--- title: 'Creative Strategist at Maneuver Marketing' canonical: 'https://feeny.ai/job/creative-strategist-maneuver-marketing-united-kingdom-95d2pak5zehe' type: 'job' last_seen: '2026-09-07' --- # Creative Strategist at Maneuver Marketing - **Company:** Maneuver Marketing - **Location:** United Kingdom - **Employment:** full-time - **Work type:** remote - **Posted:** 2026-06-03 - **Last confirmed live:** 2026-09-07 - **Apply:** https://jobs.ashbyhq.com/maneuver-marketing/85813208-bfb4-4af4-8b53-0a7cf8602b2b ## Job description BUILD, SCALE & OPERATE LEADING DTC BRANDS ALONGSIDE A-PLAYERS ## MANEUVER MARKETING Our Vision, Mission & Success are fuelled by our commitment to be a driving force of positive change to the health of everyday consumers, providing conscious, high-quality & innovative supplement products. In just 5 years, we kicked off our own DTC Health & Wellness brand from scratch and scaled it to USD$100M+ in annual sales, serving more than 3,000,000 customers worldwide with an average of 4,000 daily orders across 9 SKUs. These results caught the attention of The Financial Times https://www.ft.com/high-growth-asia-pacific-ranking-2023, as they ranked us among APACs top High-Growth Companies. We have also been awarded 2nd place on the E50 Awards https://www.sph.com.sg/media-centre/media-releases/fifty-local-smes-honoured-for-pioneering-success-and-innovation-at-30th-e50-awards/, jointly organised by The Business Times and KPMG in Singapore. This is just the beginning of our journey, and you could be part of the next stage of our growth! ## YOUR NEXT ROLE As a Creative Strategist, you’ll be at the forefront of driving high-converting, performance-driven assets for our DTC supplements brand. Serving a primarily female demographic aged 35-65, you’ll leverage creative insights, competitive research, and user-centric design to shape our brand's digital presence. Working across multiple platforms & channels, you’ll develop compelling static ads, short-form videos, landing pages, and more. With a clear focus on customer acquisition, you'll play a crucial role in our brand’s strategy and aesthetic, ensuring our content resonates and drives revenue. ## WHAT YOU’LL DO ## BUILD, IMPROVE & MAINTAIN RESEARCH INFRASTRUCTURE - Creating and maintaining a repeatable research system across ads, customer reviews, VOC, competitors, forums, market trends, and customer pain points. - Organizing insights into queryable, structured systems that the team can use to generate creative ideas quickly. - Tagging and categorizing research by angle, pain point, persona, mechanism, product benefit, objection, funnel stage, and creative format. - Turning research inputs into creative opportunities, briefs, hooks, and testable hypotheses. - Improving the research infrastructure over time so it compounds instead of becoming a static swipe file. - Connecting research outputs directly to creative performance and winner generation. Establish, Improve & Maintain the Creative Testing Process - Building structured creative testing frameworks across hooks, angles, formats, personas, funnel stages, and SKUs. - Designing test matrices that allow the team to isolate variables and understand what is driving performance. - Creating a high-velocity testing cadence with consistent launches and systematic iteration. - Using performance data to identify winners, losers, fatigue, scaling potential, and next-best iterations. - Connecting creative tests to business metrics such as CAC, MER, LTV, spend level, and scaling constraints. - Scaling winning concepts across new formats, funnels, channels, geographies, and products. - Maintaining clear documentation of what has been tested, what has worked, and what should be tested next. CREATE, IMPROVE & MAINTAIN BRIEFS ACROSS SKUS TO ACHIEVE RUN RATE AND EFFICIENCY TARGETS - Creating structured creative briefs that clearly define the hook, angle, persona, pain point, product mechanism, visual direction, format, objective, and funnel stage. - Ensuring every brief is grounded in customer insight, research, performance data, and business priorities. - Building reusable briefing systems that allow winning concepts to be adapted across SKUs and formats. - Translating research and test learnings into repeatable creative frameworks. - Mapping creatives to ToFu, MoFu, and BoFu stages with clear strategic intent. - Creating briefs that help designers, copywriters, editors, and media buyers execute faster with fewer revisions. - Improving briefing quality over time based on performance outcomes. ## DESIGN, IMPROVE & MAINTAIN CREATIVE PRODUCTION WORKFLOWS - Designing clear workflows from research → brief → production → QA → launch → analysis → iteration. - Creating modular production systems that allow multiple formats, SKUs, and concepts to move in parallel. - Defining ownership, handoffs, SLAs, and quality standards across creative production. - Identifying and removing bottlenecks before they slow down output. - Improving production speed without sacrificing creative quality or strategic clarity. - Working with designers, copywriters, editors, media buyers, and operators to maintain a predictable launch cadence. - Continuously improving and automating the production system where possible. Leverage Pod and Cross-Functional Teams to Solve Performance and Production Bottlenecks - Working closely with media buyers, creative teams, growth, operations, product, and other stakeholders to diagnose performance and production issues. - Identifying bottlenecks early, before they affect scaling. - Coordinating fast resolution across teams when creative output, testing velocity, or performance is blocked. - Translating performance issues into clear creative or operational action steps. - Ensuring learnings are shared across teams and channels. - Helping scale creative output across multiple acquisition channels (e.g. Meta, Google, Tiktok, and other relevant channels. ## HOW YOU’LL SUCCEED - Consistently achieve high click-through rates (CTR) and engagement ratios, with