---
title: 'Creator Manager at SALT XC'
canonical: 'https://feeny.ai/job/creator-manager-salt-xc-toronto-fcmdw4jpt7pe'
type: 'job'
last_seen: '2026-11-02'
---

# Creator Manager at SALT XC 

- **Company:** SALT XC 
- **Location:** Toronto, Canada
- **Posted:** 2026-10-26
- **Last confirmed live:** 2026-11-02
- **Apply:** https://job-boards.greenhouse.io/saltxc/jobs/5275622007

## Job description

## ROLE: CREATOR MANAGER

## TEAM: CREATOR

## LOCATION: TORONTO (HYBRID)

## COMPANY OVERVIEW

Salt is a North American marketing agency that creates connected experiences through creative, digital & media innovation.

Our mission is to “Earn The World’s Attention” and Salt is built to find, develop, execute, and amplify the ideas that are worthy of our clients’ audiences. We’ve structured our agency to do what’s right for our clients – to connect different perspectives, to work across mediums, and to focus on delivering meaningful, effective results.

We’re committed to living up to the values in our name. “Salt of The Earth” means we value collaborative, humble, hard-working people here. We’re looking for people who are as smart as they are kind because we believe the right talent and the right culture help us do what’s right for our clients.

## ROLE OVERVIEW

As a Creator Manager, you will lead the execution and day-to-day management of creator and influencer programs across a portfolio of clients. You are a highly organized, platform-savvy operator who brings structure to complex programs while ensuring content is engaging, on-brief, and performance-driven.

You will act as a key connector between creators, clients, and internal teams—translating strategy into execution, managing relationships, and ensuring programs are delivered to a high standard. This role requires a balance of hands-on execution, strategic thinking, and team support, with a strong focus on driving measurable outcomes through creator marketing.

## CORE RESPONSIBILITIES

Creator Partnership & Influencer Strategy

- Support the development and execution of creator and influencer strategies aligned to client objectives, target audiences, and campaign goals.
- Identify, evaluate, and onboard creators that align with brand fit, platform relevance, and performance potential.
- Build and maintain strong day-to-day relationships with creators, talent managers, and partners.
- Manage creator communications, negotiations, and deliverables, ensuring clarity, professionalism, and alignment.
- Provide input into partnership approaches, helping optimize creator selection and engagement strategies based on performance and learnings.

Campaign Execution & Operations

- Manage end-to-end execution of creator campaigns, from briefing and onboarding through to content delivery, approvals, and reporting.
- Own timelines, workbacks, and deliverables across multiple campaigns, ensuring accuracy and consistency.
- Oversee budgets, contracts, payment processes, and financial tracking for creator programs.
- Utilize and maintain the creator tech stack, ensuring accurate data management and efficient workflows.
- Identify and implement process improvements that enhance team efficiency and program delivery.
- Support and guide junior team members, providing direction, feedback, and hands-on coaching.

Platform & Trend Fluency

- Maintain a strong understanding of social platforms (e.g., TikTok, Instagram, YouTube), including formats, trends, and best practices.
- Monitor and share emerging trends, creators, and platform updates that can inform campaign strategies.
- Apply platform knowledge to guide creator selection, content formats, and campaign approaches.
- Collaborate with media teams to support paid amplification (e.g., whitelisting, boosting) aligned to campaign KPIs.
- Continuously build platform expertise and contribute to internal knowledge sharing.

Content & Engagement Strategy

- Support the development of content strategies that are platform-native, engaging, and aligned with brand voice.
- Guide creators on content direction, ensuring outputs are authentic, on-brief, and optimized for performance.
- Review and provide feedback on content to ensure quality, consistency, and effectiveness.
- Align content outputs with campaign objectives and KPIs, ensuring clarity on success metrics.
- Analyze performance data and contribute insights to optimize future content and engagement strategies.

## EXPERIENCE & SKILLS

- 3–5 years of experience in influencer marketing, creator marketing, or digital/social campaign management.
- Hands-on experience managing creator campaigns from strategy through execution and reporting.
- Strong understanding of the influencer landscape, platforms, and creator economy dynamics.
- Experience with influencer tools, platform ad managers, and campaign reporting.
- Proven ability to manage multiple projects simultaneously with strong attention to detail and organization.
- Strong communication and relationship management skills, with confidence working with clients and creators.
- Experience managing budgets, contracts, and campaign logistics.
- Collaborative mindset with the ability to work cross-functionally and support team development.
- Proactive, solutions-oriented thinker with a strong sense of ownership and accountability.

## PERKS & BENEFITS THAT SET US APART

We don’t just talk about balance, growth, and culture, we build for it:

- Work-Life Flexibility: Hybrid setup, up to 28 paid days off and winter holiday shutdowns
- Comprehensive Coverage: Health, dental, and vision plans, plus Salt Bucks to spend on what matters to you—wellness, RRSPs, or extra time off.
- Growth-Driven Culture: Dedicated Salt Days, top-tier learning access, and formal leadership development.
- Celebration-First Mentality: Legendary team trips, seasonal socials, and Salt Swag that reps your squad.
- Real Rewards: Referral and new business bonuses, exclusive lifestyle perks, and personalized wellness options.
- Culture of Belonging: DEI programs, active ERGs, and a workplace where every voice counts.

