---
title: 'Creative Strategist, UGC at Valid'
canonical: 'https://feeny.ai/job/creative-strategist-ugc-valid-san-francisco-ytc3tbatwg13'
type: 'job'
last_seen: '2026-09-12'
---

# Creative Strategist, UGC at Valid

- **Company:** Valid
- **Location:** San Francisco, CA
- **Employment:** full-time
- **Work type:** remote
- **Posted:** 2026-06-09
- **Last confirmed live:** 2026-09-12
- **Apply:** https://jobs.ashbyhq.com/valid/a4b1b63a-8a60-4d36-a4da-0284295f208a

## Job description

## Why This Role is Different

Performance marketing lives and dies by creative. And right now, UGC-style ads are the most powerful driver of performance across platforms like TikTok, Meta, and Instagram. With AI tools and high-velocity workflows, we can generate and test dozens of creative concepts at speed. But the magic comes from creator-led storytelling that feels real, relatable, and native to the feed. That’s where you come in. Your mission: build an AI-native UGC solution from the ground up - recruiting creators, engineering how they submit content in formats that AI can enhance, and using performance data to craft thumb-stopping creative strategies that drive results. Our goal: pioneer the future of AI-powered UGC advertising, starting with you.

## About Valid

Founded in July 2023, Valid is a seed-stage company operating at Series A scale, headquartered in San Francisco. In under two years, we’ve grown from 5 people to 40+, deployed over $1B in ad spend, and built a full-stack, tech-enabled advertising company serving enterprise consumer customers. We’re well-capitalized and backed by top Silicon Valley investors including Canaan, Neo, and others.

This Role is for you if you are:

- Skilled at crafting high-performing short-form UGC content (hooks, testimonials, demos, story-driven ads)
- Ready to recruit and manage creators on platforms like Instagram and TikTok
- Familiar with growing audiences, making compelling short-form videos, and scaling accounts
- Fluent in-or eager to master-AI tools like Veo 3, Runway, Pika
- Data-driven and comfortable in ad accounts, able to analyze why a creative works (or doesn’t)
- Strong at storytelling, with an instinct for what feels authentic and engaging

We believe creativity is amplified by AI, streamlined by data, and perfected by human intuition. This role is the bridge between human storytelling and AI’s scale.

## The Role

Creative Strategy & Production- 75%

- Own the UGC creative vision across clients and campaigns
- Develop content briefs, scripts, and hook variations tailored to platform trends
- Partner with media buyers to design UGC concepts grounded in performance data
- Work with creators to produce relatable, authentic content at scale
- Build a library of reusable UGC templates and assets

Creative Systems & Testing - 25%

- Collaborate with engineering to streamline UGC workflows into scalable systems
- Contribute to the product roadmap by integrating creative best practices with AI capabilities and performance insights
- Run structured creative tests to continually evolve formats and improve results

Required Qualifications

- 3+ years in content creation, creative direction, or short-form content (agency, brand, or performance-focused environment)
- Proven track record producing ads for TikTok, Meta, or Instagram
- Strong storytelling and copywriting skills with the ability to hook audiences in seconds
- Skilled in scripting, producing, and editing short-form UGC ads

## Preferred Qualifications

- Experience with structured creative testing and iteration
- Familiarity with AI creative tools for editing and scripting
- Mobile app advertising experience
- Comfortable presenting creative strategies to clients
- Experience growing and mentoring creators or creative teams

## What You’ll Be Getting

- Work on a high-ambition, global team
- Competitive salary + benefits (401k, healthcare, FSA, lunch for in-office days)
- Annual company offsite in a new location each year
- Remote-friendly (USA/Canada) with preference for SF-based candidates

## Compensation Range

- Competitive salary based on experience and location
- Benefits: 401k, healthcare, FSA, lunch (for in-person days)
- Location: Remote friendly in USA or Canada with a preference for in-person out of our office in San Francisco.

## About Valid

## Company Overview
- **One-liner**: Valid is an AI-native, full-stack ad agency that combines AI-generated creative, automated media buying, and custom data infrastructure to manage the entire advertising lifecycle for mobile apps, B2B SaaS, and e-commerce brands.
- **Entity Type**: Private (Seed-stage; raised $7.3M total, including a $5.5M seed round led by Canaan Partners)
- **Headquarters**: San Francisco, California, USA
- **Founded**: Not publicly disclosed (team grew from 5 to 40+ in the last 12 months, suggesting a founding around 2023–2024)
- **Founders**: Not publicly disclosed

## Core Business
- **Primary industry**: Advertising / Marketing (AI-enabled ad agency)
- **Target customers**: B2B (enterprise consumer brands, mobile apps, e-commerce); clients include Replit, Tolan, HoneyHomes, Rover, Quittr, SettleMate, Wayk
- **Mission / purpose**: “Make sophisticated advertising accessible to businesses of all sizes” and build an agency meant to last 100 years.

