--- title: 'Creative Strategist lead - Maternity Cover at Medialicious' canonical: 'https://feeny.ai/job/creative-strategist-lead-maternity-cover-medialicious-gibraltar-c5ew9nhwvmm5' type: 'job' last_seen: '2026-09-08' --- # Creative Strategist lead - Maternity Cover at Medialicious - **Company:** Medialicious - **Location:** Gibraltar - **Employment:** contract - **Work type:** onsite - **Posted:** 2026-05-22 - **Last confirmed live:** 2026-09-08 - **Apply:** https://jobs.ashbyhq.com/medialicious/ab32111f-be1b-4463-9259-294a4dbdc7fd ## Job description At Medialicious, we're a global growth marketing partner powering the expansion of fast-growing social gaming brands. Headquartered in Gibraltar, our mission is simple: to be the industry leader through deep domain expertise, constant innovation, and strategic scale. Our Marketing team drives growth through a channel-agnostic approach, empowered by significant budgets and a collaborative, transparent culture. We embrace experimentation, research, and performance analysis to maximize growth and evolve our strategies. With data at our core and curiosity in our DNA, we work together to create meaningful, measurable impact. ## The Role You'll own creative strategy across our US Social Casino portfolio, leading a creative pod and translating performance data into winning concepts that drive real results. ## What you will be doing - Own creative strategy for Social Casino accounts across Paid Social, Programmatic, and App Store channels - Generate concepts and briefs for UGC, influencer, Motion Graphics, and Playable content that convert - Lead and mentor a small team of strategists, copywriters, and video editors while maintaining high creative standards - Write scripts and shape storyboards for video content, working with both in-house teams and external creators - Partner with media buyers to analyze performance data and turn insights into the next round of creative iterations - Build winning frameworks and maintain a library of high-performing angles, hooks, and creative approaches ## What we are looking for - Proven creative strategy experience at a performance-driven agency or in-house team with measurable results - Deep UGC and influencer expertise – you know how to use these as performance levers, not just brand plays - Strong scriptwriting skills and comfort shaping video content from concept to final cut - Data fluency – CTR, CPI, ROAS, hook rates, and retention curves should be second nature - Team leadership experience with the autonomy to operate without constant oversight - Thrives in fast-paced environments where briefs evolve and iteration is constant ## Why you will love it This is a senior role with real autonomy on accounts that test more, ship more, and learn faster than most agencies. You'll have the budget and freedom to experiment, the data to prove what works, and a team that values results over politics. Plus, it's fully remote with competitive compensation and the chance to shape creative strategy in one of the most competitive verticals online. --- We hire based on skills, drive, and ideas—nothing else. Your background, gender, age, race, ethnicity, disability, sexual orientation, religion, neurodiversity, or educational path will never be a barrier to joining us. We also welcome candidates from non-traditional career journeys and value diverse perspectives that challenge conventional thinking. Diversity fuels our innovation, collaboration, and growth, and we're committed to creating an environment where everyone can contribute their best work and thrive. ## About Medialicious ## Company Overview - **One-liner**: Medialicious is a digital advertising partner that helps businesses scale growth across affiliate marketing, paid social, paid search, SEO, and programmatic channels. - **Entity Type**: Private (Privately Held) - **Headquarters**: Gibraltar, Gibraltar (operates from 2 offices in Gibraltar, with team members across 17 countries) - **Founded**: 2021 - **Founders**: Not publicly available ## Core Business - **Primary industry**: Digital Advertising / Performance Marketing - **Target customers**: B2B – primarily businesses in competitive verticals (e.g., iGaming, social gaming) seeking to accelerate customer acquisition through data-driven ad campaigns. - **Mission**: "Mastering the art of online marketing in the world's most competitive