--- title: 'Creative Strategist at AppLovin' canonical: 'https://feeny.ai/job/creative-strategist-applovin-palo-alto-xgdjr5hh7ahk' type: 'job' last_seen: '2026-09-10' --- # Creative Strategist at AppLovin - **Company:** AppLovin - **Location:** Palo Alto, CA - **Compensation:** $58k–$200k - **Posted:** 2026-08-31 - **Last confirmed live:** 2026-09-10 - **Apply:** https://boards.greenhouse.io/applovin/jobs/4709498006?gh_jid=4709498006 ## Job description ## About AppLovin [AppLovin](https://cts.businesswire.com/ct/CT?id=smartlink&url=http%3A%2F%2Fwww.applovin.com&esheet=54549558&newsitemid=20260608414458&lan=en-US&anchor=AppLovin&index=3&md5=a4ac8b1dcb8b5502d0154df68e322df6) makes technologies that help businesses of every size connect to their ideal customers. The company provides end-to-end advertising solutions for businesses to reach, monetize and grow their global audiences. For more information about AppLovin, visit: [www.applovin.com](http://www.applovin.com). To deliver on this mission, our global team is composed of team members with life experiences, backgrounds, and perspectives that mirror our developers and customers around the world. At AppLovin, we are intentional about the team and culture we are building, seeking candidates who are outstanding in their own right and also demonstrate their support of others. ## About the Role Gist is a new consumer social app built by AppLovin, a handbook for the curious. We're building our creative engine from the ground up, and we're looking for a Creative Strategist who lives at the intersection of storytelling and performance data. In this role, you'll own the creative strategy behind our paid social advertising. You'll concept, brief, and iterate on ads that are genuinely enriching, while staying deeply connected to the metrics that determine what scales. Central to this is your ability to identify, brief, and collaborate with top creators to produce authentic content that resonates at scale. This is a hands-on seat. You're not handing briefs to an agency and reviewing decks. You're in the work. A Day in the Life - Identify, recruit, and manage relationships with strong creators whose audiences and content style align with Gist's voice — curiosity-driven, enriching, and  relevant - Brief creators to produce authentic, platform-native content that performs as paid social without feeling like an ad - Develop creative concepts, write scripts, and direct editors to produce 10+ ad variants weekly across Meta, TikTok, Google, and other paid social channels - Build and run a structured creative testing framework — hooks, formats, CTAs, audience angles — and translate performance signals into the next hypothesis - Analyze CVR, CPI, CPA, and ROAS data to identify what's working and brief the next round of creative accordingly - Partner with the performance marketing manager to connect creative decisions directly to acquisition outcomes - Stay ahead of content trends, platform formats, and creator behavior to keep our creative fresh and competitive The Impact You'll Make - Build the creative foundation that drives Gist's early user growth and brand presence - Establish a scalable creator network and data-driven creative testing system from scratch - Influence how Gist shows up across paid social at a critical zero-to-one moment - Help define what enriching, curiosity-driven advertising looks like in a noisy feed environment ## Who You Are - 3–5 years in paid social creative strategy, with Meta Ads as your primary channel - Proven track record working directly with top creators — you know how to identify the right talent, build the relationship, and get the best work out of them - Deep understanding of what makes creator content feel authentic versus forced, and how to translate that into high-performing paid social - Quantitative by nature: you measure creative success in CVR lifts, CPA deltas, and ROAS impact, not just aesthetics - A portfolio of creator-led campaigns that both performed and that you're proud of creatively - Able to write a script, direct a shoot, or cut a rough edit - Comfortable with AI tools like Claude Code or Cursor is strongly preferred - Consumer app or DTC brand background strongly preferred AppLovin provides a competitive total compensation package with a pay for performance rewards approach. Total compensation at AppLovin is based on a number of factors including