---
title: 'Creative Strategist, Performance Marketing at Brand Knew'
canonical: 'https://feeny.ai/job/creative-strategist-performance-marketing-brand-knew-los-angeles-yz2ycqe21h5z'
type: 'job'
last_seen: '2026-09-13'
---

# Creative Strategist, Performance Marketing at Brand Knew

- **Company:** Brand Knew
- **Location:** Los Angeles, CA
- **Compensation:** $72k–$80k
- **Employment:** full-time
- **Work type:** hybrid
- **Posted:** 2025-04-28
- **Last confirmed live:** 2026-09-13
- **Apply:** https://jobs.lever.co/brandknew/125d7238-5c33-43a6-a5cd-e33e229be215

## Job description

Brand Knew is looking for a Creative Strategist to lead performance-driven creative thinking across a diverse roster of clients. This role is focused on developing a high volume of original paid social concepts, translating performance insights into new creative opportunities, and partnering with our paid media, design, video production, and creator teams to bring those ideas to life. You should understand what makes someone stop scrolling, continue watching, and ultimately take action. You will use that understanding to develop hooks, scripts, formats, messaging angles, and testing strategies tailored to platforms including Meta, TikTok, and YouTube.

Responsibilities:

- Develop a high volume of original static and video concepts for paid social campaigns across our client roster
- Translate client goals, audience insights, brand positioning, cultural trends, and performance data into actionable creative ideas
- Write clear concepts, hooks, scripts, storylines, messaging angles, and briefs for designers, editors, creators, and production teams
- Build creative testing roadmaps that explore different messages, formats, audiences, offers, and stages of the customer journey
- Review paid social performance in partnership with the media team and identify opportunities for new concepts, iterations, and creative directions
- Use metrics such as hook rate, hold rate, click-through rate, conversion rate, CPA, and ROAS to evaluate creative performance and inform future testing
- Lead brainstorms and contribute strategic thinking across multiple performance marketing clients
- Build creative strategy decks and confidently present recommendations internally and to clients
- Create and maintain campaign launch documents, creative trackers, timelines, and other materials that keep client initiatives organized and moving forward
- Support the day-to-day execution of client work by documenting decisions, coordinating next steps, tracking deliverables, and following up with internal teams ahead of key deadlines
- Provide clear, actionable feedback throughout the production process to ensure the final work reflects the original strategy
- Stay current on paid social formats, platform behavior, creator trends, consumer behavior, and emerging creative opportunities
- Manage multiple client priorities while maintaining a consistent pipeline of strategically distinct concepts, briefs, and launch-ready deliverables

Requirements:

- 3+ years of experience in creative strategy, performance creative, paid social, or a related agency or brand-side role
- A strong understanding of paid social creative and how creative decisions influence campaign performance
- Experience developing concepts for short-form video across platforms such as Meta, TikTok, Reels, and YouTube Shorts
- Demonstrated ability to turn insights into compelling hooks, scripts, briefs, and creative testing ideas
- Working knowledge of paid social metrics and the ability to interpret performance data in partnership with a media team
- Experience generating creative ideas at volume across multiple clients, campaigns, or audiences
- Strong presentation, writing, communication, and collaboration skills
- The ability to balance performance goals with each client’s brand voice and creative standards
- Strong organizational skills and comfort working across several fast-moving client accounts

## Nice to Have

- Experience working in an agency environment
- Experience supporting regulated industries such as real money gaming and/or financial services
- Experience working across a range of consumer-facing categories, including DTC and CPG brands
- Hands-on experience with CapCut, Figma, or other creative production tools is welcome, but it is not required for this role.

Perks:

- Significant opportunity for growth within the company
- The opportunity to work with a diverse roster of clients and talented team members
- A collaborative and creative company culture
- Health care coverage, including dental and vision
- Long-term disability insurance
- 401(k) eligibility after one year
- Unlimited cold brew

Compensation:

- Commensurate with experience, salary range ($72k-$80k)
- Longterm disability insurance
- Health care offering, including dental and vision
- At the 1 year mark: 401k

## About Brand Knew

## Company Overview
- **One-liner**: Brand Knew is a performance marketing agency that builds scalable acquisition systems for direct-to-consumer brands, real money gaming operators, and financial services, with a dedicated impact division serving nonprofit organizations.
- **Entity Type**: Private (bootstrapped)
- **Headquarters**: Los Angeles, California, United States
- **Founded**: 2009
- **Founders**: Zach Suchin (Founding Partner & CEO) and Jason Schutzbank (Founder and President)

## Core Business
- **Primary industry/industries**: Performance marketing, digital advertising, creative strategy, data analytics
- **Target customers**: B2B – mid-market to enterprise clients in direct-to-consumer (DTC), real money gaming (iGaming, sports betting, daily fantasy), financial services (fintech, prediction markets), and nonprofit/social impact organizations.
- **Mission or purpose statement**: "Great work and good values aren’t a tradeoff." The agency focuses on clarity over noise, converting attention into measurable business outcomes while maintaining a people-first culture.