## Products & Services
- **Performance Creative**: Fully AI-generated short-form video ads engineered to drive sales; 20+ creatives per month, concept-to-account in 3 days.
- **AI-Influencers**: Custom-branded influencer accounts with real posts, real following, and full organic reach; includes whitelisting and partnership rights; 20 posts per month.
- **Media Buying**: Deployment and management of client ad spend across Meta, TikTok, TV, Google, Snap, AppLovin, and more; continuous optimization of targeting, placements, and budgets.
- **Custom Performance Dashboard**: Cross-platform analytics connecting to Meta, TikTok, Google, Snap, and all DTC attribution sources; includes a chat-with-your-ads MCP server.

## Market Standing
- **Valuation / Market Cap**: Not disclosed (private company)
- **Key Metric**: Total funding $7.3M (seed); team headcount grew from 5 to 40+ in the last 12 months; $1B+ cumulative ad spend deployed across major platforms
- **Notable Investors / Partners**: Canaan Partners (lead), Neo, JVentures, Steve Huffman (CEO of Reddit), Scott Banister (inventor of search ads)
- **Growth Signals**: Double-digit month-over-month growth; enterprise clients with real budgets at scale; case studies show –84% CPA cut, +1,156% profitable spend scale, 2.2x blended ROAS

## Competitive Advantages
- **Full-stack, AI-native approach**: Engineering, creative, and media buying operate as one tightly integrated team, enabling faster iteration and compounding learnings.
- **Custom internal tooling**: AI agents, data pipelines, and a proprietary dashboard that give marketers full visibility and automation – not just off-the-shelf SaaS.
- **Outcome-driven model**: Valid charges based on performance (ever-positive returns on ad spend), aligning incentives with clients.
- **Pixar-like creative production**: Uses AI video generation tools (Kling, Seedance) combined with human intuition to produce ads that convert.

## Strategic Focus
- **Scale the team and platform**: Aggressively hiring across engineering, AI, creative, and marketing to extend the AI-native agency model.
- **Deepen automation**: Building AI agents that make a single marketer as effective as a 20–30 person agency team.
- **Expand into new verticals**: Already serving mobile apps, B2B SaaS, and e-commerce; aiming to make sophisticated advertising accessible to businesses of all sizes.

## Why Work Here
- **Culture**: Fast-paced, startup intensity with cross-disciplinary learning – engineers gain advertising intuition, media buyers think in systems, creatives read performance data.
- **Remote / Hybrid**: Remote-friendly with synchronous PT hours; product and engineering teams prefer in-person at the San Francisco Union Square office. Two-thirds of the team is remote.
- **Perks**:
  - Competitive base salary + equity
  - Excellent medical, dental, and vision insurance
  - 401(k)
  - Unlimited PTO
  - Lunch stipends for in-office employees
  - $1,000 equipment stipend
  - Team off-sites (e.g., Honolulu and Las Vegas in 2025)
- **Tech Stack**: Claude Code/CoWork, Kling, Seedance, Cursor, Linear, PaperClip – you’re expected to try new tools.
- **Diversity of roles**: Senior Software Engineer, Principal Engineer, AI Creative Director, Creative Strategist, Performance Marketing roles, and more.

## Sources
1. [valid.co/careers](https://www.valid.co/careers)
2. [valid.co](https://www.valid.co/)
3. [linkedin.com/company/validco](https://www.linkedin.com/company/validco)
4. [tracxn.com](https://tracxn.com/d/companies/valid/__5aY_jcKNbRFNhmLl20JnBD_jWYcGgXd6LHGzg-sVghc)
5. [valid.co/valid-seed-round](http://valid.co/valid-seed-round)

## Other roles at Valid

- [Product, Performance Marketing](https://feeny.ai/job/product-performance-marketing-valid-zk0b7qz4cqq5)
- [Digital Strategist, Performance Marketing](https://feeny.ai/job/digital-strategist-performance-marketing-valid-san-francisco-xds4p4br4xh0) — San Francisco, CA
- [App, Performance Marketing Analyst](https://feeny.ai/job/app-performance-marketing-analyst-valid-san-francisco-w51x3b35fp3y) — San Francisco, CA
- [Growth & Operations Lead](https://feeny.ai/job/growth-operations-lead-valid-san-francisco-rdmebzgtscd1) — San Francisco, CA
- [AI Creative Director, Ads](https://feeny.ai/job/ai-creative-director-ads-valid-san-francisco-04d6c1kx2t4g) — San Francisco, CA
- [AI Creative Director](https://feeny.ai/job/ai-creative-director-valid-san-francisco-mctkjg5f1yp9) — San Francisco, CA
- [Senior Software Engineer](https://feeny.ai/job/senior-software-engineer-valid-united-states-ny1dmzp5z0b7) — United States
- [Principal Engineer](https://feeny.ai/job/principal-engineer-valid-united-states-z2egxk5baqnd) — United States