---
title: 'Creative Strategist (Growth) at coreflow'
canonical: 'https://feeny.ai/job/creative-strategist-growth-coreflow-sydney-ae5kr2mvzaqr'
type: 'job'
last_seen: '2026-09-11'
---

# Creative Strategist (Growth) at coreflow

- **Company:** coreflow
- **Location:** Sydney, Australia
- **Compensation:** $200k–$400k
- **Employment:** full-time
- **Work type:** onsite
- **Posted:** 2026-08-28
- **Last confirmed live:** 2026-09-11
- **Apply:** https://jobs.ashbyhq.com/coreflow/5fa3c716-cdab-4ae2-8b2e-cbcff39a7194

## Job description

## About us

- We're building a new category of interactive entertainment powered by AI characters, image, video, and real-time experiences. We’re one of the most-visited AI products globally, serving millions of users every day.
- We work in-person in Sydney, Australia, and hire globally.

## How we work

- User-first: We build what people want. We invest time to understand our users and focus on adding value instead of extracting value.
- High agency, high ownership: We own outcomes end-to-end. When something goes wrong, we take responsibility and fix it.
- Urgency: We prioritize ruthlessly, increase leverage, and move at an exceptional pace.

## What you'll do

You’ll own our performance creative engine end-to-end, from customer insights and concepts to production, testing, and iteration. You won’t make every ad yourself. You’ll build and operate the system that consistently produces winning creative at high volume across markets and languages. Example projects

- Build our creative intelligence system. Study our ads, competitors, customers, cultural trends, and platform-native content to identify new hooks, formats, desires, and creative opportunities.
- Create a high-velocity testing program. Turn hypotheses into clear concepts and briefs, launch structured tests, and use performance data to decide what to iterate, scale, or kill.
- Build an AI-native production engine. Develop workflows that rapidly generate new characters, scenes, scripts, voices, images, and videos without sacrificing creative quality.
- Scale winning ideas across markets. Localize language, characters, casting, settings, and cultural cues so concepts feel native to each audience,not like superficial translations.
- Turn winners into creative families. Take a successful concept and systematically explore new hooks, characters, formats, stories, and audiences without losing what made it work.
- Build the production network. Find and manage the right creators, editors, designers, agencies, and AI tools to increase output while maintaining a high quality bar.
- Create the feedback loop. Establish a clear taxonomy and reporting system so every creative teaches us something and the team compounds its knowledge over time.

## What you'll bring

- A track record of developing performance creative that drove meaningful growth for a consumer product.
- Exceptional instincts for hooks, concepts, storytelling, offers, audiences, and platform-native formats.
- Strong analytical judgment. You can read creative performance, separate signal from noise, and turn results into better ideas.
- A systems mindset. You naturally think about how research, ideation, production, testing, and iteration should work together.
- Comfort working with AI-native creative tools and rapidly evolving production workflows.
- The ability to move between strategy and execution. You don’t need to produce every asset yourself, but you’re close enough to the craft to prototype ideas, improve weak work, and maintain the quality bar.
- Strong cultural judgment when adapting creative across languages, markets, and audiences.
- Hunger to win. You want ownership of a major growth lever, ambitious targets, and responsibility for the outcome.

What success looks like

- We generate more genuinely distinct, high-quality concepts,not merely more variations.
- Creative testing becomes faster, more structured, and more informative.
- Winning ideas are identified earlier and scaled further.
- Localized creative performs because it feels native to its audience.
- Our creative knowledge compounds instead of disappearing across campaigns and production partners.
- Creative stops being constrained by individual production capacity and becomes a repeatable growth engine.

## What we offer

- Top-of-market compensation with meaningful equity upside.
- Real ownership from day one. You’ll own one of the company’s most important growth systems.
- Fast-growing scope. As your impact grows, your responsibility and compensation should grow with it.
- A company card for food, coffee, tools, and anything that helps you do your best work.
- Daily team lunch and dinner at the office.
- An unlimited workspace budget to build your ideal setup.
- Visa sponsorship and relocation assistance for people moving to Sydney.

## How we think about comp

We raise the ceiling for exceptional performers, not the floor. As your impact grows, your compensation should too.

- The listed range is cash + equity, with superannuation on top.
- We review compensation every six months.
- Bonuses reward past impact, and raises reflect your new level.

Our interview process

- Intro call: 15 minutes to align on the role and company.
- Founder interview: Go deep on what you’ve built, how you think, and how you work.
- Creative interview: Walk through work you’re proud of, dissect existing ads, and show how you turn performance signals into new concepts.
- Paid work trial: Spend three days with us in Sydney working on a real creative problem. We cover travel and accommodation if needed.
- Offer: If it’s a strong fit, we move quickly.

