---
title: 'Creative Strategist at Rocket Money'
canonical: 'https://feeny.ai/job/creative-strategist-rocket-money-detroit-michigan-united-states-new-york-new-0ctmr68j17jw'
type: 'job'
last_seen: '2026-09-05'
---

# Creative Strategist at Rocket Money

- **Company:** Rocket Money
- **Location:** Detroit Michigan United States New York New York United States San Francisco California United States Washington District of Columbia, United States
- **Work type:** remote
- **Posted:** 2026-07-08
- **Last confirmed live:** 2026-09-05
- **Apply:** https://job-boards.greenhouse.io/truebill/jobs/7798870003

## Job description

Creative Strategist

## ABOUT ROCKET MONEY 🔮

Rocket Money’s mission is to empower people to live their best financial lives. Rocket Money offers members a unique understanding of their finances and a suite of valuable services that save them time and money – ultimately giving them a leg up on their financial journey.

## ABOUT THE ROLE 🤹‍♀️

Reporting to the Head of Creative, you will help lead creative experimentation roadmap to drive performance across Rocket Money’s digital acquisition channels. You’ll own the execution and analysis of creative testing across paid channels. As a key player on the growth team, you’ll help shape strategy, uncover creative insights, and push the boundaries of creative performance. This is a high-impact role in a fast-scaling environment, perfect for someone eager to accelerate growth through data-driven creative innovation.

Specifically, you will:

- Help the development and execution of Rocket Money’s creative testing roadmap, driving scale and efficiency across both digital and offline channels.
- Collaborate closely with the creative team to design, implement, and optimize creative experiments. You will recommend testing approaches, monitor performance, analyze results, and translate insights into clear creative direction that continuously elevates the team's output.
- Conduct in-depth creative performance analyses, translating data into clear, actionable recommendations for the creative team to enhance future campaigns.
- Establish yourself as an expert in creative experimentation within the app and web user acquisition space. You will stay up to date on industry trends and emerging opportunities, ensuring we lead the charge in creative innovation. Your ability to understand and leverage data sources will be essential in evaluating and refining creative test outcomes.
- Stay ahead of industry trends by researching the latest algorithmic insights, creative trends (paid and organic), and forging strong partnerships with channel representatives (Meta, TikTok, Youtube, and other key platforms) to identify and capitalize on creative testing opportunities that drive scale and growth.
- Cultivate a culture of innovation and continuous improvement within the team by regularly sharing data-driven trends and the outcomes of creative experiments.

## ABOUT YOU 🦄

- 2-4 years of experience in user acquisition or data-driven marketing at a high-growth startup/company or media agency.
- Excellent project management skills, balancing multiple creative projects and experiments.
- Ability to manage a testing roadmap, prioritize experiments, and work cross-functionally with creative, media buying, and data teams to drive growth through discovering creative wins.
- Analytical with a focus on key growth KPIs (ROAS, CAC, LTV:CAC, etc.) and the ability to translate data into actionable creative strategies.
- Expertise in mobile app user acquisition; web acquisition experience is a plus.
- Familiar with creative testing platforms and optimization across paid social channels.
- A curious problem solver who challenges the status quo and uses data or experiments to uncover insights.
- Strong communicator and collaborator, aligning teams on testing strategies and optimization plans.

## WE OFFER 💫

- Health, Dental & Vision Plans
- Competitive Pay
- 401k Matching
- Unlimited PTO
- Lunch daily (in-office only)
- Snacks & Coffee (in-office only)
- Commuter benefits (in-office only)

Salary range: $95,000 – $125,000/year + bonus + benefits. Base pay offered may vary depending on job-related knowledge, skills, and experience.

This job description is an outline of the primary responsibilities of this position and may be modified at the discretion of the company at any time.  Decisions related to employment are not based on race, color, religion, national origin, sex, physical or mental disability, sexual orientation, gender identity or expression, age, military or veteran status or any other characteristic protected by state or federal law.  The company provides reasonable accommodations to qualified individuals with disabilities in accordance with applicable state and federal laws.

The information regarding compensation and other benefits included in this paragraph is the company’s current, good faith estimate at the time of posting. [Compensation and benefits are subject to modification from time to time as the Company, in its sole and exclusive discretion, deems appropriate.] The Company may determine during its future reviews of the proposed compensation and benefits provided for this position, that the compensation and benefits for such position should be reduced. In no event will the Company reduce the compensation for the position to a level below the applicable jurisdictional minimum wage rate for the position. Los Angeles County and San Francisco Candidates only: qualified applicants with arrest or conviction records will be considered for employment per the Fair Chance Ordinance and the Fair Chance Initiative for Hiring.

