---
title: 'CRM Coordinator - Casino Retention at Betsson Group'
canonical: 'https://feeny.ai/job/crm-coordinator-casino-retention-betsson-group-malta-nt6tj1tmgkw5'
type: 'job'
last_seen: '2026-09-14'
---

# CRM Coordinator - Casino Retention at Betsson Group

- **Company:** Betsson Group
- **Location:** Malta
- **Posted:** 2026-09-09
- **Last confirmed live:** 2026-09-14
- **Apply:** https://job-boards.greenhouse.io/betsson/jobs/8169231

## Job description

Betsson Group is seeking a self-driven and detail-oriented CRM coordinator with a "can-do" attitude to join our Global CRM & Engagement department. This is a fantastic opportunity to become part of an amazing team of CRM enthusiasts.

In this role, you'll execute global promotions across multiple brands and markets designed to engage and entertain the group’s wider customer base beyond the game play.

## Key Responsibilities

- Project Management: Use JIRA to manage global promotions projects and tasks, and to maintain effective communications with all teams and relevant stakeholders.
- Execution: Oversee the end-to-end execution of the global promotions calendar.
- Player Rewards: Configuration of player rewards and bonuses in the campaign systems.
- Localisation: Collaborate with local copywriters to ensure full localisation of global promotions material, transforming global mechanics into local messages.
- Quality Assurance: Upload and test customer-facing communications (e.g., SMS, emails, landing pages, onsite messages, banners push notifications, etc.) for promotions, ensuring all assets are fully QA'd, approved, and ready for the scheduled launch.
- Monitoring: Monitor the ‘shop window’ to ensure all promotions are showing correctly across our products, and that the customer journey is working as intended.
- Support: Act as the main point of contact for our support team regarding customer queries related to global promotions and collaborate closely with them to optimise the customer journeys to reduce contact-drivers.
- After-Hours Support: In addition to standard office hours, you will also work on a roster along with other Global Promotions CRM Coordinators to provide afterhours support on any incidents relating to CRM promotions.

## Requirements

- Regions: Work with regional teams on global promotions localisation.
- Design & Branding: Work with the branding team on the propositions of promotions, to ensure creative output in line with promotional goals.
- CRM Projects & Solutions: Offer feedback on enhancements to CRM tools and new player reward types and features.
- Conduct testing for new CRM product releases.
- At least one years’ experience from iGaming or from a similar CRM role in another industry.
- Experience working with Jira, html, and excel.
- Genuine interest in the online Casino sector.
- Good project management skills, enabling you to handle multiple campaigns and tasks concurrently.
- Excellent written and verbal skills in English.
- Understanding of player bonuses and incentives.
- Proficiency in CRM tools and email marketing platforms, ideally from Salesforce or Xtremepush.
- Experience from working in a multi-brand and/or multi-market environment.

## EXTRA AWESOME:

-

- Proficiency in Spanish, Portuguese, Greek or Latvian language

Challenge Accepted?

By submitting your application, you understand that your personal data will be processed as set out in our [Privacy Policy](https://eur01.safelinks.protection.outlook.com/?url=https%3A%2F%2Fwww.betssongroup.com%2Fprivacy-policy%2F&data=02%7C01%7C%7C3a20ee474bdc4c6e3c0708d7f25cecc8%7Cc514bc364b3348d2bbb1a3c97d4bf41d%7C0%7C0%7C637244353238298184&sdata=PweobhkZtWdachdhLkGTPtEznP%2BeVIxNYdrOB95f3mc%3D&reserved=0)

## About Betsson Group

## Company Overview
- **One-liner**: Betsson Group is a global iGaming operator offering sportsbook, casino, and gaming products through a portfolio of well-known brands, powered by a proprietary technology platform.
- **Entity Type**: Public (wholly owned by Betsson AB, listed on Nasdaq Stockholm Large Cap; ticker: BETSSON B)
- **Headquarters**: Malta (with offices in Stockholm, Budapest, Tallinn, Athens, Buenos Aires, and more)
- **Founded**: 1963 (heritage as a pioneering gaming company; Betsson AB established in 2001)
- **Founders**: Not publicly available

## Core Business
- **Primary industry**: iGaming (online sports betting, casino, and interactive gaming)
- **Target customers**: B2C (players), with growing B2B sportsbook platform offering to other operators
- **Mission statement**: "To deliver the best customer experience in the gaming industry."
- **Vision**: "To be a long-term, leading online gaming company."

