--- title: 'CRM & Customer Engagement Lead at Amar Bank' canonical: 'https://feeny.ai/job/crm-customer-engagement-lead-amar-bank-jakarta-vn15e9r99b5m' type: 'job' last_seen: '2026-11-11' --- # CRM & Customer Engagement Lead at Amar Bank - **Company:** Amar Bank - **Location:** Jakarta, Indonesia - **Employment:** full-time - **Work type:** onsite - **Posted:** 2026-11-10 - **Last confirmed live:** 2026-11-11 - **Apply:** https://jobs.lever.co/amarbank/2b4895d2-ec2f-44db-9140-d7662d733b21 ## Job description About the position: We are looking for a Growth Application Circle Lead (Customer Data & Marketing Analytics Circle Lead) who will lead the development and utilization of our customer data ecosystem to drive acquisition, conversion, retention, and repeat business. In this role, you will own the Amar Bank & Tunaiku customer portfolio analytics, working closely with Data Engineering, Technology, Performance Marketing, Sales, Telesales, Collection and Product teams to transform fragmented customer and behavioral data into actionable insights and high-performing lifecycle campaigns. Responsibilities: - Drive customer data strategy, lifecycle analytics, BI dashboarding, and end-to-end funnel optimization to fuel user growth, portfolio health, and retention. - Architect, scale, and maintain the enterprise digital MarTech stack—including Customer Data Platforms (CDPs), Server-Side GTM, AppsFlyer/MMPs, Tag Management, and Webhooks—across all app, web, and paid channels. - Design and deploy automated data pipelines merging high-volume digital ad data (cost, impressions, clicks) with downstream business databases (Telesales CRM, CRP retention databases, and Affiliate portals). - Enforce robust tracking standards—including first-party cookies, dynamic UTM taxonomies, event-naming conventions, and fraud-prevention protocols—across internal campaigns, affiliates, and external agencies. - Eliminate manual reporting workflows by engineering centralized data models within cloud data warehouses (e.g., BigQuery, Snowflake), serving as the single source of truth for marketing operations. - Build and maintain automated, real-time BI dashboards (Looker, Tableau, Power BI) tracking end-to-end funnel metrics—from ad impression to conversion, repeat loan/purchase. - Analyze digital user journeys to identify drop-off points across all placements, providing technical optimization insights that reduce customer acquisition cost (CAC) and improve overall conversion rates. Requirements: - Bachelor's or Master's degree in Computer Science, Data Analytics, Information Systems, Statistics, or a related quantitative field. - 6+ years of progressive experience in Marketing Analytics, MarTech, or Revenue Operations with direct exposure to both digital and offline/partner channels. - Advanced expertise in BI tools (Looker, Tableau, Power BI) and complex data modeling in Excel/Google Sheets. - Familiarity with telephony/dialer integrations, engagement platforms (MoEngage), and retention/loyalty tracking mechanics (e.g., Tada, Xoxoday). - Affiliates & Agencies: Solid understanding of affiliate tracking platforms (HasOffers/Tune, Impact, Everflow, CJ), postback URLs, conversion pixel integrations, and agency reporting standards. - Soft Skills: Excellent cross-functional communicator capable of aligning technical data workflows between internal tech teams and external partners Bonus points if: - Industry experience in large customer based company such as Banking, Financial Services (Fintech/Multifinance), E-commerce, or leading digital agencies. - Experience managing Moengage platform and work with Telesales and Collections. ## About Amar Bank ## Company Overview - **One-liner**: Amar Bank is an Indonesian digital bank offering AI-powered savings, deposits, and lending services, focused on financial inclusion for unbanked and underbanked individuals and MSMEs. - **Entity Type**: Public (IDX: AMAR) - **Headquarters**: Jakarta Selatan, Indonesia - **Founded**: 2014 (digital banking operations began) - **Founders**: Not publicly available ## Core Business - **Primary industry**: Digital banking / consumer finance - **Target customers**: B2C (individuals, especially unbanked/underbanked) and B2B (MSMEs, corporate lending) - **Mission**: Empower individuals and MSMEs through financial health and genuine inclusion, creating smiles for 200 million people. ## Products & Services - **Tunaiku**: Digital lending platform offering personal loans up to IDR 