---
title: 'Creative Strategist at Lutra'
canonical: 'https://feeny.ai/job/creative-strategist-lutra-toronto-krbeg9xw7ckg'
type: 'job'
last_seen: '2026-09-16'
---

# Creative Strategist at Lutra

- **Company:** Lutra
- **Location:** Toronto, Canada
- **Compensation:** $115k–$165k
- **Employment:** full-time
- **Work type:** onsite
- **Posted:** 2026-09-16
- **Last confirmed live:** 2026-09-16
- **Apply:** https://jobs.gem.com/lutra/am9icG9zdDrzZ77p7LhSM4WyY9_n6jJc

## Job description

## Your Opportunity

Our client is a fast-growing Canadian fintech building modern financial tools around people's largest bills. Already processing roughly $2B in annual transaction volume, this platform allows people to pay rent, tuition, insurance, and nearly any other bill by credit card, turning expenses into a way to build credit, earn rewards, and gain financial flexibility.

To date, the growth team has been composed of generalists. They’ve made incredible progress. They’ve also acknowledged that the next stage of growth hinges on their ability to produce and iterate a calibre of creative work that requires someone dedicated to the craft. That’s where this Creative Strategist comes in.

If this is your type of challenge, you’ll report to the Head of Growth and work alongside a tight-knit team to build the creative marketing engine of a product that over 200,000 Canadians have already signed up for. You will turn customer insights, product stories, and performance data into ads, UGC, video, and landing pages, putting new concepts in market every week and evolving the brand’s marketing strategy. Leveraging AI tastefully and tactfully, you will decide what to build, ship it yourself, and let the results shape the next round, with real ownership over what gets made.

## Key Responsibilities

- Concept development: Develop net-new concepts, angles, hooks, and scripts from customer insight, product stories, cultural moments, and performance data
- Creative testing: Own the testing roadmap across net-new concepts, iterations on winners, and rapid variants, with a clear hypothesis behind every test
- Statics: Design static ads and write the headlines and ad copy that run with them
- Motion and video: Move the account beyond statics with motion design, video edits, or both, from animated app-screen walkthroughs to UGC cut from creator footage
- Landing pages: Build and iterate paid landing pages, testing offers, layouts, and social proof, and tightening message match from ad to page
- Performance analysis: Break down results by concept, angle, hook, and format, catch creative fatigue before it hits performance, and scale winners into new iterations
- Learning agenda: Keep a live test backlog and share a weekly readout of winners, losers, learnings, and what ships next
- Creative ops: Build the templates, frameworks, winners library, and AI-enabled workflows that increase creative volume and velocity without lowering the bar
- Agency and cross-functional partnership: Collaborate with the paid media agency on concepts and channel needs, and with product design and product marketing on launches
- Partner approvals: Route partner-facing creative through partner review and plan around its timelines

## Your Know-How

- You have 3 to 5 years of experience in growth creative, performance creative, paid social creative, or a similar hands-on role
- You have a portfolio of work you personally made, not only campaigns you directed
- You have strong creative taste across concepts, copy, design, video, and landing pages
- You can produce non-static creative through video editing or motion design, in addition to polished static work
- You have deep, working fluency in professional design and video-editing tools, whichever ones produce your best work
- You have sharp instincts for hooks, messaging angles, offers, and direct-response creative
- You understand testing, iteration, and creative fatigue
- You generate original concepts from the product itself rather than waiting for a brief
- You move fast and ship without a large production team
- You are excited about AI and consistently look for new tools that increase creative output
- You take high ownership, spotting the creative bottleneck and solving it without waiting to be briefed

It’s a Bonus If

- You have motion design experience, such as animating app screens and product UI for paid ads
- Your background spans copywriting, design, and video rather than a single creative discipline
- You enjoy thinking like a product marketer about how new features should be tested and positioned

## About Lutra

## Company Overview
- **One-liner**: Lutra is a water and wastewater process engineering consultancy and software provider, delivering smarter solutions to protect water, the environment, and people’s health.
- **Entity Type**: Private
- **Headquarters**: Lower Hutt, New Zealand
- **Founded**: 2006
- **Founders**: Not publicly available

## Core Business
- **Primary industry/industries**: Water & Wastewater Treatment, Utilities, Environmental Engineering, Data Management Software
- **Target customers**: Government municipalities, industrial clients in New Zealand, and international clients in the water and wastewater sector (B2B, Enterprise)
- **Mission or purpose statement**: "To protect water, the environment and people's health, by providing smarter solutions."