content that encourages shares and positive interactions. - Improve key conversion metrics, including conversion rate (CVR), average order value (AOV), and customer lifetime value (LTV). Through thoughtful A/B testing and design enhancements, you’ll support sustained, efficient growth reflected in a favorable blended spend-to-ROAS ratio. - Deliver ad concepts that meet or exceed campaign standards, maintaining a high ad grade success rate across tests. ## WHAT YOU BRING - 5+ years in creative DTC advertising, A/B testing, with an emphasis on design over data. - Strong portfolio showcasing design and video editing capabilities that enhance user experience and conversions. - Expertise in creative research, visual storytelling, and a strategic approach to design that integrates with marketing goals. - Solid grasp of digital platforms and performance metrics, with a high standard for design aesthetics. - A passion for psychology, design, video, and content that translates into engaging, customer-centric creatives. - Actively engaged in industry trends, from DTC Twitter spaces to creative testing discussions, with a proactive approach to staying updated. ## ABOUT YOUR APPLICATION - Please submit your application in English. It's our company language so you'll be speaking lots of it if you join. - We treat all candidates equally - if you're interested please apply through our careers portal. ## About Maneuver Marketing ## Core Business - **Primary industry**: Health and wellness e-commerce (D2C supplements) - **Target customers**: B2C consumers seeking functional health products - **Mission**: Elevate quality of life with functional supplements and disrupt the traditional way health and wellness brands are built ## Products & Services - **In-House Health Brands**: Functional supplements sold via own online store and Amazon, generating over $122M in annual revenue. - **Advisory & Consulting (Planned)**: Future phase to invest in and advise other high-impact health brands using Maneuver’s market-tested playbook. ## Market Standing - **Valuation/Market Cap**: Not disclosed (bootstrapped, no external funding) - **Key Metric**: Annual revenue of **$122M+** (as stated on company site); total funding: $0 (bootstrapped) - **Notable Investors/Partners**: None (bootstrapped); Amazon is a key retail distribution partner. - **Growth Signals**: 5,100% revenue growth since 2018, 121%+ CAGR; ranked **4th in Singapore’s Fastest Growing Companies** (Straits Times/Statista 2023) and **12th in Asia-Pacific’s High Growth Companies** (Financial Times 2023); served 1.5 million+ customers; expanding into US retail shelves (2024). ## Competitive Advantages - **Bootstrapped profitability** – achieved $100M+ revenue in 4 years without diluting equity. - **Data-driven, systematic approach** to performance marketing, creative, and operations. - **Proven playbook** for scaling D2C health brands rapidly, now being packaged to help other brands. ## Strategic Focus - Continue scaling existing brands and expand physical retail presence in the US ([businesstimes.com.sg](https://www.businesstimes.com.sg) reported in Nov 2024). - Enter Phase 3: invest in and advise other high-potential health & wellness businesses. - International growth – already operating in 12 countries (Canada, UK, Portugal, Indonesia, etc.). ## Why Work Here - **Culture**: Core values include “move fast with intent,” “take ownership,” “humility,” and “curiosity & continuous learning.” Emphasis on data-driven decision-making and creative innovation. - **Work Model**: Mix of remote and in-office. Many roles (Growth Strategist, Performance Designer, Email Marketing Associate) are listed as **remote** on Built In, while Singapore-based roles are in-office. Offices in Singapore (HQ) and the UK. - **Growth Opportunities**: 48 active job postings (as of mid-2025) with high YoY hiring growth (+4700% in job postings). Employees report fast career progression in a hypergrowth environment. - **Perks**: Not explicitly listed, but the company offers the chance to work on globally scaling brands with a small, high-impact team. ## Sources 1. [maneuvermarketing.com](https://maneuvermarketing.com/) 2. [linkedin.com/company/maneuvermarketing](https://www.linkedin.com/company/maneuvermarketing) 3. [builtin.com/company/maneuver-marketing](https://builtin.com/company/maneuver-marketing) 4. [jobs.ashbyhq.com/maneuver-marketing](https://jobs.ashbyhq.com/maneuver-marketing) 5. [apply.workable.com/maneuver-marketing](https://apply.workable.com/maneuver-marketing/?lng=en) ## Other roles at Maneuver Marketing - [Senior Manager, Creator Partnerships & Social Commerce](https://feeny.ai/job/senior-manager-creator-partnerships-social-commerce-maneuver-marketing-united-qj3qx5zq41nt) — United Kingdom - [Data Engineer cum Analyst](https://feeny.ai/job/data-engineer-cum-analyst-maneuver-marketing-india-h6gtaywvhfj3) — India - [Senior Media Buyer](https://feeny.ai/job/senior-media-buyer-maneuver-marketing-singapore-dn2g22cgq852) — Singapore - [Human Resource Business Partner](https://feeny.ai/job/human-resource-business-partner-maneuver-marketing-europe-jq62yg2mhx8a) — Europe - [Creative Strategist (AppLovin)](https://feeny.ai/job/creative-strategist-applovin-maneuver-marketing-europe-cvzqkf3vkykb) — Europe - [Creative Strategist (TikTok Shop)](https://feeny.ai/job/creative-strategist-tiktok-shop-maneuver-marketing-europe-kyj280jtq6bb) — Europe - [Quality & Regulatory Affairs Specialist](https://feeny.ai/job/quality-regulatory-affairs-specialist-maneuver-marketing-singapore-rz5b87zqd306) — Singapore - [Growth Strategist](https://feeny.ai/job/growth-strategist-maneuver-marketing-united-kingdom-h9msb2pwx2a7) — United Kingdom - [Senior Direct Response Copywriter (Health & Wellness)](https://feeny.ai/job/senior-direct-response-copywriter-health-wellness-maneuver-marketing-united-vwh96hah5n5n) — United Kingdom - [Human Resource Business Partner](https://feeny.ai/job/human-resource-business-partner-maneuver-marketing-singapore-tjppc57k0cc9) — Singapore