## About coreflow

## Company Overview
- **One-liner**: Coreflow builds full-stack AI at scale, training and deploying its own models for chat, image, video, and audio to power an AI entertainment platform used by millions of users daily.
- **Entity Type**: Private (startup, no disclosed funding stage)
- **Headquarters**: Sydney, Australia
- **Founded**: 2025
- **Founders**: Azum Beg, Scott Dommett, Justin P., Nishan Samarasinghe

## Core Business
- **Industry**: AI Entertainment / Software Development
- **Target Customers**: B2C (consumer-facing platform serving millions of users)
- **Mission**: Build at the frontier of AI entertainment, delivering full-stack AI capabilities with a small, high-impact team.

## Products & Services
- **Core AI Platform**: A unified entertainment platform offering chat, image generation, video creation, and voice/audio capabilities. Coreflow trains and deploys its own proprietary models, handling all stages from research to production. The platform processes millions of messages, images, videos, and voice calls daily across hundreds of GPUs.

## Market Standing
- **Valuation**: Not publicly available
- **Key Metric**: Total funding – Not disclosed; Monthly website traffic ~9k visits with +81.9% growth (2026 data).
- **Notable Investors/Partners**: Not publicly available
- **Growth Signals**: Rapid traffic growth (+81.9% month-over-month); small team of 16–18 people scaling to support millions of daily interactions; presence in both Australia and the United States; active hiring with 33+ open roles across engineering, data science, growth, and operations.

## Competitive Advantages
- **Full-stack AI ownership**: Coreflow trains and deploys its own models for multiple modalities (text, image, video, audio), giving it full control over performance, cost, and iteration speed.
- **Small, agile team**: With a headcount of ~18, the company operates with high leverage and minimal bureaucracy, enabling rapid development.
- **Infrastructure scale**: Operates hundreds of GPUs and handles millions of daily user interactions, demonstrating strong technical execution.

## Strategic Focus
- Scale the platform to support a growing user base while maintaining performance and reliability.
- Expand capabilities across AI modalities and deepen model quality.
- Grow the team strategically (especially in engineering, data science, and growth) to accelerate product development.

## Why Work Here
- **Culture**: Small team with outsized impact – “16 people, big impact” is a core theme. Opportunity to work across the full stack of AI model training, deployment, and product.
- **Work policy**: Headquarters in Sydney, Australia with one employee in the US. Remote/hybrid policy not explicitly stated, but current roles appear to be Sydney-based (full-time in-office implied by multiple job listings).
- **Perks & Engineering**: Access to cutting-edge AI infrastructure (hundreds of GPUs), ownership of end-to-end ML pipelines, and exposure to high-scale consumer AI. The company values “exceptional talent” and moves fast.

## Sources
1. [coreflow.dev](https://coreflow.dev) – Company homepage
2. [LinkedIn](https://au.linkedin.com/company/core-flow-ai) – Company profile and workforce data
3. [Techboard](https://techboard.com.au/company-profile/core-flow-ai/) – Company profile and elevator pitch
4. [BeBee](https://bebee.com/au/companies/coreflow) – Job listings and company description
5. [Ashby Careers](https://jobs.ashbyhq.com/coreflow) – Official careers page

## Other roles at coreflow

- [Founding Recruiter](https://feeny.ai/job/founding-recruiter-coreflow-sydney-wjc60byyn99h) — Sydney, Australia
- [Software Engineer (Site Reliability)](https://feeny.ai/job/software-engineer-site-reliability-coreflow-sydney-xekmskekjcwe) — Sydney, Australia
- [Software Engineer (Model Inference)](https://feeny.ai/job/software-engineer-model-inference-coreflow-sydney-n6g8sx7garyt) — Sydney, Australia
- [Software Engineer (Model Deployment)](https://feeny.ai/job/software-engineer-model-deployment-coreflow-sydney-hzt9d92s9ez3) — Sydney, Australia
- [Growth (Performance Marketing)](https://feeny.ai/job/growth-performance-marketing-coreflow-sydney-sapyx3vqxn07) — Sydney, Australia
- [Growth (Analyst, Junior)](https://feeny.ai/job/growth-analyst-junior-coreflow-sydney-x7626n9w5t0b) — Sydney, Australia
- [Growth (Lifecycle Marketing)](https://feeny.ai/job/growth-lifecycle-marketing-coreflow-sydney-h25mksehk1tc) — Sydney, Australia
- [Data Scientist (Product)](https://feeny.ai/job/data-scientist-product-coreflow-sydney-8d5tb77f33f5) — Sydney, Australia
- [Growth (Generalist)](https://feeny.ai/job/growth-generalist-coreflow-sydney-xqcx4f45f2dr) — Sydney, Australia
- [Software Engineer](https://feeny.ai/job/software-engineer-coreflow-sydney-xd1n2snwkxv6) — Sydney, Australia