reactive concepts to relevant clients. ## Role Requirements - 3–5+ years of experience in a social media, creative strategy, or content role, preferably within a digital or creative agency. - Proven Multi-Client Management: Ability to seamlessly switch between distinct brand voices, industry verticals, and competing deadlines. - Deep Short-Form Fluency: An obsessive, intuitive understanding of TikTok, Instagram (Reels), and YouTube Shorts algorithms, narrative hooks, and retention psychology. - Strategic Briefing Skills: Demonstrated ability to translate complex client briefs into simple, inspiring production briefs for creative teams and creators. - Client-Facing Confidence: Strong presentation and communication skills to pitch creative ideas and explain strategic choices to client stakeholders. - Data-Led Creative Eye: Experience reading retention graphs and engagement data to explain why content performed and how to improve it. - Cultural Intuition: Deep familiarity with Portuguese digital culture, local humor, slang, and the local creator ecosystem. - Languages: Native-level Portuguese (written and spoken) with professional working proficiency in English. We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office an average of four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process. WPP (VML) is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers. When you click "Submit Application", this will send any information you add below to VML. Before you do this, we think it's a good idea to read through our [Recruitment Privacy Policy](https://www.vml.com/recruitment-privacy-policy). California residents should read our [California Recruitment Privacy Notice](https://www.vml.com/california-recruitment-privacy-notice). This explains what we do with your personal data when you apply for a role with us, and, how you can update the information you have provided us with or how to remove it. ## About VML ## Company Overview - **One-liner**: VML is a global creative company that helps brands drive growth by seamlessly connecting Brand Experience, Customer Experience, and Commerce through a human-first, tech-enabled approach. - **Entity Type**: Public (subsidiary of WPP, LSE: WPP) - **Headquarters**: New York, United States - **Founded**: 2024 (formed from the merger of VMLY&R and Wunderman Thompson, with legacy agencies dating back to 1864) - **Founders**: Not applicable – the company was formed by merging two WPP agencies; Global CEO is Jon Cook ## Core Business - **Primary industry/industries**: Advertising services, marketing, digital transformation, brand consulting - **Target customers**: B2B – large enterprise brands across sectors (consumer goods, healthcare, technology, retail, etc.) - **Mission or purpose statement**: “Create connected brands that become a part of people’s lives and drive growth for client partners” – guided by a “Human First” creative philosophy. ## Products & Services - **Brand Experience (BX)**: Compelling brand worlds and creative platforms that build emotional connections from the first touchpoint. - **Customer Experience (CX)**: Intelligent digital platforms, loyalty programs, and data-driven customer journeys that deepen relationships. - **Commerce**: Seamless, innovative commerce solutions that convert interest into action. - **Technology Transformation**: Digital infrastructure, platform engineering, and AI-powered marketing via WPP Open. - **Health**: Specialized healthcare marketing and communications (VML Health). ## Market Standing - **Valuation/Market Cap**: Not publicly disclosed for VML (parent WPP’s market cap is ~£8B as of mid-2025). - **Key Metric**: 26,000+ employees across 150+ offices globally (vml.com); some sources report 34,000+ on LinkedIn. - **Notable Investors/Partners**: Parent company WPP; key clients include blue-chip global brands (not publicly listed). - **Growth Signals**: - Formed in 2024 from two major WPP agencies, consolidating over 300 years of combined expertise. - 373 active job postings (LinkedIn, as of mid-2026) with +80.2% quarterly growth in postings. - Named No. 3 on an unspecified industry ranking (vml.com/expertise). - VML Foundation has contributed over $3.2 million to charitable causes. ## Competitive Advantages - **Human First approach**: A creative philosophy that prioritizes deep understanding of human needs, making campaigns more resonant and effective. - **Connected capabilities**: Unlike pure creative or tech firms, VML integrates BX, CX, and Commerce into a single, unified offering. - **Scale and heritage**: 26,000 people in 50+ markets, with legacy from J. Walter Thompson, Y&R, Wunderman, and VML. - **WPP Open**: Access to WPP’s AI-powered marketing operating system for intelligent, measurable, and scalable solutions. - **Inclusion Experience**: A dedicated consultancy helping clients design inclusive experiences for people with disabilities. ## Strategic Focus - Deepening the integration of creativity and technology to deliver “connected brands.” - Expanding AI-driven marketing and personalization through WPP Open. - Growing the Health practice and Commerce capabilities. - Investing in talent development and culture (e.g., Emerge Internship Program, Catalyst Academy, All Win Program). - Continuing to build a diverse, inclusive workforce and culture of belonging. ## Why Work Here - **Culture**: Emphasizes “Human First” internally – belonging, continuous learning, and authentic personal branding. The Culture & Belonging team actively fosters understanding and empathy. - **Career Development**: Bespoke platforms for career mapping, feedback coaching, and skills building. Programs like Catalyst Academy (12-month global program) and Emerge US Internship (10-week) provide structured growth. - **Work Environment**: Hybrid and office-based roles; 150+ offices worldwide offer global mobility. The Detroit Experience Studio and All Win Program show community engagement. - **Perks & Benefits**: VML Foundation (employee-led giving), wellness resources, and a focus on mental and physical health. - **Engineering Culture**: For tech roles, exposure to large-scale digital transformation projects, WPP Open AI platform, and modern data/tech stacks. ## Sources 1. [vml.com/careers](https://www.vml.com/careers) – Careers page with culture, programs, and values. 2. [vml.com/about-us](https://www.vml.com/about-us) – About page with company overview, leadership, and history. 3. [vml.com/expertise](https://www.vml.com/expertise) – Description of core services and capabilities. 4. [linkedin.com/company/vml](https://www.linkedin.com/company/vml) – LinkedIn company page with employee count, job postings, and recent departures. ## Other roles at VML - [Senior Manager, Social & Influence](https://feeny.ai/job/senior-manager-social-influence-vml-kuala-lumpur-9nbk78s1afvx) — Kuala Lumpur, Malaysia - [Account Director](https://feeny.ai/job/account-director-vml-bogota-1aythxd2xbkt) — Bogotá, Colombia - [Senior Copywriter](https://feeny.ai/job/senior-copywriter-vml-bogota-w25d2rve01d4) — Bogotá, Colombia - [ASSISTENTE DE NEGÓCIOS](https://feeny.ai/job/assistente-de-negocios-vml-sao-paulo-96jecwnv7x0q) — São Paulo, Brazil - [SUPERVISOR DE NEGÓCIOS](https://feeny.ai/job/supervisor-de-negocios-vml-sao-paulo-p2cjgw7gwb97) — São Paulo, Brazil - [GERENTE DE NEGÓCIOS](https://feeny.ai/job/gerente-de-negocios-vml-sao-paulo-z8150gktqcp3) — São Paulo, Brazil - [Project Manager](https://feeny.ai/job/project-manager-vml-faro-te9dr9p2x9pg) — Faro, Portugal / Lisbon, Portugal / Porto, Portugal - [Business Director (Tobacco)](https://feeny.ai/job/business-director-tobacco-vml-kuala-lumpur-rd2vcqayxz5w) — Kuala Lumpur, Malaysia - [Digital Project Manager](https://feeny.ai/job/digital-project-manager-vml-sydney-gnfxvd7pnmpe) — Sydney, Australia - [Digital Marketing Consultant | Freelance (Lisboa)](https://feeny.ai/job/digital-marketing-consultant-freelance-lisboa-vml-lisbon-b9jzxjedr29w) — Lisbon, Portugal