## About Rocket Money

## Company Overview
- **One-liner**: Rocket Money is a personal finance app that helps millions of members manage subscriptions, lower bills, build budgets, and save money automatically.
- **Entity Type**: Private (subsidiary of Rocket Companies, Inc.)
- **Headquarters**: Silver Spring, Maryland, United States
- **Founded**: Not publicly available
- **Founders**: Not publicly available (CEO & Chairman: Haroon Mokhtarzada)

## Core Business
- **Primary industry**: Financial Services / Personal Finance
- **Target customers**: B2C (individual consumers)
- **Mission or purpose statement**: "Meaningfully improve the financial prosperity of millions of people" [rocketmoney.com/about](https://www.rocketmoney.com/about)

## Products & Services
- **Subscription Management**: Automatically detects and tracks subscriptions; members can request cancellation of unwanted services.
- **Budgeting**: Create unlimited custom budgets and track spending.
- **Automated Savings Plan**: Learns spending habits and automatically sets aside money while avoiding overdraft fees.
- **Rocket Money Premium**: Paid tier offering advanced features like smart savings, unlimited budgets, and priority support. [rocketmoney.com](https://www.rocketmoney.com/)

## Market Standing
- **Valuation/Market Cap**: Not disclosed (acquired by Rocket Companies in December 2021 for $1.275 billion) [linkedin.com](https://www.linkedin.com/company/rocketmoney)
- **Key Metric**: Annual revenue of $80 million (LinkedIn estimate)
- **Notable Investors/Partners**: Parent company: Rocket Companies, Inc.
- **Growth Signals**: Over 10 million members; $2.5 billion+ saved for members; $880 million+ in canceled subscriptions; 5% year-over-year headcount growth (252 employees); active job postings up 247% year-over-year. [rocketmoney.com/about](https://www.rocketmoney.com/about) [linkedin.com](https://www.linkedin.com/company/rocketmoney)

## Competitive Advantages
- **Subscription cancellation assistant** – a key differentiator that saves users time and money.
- **Data-driven personalization** – uses member data to tailor savings and budget recommendations.
- **Large, engaged user base** – 10 million members provide network effects and data advantages.
- **Strong brand trust** – backed by Rocket Companies and recognized with multiple workplace awards.

## Strategic Focus
- Expanding product offerings into credit products, deposit products, and AI-powered data features.
- Growing the engineering and data teams to build new capabilities (e.g., Senior Full Stack Engineer for AI & Data Products, Staff ML Engineer). [greenhouse.io](http://job-boards.greenhouse.io/truebill)
- Scaling marketing and growth channels (TV, offline, influencer) to reach new members.

## Why Work Here
- **Culture**: Values-driven environment emphasizing collaboration, ownership, data-driven decisions, and personal growth. Team weeks held 3-4 times a year to foster in-person connection. [rocketmoney.com/careers](https://www.rocketmoney.com/careers)
- **Remote/Hybrid**: Offices in Washington D.C., New York, San Francisco, Miami, and Denver; many roles offer remote (USA) options. [rocketmoney.com/careers](https://www.rocketmoney.com/careers)
- **Perks**: Unlimited PTO, parental leave, health/dental/vision insurance, 401k matching, team member stock purchasing program, tuition reimbursement, learning & development opportunities.
- **Awards**: Washington Post Top Workplaces 2025, Top Workplaces 2022, 2021 Best Places to Work, Deloitte Technology Fast 500. [rocketmoney.com/careers](https://www.rocketmoney.com/careers)
- **Diversity**: "We welcome talent from all industries and value diverse perspectives." [rocketmoney.com/careers](https://www.rocketmoney.com/careers)

## Sources
1. [rocketmoney.com/careers](https://www.rocketmoney.com/careers)
2. [rocketmoney.com/about](https://www.rocketmoney.com/about)
3. [linkedin.com/company/rocketmoney](https://www.linkedin.com/company/rocketmoney)
4. [rocketmoney.com](https://www.rocketmoney.com/)
5. [greenhouse.io](http://job-boards.greenhouse.io/truebill)

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