--- title: 'Creative Strategist, Growth Marketing at Tala' canonical: 'https://feeny.ai/job/creative-strategist-growth-marketing-tala-mexico-39n4h1m175tk' type: 'job' last_seen: '2026-11-07' --- # Creative Strategist, Growth Marketing at Tala - **Company:** Tala - **Location:** Mexico - **Employment:** full-time - **Work type:** remote - **Posted:** 2026-10-20 - **Last confirmed live:** 2026-11-07 - **Apply:** https://jobs.lever.co/tala/0caef2af-6903-44fe-a743-045a4e53541f ## Job description ## About Tala Tala is the AI-native credit infrastructure that connects global capital to the global majority.  We combine proprietary risk intelligence with an expanding network of capital and distribution partners to power credit access at scale. To date, Tala has distributed more than $9 billion in capital to more than 14 million customers across Africa, Latin America, and Asia, building the definitive contextual dataset on thin-file borrowers in emerging markets. Tala is now converting that foundation into shared infrastructure that partners, capital providers, and ecosystems can build on. The company has been named to the Fortune Impact 20 list, CNBC’s World’s Top Fintech Companies twice, CNBC Disruptor 50 for five years, and Forbes’ Fintech 50 list for ten years running. Given the global nature of our team, we operate on a remote-first approach with office hubs in Santa Monica, CA (HQ); Nairobi, Kenya; Mexico City, Mexico; Manila, the Philippines; and Bangalore, India. Most Talazens join us because they connect with our mission. If you are energized by the impact you can make at Tala, we’d love to hear from you! ## The Role We’re seeking an innovative Creative Strategist who will develop impactful creatives to drive global customer growth. Your key goals will be to scale performance marketing spend with high efficiency and shape Tala’s positioning in the FinTech category. You will own creative strategy and production across Mexico and LATAM (Guatemala, Dominican Republic), collaborating with cross-functional teams to deliver on paid user acquisition, ASO and partner marketing goals. This role requires a strong understanding of performance marketing, ASO and partner marketing creative metrics, a passion for working with creatives, and strong project management skills. ## What You'll Do - Creative Strategy & Ideation: Own the LATAM creative roadmap based on performance, business priorities and testing needs. Research and pitch new concepts, and work with artists to refine paid media, ASO and partner creative to maximize success rate. Analyze market trends, competitor strategies and consumer insights to identify opportunities across paid, organic and partner channels. - Testing & Performance Reporting: Work with Growth Marketers on testing schedules and campaign structures. Review test and ad performance weekly in Omni and decide what to continue, iterate, refresh or replace. Turn creative metrics into actionable insights and share them with vendors and artists. - Creative Production & Contractor Management: Develop the concept, copy, scripts and visual direction for each test, and write detailed Jira briefs for internal artists and contractors. Own the production timeline: assign briefs based on format and contractor availability, manage deadlines and feedback rounds, and review deliveries through final approval. Prepare final assets for launch, set naming conventions and handoff to Growth Marketers. - Budget Management: At month end, review contractor invoices, keep the Budget Tracker accurate and follow through on payment with Accounting. - Cultural Adaption: Adapt winning concepts across LATAM geos, ensuring creatives resonate culturally and carry the correct market-specific legal requirements. - Cross-Functional & Partner Alignment: Stay close to Brand (campaigns, events), Product (launches and updates) and Customer Research (new insights). Join partner meetings and develop growth and creative initiatives that help partners activate Tala and grow their programs. - Global Working Culture: Support creative production across several countries, with an interest in global customer insights and occasional flexibility with late start or late finish hours when working with US and Asia teams. ## What You'll Do - 5+ years of experience in a creative strategy role, preferably in an agency or in-house marketing team. - Proven track record of developing and executing creatives that tie to successful performance marketing results. - Strong understanding of marketing principles, brand strategy, and consumer behavior. - Fluent Spanish and English, with the ability to write natural Spanish copy. - Experience managing freelance or contractor creative production, timelines and budgets. - Excellent communication, presentation and interpersonal skills. - Proficiency in creative research tools, project management tools (e.g. Jira) and marketing analytics platforms (e.g. Google Analytics, Adjust, Looker, Excel). Preferred Skills & Experience: - 3+ years of experience working with performance marketing teams. - 3+ years of experience in graphic design or motion design. - Familiarity with marketing in regulated financial services (disclaimers, compliance requirements). - Cultural understanding of LATAM markets beyond Mexico. Our vision is to build a new financial ecosystem where everyone can participate on equal footing and access the tools they need to be financially healthy. We strongly believe that inclusion fosters innovation and we’re proud to have a diverse global team that represents a multitude of backgrounds, cultures, and experience. We hire talented people regardless of race, religion, color, national origin, gender, gender expression, sexual orientation, age, marital status, veteran status, or disability status. ## About Tala ## Company Overview - **One-liner**: Tala is a digital financial services company that provides instant credit, payments, savings, and transfer