--- title: 'Creator Partnerships / Influencer Marketing Executive at ZURU' canonical: 'https://feeny.ai/job/creator-partnerships-influencer-marketing-executive-zuru-auckland-9z1m38bryqc1' type: 'job' last_seen: '2026-09-11' --- # Creator Partnerships / Influencer Marketing Executive at ZURU - **Company:** ZURU - **Location:** Auckland, New Zealand - **Employment:** full-time - **Work type:** onsite - **Posted:** 2026-08-26 - **Last confirmed live:** 2026-09-11 - **Apply:** https://jobs.ashbyhq.com/zuru/7c53a0a7-81c8-44fe-8e2d-68d6f625eb41 ## Job description Do you love Influencer Marketing and Creator Partnerships? This will be an exciting role for you! ZURU is on a mission to disrupt industries, challenge the status quo, and catalyze change through radical innovation and advances in automation. This is in play in different pillars of the company: ZURU Toys are re-imagining what it means to play; ZURU Tech is shaping a better future by leading the next building revolution; and ZURU Edge is pioneering new-generation FMCG brands to better serve modern consumers. Founded in 2003 by EY Entrepreneur of the Year and World Entrepreneur Hall of Fame brothers Nick and Mat Mowbray, ZURU has quickly grown to a team of over 5,000 direct and indirect members across more than 30 international locations. One of the largest toy companies in the world, our globally recognized and award-winning brands include Bunch O Balloons, Mini Brands, XSHOT, Rainbocorns, and Smashers. Our global FMCG brands include MONDAY Haircare, Rascals, NOOD, BONKERS, and Gumi Yum Surprise. Position Overview The Creator/Influencer Partnerships Executive will lead influencer and creator collaborations for ZURU Edge brands, driving high-impact partnerships that fuel brand awareness, engagement, and sales. This role is dedicated to building and managing relationships with creators, from micro-influencers to large-scale content partners, to deliver authentic, brand-aligned content. You will work closely with the Brand Marketing, and Brand Engagement teams to identify, negotiate, and manage creators who can bring our toys to life across TikTok, Instagram, YouTube, and emerging platforms. Roles & Responsibilities - Creator Sourcing & Onboarding - Identify, vet, and onboard creators aligned with brand personalities, audience demographics, and campaign goals. - Build and maintain a strong global creator network spanning micro to macro influencers, ensuring diversity across geographies, platforms, and formats. - Negotiate deliverables, usage rights, and contracts in collaboration with the legal and procurement teams. Campaign Planning & Execution - Translate brand briefs into creator-specific strategies with clear deliverables and timelines. - Coordinate with creators to produce engaging, on-brand content for both organic and paid amplification. - Brief creators on brand guidelines, key messages, and creative direction, while allowing space for authentic creator voice. Relationship Management - Maintain ongoing relationships with top-performing creators and influencers, turning them into long-term brand advocates across all global markets. - Foster a professional and collaborative environment, ensuring creators feel valued and supported. - Regularly engage with creators’ content to build genuine partnerships. Performance & Reporting - Track creator, influencer and campaign performance metrics, including but not limited to reach, impressions, engagement, conversions, and ROI. - Deliver post-campaign reports with insights and recommendations for future activations. - Work closely with the India-based influencer team to ensure all creator campaigns are launched on schedule and meet performance expectations. - Monitor market trends, platform algorithm changes, and competitor activity to inform strategy. ## Team Coaching - Provide daily direction, feedback, and development support to India based influencer team members. - Partner closely with the India-based Team Lead to coach, mentor, and upskill their team on influencer sourcing, campaign execution, and creator communication best practices. - Provide structured feedback and regular training sessions to elevate execution quality and analytical capability in India. - Monitor progress against KPIs and deadlines, and proactively address performance gaps through coaching or process adjustments. Cross-Functional Collaboration - Partner with Brand Marketing Managers and the wider Brand Engagement team to align creator campaigns with brand launches and seasonal campaigns. - Collaborate with Social Media Executives and Content Editors on integrating creator content into channel strategies. - Liaise with the Paid Media team to boost high-performing creator content for maximum impact. ## Skills & Experience - Around 1-2 years’ experience in influencer marketing, creator