---
title: 'Creative Systems & Optimization Manager at HelloFresh'
canonical: 'https://feeny.ai/job/creative-systems-optimization-manager-hellofresh-brooklyn-new-york-jphzh9551pbz'
type: 'job'
last_seen: '2026-09-09'
---

# Creative Systems & Optimization Manager at HelloFresh

- **Company:** HelloFresh
- **Location:** Brooklyn New York, United States
- **Compensation:** $89k–$121k
- **Posted:** 2026-08-25
- **Last confirmed live:** 2026-09-09
- **Apply:** https://careers.hellofresh.com/global/en/job/8155432?gh_jid=8155432

## Job description

HelloFresh is seeking a sharp, systems-minded Creative Systems & Optimization Manager to own the operating model behind our XPOD studio. As the single intake owner across Paid Social, Organic Social, Brand Partnerships and localization, this role turns a complex, multi-brand production slate into one prioritized, efficient engine — ensuring the highest-impact work moves first.

XPOD Creative Studio is focused on delivering a high output of creative assets to drive growth across paid channels. Day-to-day, that still means hands-on project management - scoping, scheduling, resourcing, and driving projects through to completion across TikTok, Reels, Snap, Pinterest, YouTube and beyond. We move fast, flex with business needs and operate at the intersection of creative and performance. The right candidate is fluent in Growth, obsessed with efficiency and skilled at building systems that help creative teams move faster and smarter.

This is not a traditional Creative Operations/PM role. You’ll proactively build AI-powered workflows, automate manual processes and keep stakeholders across Growth, Brand, Influencer and markets aligned and moving. In close partnership with Growth Ops, you’ll continuously test and embed smarter ways of working into the studio’s day-to-day operations.

You will …

- Own the design and evolution of the studio's operational workflows - building frameworks flexible enough to move with shifting business needs, yet structured enough to scale and stay easy for others to follow.
- Apply strong project management fundamentals - setting milestones and deadlines from a brief, driving the decisions needed to execute within time constraints, and pushing every project through to completion, even when things are ambiguous or change at the last minute.
- Own all studio intake as the single point of contact for every video brief across brands and channels: scoping, prioritizing, and routing every request against total studio capacity
- Identify, evaluate, and implement automations, AI tools, and templates that lift the studio's operating efficiency.
- Maintain the studio's performance data and reporting - trends, production velocity, and project-level status - keeping the Head of Creative Production, project teams, and other stakeholders ahead of timelines and risk.
- Coordinate schedules and workflows with the wider creative operations team and Growth Operations, keeping cross-studio campaigns and the paid social content pipeline in sync.
- Stay close enough to every project in the pipeline that creatives always have what they need to keep moving, and that no question sits unanswered long enough to cause a delay.
- Work closely with stakeholders and creative teams to shape expectations and define project scope, and manage those relationships day to day - including negotiating, and where necessary pushing back on, channel requests against budget and priority so the studio's limited creative capacity goes toward what the business actually needs.
- Own resourcing and allocation across the creative team - assessing priority, balancing workload and timelines, and adjusting on the fly so creatives can sustain their pace without projects slipping.
- Onboard, train, and manage freelance creatives and creative partners or vendors, flexing the team's capacity up or down against demand.
- Partner with global stakeholders on localization, translation and versioning of assets, ensuring creative holds up at both a product and creative level in every local market.
- Ensure projects launch on time and to expectation, and drive the post-campaign assessments that follow.
- Bring critical thinking to competing business interests, cross-functional friction, and risk resolution.

You are…

- Impeccably organized, with an eye for detail that doesn't slow you down.
- Fluent in paid social media channels, growth funnels, and performance marketing
- An empowered self-starter with strong time, people, and stakeholder management instincts.
- A confident negotiator on time, scope, budget, and resources - comfortable pushing back when a request doesn't match the studio's capacity.
- A systems thinker who'd rather design the framework than just manage what runs through it.
- An AI power-user: you build and maximize automation proactively, a self-starter obsessed with efficiency rather than waiting to be told what to do
- A natural coach, comfortable onboarding, training, and developing freelance creative talent.
- Able to run high volumes of concurrent projects through prioritization and organization under tight deadlines.
- Able to follow through, own, and guide a project from infancy to execution - even when very little is known at the start.
- A fan of working in an ultra-fast-paced environment.
- A creative thinker who uses non-linear approaches and critical thinking to proactively problem-solve and steer projects.
- Willing to challenge assumptions and the status quo in favor of iterative, adaptive change.
- Solution-oriented - you flag and fix problems as they arise, not after the fact.

At a minimum, you have…

- Bachelor's degree in Advertising, Business, Management, Communications, or equivalent experience.
- 5–7 years of creative/marketing project management or creative operations experience at an in-house agency or studio, in a high-volume, high-efficiency, fast-moving environment.
- Experience designing or evolving operational workflows and resourcing frameworks, not just executing within existing ones.
- Experience working in a project management system (e.g. Jira, Airtable).
- Experience managing, training, or onboarding freelance or contract creative talent.
- Familiarity evaluating or implementing automation, AI tools, or templated workflows within a creative production context.
- Appreciation for creative and production workflows and experience working closely with creative teams.
- Excellent interpersonal, verbal, and written communication skills, including experience negotiating scope and budget with non-creative stakeholders.
- Experience managing 360 campaigns spanning multiple deliverables (e.g. digital, photo, and video production).
- Exposure to international/localization workflows is a plus.

You’ll get:

- Competitive salary and 401(k) with company match (vesting immediately upon participation)
- Generous PTO policy and 4 weeks of parental leave
- $0 monthly premium and flexible health plans starting on day one
- 85% discount on your HelloFresh subscription and other product offerings
- A collaborative, dynamic work environment within a fast-paced, mission-driven company

This job description is intended to provide a general overview of the responsibilities. However, the Company reserves the right to adjust, modify, or reassign work tasks and responsibilities as needed to meet changing business needs, operational requirements, or other factors.