market location and may vary depending on job-related knowledge, skills, and experience. Depending on the position offered, equity, and other forms of incentive compensation (as applicable) may be provided as part of a total compensation package, in addition to dental, vision, and other benefits. Other Types of Pay: Equity eligible Health Insurance: Medical, Dental, Vision, Life, Disability Retirement Benefits: 401(k) Retirement Plan Paid Time Off: Unlimited Discretionary Time Off Paid Holidays: 10 paid holidays per year Paid Sick Leave: 80 hours per year Method of Application: Apply online Application Window: The application window is expected to close within 30 days of the posting date. All questions or concerns about this posting should be directed to peopleops@applovin.com. USA Base Pay Range: CA, NY, WA States $71,000—$107,000 USD USA Base Pay Range: all other States (excludes CA, NY, WA) $58,000—$88,000 USD AppLovin provides a competitive total compensation package with a pay for performance rewards approach. Total compensation at AppLovin is based on a number of factors including market location and may vary depending on job-related knowledge, skills, and experience. Depending on the position offered, equity, and other forms of incentive compensation (as applicable) may be provided as part of a total compensation package, in addition to dental, vision, and other benefits. Other Types of Pay: Equity eligible Health Insurance: Medical, Dental, Vision, Life, Disability Retirement Benefits: 401(k) Retirement Plan Paid Time Off: Unlimited Discretionary Time Off Paid Holidays: 10 paid holidays per year Paid Sick Leave: 80 hours per year Method of Application: Apply online Application Window: The application window is expected to close within 30 days of the posting date. All questions or concerns about this posting should be directed to peopleops@applovin.com. CA Base Pay Range $125,000—$200,000 USD AppLovin provides a competitive total compensation package with a pay for performance rewards approach. Total compensation at AppLovin is based on a number of factors including market location and may vary depending on job-related knowledge, skills, and experience. Depending on the position offered, equity, and other forms of incentive compensation (as applicable) may be provided as part of a total compensation package, in addition to dental, vision, and other benefits. Other Types of Pay: Equity eligible Health Insurance: Medical, Dental, Vision, Life, Disability Retirement Benefits: 401(k) Retirement Plan Paid Time Off: Unlimited Discretionary Time Off Paid Holidays: 10 paid holidays per year Paid Sick Leave: 80 hours per year Method of Application: Apply online Application Window: The application window is expected to close within 30 days of the posting date. All questions or concerns about this posting should be directed to peopleops@applovin.com. CA Base Pay Range $71,000—$107,000 USD AppLovin provides a competitive total compensation package with a pay for performance rewards approach. Total compensation at AppLovin is based on a number of factors including market location and may vary depending on job-related knowledge, skills, and experience. Depending on the position offered, equity, and other forms of incentive compensation (as applicable) may be provided as part of a total compensation package, in addition to dental, vision, and other benefits. Health Insurance: Medical, Dental, Vision, Life, Disability Retirement Benefits: 401(k) Retirement Plan Paid Time Off: Unlimited Discretionary Time Off Paid Holidays: 10 paid holidays per year Paid Sick Leave: 80 hours per year Method of Application: Apply online Application Window: The application window is expected to close within 30 days of the posting date. All questions or concerns about this posting should be directed to peopleops@applovin.com. CA Base Pay Range $125,000—$200,000 USD AppLovin provides a competitive total compensation package with a pay for performance rewards approach. Total compensation at AppLovin is based on a number of factors including market location and may vary depending on job-related knowledge, skills, and experience. Depending on the position offered, equity, and other forms of incentive compensation (as applicable) may be provided as part of a total compensation package, in addition to dental, vision, and other benefits. Health Insurance: Medical, Dental, Vision, Life, Disability Retirement Benefits: 401(k) Retirement Plan Paid Time Off: Unlimited Discretionary Time Off Paid Holidays: 10 paid holidays per year Paid Sick Leave: 80 hours per year Method of Application: Apply online Application Window: The application window is expected to close within 30 days of the posting date. All questions or concerns about this posting should be directed to peopleops@applovin.com. USA Base Pay Range: CA, NY, WA States $71,000—$107,000 USD USA Base Pay Range: all other States (excludes CA, NY, WA) $58,000—$88,000 USD AppLovin provides a competitive total compensation package with a pay for performance rewards approach. Total compensation at AppLovin is based on a number of factors including market location and may vary depending on job-related knowledge, skills, and experience. Depending on the position offered, equity, and other forms of incentive compensation (as applicable) may be provided as part of a total compensation package, in addition to dental, vision, and other benefits. Health Insurance: Medical, Dental, Vision, Life, Disability Retirement Benefits: 401(k) Retirement Plan Paid Time Off: Unlimited Discretionary Time Off Paid Holidays: 10 paid holidays per year Paid Sick Leave: 80 hours per year Method of Application: Apply online Application Window: The application window is expected to close within 30 days of the posting date. All questions or concerns about this posting should be directed to peopleops@applovin.com. CA Base Pay Range $71,000—$107,000 USD AppLovin is proud to be an equal opportunity employer that is committed to inclusion and diversity. All applicants will be considered for employment without attention to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran or disability status, or other legally protected characteristics. Learn more about EEO rights as an applicant [here](https://www.eeoc.gov/employers/eeo-law-poster). If you need assistance and/or a reasonable accommodation due to a disability during the application or recruiting process, please send us a request at jobs@applovin.com AppLovin will consider for employment all qualified applicants with criminal histories in a manner consistent with applicable law.  If you’re applying for a position in California, learn more [here](https://calcivilrights.ca.gov/fair-chance-act/). To support an efficient and fair hiring process, we may use technology-assisted tools, including artificial intelligence (AI), to help identify and evaluate candidates. All hiring decisions are ultimately made by human reviewers. Please read our [Global Applicant Privacy Notice](https://legal.applovin.com/global-applicant-privacy-notice/) to learn more about how AppLovin processes your personal information. https://www.linkedin.com/company/applovin    https://x.com/AppLovin    https://www.instagram.com/applovin/ ## About AppLovin ## Company Overview - **One-liner**: AppLovin provides an end-to-end software and AI platform that helps mobile app developers and consumer brands acquire users, monetize audiences, and analyze performance through advertising technology. - **Entity Type**: Public (Nasdaq: APP, S&P 500 component) - **Headquarters**: Palo Alto, California, United States - **Founded**: 2012 - **Founders**: Adam Foroughi, Andrew Karam, John Krystynak ## Core Business - Primary industry: Mobile technology, advertising, and marketing software. - Target customers: B2B – mobile app developers (gaming and non-gaming), consumer brands, and advertisers. - Mission/purpose: To help businesses of every size connect to their ideal customers and achieve growth through AI-powered advertising solutions. ## Products & Services - **MAX (SSP)**: In-app bidding and programmatic ad mediation platform for mobile publishers to maximize revenue. - **AppDiscovery (DSP)**: Demand-side platform that uses AI to find high-value users for apps and drive conversions. - **SparkLabs**: Creative studio that produces video and playable ad creatives optimized for performance. - **Adjust** (acquired): Mobile measurement and analytics platform for attribution, campaign tracking, and fraud prevention. - **MoPub** (acquired): Mobile monetization platform for publishers (now integrated into AppLovin’s stack). ## Market Standing - **Valuation/Market Cap**: ≈ $3.9 billion (as of mid-2025, per LinkedIn). Note: IPO in 2021 valued the company at ~$24 billion, and