--- title: 'CRM Associate at Betr' canonical: 'https://feeny.ai/job/crm-associate-betr-miami-e324kd8v6bs6' type: 'job' last_seen: '2026-10-31' --- # CRM Associate at Betr - **Company:** Betr - **Location:** Miami, FL - **Employment:** full-time - **Work type:** onsite - **Posted:** 2026-10-29 - **Last confirmed live:** 2026-10-31 - **Apply:** https://jobs.lever.co/betr/d3eefa58-797d-4a10-b9cd-fab6528facbe ## Job description Founded in 2022 by Joey Levy and Jake Paul, Betr has built the world's first real money gaming Super App.  The Betr Super App currently consists of Picks, Social Sportsbook ,Social Casino, and Arcade - and will soon include Prediction Markets alongside other new products. Betr has one million paying users and is one of the fastest growing companies in the industry. Betr is also the world's most followed real money gaming brand on social media. About the role: Betr is looking for a highly motivated CRM Associate to join our team and help drive customer engagement across email, push, SMS, and in-app channels. Reporting to the Senior Manager, CRM & Optimization, and collaborating alongside another CRM Associate, you’ll play a key role in creating impactful customer journeys, executing lifecycle campaigns, and analyzing performance to drive strategic improvements. You will work across our exciting product verticals, including Picks (DFS), Arcade, Social Sportsbook, Social Casino, Rips, and upcoming launches as we continue to expand! If you’re detail-oriented, passionate about gaming and sports culture, and excited to work in a fast-paced environment, this is the role for you! This role is based in Miami, Florida. You must be based in this area or be willing to relocate to be considered for this position. It will require scheduling flexibility, including working nights, holidays, and weekends when necessary (especially during peak sports schedules). What You'll Do: - Execute and optimize multi-channel marketing campaigns across email, push, SMS, and in-app messaging, including copywriting, setup, and deployment. - Build and maintain automated customer journeys across key lifecycle stages (onboarding, retention, reactivation). - Build targeted customer segments based on user behavior, activity, and transactional data for personalized messaging. - Run A/B tests on copy, creative, delivery timing, and incentives to improve conversion across CRM flows. - Track and report on both CRM metrics and core business KPIs, sharing insights and actionable recommendations to optimize ongoing campaigns. - Collaborate closely with the Senior Manager, CRM & Optimization to align CRM strategy with overall product and vertical goals. About You: - 1+ year of professional experience in CRM and lifecycle email marketing, including hands-on execution with push notifications, SMS, and in-app messaging. - Foundational understanding of Braze or a similar customer engagement platform (e.g., SFMC, Klaviyo, Customer.io), with a strong desire to learn and expand your technical skill set. - Strong written and verbal communication skills with proven copywriting ability tailored to consumer audiences. - Detail-oriented with exceptional organizational and campaign QA skills. - Analytical mindset with the ability to review campaign performance, understand key metrics, and recommend optimizations. - Dependable, with a strong work ethic and the ability to thrive and meet deadlines in a fast-paced environment. - Flexible and available to support some live campaigns on weekends, especially during NFL/NBA season. - Up to date with current social media and copywriting trends to stay on top of the best way to message our unique audiences. - Passionate and knowledgeable about sports, casino, gaming culture, or all of the above! Bonus Points: - Direct experience using Braze. - Prior experience in iGaming, Daily Fantasy Sports (DFS), Sportsbook, or Social Casino. - Experience with or personal interest in digital collectibles, card breaks / "rips," or unboxing games. - A lifelong, passionate sports fan! Betr provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability, genetics, sexual orientation, gender identity or gender expression. We deeply understand the value of bringing together a team with different perspectives, educational backgrounds, and life experiences. We encourage people from underrepresented backgrounds to apply Thank you for your interest in Betr. We look forward to reviewing your application. ## About Betr ## Company Overview - **One-liner**: Betr is building the world's first real money gaming super app, offering picks, social sportsbook, social casino, and arcade games in a single platform. - **Entity Type**: Private (Total funding of $120M across 6 rounds) - **Headquarters**: Miami, Florida, United States - **Founded**: 2022 - **Founders**: Joey Levy and Jake Paul ## Core Business - **Primary industry**: Real Money Gaming / Sports Betting / Spectator Sports - **Target customers**: B2C, primarily casual sports fans and gamers looking for simplified, low-entry-barrier betting experiences - **Mission or purpose statement**: To build the world's first real money gaming super app that caters to the casual sports fan