## WHAT WE STAND FOR

- Salt of the Earth: We lead with humility, honesty, and heart—always.
- Do What’s Right: No shortcuts. We choose integrity over ease, every time.
- Earn Your Salt: We roll up our sleeves, chase results, and celebrate the journey.
- Make Things Better: We’re solution-seekers, always pushing for smarter ways forward.
- Seek Different Perspectives: Diversity fuels our thinking. Inclusion drives our impact.

The anticipated annual base salary range for this position is $70,000–$85,000. Individual compensation within this range is determined based on job-related factors such as experience, skills, level of responsibility, internal equity, and business needs. This range represents the expected base salary for this role and does not include other elements of SALT’s total rewards program.

Salt XC is committed to Equal Employment Opportunity and to attracting and retaining the most qualified employees regardless of race, national origin, religion, sexual orientation, gender, age or disability.

## About SALT XC 

## Company Overview
- **One-liner**: SALT XC is a North American full-service marketing and commerce agency that combines proprietary tech products to create connected consumer experiences through creative, digital, and media innovation.
- **Entity Type**: Private (Privately Held)
- **Headquarters**: Toronto, Ontario, Canada
- **Founded**: 2019
- **Founders**: Not publicly available

## Core Business
- **Primary industry**: Advertising Services / Marketing & Commerce
- **Target customers**: B2B (enterprise brands), with a focus on consumer-facing companies seeking integrated online and offline experiences.
- **Mission or purpose statement**: The agency’s philosophy is “Experiential Commerce™” – designing better consumer experiences that earn attention and drive action.

## Products & Services
- **Experiential Commerce™ Framework**: A proprietary methodology that connects online and offline consumer journeys through data, media, and memorable moments.
- **Proprietary Tech Products**: A suite of technology tools (e.g., using a tech stack that includes Google Analytics, Asana, Sprinklr, Tableau, Webflow, React, etc.) to move faster, enhance value, and increase performance.
- **Specialist Teams**: Collaborative mix of practice areas – Creative, Digital, Media, Connections, The Kitchen (content/production), Account Management, and Creator Marketing.
- **Key Services**: Integrated marketing, media activation, experiential marketing, influencer marketing, social media management, creative development, and digital strategy.

## Market Standing
- **Valuation**: Not disclosed
- **Key Metric**: Annual Revenue – USD $12.2 million (estimated, as of latest data)
- **Notable Investors/Partners**: ABB (became shareholder and partner in March 2024) [marketscreener.com]; acquired Brika Incorporated in February 2022.
- **Growth Signals**: 
  - Headcount: 284 employees (+24.8% YoY, +70 people) [linkedin.com]
  - Website traffic: ~26,778 monthly visits (+68.2% monthly, +230.6% yearly) [linkedin.com]
  - Active job postings: 38 (monthly increase of 58.3%, yearly increase of 660%) [linkedin.com]
  - LinkedIn followers: 40,024 (+1.7% monthly, +16.4% yearly) [linkedin.com]

## Competitive Advantages
- **Experiential Commerce™ focus**: A unique framework that integrates online and offline consumer touchpoints, differentiating from traditional agencies.
- **Proprietary tech stack**: Over 130 technologies used (including custom tools) enabling data-driven decision-making and faster campaign execution.
- **Integrated specialist teams**: In-house creative, digital, media, and content teams provide seamless cross-channel execution.
- **Strong talent pipeline**: Recruits from major brands like RBC, MLSE, Mosaic North America, and Red Bull [linkedin.com].

## Strategic Focus
- **Growth through acquisition**: Acquired Brika (2022) and partnered with ABB (2024) to expand capabilities and shareholder base.
- **Expansion of creator and influencer marketing**: Dedicated roles (Director, Manager, Specialist of Creator Marketing) signal a push into this high-growth area.
- **Geographic presence**: Operating in Canada (Toronto, Montreal), United States (Chicago, New York), Australia, and Israel, with plans to scale further.

## Why Work Here
- **Culture & Ratings**: Employer rating 3.9/5.0 (52 reviews) with strong scores for Culture (4.0) and Career (3.9) [linkedin.com]; work-life balance rated 3.1.
- **Perks & Benefits** (from Built In profile) [builtin.com]:
  - Generous PTO, paid sick days, bereavement leave
  - Health, dental, and vision insurance
  - 401(k), disability, life insurance
  - Generous parental leave
  - Employee Assistance Program (EAP)
  - Free snacks and drinks
  - Wellness initiatives
- **Workplace Policy**: In-Office (Toronto, Chicago, Montreal offices) – employees work from physical offices.
- **Growth Opportunities**: Rapid hiring (38 open positions as of March 2025), including roles in Creative, Media, Account Management, and Technology. [greenhouse.io]
- **Notable Teams**: The agency has a strong marketing (30%) and design (20%) workforce, with opportunities for specialists and directors.

## Sources
1. [saltxc.com](https://www.saltxc.com/)
2. [greenhouse.io](https://boards.greenhouse.io/saltxc)
3. [linkedin.com](https://www.linkedin.com/company/saltxc)
4. [builtin.com](https://builtin.com/company/salt-xc)
5. [marketscreener.com](https://www.marketscreener.com) (referenced in LinkedIn data for ABB partnership)

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