partnerships, or social media campaign management. - Strong understanding of TikTok, Instagram, YouTube, and emerging social platforms. - Proven ability to manage multiple projects and stakeholders in a fast-paced environment. - Excellent negotiation, relationship-building, and communication skills. - Data-driven mindset with the ability to interpret analytics and make informed decisions. - Excellent organisation skills. ## ABOUT ZURU ZURU is on a quest to reimagine tomorrow. Founded in 2003, ZURU Group has rapidly grown and now spans three core divisions—ZURU Toys, ZURU Edge (consumer goods) and ZURU Tech (construction). Known for its cutting-edge software and world-leading automation and manufacturing systems, ZURU has over 5,000 team members in over 30 global locations, making it perfectly placed to continue building its reputation as one of the fastest-growing and most disruptive companies in the world. At ZURU, we have cultivated a high-performing culture that encourages excellence. Our team works towards ambitious goals, learning, performing, and improving together, all while having fun. We empower talented individuals to do their best work every day. At ZURU, you get out what you put in. You are responsible for driving your own career and we provide the platform to achieve it. As ZURU is on such a fast growth trajectory, there are opportunities here that you won’t find anywhere else. Get to know us a little better by checking out @lifeatzuru on Instagram or [www.zuru.com](http://www.zuru.com/). ## WHAT WE OFFER 🌱 Culture for Growth 🧘 Health Benefits 🌎 Global Opportunities 💡 Surrounded by an A Player Team 💰 Competitive Remuneration 🍓 Lots of fresh fruit, coffee, pals fridge and more ZURU – Reimagining tomorrow 🚀 ## #LI-JK1 ## About ZURU ## Company Overview - **One-liner**: ZURU is a privately held, family-owned conglomerate that designs and manufactures innovative toys, disruptive consumer goods, and develops fully automated construction technology. - **Entity Type**: Private (bootstrapped; funded via a $20,000 family loan and reinvested profits) - **Headquarters**: Hong Kong (with major hubs in Shenzhen, Auckland, Los Angeles, London, Modena, Ahmedabad) - **Founded**: 2003 - **Founders**: Nick Mowbray, Mat Mowbray, and Anna Mowbray ## Core Business ZURU operates across three core divisions that span multiple industries: toys (ZURU Toys), fast-moving consumer goods (ZURU Edge), and construction technology (ZURU Tech). Its primary customers are children and families (B2C through retail and e‑commerce), consumers of personal care, baby, and pet products (B2C), and the global construction industry (B2B – developers, builders, and homeowners). The company’s mission, as stated on its website, is to **“reimagine tomorrow”** – relentlessly disrupting stagnant categories and redefining what’s possible. ## Products & Services - **[ZURU Toys](https://zuru.com/)**: A portfolio of more than 15 toy brands including Mini Brands™, Bunch O Balloons™, XSHOT™, Rainbocorns™, Robo Alive™, Smashers™, and Fuggler™. Distributed to major retailers in over 120 countries. Known for rapid innovation and viral product launches. - **[ZURU Edge](https://zuru.com/)**: A consumer‑goods division building “tomorrow’s brands” across five verticals: - **Baby Care** – Millie Moon (premium nappies), Rascals (value baby care) - **Personal Care & Beauty** – MONDAY Haircare (fastest‑growing haircare brand in the US) - **Pet Care** – Rhodes Pet Science - **Home Care** - **Health & Wellness** - **[ZURU Tech](https://zuru.com/built-different-the-zuru-story/)**: A construction‑tech division developing the world’s first fully integrated, fully automated building ecosystem. Key components: - **Dreamcatcher** – A proprietary BIM (Building Information Modelling) platform built on a gaming engine that lets consumers customise homes room‑by‑room, automatically handling compliance, structural loads, and site conditions. - **Automated factory** – A planned full‑scale facility (2 km × 800 m) where components are manufactured without human intervention and shipped to site. - 600+ engineers working across six global R&D hubs; over 100 patents filed. ## Market Standing - **Valuation/Market Cap**: $2.6 billion (as reported in ZURU’s own ‘Built Different’ story; year not specified, but context suggests 2024/2025) - **Key Metric**: Employee count of **6,000** across 34 offices and 120+ markets (as of 2025). Annual revenue is not publicly disclosed. - **Notable Investors/Partners**: The company is self‑funded (no external investors). Key partners include **Disney, Universal Studios, DreamWorks, Nickelodeon** (for entertainment toy lines), **Ulta Beauty** and **KFC** for co‑branded consumer‑goods launches, and **IKEA** (furniture scanned into Dreamcatcher for home customisation). - **Growth Signals**: - ZURU Edge – MONDAY Haircare