---
title: 'Creative Strategist, Brand Partnerships at Substack'
canonical: 'https://feeny.ai/job/creative-strategist-brand-partnerships-substack-new-york-d6rxxkqw6gjp'
type: 'job'
last_seen: '2026-10-18'
---

# Creative Strategist, Brand Partnerships at Substack

- **Company:** Substack
- **Location:** New York, NY
- **Employment:** full-time
- **Work type:** hybrid
- **Posted:** 2026-07-15
- **Last confirmed live:** 2026-10-18
- **Apply:** https://jobs.ashbyhq.com/substack/0e7f477f-5711-42be-a2a6-c2ed76c7455f

## Job description

Substack is building a new economic engine for culture, giving the brightest, most interesting, and most creative people on the internet the power of their own publishing platform. The terms of our culture should not be set by gate-keeping legacy media or chaos-fueling social media, but by the people who make and participate in that culture. Substack's model, based on direct subscriptions, has fueled an explosion of independent publishing. It empowers creators with economic autonomy, creative ownership, and a direct connection to their most engaged audiences.

## About the Role

The Brand Partnership team at Substack is building our sponsorships business from the ground up. The Creative Strategist sits between the brands and their agencies and the publishers and their agents on Substack. Your job is to turn a brand's goal into a campaign idea, find the publishers who can carry that idea credibly, and stay with it from the first pitch through the work going live and wrapping post-campaign. This is a founding role on a small team, so the frameworks are yours to write.

## Responsibilities

- Craft creative, culture-defining ideas that work for a brand and feel native to Substack, rather than an ad bolted onto someone's content
- Match brands with the right creators and publications, using judgment about audience, voice, and what a given publisher will want to do
- Own the creative side of the pre-sale: read the brief, build the proposal, and respond to client feedback with new concepts and pivots
- Run campaigns from idea through execution, keeping the brand, the publisher, and our team pointed in the same direction
- Join client and agency calls to pull out the information you need to sharpen brand goals into clear pitch materials that help brands picture what they can do on Substack
- Manage campaign reporting and metrics reports
- Watch what's working across the platform and feed real examples back into the next round of ideas

## About You

- 5+ years in creative strategy, branded content, or content strategy, at a publisher, an agency, or a platform
- A portfolio of campaign ideas you've taken from concept to live work, ideally involving creators, social and/or publishers
- A feel for the brand RFP process and for writing proposals that win
- Real instincts for the creator and media space, and a sense for what's fresh versus what's played out
- The range to hold a creative conversation with a CMO and a practical one with a creator, sometimes on the same day
- Strong writing, and the organization to run several campaigns at once without dropping the details
- Sharp project management and attention to detail to ensure no balls are dropped and execution is tight
- Familiarity with how creator brand deals are structured and contracted is a plus

Substack’s compensation package includes a market-competitive salary, equity for all full-time roles, and exceptional benefits. Our cash compensation salary range for this role is $130,000 - $170,000. Multiple factors, including candidate experience and expertise, determine final offer amounts and may vary from the amounts listed above. Substack is an equal opportunity employer. All applicants will be considered for employment without regard to race, color, religion, sex (including pregnancy, sexual orientation, gender identity or transgender status), age, national origin, veteran or disability status. We’re seeking people passionate about enabling independent expression and building a better business model for creators. If you want to see what media, communities, and content can become when unmoored from advertising models, and you have the skills and experience to contribute, we’d love to meet you. Please see our Privacy Notice for details regarding Substack's collection and use of personal information relating to the application and recruitment process by clicking [here](https://docs.google.com/document/d/1UjmY1acxnd27iIde83PxR7XdecR29aIyfkkmEOwAMGY/edit?tab=t.0#heading=h.a0wuzmt3mjmm).

## About Substack

## Company Overview
- **One-liner**: Substack provides a platform for independent writers, podcasters, and creators to publish, build audiences, and earn revenue directly through paid subscriptions.
- **Entity Type**: Private (Series C)
- **Headquarters**: San Francisco, California, USA (with a new office in New York City)
- **Founded**: 2017
- **Founders**: Chris Best (CEO), Jairaj Sethi (CTO), Hamish McKenzie (CWO)

## Core Business
- Primary industry/industries: Media, Publishing, Creator Economy, SaaS
- Target customers: Individual writers, podcasters, video creators, independent publishers, media companies, experts, and educators (B2C and B2B)
- Mission or purpose statement: "To build a new economic engine for culture — empowering writers, creators, and publishers to own their work, own their audience, and earn directly from their ideas."