## Products & Services
For each major offering:
- **Infrastructure Data (ID)**: A market-leading, scalable, cloud-based operations and compliance management software platform. It is designed to improve operational performance, data quality, and reduce organisational risk for water and wastewater treatment assets. The software is used to manage assets accounting for 75% of New Zealand’s population.
- **Water & Wastewater Process Engineering**: Expert consultancy services including options studies, process design, commissioning support, and optimisation for water and wastewater treatment plants (e.g., activated sludge systems, MABR).
- **Advanced Process Control (APC)**: Services to improve plant performance, efficiency, and compliance through advanced control strategies.
- **Training**: Operational training and knowledge transfer for clients in the three waters industry.

## Market Standing
- **Valuation/Market Cap**: Not disclosed
- **Key Metric**: Annual Revenue of USD 5,400,000 (estimated); Total Funding of USD 60,100 (from two grants by Callaghan Innovation in 2016 and 2017).
- **Notable Investors/Partners**: Callaghan Innovation (grant provider), and a supportive global parent company (not named in sources).
- **Growth Signals**: The company has grown from a small team in 2006 to a team of 35. It serves 30+ clients in NZ’s government and industrial space, plus 25+ international clients. Its software holds the market majority for compliance management in NZ.

## Competitive Advantages
- **Deep Domain Expertise**: One of the largest water process engineering teams in New Zealand, with two decades of experience.
- **Market Leading Software**: The Infrastructure Data platform is the trusted industry solution for compliance and operations management, serving the majority of the NZ population’s water assets.
- **End-to-End Solutions**: Combines expert engineering knowledge with innovative technology (software, APC, training) to provide comprehensive solutions.
- **Outcomes-Focused**: Prioritises customer needs and delivers excellence through deep upfront understanding of client requirements.

## Strategic Focus
- **Growth and Expansion**: Actively seeking a Domestic Business Development Manager to secure Lutra’s position in the reformed water sector in New Zealand.
- **Talent Development**: Focused on building career pathways and developing employees through a supportive global parent company, aiming for a "no glass ceiling" environment.
- **Sustainability**: Committed to reducing emissions and developing sustainable operating practices, reflected in their Statement of Intent and Mission.

## Why Work Here
- **Culture**: Described as a team of experts committed to excellence, with a strong focus on people. The company invests heavily in training, work/life balance, and providing a safe, healthy, and fun workplace.
- **Flexibility**: All employees have flexibility to work from home and are provided with packages to do so. There are no enforced traditional start or finish times, offering trust and autonomy.
- **Wellbeing Package**: Includes comprehensive Health Insurance, an employee assistance provider, wellbeing days, and a 6-monthly allowance.
- **Career Development**: Formal career pathways are in place, and the company supports training and development with a "no glass ceiling" philosophy due to its global parent company.
- **Compensation**: Competitive compensation and an annual bonus scheme for all employees.
- **Remote/Hybrid Policy**: Highly flexible with a strong work-from-home culture.

## Sources
1. [lutra.com/about](https://www.lutra.com/about-us)
2. [lutra.com/careers](https://www.lutra.com/careers)
3. [linkedin.com/company/lutra-ltd](https://linkedin.com/company/lutra-ltd)
4. [lutra.com/our-team](https://www.lutra.com/our-team)
5. [prospeo.io/c/lutra-revenue](https://prospeo.io/c/lutra-revenue)

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