---
title: 'CRM Email Specialist at Kensington'
canonical: 'https://feeny.ai/job/crm-email-specialist-kensington-toronto-xqtsbehdzb5f'
type: 'job'
last_seen: '2026-09-09'
---

# CRM Email Specialist at Kensington

- **Company:** Kensington
- **Location:** Toronto, Canada
- **Posted:** 2026-08-31
- **Last confirmed live:** 2026-09-09
- **Apply:** https://job-boards.greenhouse.io/kensingtontours/jobs/5221064007

## Job description

Kensington delivers the world’s most personal travel experiences. We bring to life each client’s desire to travel in a way that’s tailored specifically for them, in the company of local private guides who ensure that they enjoy the authentic best of their destination. The result is a unique journey rich in memories that last a lifetime!

We achieve this because of our extraordinary people, passionate experts with deep knowledge of their destinations. They are what enables us to deliver remarkable experiences in over 120 countries worldwide, and across each of our businesses – Private Touring, Cruises, Villas, Yachts, Expeditions, Ultraluxe Land, Private Jets, and Air.

To learn more about Kensington, visit [kensingtontours.com](http://kensingtontours.com/).

## About the Role

Kensington is looking for a CRM Email Specialist to join our growing Marketing team and support the execution and optimization of lifecycle marketing campaigns across Kensington Tours, Cruise and UltraLuxe.

Reporting to the Director, Lifecycle Marketing, you will play a key role in our day-to-day campaign engine, building, QA’ing and deploying high-volume email communications that support lead generation, repeat bookings, reactivation, cross-sell and customer loyalty.

This is a highly hands-on role for someone who enjoys bringing campaigns to life. You’ll take campaigns from brief through deployment, working within HubSpot to build emails, manage audiences, execute automated workflows and ensure every communication is accurate, polished and delivered to the right customer at the right time.

You’ll also help us evolve how we work. As our lifecycle marketing program grows, you’ll have opportunities to identify ways to automate manual processes, improve reporting and make our campaign execution more efficient and scalable.

## What You’ll Do

Email Campaign Execution

- Build, schedule, QA and deploy B2C and B2B email campaigns through HubSpot, including newsletters, promotions, webinars, event invitations, seasonal campaigns and ongoing lifecycle communications.
- Own email production from brief through deployment, coordinating timelines and ensuring campaigns move forward accurately and efficiently.
- Build emails using established templates and modular components, incorporating approved creative, imagery and copy.
- Complete comprehensive pre-send QA, including links, tagging, personalization, audience selection and desktop/mobile rendering.
- Manage multiple concurrent campaigns while maintaining a high standard of accuracy and attention to detail.

Lifecycle & Automation

- Support the execution and ongoing optimization of automated lifecycle journeys designed to nurture leads, reactivate customers and drive repeat bookings.
- Leverage customer behavior, booking history, spend, destination interests and other audience attributes to support targeted communications.
- Build and maintain audience segments and campaign workflows within the CRM.
- Help identify opportunities to transition manual or one-off communications into scalable automated journeys.
- Support A/B testing across subject lines, send times, creative and offers to improve campaign performance.

Reporting & Optimization

- Monitor campaign performance across key metrics including opens, clicks, conversions, attribution, list growth and unsubscribes.
- Conduct post-campaign analysis and translate results into clear, actionable recommendations.
- Document campaign learnings and apply insights to future communications.
- Identify opportunities to improve and automate existing reporting processes.

CRM Operations & Collaboration

- Support the day-to-day management of HubSpot, including email templates, workflows, lists and campaign execution.
- Maintain strong list hygiene and support email deliverability best practices.
- Ensure campaign execution and customer data handling align with applicable privacy and email marketing requirements.
- Partner closely with Lifecycle Marketing, Brand, Integrated Marketing, Sales, Product, Operations, TripArc and Analytics teams to deliver campaigns against shared business objectives.
- Communicate proactively with stakeholders, manage timelines and help keep projects moving in a fast-paced environment.

## What You Bring

- 3–4+ years of hands-on experience in email marketing, CRM or lifecycle marketing.
- Experience personally building, QA’ing and deploying email campaigns within a CRM or email marketing platform.
- Hands-on experience with HubSpot is an asset; experience with platforms such as Salesforce Marketing Cloud, Adobe, Braze, Mailchimp or similar tools is also welcome.
- Experience supporting automated workflows, triggered communications and lifecycle campaigns.
- Strong understanding of email campaign QA, including links, personalization, audience logic and rendering across devices.
- Experience analyzing email performance and using campaign data to identify opportunities for improvement.
- Familiarity with audience segmentation and personalization; experience building segments is an asset.
- