--- title: 'Creator In Residence (Instagram) at HeyGen' canonical: 'https://feeny.ai/job/creator-in-residence-instagram-heygen-los-angeles-94jzx5bvp2r1' type: 'job' last_seen: '2026-11-08' --- # Creator In Residence (Instagram) at HeyGen - **Company:** HeyGen - **Location:** Los Angeles, CA - **Posted:** 2026-11-04 - **Last confirmed live:** 2026-11-08 - **Apply:** https://job-boards.greenhouse.io/heygen/jobs/5285224007 ## Job description ## About HeyGen At HeyGen, our mission is to make visual storytelling accessible to all. Over the last decade, visual content has become the preferred method of information creation, consumption, and retention. But the ability to create such content, in particular videos, continues to be costly and challenging to scale. Our ambition is to build technology that equips more people with the power to reach, captivate, and inspire audiences. Learn more at [www.heygen.com](https://www.heygen.com).  Visit our Mission and Culture doc [here](https://docs.google.com/document/d/1JQ6k6Ce8VRE60zO09Uc94JVaxRWA2xC1-IbIFAAHPvs/edit?usp=sharing). ## About the role HeyGen is hiring a Creator in Residence to own short-form Instagram content and bring consumer-grade viral instinct to the team. The job is to create content yourself, on camera and behind it, shape the overall direction and review of our Instagram series, and hold the taste bar. HeyGen makes it possible for anyone to produce studio-quality video with AI avatars, in any language, without a camera. Millions of people have made videos with it, and the product moves fast: new avatar models, new formats, new ways to be on screen ship constantly. What we have not yet built is a feed presence that makes people stop scrolling. In a way, you are the creative director for short-form videos on Instagram. You are not a producer taking briefs, and you are not behind the camera only: you are on it too, as a recurring face of HeyGen's Instagram, and as the human the avatars play off. You are the single DRI for Instagram short-form, and you are measured on whether the content hits. ## What you'll do - Own Instagram short-form end to end. You are the DRI for reels: what we make, how often, what it looks like, and whether it worked. Set the editorial calendar, the formats, and the bar. - Bring viral sensibility to the team. Dissect what is spreading on Instagram each week: formats, sounds, pacing, hooks. Turn that into formats we can run, and teach the team to see what you see. - Be on camera. You are one of the faces of HeyGen's Instagram. Film yourself, host formats, react, riff, and put your own personality in the feed. Your avatar will be in the daily series too. - Direct talent, human and avatar. Coach founders, teammates and creators on camera. Write and direct for avatars so they read as a character, not a demo. - Experiment on a schedule. Ship a new format every week, read the numbers, keep what hits, cut what does not. - Make the final creative call. Approve or kill every piece before it ships. When the team disagrees, you decide. Taste is your job, and you are accountable for it. - Report on performance. Own reach, shares, saves and follower growth on Instagram. Know why a post worked and say so. ## Who you are - You have made things go viral, repeatedly. A portfolio of short-form videos with real reach, on your own account or a brand's. One hit is luck; we want a pattern. - You have consumer instincts, not B2B ones. You know what a 19-year-old shares with a friend at midnight. You have built an audience of 50k+ on Instagram, TikTok or YouTube, or run an account that did. - You have taste, and you can defend it. You can say why a cut is wrong in one sentence. You hold a bar and other people can feel it. - You are comfortable being the decider. You have led a team or a crew and made calls that other people executed. You do not need to touch every frame to own the result. - You live in the feed. You know this week's sounds, formats and hooks before they peak, and you can tell a trend from a fad. - You are good on camera and you can direct. On-camera talent, founders, and avatars. You write for performance and know how to get a take. - You edit well enough to fix the last 5% yourself. CapCut, Premiere or similar. You do not need to be the fastest editor on the team, but you need to see what the editor missed. - You read numbers without flinching. Reach, shares, saves, retention curves. You change what you make based on what they say. - 3+ years making short-form content for social, with at least some of it in a brand or team setting. Bonus points - You have made AI-generated or avatar-led content that people did not scroll past - You have built a recurring series or character that an audience came back for - You have grown a brand account from zero in a crowded category - You have created for a startup, a tech product, or the creator economy How this role works We run creative on a 15/80/5 model, and this role sits at both ends of it. Phase Share of the work Who What happens Concept First 15% You, deep in it Hook, premise, format, casting, the reason anyone would watch Production Middle 80% ## Team executes Shooting, avatar generation, editing, captions, scheduling Final call Last 5% You, back in it Review every cut, fix what is close, kill