---
title: 'Creative Strategist at Flo Health'
canonical: 'https://feeny.ai/job/creative-strategist-flo-health-vilnius-azrk7srd0fat'
type: 'job'
last_seen: '2026-10-27'
---

# Creative Strategist at Flo Health

- **Company:** Flo Health
- **Location:** Vilnius, Lithuania
- **Compensation:** €4k–€5k
- **Work type:** remote
- **Posted:** 2026-10-20
- **Last confirmed live:** 2026-10-27
- **Apply:** https://job-boards.greenhouse.io/flohealth/jobs/7662987003

## Job description

500M+ downloads. 80M+ monthly users. A decade of building – and we’re still accelerating.

Flo is the world’s #1 health & fitness app worldwide on a mission to build a better future for female health. Backed by a $200M investment led by General Atlantic, we became the first product of our kind to reach a $1B valuation in 2024 – and we’re not slowing down.

With 7M paid subscribers and the highest-rated experience in the App Store’s health category, we’ve spent 10 years earning trust at scale. Now, we’re building the next generation of digital health – AI-powered, privacy-first, clinically backed – to help our users know their body better.

The job

We’re looking for a Creative Strategist (Video) in our paid UA team who combines sharp strategic judgement, creative flair, and strong leadership to craft video paid UA campaigns that don’t just get noticed — they move people. This isn’t a video editing role — it’s about turning performance data into fresh breakthrough creative concepts that capture attention and drive results.

You’ll sit at the intersection of data, psychology, and storytelling — analysing what works, ideating what’s next, and directing others to bring it to life.

You'll be responsible for:

- Developing strategic creative concepts for paid video campaigns across social platforms
- Analysing performance data (CTR, CR, ROAS, engagement) to identify insights and opportunities
- Writing sharp creative briefs that translate insights into clear direction for designers, writers, and video editors
- Partnering with UA and growth teams to test hypotheses and scale what performs
- Reviewing and optimising creative iterations — ensuring every asset aligns with brand and business goals
- Spotting patterns, trends, and cultural moments to inform future campaigns
- Guiding the creative process end-to-end, from concept through to execution and analysis

## Your experience

Must-have:

- 2+ years in performance marketing, creative strategy, or growth marketing roles (e.g. Creative Strategist, UA Manager, Growth Creative Lead, Marketing Manager)
- A portfolio showing data-driven creative concepts that delivered measurable results
- Deep understanding of paid social creative performance and testing methodologies
- Strong communication skills — able to translate insights into compelling creative directions
- Fluency in English and a natural ability to craft ideas for a global (especially US) audience
- Familiarity with creative production workflows, without needing to be hands-on in editing tools
- Proficiency with project management tools (Jira, Confluence, Google Workspace)
- Curiosity for new formats, cultural trends, and emerging AI creative tools
- An obsession with results

Nice-to-have:

- Familiarity with budgeting and resource allocation for creative projects
- Experience working collaboratively with creative partners (writers, motion designers, video editors)

What success looks like

- Growth in video creative’s contribution as a driver of paid UA success
- Consistent improvement in key video creative performance metrics (ROAS, CTR, conversion rates, engagement)
- Tangible impact on overall paid UA campaign growth and ROI

#LI-DL1 #LI-Hybrid Salary Range - gross per month (ranges may vary based on skills and experience) €4.200—€5.200 EUR

## How we work

We’re a mission-led, product-driven team. We move fast, stay focused and take ownership – from brief to build to impact. Debate is encouraged. Decisions are shared. We care about craft, ship with purpose, and always raise the bar.

You’ll be working with people who take their work seriously, not themselves. It takes commitment, resilience, and the drive to keep going when things get tough. Because better health outcomes are worth it.