services to thin-file borrowers in emerging markets, using proprietary AI-native risk intelligence. - **Entity Type**: Private (Funding Stage: Late Stage / Series Unknown) - **Headquarters**: Santa Monica, California, United States - **Founded**: 2011 - **Founders**: Shivani Siroya ## Core Business - **Primary Industry**: Financial Services / Fintech - **Target Customers**: B2C (individuals and micro-entrepreneurs in emerging markets, primarily women), B2B (partners and capital providers licensing Tala’s credit infrastructure) - **Mission/Purpose**: To build a more just and equitable future by unlocking global economic progress for the "Global Majority"—the billions of people underserved by traditional financial systems. ## Products & Services - **Tala Money App**: A mobile-first platform offering instant access to credit (loans typically $10–$500), payments, savings, and transfer services. Available in Kenya, the Philippines, Mexico, and India. - **Tala Credit Infrastructure (Platform)**: An AI-native, API-driven underwriting engine built on a decade of behavioral lending data. Tala is opening this infrastructure to partners, platforms, and capital providers to power credit access at scale beyond its own app. ## Market Standing - **Valuation/Market Cap**: Not publicly disclosed (Private company). - **Key Metric**: Total Funding of **$540.6M** raised across 12 rounds. - **Annual Revenue**: **$110M** (latest estimate). - **Notable Investors/Partners**: Upstart, Stellar Development Foundation, RPS Ventures, J. Safra Group, IVP, Revolution Growth, Lowercase Capital, and PayPal Ventures. - **Growth Signals**: - Deployed over **$8 billion** in capital to more than **14 million customers** to date. - Workforce of **465 employees** (+11.1% YoY), with offices in Santa Monica, Nairobi, Manila, Mexico City, and Bangalore. - Named to **Fortune’s Impact 20**, **CNBC’s Disruptor 50** (five consecutive years), and **Forbes’ Fintech 50** (nine consecutive years). - Transitioning from a single-app model to an open infrastructure platform for partners, signaling a major strategic pivot and expansion opportunity. ## Competitive Advantages - **Proprietary AI-Native Underwriting**: Built from the ground up for thin-file borrowers in informal economies, not retrofitted from legacy credit models. This gives Tala a unique, decade-deep behavioral dataset. - **First-Mover & Scale**: A decade of lending data across three continents (Africa, Latin America, Asia) creates a significant data moat that is hard for competitors to replicate. - **Strategic Pivot to Infrastructure**: By opening its credit intelligence to partners and capital providers, Tala moves from a customer-facing app to a shared infrastructure layer, vastly expanding its addressable market and defensibility. ## Strategic Focus - **Platform Expansion**: Converting its proprietary data, models, and customer relationships into shared infrastructure for third-party partners and capital providers. - **Market Penetration**: Deepening reach in existing markets (Kenya, Philippines, Mexico, India) and expanding the product suite beyond credit into payments, savings, and transfers. - **Regulatory & Partnership Growth**: Securing licenses (e.g., licensed digital credit provider by the Central Bank of Kenya) and forming partnerships (e.g., with Mexico’s CONDUSEF, Philippines’ Bayad Center) to build trust and scale. ## Why Work Here - **Mission-Driven**: The company is explicitly focused on financial inclusion for the "Global Majority," offering a strong sense of purpose. - **Remote-First & Flexible**: Tala is remote-first with flexible working hours and unlimited PTO. They offer "Sloth Days" and sabbaticals are a norm. Offices exist for in-person collaboration in Nairobi, Mexico City, Manila, Santa Monica, and Bangalore. - **Invested in Growth**: The company emphasizes continued learning and development, and provides space and support for employees to take their skills to the next level. - **Global Team**: A diverse, global workforce (14 countries) that reflects the diversity of its customers. - **Strong Culture Ratings**: Employer rating of **4.0/5.0** on LinkedIn (222 reviews), with high marks for Work-Life Balance (4.2) and Compensation (4.1). - **Engineering Culture**: Technical staff makes up ~25% of the workforce (118 out of 465). The company is building a cutting-edge AI-native credit infrastructure, offering challenging engineering problems. ## Sources 1. [tala.co](https://tala.co/about/) 2. [tala.co](https://tala.co/careers/) 3. [linkedin.com](https://linkedin.com/company/talamobile) 4. [en.wikipedia.org](https://en.wikipedia.org/wiki/Tala_Finance) 5. [jobs.lever.co](https://jobs.lever.co/tala) ## Other roles at Tala - [Senior Data Engineer](https://feeny.ai/job/senior-data-engineer-tala-united-states-n1vt1y5jqahm) — United States - [Senior Cloud Infrastructure Engineer](https://feeny.ai/job/senior-cloud-infrastructure-engineer-tala-india-ha52y5c5y1kj) — India - [Senior Product Analyst](https://feeny.ai/job/senior-product-analyst-tala-mexico-y2f5sr6v714q) — Mexico - [Senior Credit Risk Manager](https://feeny.ai/job/senior-credit-risk-manager-tala-philippines-ja7dk2574jtm) — Philippines - [Senior Backend Engineer](https://feeny.ai/job/senior-backend-engineer-tala-india-7r88dvn01bam) — India - [Senior Product Manager, Fraud & Risk](https://feeny.ai/job/senior-product-manager-fraud-risk-tala-india-pf9rae78vpt9) — India - [Manager, Machine Learning Engineering](https://feeny.ai/job/manager-machine-learning-engineering-tala-united-states-g8cd8vgts1qj) — United States - [Senior Visual Brand Designer](https://feeny.ai/job/senior-visual-brand-designer-tala-philippines-bt8ra3ce79j7) — Philippines - [Analytics Engineering Manager](https://feeny.ai/job/analytics-engineering-manager-tala-united-states-73xcrat1k2m1) — United States - [Senior SecOps Engineer](https://feeny.ai/job/senior-secops-engineer-tala-mexico-b84b3hafzrb1) — Mexico