became one of the fastest‑growing US haircare brands within two years of launch. - ZURU Toys – Bunch O Balloons transformed the water‑balloon category; annual shipments of certain items exceed 39 million units. - ZURU Tech – First full‑scale homes are in production; the team is actively scaling the factory and software development. - Headcount grew from 5,000 (earlier reference) to 6,000, reflecting continued expansion. ## Competitive Advantages - **Vertical Integration**: ZURU owns its entire value chain – from concept and design to automated manufacturing (over 100 acres of factory space) and global distribution. - **Speed of Innovation**: Known for being faster, leaner, and more agile than incumbents – “fire bullets, fail fast” is a core operating principle. - **Cross‑Division Synergy**: Insights and lean manufacturing from toys are applied to consumer goods and construction, creating economies of scale and rapid learning loops. - **Proprietary Construction Tech**: Dreamcatcher is a unique, patent‑protected platform that directly connects a consumer‑facing front‑end to fully automated production, potentially disrupting the $40 trillion construction industry. ## Strategic Focus - **Scale ZURU Edge**: Continue launching new brands in pet care, baby care, beauty, home, and health – targeting legacy categories with outdated incumbents. - **Commercialise ZURU Tech**: Build the full‑scale automated factory, secure construction partners, and begin delivering homes at a fraction of traditional cost. - **Global Expansion**: Extend reach into new markets (currently 120+ countries) and grow headcount, especially in engineering, R&D, and operations. - **Talent Density**: Hire “the driven and the brave” – experts who can operate with radical candour and a compounding‑improvement mindset. ## Why Work Here - **Culture**: ZURU’s internal DNA is built on principles like *Good Humans Only, Compounding Improvement (2% per week), Radical Candour, Shift the Needle, and Overprepare and Win*. The environment is described as high‑performance, meritocratic, and feedback‑driven. - **Global Exposure**: Offices in 34 locations including **Shenzhen, Auckland, Los Angeles, London, Modena, and Ahmedabad**. Team members work on global projects that cross industries and markets. - **Benefits**: Health insurance in most locations; 24/7 private gym (Shenzhen only); run clubs, table tennis, and social sporting teams; **Friday catered happy hours** to unwind and connect. - **Professional Development**: Mentorship from leading entrepreneurs, access to training materials, and a culture of “leadership on the dance floor” – teams are given real responsibility early. Internship programs are available. - **Work Model**: The company appears to be primarily **on‑site / office‑based**, though some roles may offer flexibility. The website emphasises collaboration and face‑to‑face connection. ## Sources 1. [zuru.com](https://zuru.com/) – Company overview, three divisions, mission 2. [wikipedia.org](https://en.wikipedia.org/wiki/Zuru_(company)) – Founding details, founders, headquarters, brands 3. [zuru.com/built-different-the-zuru-story](https://zuru.com/built-different-the-zuru-story/) – Valuation, employee count, ZURU Tech details, factory scale 4. [zuru.com/careers](https://zuru.com/careers/) – Culture values (Good Humans Only, Compounding Improvement, etc.), benefits, locations, recruitment process 5. [jobs.ashbyhq.com/zuru](https://jobs.ashbyhq.com/zuru) – Open roles (referenced for completeness) ## Other roles at ZURU - [External & Internal Audit Manager](https://feeny.ai/job/external-internal-audit-manager-zuru-auckland-826rn8x2zejv) — Auckland, New Zealand - [Marketing Graduate - Toys](https://feeny.ai/job/marketing-graduate-toys-zuru-auckland-grxfvr9wwwj3) — Auckland, New Zealand - [Paid Media Graduate](https://feeny.ai/job/paid-media-graduate-zuru-auckland-9hgt23vdf5g9) — Auckland, New Zealand - [Social & Content Manager - Pet & Confectionary](https://feeny.ai/job/social-content-manager-pet-confectionary-zuru-auckland-znzp7ktjatym) — Auckland, New Zealand - [Talent Acquisition Director](https://feeny.ai/job/talent-acquisition-director-zuru-shenzhen-pxwb10gsdxgr) — Shenzhen, China - [Business Analyst](https://feeny.ai/job/business-analyst-zuru-bentonville-nca0kv8wgmhc) — Bentonville, United States - [Key Account Manager - France](https://feeny.ai/job/key-account-manager-france-zuru-paris-p04x3yss7wk3) — Paris, France - [National Account Manager - France](https://feeny.ai/job/national-account-manager-france-zuru-paris-cbm5kdws1e5d) — Paris, France - [C++ Software Engineer](https://feeny.ai/job/c-software-engineer-zuru-modena-dmd62rpd6epn) — Modena, Italy - [Content Marketing Internship (Beauty)](https://feeny.ai/job/content-marketing-internship-beauty-zuru-sydney-f71bgdb54yj1) — Sydney, Australia