## What you'll get

We support impact with meaningful reward. Here’s what that looks like:

- Competitive salary and annual reviews
- Opportunity to participate in Flo’s performance incentive scheme
- Paid holiday, sick leave, and female health leave
- Enhanced parental leave and pay for maternity, paternity, same-sex and adoptive parents
- Accelerated professional growth through world-changing work and learning support
- In-person collaboration and work in a hybrid model, with 3 days per week spent in the office
- 5-week fully paid sabbatical at 5-year Floversary
- Flo Premium for friends & family, plus more health, pension and wellbeing perks

Diversity, equity and inclusion

Our strength is in our differences. At Flo, hiring is based on merit, skill and what you bring to the role – nothing else. We’re proud to be an equal opportunity employer, and we welcome applicants from all backgrounds, communities and identities. Read our [privacy notice for job applicants](https://flo.health/privacy-policy-for-job-applicants).

## About Flo Health

## Company Overview
- **One-liner**: Flo is a women’s hormonal health app that provides personalized, data-driven, and science-backed cycle, ovulation, fertility, and pregnancy tracking from first period to perimenopause.
- **Entity Type**: Private (Series C, raised $276.4M in total funding; reached unicorn status in July 2024)  
  [uk.linkedin.com](https://uk.linkedin.com/company/flohealth)
- **Headquarters**: London, United Kingdom (additional offices in Vilnius, San Francisco, and Amsterdam)  
  [flo.health](https://flo.health/about-flo) | [uk.linkedin.com](https://uk.linkedin.com/company/flohealth)
- **Founded**: 2015  
  [flo.health](https://flo.health/about-flo)
- **Founders**: Not publicly available

## Core Business
- **Primary industry**: Women’s health / digital health / consumer health technology
- **Target customers**: B2C – women and people who menstruate across all life stages (period, fertility, pregnancy, perimenopause)
- **Mission**: “Female health has been underfunded and undervalued for way too long. … [We] ensure you can trust Flo by verifying everything we share with our team of 120+ doctors and medical experts.”  
  [flo.health](https://flo.health/about-flo)

## Products & Services
- **[Flo App]**: All-in-one mobile application for cycle and symptom tracking, ovulation and fertility guidance, pregnancy and postpartum support, tailored health insights, and access to private health communities. Includes the **Flo Assistant** – an AI-powered feature for personalized advice.  
  [flo.health](https://flo.health/about-flo)
- **[Virtual Clinics]**: A new service area (under development) aimed at offering clinical support, as indicated by job postings for a Senior Product Designer (Virtual Clinics).  
  [Greenhouse](http://job-boards.greenhouse.io/flohealth)

## Market Standing
- **Valuation/Market Cap**: Unicorn status (valuation >$1B) achieved with its Series C round in July 2024; exact valuation not disclosed.  
  [uk.linkedin.com](https://uk.linkedin.com/company/flohealth)
- **Key Metric**:
  - Total Funding: $276.4M (9 rounds)  
    [uk.linkedin.com](https://uk.linkedin.com/company/flohealth)
  - Annual Revenue: Not publicly available (private company)
  - Users: 420 million downloads, 10 million monthly active users, 85% would recommend to a friend  
    [flo.health](https://flo.health/about-flo)
- **Notable Investors/Partners**: Not explicitly listed in search results; public partnerships include **Mayo Clinic** (studying period symptoms across 800,000 cycles) and **United Nations Population Fund** (global female health education).  
  [flo.health](https://flo.health/about-flo)
- **Growth Signals**:
  - First European female health unicorn  
    [uk.linkedin.com](https://uk.linkedin.com/company/flohealth)
  - Headcount ~450–550 (YoY growth slightly negative per LinkedIn, but actively hiring 41+ roles across engineering, marketing, product, design)  
    [uk.linkedin.com](https://uk.linkedin.com/company/flohealth) | [Greenhouse](http://job-boards.greenhouse.io/flohealth)
  - Expanding into Virtual Clinics and perimenopause content  
    [Greenhouse](http://job-boards.greenhouse.io/flohealth)
  - Available in 22 languages globally  
    [flo.health](https://flo.health/about-flo)