New York Pay Range $88,935—$121,000 USD

## About HelloFresh

## Company Overview
- **One-liner**: HelloFresh is a global meal-kit and food solutions company that delivers pre-portioned ingredients and recipes directly to consumers, aiming to revolutionize the way people eat by making home cooking accessible, convenient, and sustainable.
- **Entity Type**: Public (Ticker: HFG on the Frankfurt Stock Exchange)
- **Headquarters**: Berlin, Germany
- **Founded**: 2011
- **Founders**: Dominik Richter, Thomas Griesel, Jessica Nilsson

## Core Business
- **Primary Industry**: Meal Kit Delivery / Integrated Food Solutions
- **Target Customers**: B2C – primarily busy households, couples, and individuals looking for convenient, high-quality meal options. Also serves the ready-to-eat and pet food markets.
- **Mission Statement**: "Democratizing access to high-quality food" by allowing everyone to enjoy a varied, tasty diet while helping consumers save money and reduce food waste.

## Products & Services
- **HelloFresh (Core Meal Kits)**: The flagship subscription service offering pre-portioned ingredients and step-by-step recipes for a wide variety of meals. Type: Subscription-based physical goods.
- **Factor_**: A ready-to-eat, chef-prepared meal delivery service (operates in the US, Canada, and Australia). Type: Subscription-based physical goods.
- **Youfoodz**: A ready-to-eat meal brand in Australia. Type: Subscription-based physical goods.
- **EveryPlate**: A budget-friendly meal kit brand in the US and Australia. Type: Subscription-based physical goods.
- **Chefs Plate**: A meal kit brand in Canada. Type: Subscription-based physical goods.
- **Green Chef**: An organic-focused meal kit brand in the US. Type: Subscription-based physical goods.
- **The Pet Food Brands**: Premium pet food delivery services (e.g., The Pets Table in the US). Type: Subscription-based physical goods.

## Market Standing
- **Valuation/Market Cap**: As a public company, market cap fluctuates. As of mid-2025, it is approximately €1.5-2.0 billion (based on public trading data).
- **Key Metric (Annual Revenue)**: €6.76 billion in net revenue in FY 2025.
- **Key Metric (Meals Delivered)**: ~850 million meals delivered in 2025.
- **Key Metric (Employees)**: +29,000 employees globally.
- **Notable Investors/Partners**: The company is publicly traded. Key institutional investors include major European and US asset managers. Strategic partnerships exist with various food suppliers and logistics providers.
- **Growth Signals**: The ready-to-eat segment (Factor, Youfoodz) is a major growth driver, now making up a quarter of total revenue. The company is expanding its ready-to-eat offerings into European markets, building on success in North America and Australia. The company operates in 17 countries with 8 different brands.

## Competitive Advantages
- **Scale & Data**: With over 18,000 recipes in its database and billions of meals delivered, HelloFresh has an immense dataset on consumer preferences, supply chain optimization, and recipe development, creating a significant moat in logistics and personalization.
- **Vertical Integration**: The direct-to-consumer model gives full control over the supply chain, from sourcing to delivery, enabling efficient operations, competitive pricing, and rapid response to customer needs.
- **Multi-Brand Strategy**: By operating a portfolio of brands (from budget-friendly EveryPlate to premium Factor), HelloFresh captures a wide range of customer segments and price points, reducing reliance on a single offering.
- **Global Footprint**: Presence in 16+ geographies provides diversification and allows for the cross-pollination of best practices and technologies across markets.

## Strategic Focus
- **Accelerating Ready-to-Eat**: The company is aggressively growing its ready-to-eat segment (Factor, Youfoodz) and expanding it into new European markets, seeing it as a high-growth, higher-margin opportunity.
- **Sustainability & Efficiency**: Continuous focus on reducing food waste, optimizing packaging, and improving supply chain sustainability. The company highlights its role in reducing household food waste compared to traditional grocery shopping.
- **Technology & Personalization**: Investing in data science and machine learning to improve menu personalization, demand forecasting, and operational efficiency.
- **International Expansion**: Leveraging success in core markets (US, Germany, Australia) to expand into adjacent geographies and product categories.

## Why Work Here
- **Culture**: Described as a "global tech company" with a "local start-up vibe." The company emphasizes a data-driven, entrepreneurial, and ownership-oriented culture. Core values include Ownership, Inclusivity, and Innovation.
- **Diversity & Inclusion**: HelloFresh has over 10 employee resource groups (ERGs) and is committed to fostering a sense of belonging. The careers page states, "Everyone is welcome at our table."
- **Work Environment**: The company operates in 17 countries with multiple offices and distribution centers. Roles range from warehouse operations and logistics to software engineering, marketing, and data science.
- **Perks**: The company offers competitive pay and benefits, though specifics vary by location. The culture is described as collaborative, with a focus on "achieving something delicious, every day."
- **Growth Trajectory**: As a rapidly growing public company with a strong focus on innovation and expansion, employees have opportunities to work on high-impact projects and grow their careers across different brands and geographies.

## Sources
1. [hellofreshgroup.com](https://hellofreshgroup.com/en/)
2. [careers.hellofresh.com](https://careers.hellofresh.com/global/en/)
3. [hellofresh.com](https://www.hellofresh.com/about/working-at-hellofresh)
4. [careers.hellofresh.com/leadership](https://careers.hellofresh.com/global/en/leadership-at-hellofresh)
5. [careers.hellofresh.com/locations](https://careers.hellofresh.com/global/en/locations)

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