valuation has fluctuated since. - **Key Metric**: Annual Revenue of $5.48 billion (2025 fiscal year). Net income of $3.33 billion. - **Notable Investors/Partners**: Orient Hontai Capital (led debt financing), GQG Partners (post-IPO secondary). Also partnered with TripleDot Studios (sold mobile games division for $800M in 2025). - **Growth Signals**: Added to the S&P 500 in September 2025; divested mobile games business to focus entirely on advertising technology; continues to expand in-app bidding and AI capabilities. ## Competitive Advantages - **Scale & Reach**: Platform reaches over 1 billion mobile game players daily across a global network. - **Full-Screen Ad Experience**: Ads appear during natural app pauses or as rewarded videos, providing high engagement without disrupting user experience. - **Engineering-Led Culture**: Emphasis on product excellence, speed, and continuous improvement; attracts top talent from Google, Meta, Unity, and Zynga. - **Integrated Platform**: End-to-end solution from creative production (SparkLabs) to measurement (Adjust) to monetization (MAX) – reduces fragmentation for advertisers and publishers. ## Strategic Focus - Double down on AI-powered advertising technology following the sale of its mobile games business (Lion Studios and other game studios) to TripleDot Studios in mid-2025. - Continue to improve programmatic in-app bidding and expand into consumer brand advertising beyond gaming. - Grow international presence (29 countries) and strengthen the platform’s data and machine learning capabilities. ## Why Work Here - **Culture**: Recognized as a Great Place to Work – 94% of employees say it’s a great place to work (vs. 57% at a typical U.S. company). Listed #7 Fortune Best Workplaces in the Bay Area 2025 (Small & Medium), #1 in Advertising & Marketing 2024. - **Engineering Focus**: “Product first” philosophy with hands-on work from day one; interns ship real code. Flat hierarchy and fast decision-making. - **Benefits**: 100% company-paid health coverage for employees and dependents, employee stock purchase plan, flexible time off, parental leave, retirement matching, wellness support, phone reimbursement. - **Work Policy**: Primarily office-based in Palo Alto HQ, but global offices include Germany, China, Canada, Israel, and Singapore. No explicit remote-first policy. - **Compensation & Reviews**: LinkedIn ratings show 4.3/5 for compensation, 3.8 overall; Glassdoor-style reviews note strong pay but fast-paced environment. ## Sources 1. [applovin.com/careers](https://www.applovin.com/en/careers) 2. [applovin.com](https://www.applovin.com/) 3. [linkedin.com/company/applovin](https://www.linkedin.com/company/applovin) 4. [wikipedia.org/wiki/AppLovin](https://en.wikipedia.org/wiki/AppLovin) 5. [greatplacetowork.com/certified-company/1368858](https://www.greatplacetowork.com/certified-company/1368858) ## Other roles at AppLovin - [Senior Creator Partnerships Manager](https://feeny.ai/job/senior-creator-partnerships-manager-applovin-palo-alto-0mb5q4gbheaw) — Palo Alto, CA - [Payroll Manager](https://feeny.ai/job/payroll-manager-applovin-united-states-t2bxfb6df4ry) — United States - [Client Partner, Business Development](https://feeny.ai/job/client-partner-business-development-applovin-berlin-g8ec5110yyt0) — Berlin, Germany - [Mobile Engineering Intern (2027 Summer Internship)](https://feeny.ai/job/mobile-engineering-intern-2027-summer-internship-applovin-singapore-8yz6eg7x9dgr) — Singapore - [Backend Engineering Intern (2027 Summer Internship)](https://feeny.ai/job/backend-engineering-intern-2027-summer-internship-applovin-singapore-3ghpk5dbfdpq) — Singapore - [Sr. Events Marketing Associate - Russian Speaking (Full time - 12 months)](https://feeny.ai/job/sr-events-marketing-associate-russian-speaking-full-time-12-months-applovin-zza6p28bev96) — Berlin, Germany - [Sr. Events Marketing Associate (Full time - 12 months)](https://feeny.ai/job/sr-events-marketing-associate-full-time-12-months-applovin-berlin-mzv6d3ypn0w0) — Berlin, Germany - [Analyst, Business Development](https://feeny.ai/job/analyst-business-development-applovin-berlin-9kpy13fvf40x) — Berlin, Germany - [Content Marketing Manager](https://feeny.ai/job/content-marketing-manager-applovin-palo-alto-g063dtq4pp6w) — Palo Alto, CA - [Agency Growth Lead](https://feeny.ai/job/agency-growth-lead-applovin-toronto-b9h8qwmyy1vj) — Toronto, Canada