verticals." [medialicious.com](https://www.medialicious.com/) ## Products & Services - **Attribution & Tracking**: Expertise in affiliate tracking, attribution modelling, and data analysis. - **Paid & Organic Social**: Management of campaigns on Facebook, TikTok, Snapchat, Instagram, LinkedIn, and more. - **Paid Search & Programmatic**: Google Ads, Bing Ads, DV360, programmatic buying with optimization. - **SEO**: Organic search strategy, technical SEO, content optimization. - **Creative Production**: Landing pages, video production, banner ads, and playable ad development (HTML5, Unity). - **Scaling & Optimization**: Ad optimization, revenue/sales forecasting, and channel scaling. [medialicious.com](https://www.medialicious.com/) ## Market Standing - **Valuation**: Not disclosed. - **Key Metric**: 33 employees (as of 2026), with **29.4% yearly headcount growth** (+10 people). [linkedin.com](https://gi.linkedin.com/company/medialicious) - **Notable Investors/Partners**: Not publicly listed, but the company has grown organically with no disclosed external funding. - **Growth Signals**: 15 active job postings (as of mid-2026); monthly job postings up 7.1%, quarterly up 87.5%, yearly up 1400%. The team operates in 17 countries, with presence in UK, Spain, Poland, Slovakia, Italy, Israel, and more. [linkedin.com](https://gi.linkedin.com/company/medialicious) ## Competitive Advantages - **Integrated channel approach**: Combines affiliates, paid social, search, programmatic, and creative production under one roof, allowing for seamless experimentation and scaling. - **Data-driven experimentation**: Emphasises structured processes around testing, analysis, and scaling winning channels and creatives. - **Specialization in competitive verticals**: Deep experience in high-competition sectors (e.g., iGaming, social gaming), giving them a niche moat. - **Creative & technical talent**: In-house capabilities for playable ads, HTML5 development, and video production (Cinema 4D, Unity, Figma). [medialicious.com](https://www.medialicious.com/) ## Strategic Focus - **Growth through talent**: Aggressively hiring across marketing, design, and engineering roles, especially for remote and Gibraltar-based positions. - **Scaling for clients**: Expanding into new channels (e.g., influencer marketing, playable ads) and markets. - **Operational excellence**: Building repeatable processes for campaign optimization and reporting using tools like Looker, Tableau, and Google Analytics. ## Why Work Here - **Culture**: Described as "more than just a business; we're a community of innovators, dedicated to redefining the digital landscape." [medialicious.breezy.hr](https://medialicious.breezy.hr/) - **Remote/Hybrid Policy**: Many roles are fully remote; some positions offer remote or hybrid options, with a physical office in Gibraltar. [builtin.com](https://builtin.com/company/medialicious) & [dynamitejobs.com](https://dynamitejobs.com/company/medialicious) - **Typical Perks**: Not explicitly detailed, but the company fosters a "modern and open" environment with opportunities for growth and professional development. [medialicious.breezy.hr](https://medialicious.breezy.hr/) - **Engineering & Creative Culture**: Uses a modern tech stack (Python, JS, HTML5, Unity, Figma, Looker) and encourages cross-functional collaboration between marketing, design, and data teams. [linkedin.com](https://gi.linkedin.com/company/medialicious) ## Sources 1. [medialicious.com](https://www.medialicious.com/) 2. [medialicious.breezy.hr](https://medialicious.breezy.hr/) 3. [linkedin.com](https://gi.linkedin.com/company/medialicious) 4. [builtin.com](https://builtin.com/company/medialicious) 5. [dynamitejobs.com](https://dynamitejobs.com/company/medialicious) ## Other roles at Medialicious - [Playable Ad Developer](https://feeny.ai/job/playable-ad-developer-medialicious-bulgaria-1a1966syvtpf) — Bulgaria - [Creative Strategist](https://feeny.ai/job/creative-strategist-medialicious-georgia-9hejv3dm6dak) — Georgia - [Creative Strategist](https://feeny.ai/job/creative-strategist-medialicious-gibraltar-80rb0ys0v11p) — Gibraltar - [Creative Strategist lead - Maternity Cover](https://feeny.ai/job/creative-strategist-lead-maternity-cover-medialicious-malta-6r1zzs1w0rwg) — Malta - [Senior Affiliate Manager](https://feeny.ai/job/senior-affiliate-manager-medialicious-gibraltar-2xz70hyhb355) — Gibraltar