## Products & Services
- **Betsson**: Flagship online casino and sportsbook brand, operating in multiple regulated markets.
- **Betsafe**: Sportsbook and casino brand with a strong presence in the Nordics, Baltics, and other European markets.
- **NordicBet**: Casino and sports betting brand primarily serving Scandinavian customers.
- **StarCasino**: Casino brand focused on the Italian and other regulated markets.
- **InkaBet**: Sportsbook and casino brand targeting South American markets, e.g., Peru.
- **Zecure Gaming**: B2B platform and white-label solutions for partner operators.
- **Proprietary Platform**: End-to-end technology (sportsbook trading, casino aggregation, payments, responsible gaming tools) developed and operated in-house.

## Market Standing
- **Valuation/Market Cap**: Parent Betsson AB is publicly traded; market cap varies (approx. SEK 20-25 billion as of H1 2025). Exact figure not provided in search results.
- **Key Metric**: Annual Revenue – Not directly available in provided sources; Betsson AB reports publicly (e.g., Q1 2025 revenue was €238.4 million). For latest, refer to parental financial reports.
- **Notable Investors/Partners**: Betsson Group is wholly owned by Betsson AB, whose largest shareholders include Nordea, Swedbank Robur, and other institutional investors.
- **Growth Signals**: 3,000+ employees across 20 offices; 75 nationalities; expansion into new regulated markets (e.g., Greece, Brazil, Peru); B2B sportsbook platform now offered to third parties; robust headcount growth and continuous hiring.

## Competitive Advantages
- **Proprietary technology** built over decades, giving full control over product roadmap, scalability, and security.
- **First‑mover heritage** (since 1963) and deep regulatory expertise across dozens of licensed markets.
- **Diverse brand portfolio** allows local adaptation while leveraging a common platform and operational excellence.
- **Strong focus on responsible gaming** and compliance, building trust with regulators and players.
- **Agile, cross‑functional teams** and a “One Betsson” culture that fosters collaboration and innovation.

## Strategic Focus
- **Talented People**: Invest in hiring, retention, and internal mobility (promotion rates, rotations, leadership programs).
- **Quality Products**: Continue to enhance the proprietary platform and launch new features for sportsbook and casino.
- **Operational Excellence**: Scale efficiently while maintaining high uptime, security, and customer experience.
- **Geographic Expansion**: Enter high‑potential regulated markets (e.g., Latin America, Southern Europe) and grow B2B partnerships.

## Why Work Here
- **Culture**: International, inclusive, and collaborative – 75 nationalities represented, 40% women in workforce. “One Betsson” spirit emphasizes teamwork and innovation.
- **Work‑life balance**: Hybrid model – 3 days in office / 2 days remote; flexible hours; home‑office allowance; wellness support.
- **Growth**: Internal recruitment priority; job rotations, training, leadership programs; real career progression.
- **Perks**: Private health insurance, wellness benefits, learning opportunities, and a dynamic environment where “passion meets purpose.”
- **Tech hubs**: Engineering teams in Malta, Stockholm, Budapest, Tallinn, and Athens, working on a high‑traffic proprietary platform.

## Sources
1. [betssongroup.com – About Us](https://betssongroup.com/about-us/)
2. [betssongroup.com – Home](https://betssongroup.com/)
3. [betssongroup.com – Careers Overview](https://betssongroup.com/careers/)
4. [betssongroup.com – Why Betsson?](https://betssongroup.com/careers/why-betsson/)
5. [betssongroup.com – Available Jobs](https://betssongroup.com/careers/available-jobs/)

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