## Competitive Advantages
- **Medical credibility**: Team of 120+ doctors, scientists, and medical experts review all content; #1 OB-GYN recommended period tracker.  
  [flo.health](https://flo.health/about-flo)
- **AI & machine learning**: Integrated predictive algorithms for period and ovulation accuracy.  
  [flo.health](https://flo.health/about-flo)
- **Privacy-first**: Anonymous Mode allows users to track health without personal identifiers.  
  [uk.linkedin.com](https://uk.linkedin.com/company/flohealth)
- **Large, engaged community**: 420M downloads and strong word-of-mouth (85% would recommend).  
  [flo.health](https://flo.health/about-flo)

## Strategic Focus
- Expand into new health verticals (e.g., perimenopause, virtual clinics) and deepen AI personalization.
- Continue global growth (22 languages, partnerships with UNFPA and Mayo Clinic).
- Strengthen medical credibility through proprietary research and expert review.
- Scale the Pass It On Project to provide free health information to 1 billion women in underserved communities.  
  [flo.health](https://flo.health/about-flo) | [flo.health](https://flo.health/)

## Why Work Here
- **Total rewards**: Employee Share Ownership Plan (ESOP) for all employees, competitive holiday (25 days + public holidays), 30 days fully paid sick leave, 6 months fully paid maternity leave + $5,000 return bonus, 1 month fully paid paternity leave.  
  [flo.health](https://flo.health/careers)
- **Flexible work**: Hybrid model (2 days/week in office); Workation policy (work from anywhere up to 2 months/year).  
  [flo.health](https://flo.health/careers)
- **Growth & learning**: Dedicated Learning & Development budget, personal development plans, career progression from within.  
  [flo.health](https://flo.health/careers)
- **Culture**: “Servant leadership” – managers ask “What can I do for you?”; high bar for talent; mission-driven environment focused on impact.  
  [flo.health](https://flo.health/careers)
- **Locations**: Major hubs in London and Vilnius, with smaller offices in San Francisco and Amsterdam.  
  [flo.health](https://flo.health/careers)

## Sources
1. [flo.health/careers](https://flo.health/careers)
2. [flo.health/about-flo](https://flo.health/about-flo)
3. [Greenhouse job board](http://job-boards.greenhouse.io/flohealth)
4. [flo.health homepage](https://flo.health/)
5. [LinkedIn company page](https://uk.linkedin.com/company/flohealth)

## Other roles at Flo Health

- [Senior/Staff Product Designer (Virtual Clinics)](https://feeny.ai/job/senior-staff-product-designer-virtual-clinics-flo-health-london-3q61pbpkk86v) — London, United Kingdom
- [Graphic Designer](https://feeny.ai/job/graphic-designer-flo-health-vilnius-1qg4vyn2kh72) — Vilnius, Lithuania
- [Growth Product Manager - Monetisation](https://feeny.ai/job/growth-product-manager-monetisation-flo-health-vilnius-0b9xh5qksm3c) — Vilnius, Lithuania
- [Growth Product Manager – Monetisation](https://feeny.ai/job/growth-product-manager-monetisation-flo-health-london-zb0r7yjqdgr1) — London, United Kingdom
- [Product Manager - Web Onboarding](https://feeny.ai/job/product-manager-web-onboarding-flo-health-vilnius-rpsbxgstvw4j) — Vilnius, Lithuania
- [Product Manager - Web Onboarding](https://feeny.ai/job/product-manager-web-onboarding-flo-health-london-rmw7xy21jge9) — London, United Kingdom
- [Freelance Motion Designer (PL/UA)](https://feeny.ai/job/freelance-motion-designer-pl-ua-flo-health-poland-n5tp8q94rh0r) — Poland
- [Machine Learning Engineer](https://feeny.ai/job/machine-learning-engineer-flo-health-london-49k4c7rph7ph) — London, United Kingdom
- [Engineering Manager](https://feeny.ai/job/engineering-manager-flo-health-vilnius-2v86rjxy6cy1) — Vilnius, Lithuania
- [Engineering Manager](https://feeny.ai/job/engineering-manager-flo-health-london-941kvj6h3wpf) — London, United Kingdom