## Products & Services
Brand Knew offers a full-stack growth partnership model across three verticals plus a dedicated impact division:

- **Real Money Gaming Practice**: User acquisition for betting operators, iGaming platforms, daily fantasy sports, and social casino products. Works alongside P&L owners on first-time depositor acquisition, retention, and player value optimization.
- **Direct-to-Consumer Practice**: Strategic growth partnership for DTC brands, focusing on efficient customer acquisition, retention strategy, and profitable scaling across digital channels.
- **Financial Services Practice**: High-value user acquisition for fintech companies, prediction markets, trading platforms, and consumer financial products, navigating regulated environments.
- **Impact Division (Nonprofit Marketing)**: Awareness, donor acquisition, and fundraising efficiency for mission-driven organizations like Stand Up To Cancer, Mayo Clinic, and Goodwill.

**Core capabilities**: Branding, audience development, paid media (Meta, TikTok, Snap, Google, Apple Search Ads, Moloco, TVScientific, AppLovin, Rokt), creative production, influencer/creator identification, partnership ads, analytics infrastructure, full-funnel growth strategy, customer acquisition/retention/LTV optimization, email marketing.

## Market Standing
- **Valuation/Market Cap**: Not disclosed (private, bootstrapped)
- **Key Metric**: Total employees – reported as 13 on LinkedIn (with +4.0% monthly growth) and 32 total employees on Built In; annual revenue not publicly available.
- **Notable Investors/Partners**: Clients include Stand Up 2 Cancer, Nike, Verizon, Mayo Clinic, Goodwill, Bubble Skincare, Netspend, Hilarity for Charity, and Betr. Named "most innovative agency of the year" by TikTok.
- **Growth Signals**: Active hiring across marketing and creative roles; expanding its gaming and impact practices; strong client roster with recognizable brands.

## Competitive Advantages
- **Specialization in regulated gaming**: Widely recognized as the leading performance marketing agency for real money gaming in the U.S., with deep expertise in player value optimization and compliance.
- **Integrated impact division**: Unique ability to serve both for-profit and nonprofit clients under one roof, leveraging the same data-driven acquisition systems for social good.
- **Data-driven, full-funnel approach**: Combines media buying, creative strategy, and data science into unified growth systems, emphasizing clarity and measurable outcomes.
- **Longevity and reputation**: Operating since 2009 with a track record of high-retention client relationships and industry recognition.

## Strategic Focus
- Scale the real money gaming practice as the U.S. market continues to legalize sports betting and iGaming.
- Deepen partnerships with DTC and fintech clients by expanding analytics infrastructure and creative production capabilities.
- Grow the impact division to serve more nonprofit organizations, leveraging the agency’s performance marketing expertise for social impact.
- Continue investing in people and culture to attract top talent in a competitive agency landscape.

## Why Work Here
- **Culture**: Described as a "creative collective" of curious, analytical individuals who believe great work and good values go together. Emphasizes collaboration, continuous education, and genuine work/life balance.
- **People-first organization**: "The people we hire define our culture. The people we work with define our reputation." Invests heavily in career building over job growth.
- **Work environment**: Hybrid – Los Angeles office with on-site workspace; roles posted as hybrid or full-time in LA.
- **Notable perks**: Intimate sessions with thought leaders and industry pioneers; a focus on clarity and precision in a fragmented media environment.
- **Engineering/creative culture**: Small, nimble team (13–32 employees) where individuals have broad ownership and impact across client work.

## Sources
1. [brandknew.com](https://brandknew.com/)
2. [brandknew.com/company/](https://brandknew.com/company/)
3. [jobs.lever.co/brandknew](https://jobs.lever.co/brandknew)
4. [builtin.com/company/brand-knew](https://builtin.com/company/brand-knew)
5. [linkedin.com/company/brand-knew](https://linkedin.com/company/brand-knew)

## Other roles at Brand Knew

- [Marketing Manager, Performance & Lifecycle](https://feeny.ai/job/marketing-manager-performance-lifecycle-brand-knew-los-angeles-s0c9233myhrt) — Los Angeles, CA
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- [Manager, Creators & Affiliates](https://feeny.ai/job/manager-creators-affiliates-brand-knew-los-angeles-pb5bhbxy84dv) — Los Angeles, CA
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- [Senior Strategist, Marketing (Non Profit)](https://feeny.ai/job/senior-strategist-marketing-non-profit-brand-knew-los-angeles-416c5a5k860s) — Los Angeles, CA
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