## Products & Services
- **Publishing Platform**: A full-featured CMS and writing tool designed for longform content, with support for posts, newsletters, scheduling, and media embedding.
- **Substack App**: A mobile and web app that connects readers with creators, featuring discovery tools like recommendations, Notes, trending topics, and leaderboards.
- **Native Podcasting**: Built-in recording studio and live video capabilities, with automatic distribution to Substack, Apple, Spotify, and YouTube, including premium episode options.
- **Payments & Subscription Management**: Handles all billing, subscriber management, and revenue tools (welcome sequences, win-back campaigns, analytics). Creators keep 90% of revenue minus credit card fees.
- **Community Tools**: Subscriber chats, comment threads, and moderation features to turn publications into communities.
- **Substack Defender**: Legal support program providing publishers access to legal fees, advice, and pre-publication review for defamation, trademark, and copyright issues.
- **Network Discovery**: Built-in growth engine where more than half of new subscribers come from within Substack’s network, including recommendations and collaborations.

## Market Standing
- **Valuation/Market Cap**: Not publicly disclosed (last raised $100M in Series C in July 2025)
- **Key Metric**: Over 5 million paid subscriptions across the network; more than 30% of paid subscriptions come from within Substack’s network; tens of millions of posts discovered daily in the app.
- **Notable Investors/Partners**: Andreessen Horowitz, BOND, The Chernin Group (TCG); part of Y Combinator’s winter 2018 batch.
- **Growth Signals**: Raised $100M Series C in July 2025; team has grown to over 100 people across the US, Canada, and UK; opened a new New York City office; top writers earn millions annually.

## Competitive Advantages
- **Creator-first economic model**: Writers keep 90% of revenue, own their audience and content, and can leave anytime with no platform fees or contracts.
- **Built-in network effects**: More than half of new subscribers come from within the platform’s discovery tools, reducing the need for creators to build audiences from scratch.
- **All-in-one platform**: Combines publishing, payments, growth tools, analytics, podcasting, video, and community management — no technical expertise required.
- **Legal support**: Substack Defender provides unique legal protection that reduces risk for independent publishers.
- **Brand trust and ecosystem**: A recognized leader in the creator economy with a strong network of high-profile writers and millions of paying subscribers.

## Strategic Focus
- Expanding the platform beyond newsletters into a full "media app" for all creator formats (writing, podcasting, video, live content).
- Growing the network effect through recommendations, Notes, and app-driven discovery to reduce customer acquisition costs for creators.
- Scaling the enterprise offering for media companies and full newsrooms.
- Deepening community features to increase subscriber engagement and retention.
- Building out the New York City office to expand talent and presence on the East Coast.

## Why Work Here
- **Culture**: Small but growing team (100+ people) with a strong mission-driven focus on empowering creators and independent culture. Every employee participates in customer support to build empathy with users.
- **Remote/Hybrid Policy**: Hybrid model; employees can work from San Francisco HQ, the new New York office, or remotely across the US, Canada, and UK.
- **Benefits**: 100% premium coverage for employees and dependents (health care), fully funded HRA plans, generous parental leave, monthly internet/phone stipend, flexible vacation, 12 paid holidays, and a winter office shutdown between Christmas Eve and New Year’s.
- **Engineering Culture**: Pragmatic approach to problem-solving, shipping high-quality products; team works on a platform that directly impacts millions of creators and subscribers.
- **Perks**: Home office customization allowance, internet stipends, and a strong emphasis on work-life balance with flexible time off.

## Sources
1. [substack.com/about](https://substack.com/about)
2. [substack.com/jobs](https://substack.com/jobs)
3. [jobs.ashbyhq.com/substack](https://jobs.ashbyhq.com/substack)
4. [builtin.com/company/substack](https://builtin.com/company/substack)
5. [linkedin.com/company/substack](https://www.linkedin.com/company/substack)

## Other roles at Substack

- [Full Stack Software Engineer - Payments](https://feeny.ai/job/full-stack-software-engineer-payments-substack-san-francisco-9kvewxz2yzx2) — San Francisco, CA
- [Head of People](https://feeny.ai/job/head-of-people-substack-san-francisco-ej54dzqhv1pb) — San Francisco, CA
- [Product Operations, Brand Partnerships](https://feeny.ai/job/product-operations-brand-partnerships-substack-new-york-smr101qdrf0y) — New York, NY
- [Product Manager - Sponsorships](https://feeny.ai/job/product-manager-sponsorships-substack-new-york-g0tg7z0qm7fr) — New York, NY
- [Product Analyst](https://feeny.ai/job/product-analyst-substack-san-francisco-4t2gz7pmahn0) — San Francisco, CA
- [Full Stack Software Engineer - Enterprise](https://feeny.ai/job/full-stack-software-engineer-enterprise-substack-new-york-88dpya16drng) — New York, NY
- [Full Stack Software Engineer - Sponsorships](https://feeny.ai/job/full-stack-software-engineer-sponsorships-substack-san-francisco-azs1abkz1930) — San Francisco, CA
- [Events Lead, UK & International](https://feeny.ai/job/events-lead-uk-international-substack-london-yqzj7336fqq3) — London, United Kingdom
- [Head of Events](https://feeny.ai/job/head-of-events-substack-new-york-k01pxxt3vt8b) — New York, NY
- [Standards & Enforcement Specialist](https://feeny.ai/job/standards-enforcement-specialist-substack-ghqd32c5jkkc)