and gamer, capturing more of the under-penetrated online gaming addressable market. ## Products & Services - **Betr Picks**: Fantasy pick’em product where users pick more or less on favorite player stats, with potential payouts up to 10,000x. Launched September 2023. - **Betr Social Sportsbook**: Social sports betting platform for making winning picks across major leagues. - **Betr Social Casino**: Slot and table games where users can play for fun and redeem real cash prizes. - **Betr Arcade**: Skill-based mobile games played for cash against real opponents. - **Prediction Markets**: An upcoming product for making predictions on sports and more. - **Betr Media**: One of the fastest-growing sports gaming media brands in the U.S., supporting user acquisition and retention. ## Market Standing - **Valuation**: Not publicly disclosed - **Key Metric**: Total funding of $120M across 6 rounds. Annual revenue of approximately $4.4M. - **Notable Investors**: Fuel Venture Capital, Aliya Capital Partners, IA Sports Ventures, FinSight Ventures, Florida Funders, Harmony Partners, 8vc, and others. - **Growth Signals**: - Employees: 103 (+8.6% YoY), with 125 listed on external job boards, indicating continued hiring. - Users have already won over $250M on the platform. - Expanded product portfolio from Picks (2023) to include Sportsbook, Casino, Arcade, and soon Prediction Markets. - Reached 65% of the U.S. population with launch of Group Mode and Betr Sportsbook in late 2024. - Acquired Ascent Capital Management, LLC (May 2026) and FansUnite Entertainment Inc's Chameleon Platform (2023) to vertically integrate tech. ## Competitive Advantages - **First-mover in “super app” gaming**: Uniquely combines picks, social sportsbook, social casino, arcade, and prediction markets in a single app—something few competitors offer. - **Simplified user interface**: Built for the casual fan, not just hardcore bettors, enabling a wider addressable market. - **Powerful media engine**: Betr Media (including high-profile shows like "Talk Tuah with Haliey Welch") drives low-cost user acquisition and brand loyalty. - **Celebrity co-founder**: Jake Paul’s massive social following provides organic marketing reach and cultural relevance. - **Vertically integrated tech**: Acquisitions like the Chameleon platform allow Betr to own its player account management, sports betting engine, and casino management software. ## Strategic Focus - **Super app expansion**: Continuing to add new verticals (Prediction Markets next) to create a single, sticky gaming ecosystem. - **Geographic expansion**: Targeting new U.S. states and international markets (currently also operating in South Africa). - **Media-driven growth**: Scaling Betr Media to drive low-cost user acquisition and retention. - **Casino and arcade growth**: Recently hiring a Head of Games (2025) and Casino VIP Hosts, signaling aggressive bets on the casino vertical. ## Why Work Here - **Remote-friendly culture**: 64% of roles are remote; fully remote positions available for both US and international talent (Philippines, Canada, UK/EU, West Coast). - **High-growth environment**: Young company (founded 2022) in a massive addressable market, with growing headcount and new product launches. - **Diverse, distributed team**: Workforce across 10 countries (US, Canada, Romania, Philippines, Costa Rica, and more), offering a global perspective. - **Strong tech stack**: Modern engineering tools including React, Kotlin, TypeScript, Python, PHP, Kubernetes, Docker, Kafka, PostgreSQL, MongoDB, and AWS services. - **Employer rating**: 4.2/5.0 on employee reviews, with notably high work-life balance (4.3) and culture (3.8). - **Career mobility**: Active job postings across engineering, operations, legal/compliance, VIP management, and casino roles. - **Notable perks**: Equity (as a VC-backed startup), opportunity to shape early product decisions, and exposure to multiple gaming verticals. ## Sources 1. [linkedin.com/company/betr](https://linkedin.com/company/betr) 2. [betr.app/about](https://www.betr.app/about) 3. [craft.co/betr-app](https://craft.co/betr-app) 4. [jobera.com/employer/betr](https://jobera.com/employer/betr) 5. [jobs.lever.co/betr](https://jobs.lever.co/betr) ## Other roles at Betr - [Lead Brand Designer](https://feeny.ai/job/lead-brand-designer-betr-miami-sanejaekgk95) — Miami, FL - [Frontend Engineer - Mobile](https://feeny.ai/job/frontend-engineer-mobile-betr-canada-gfqp836seabn) — Canada - [Acquisition Operations Associate](https://feeny.ai/job/acquisition-operations-associate-betr-miami-thfcrgvh4yzf) — Miami, FL - [Customer Operations Associate](https://feeny.ai/job/customer-operations-associate-betr-miami-fhe1n62jtcqj) — Miami, FL - [Head of Digital Collectibles](https://feeny.ai/job/head-of-digital-collectibles-betr-united-states-b1z5w55zshya) — United States - [Regional VIP Lead, Southeast Market](https://feeny.ai/job/regional-vip-lead-southeast-market-betr-united-states-e33yfvw15kgm) — United States - [CRM Associate](https://feeny.ai/job/crm-associate-optimove-dundee-r0a22z8xva8r) — Dundee, Scotland - [CRM Associate](https://feeny.ai/job/crm-associate-optimove-brazil-cwqh8x1222e0) — Brazil