30 million with flexible tenors up to 30 months. Served over 14 million applicants and disbursed over IDR 9 trillion in loans as of 2023. - **Celengan**: Flexible savings account with 5.5% p.a. interest, credited daily. - **Deposito**: Time deposit with competitive rates up to 9% p.a. - **Corporate Lending**: Business loans and financing solutions for enterprises (indicated by job postings for Corporate Lending Circle Lead). ## Market Standing - **Valuation/Market Cap**: IDR 3,184,525 million (approx. US$199 million) as of May 2025 (Reuters). - **Key Metric**: Annual revenue not publicly disclosed in USD; Price-to-Sales ratio (TTM) of 1.90 implies revenue around IDR 1.67 trillion (~US$104 million). Total loans disbursed via Tunaiku exceed IDR 9 trillion. - **Notable Investors/Partners**: SBI Group (post-IPO equity 2025), Investree (post-IPO secondary 2022). Regulated by OJK and participant in LPS deposit guarantee. - **Growth Signals**: 464 employees (+3.2% YoY); 83,614 LinkedIn followers (+26.4% YoY); active hiring across multiple roles; Tunaiku’s strong loan portfolio growth. ## Competitive Advantages - **Pioneering digital bank in Indonesia**: One of the first fully digital banks licensed and supervised by OJK. - **AI-powered personalization**: Uses AI and cloud technology to tailor savings, payments, and financial management. - **Strong brand in inclusive lending**: Tunaiku has a proven track record of serving the unbanked/underbanked, with wide geographic reach. - **Deposit insurance**: Customer deposits are guaranteed by LPS up to IDR 2 billion. ## Strategic Focus - **Deepening digital banking**: Expanding AI-driven features for savings, payments, and lending. - **Scaling MSME and corporate lending**: Building out corporate lending teams and products. - **Geographic expansion**: Hiring field collection and customer experience roles across multiple Indonesian cities (Surabaya, Makassar, Palembang, etc.). - **Talent acquisition**: Actively recruiting for technology, finance, commercial banking, and retail banking roles to support next growth phase. ## Why Work Here - **Culture**: Emphasizes “Unlimited Innovation” and a highly collaborative team environment. - **Work model**: On-site positions in Jakarta and other Indonesian cities. - **Engineering focus**: Multiple Head of Engineering roles and tech teams; use of AI in products and hiring processes. - **Growth opportunity**: Public company with strong headcount growth and expanding product lines. - **Employer rating**: 3.7/5 on LinkedIn (57 reviews), with culture rated 3.6 and career opportunities 3.4. - **Perks**: Not explicitly listed, but the bank offers competitive financial products and a mission-driven environment focused on financial inclusion. ## Sources 1. [amarbank.co.id](https://amarbank.co.id/) 2. [jobs.lever.co/amarbank](https://jobs.lever.co/amarbank) 3. [linkedin.com/company/ptbank-amar-indonesia-tbk](https://id.linkedin.com/company/ptbank-amar-indonesia-tbk) 4. [reuters.com/markets/companies/AMAR.JK](https://www.reuters.com/markets/companies/AMAR.JK) 5. [amarbank.co.id/karir](https://amarbank.co.id/karir) ## Other roles at Amar Bank - [Customer Service - Bandung](https://feeny.ai/job/customer-service-bandung-amar-bank-bandung-j2fbm36nzc8k) — Bandung, Indonesia - [Risk Management Officer](https://feeny.ai/job/risk-management-officer-amar-bank-jakarta-6tag0k6qhd3v) — Jakarta, Indonesia - [Risk Management Function Head (Division Head)](https://feeny.ai/job/risk-management-function-head-division-head-amar-bank-jakarta-cymgjx0tfreq) — Jakarta, Indonesia - [Credit Legal](https://feeny.ai/job/credit-legal-amar-bank-jakarta-88621wy731kd) — Jakarta, Indonesia - [Finance, Accounting & Reporting](https://feeny.ai/job/finance-accounting-reporting-amar-bank-jakarta-1qmg0cyt4jzm) — Jakarta, Indonesia - [Amar Bank Digital - Business Head](https://feeny.ai/job/amar-bank-digital-business-head-amar-bank-jakarta-fkg0chmmy26w) — Jakarta, Indonesia - [Customer Service - Makassar](https://feeny.ai/job/customer-service-makassar-amar-bank-makassar-yvre5scq5waa) — Makassar, Indonesia - [Field Collection - Bogor](https://feeny.ai/job/field-collection-bogor-amar-bank-jakarta-w5qk1j31r3nn) — Jakarta, Indonesia - [Field Collection - Bekasi](https://feeny.ai/job/field-collection-bekasi-amar-bank-jakarta-stshke8pnc7v) — Jakarta, Indonesia - [Field Collection - Tangerang](https://feeny.ai/job/field-collection-tangerang-amar-bank-jakarta-07hapcwcfych) — Jakarta, Indonesia