what is not, approve what ships You are the DRI for Instagram short-form. That means one name on the result, not a committee. You will work closely with brand, product marketing and the avatar team, and you will have editors and producers to execute. The creative call is yours. What success looks like in the first 90 days - The avatar daily series is live, consistent and growing week over week - Instagram reach and shares are up measurably from the day you started - At least one format has clearly broken out and become a repeatable franchise - The team can name the three things you changed about how we judge creative ## Why HeyGen - The most interesting tool a creator has ever had. You will make content with avatars, voices and formats that did not exist a year ago, and you will have the people who build them down the hall. - Real creative authority. You make the call. No creative review by committee, no six-week approval chain. - A product people already love. You are not inventing demand. You are showing millions of people what is possible in a way they cannot ignore. - A team that ships. We move at the speed of the feed and we expect you to pull us faster. - Competitive salary, equity, health coverage, and the equipment you need. Hybrid in San Francisco or Los Angeles. HeyGen considers factors such as scope and responsibilities of the position, candidate's work experience, education/training, key skills, as well as location, market and business considerations when extending an offer. HeyGen is an Equal Opportunity Employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. Join us at HeyGen and be part of a team that's making visual storytelling accessible to all! ## About HeyGen ## Company Overview - **One-liner**: HeyGen is an AI-powered video generation platform that lets users create photorealistic avatars and multi-language videos from a simple script. - **Entity Type**: Private (Series B, $60M round raised in June 2024) - **Headquarters**: Los Angeles, California, USA - **Founded**: 2020 - **Founders**: Joshua Xu, Wayne Liang ## Core Business - **Primary industry**: Artificial Intelligence / Video Generation - **Target customers**: B2B (enterprises, marketing teams) and B2C (content creators, individuals) - **Mission**: “Empower individuals through accessible AI video generation” and “Free your story.” ## Products & Services - **HeyGen Platform**: SaaS for AI video creation – users input a script, choose an avatar/voice, and generate a realistic talking-head video. Supports over 175 languages and dialects for dubbing and lip-sync translation. Includes a library of pre-made avatars and the ability to clone one’s own likeness (with consent). ## Market Standing - **Valuation**: $500 million as of June 2024 (via Bloomberg) - **Key Metrics**: Annualized recurring revenue (ARR) was $35M as of June 2024; the company’s own careers page now states “$150M+ ARR” as of 2025/2026. Over 30 million users, 146+ million videos generated, 121+ million avatars created, and 20+ million videos translated. - **Notable Investors**: Benchmark, Conviction, Bond Capital, Thrive Capital, HongShan (formerly Sequoia China), ZhenFund - **Growth Signals**: Employee headcount grew from ~25 in November 2023 to 150+ globally by 2025. Recognized by Fast Company’s “Next Big Things in Tech” (2024) and Inc.’s “Best in Business” (2024). Expanded to offices in San Francisco, Los Angeles, Palo Alto, Toronto, and Singapore. ## Competitive Advantages - **Technology moat**: Photorealistic avatars with accurate lip-syncing and real-time multilingual dubbing. - **Ease of use**: Requires no camera, studio, or technical skills – just a script. - **Strong backing**: Top-tier venture capital firms provide credibility and runway for R&D. - **Scale**: Rapid adoption (30M users) and growing enterprise customer base. ## Strategic Focus - Deepening enterprise integrations and expanding into new verticals (e.g., marketing, training, entertainment). - Improving avatar realism and ethical AI safeguards (consent verification, content moderation). - Global expansion through multilingual capabilities and regional offices. ## Why Work Here - **Culture**: Emphasizes creativity, innovation, and work-life balance. Annual company retreats (2024 in San Diego, 2025 in Las Vegas, 2026 location TBD). - **Remote/Hybrid**: Most engineering and product roles are on-site in San Francisco, Los Angeles, Palo Alto, Toronto, or Singapore. Some roles (e.g., Social Content Creator, Commercial Account Executive – Europe) are remote. - **Perks**: - Flexible paid time off (unlimited vacation and sick days, plus year-end company shutdown) - Daily catered lunches (dinner optional) - $200 monthly commuter benefit - 401(k) with 4% company match - Equity grants for all employees - Comprehensive medical, dental, and vision insurance (including life and AD&D) - Paid parental leave for birthing and non-birthing parents - Performance bonuses (cash and equity) - Relocation bonus for moving to the Bay Area - Continuous education opportunities ## Sources 1. [Wikipedia – HeyGen](https://en.wikipedia.org/wiki/HeyGen) 2. [heygen.com – About page](https://www.heygen.com/about) 3. [heygen.com – Careers page](https://www.heygen.com/careers) 4. 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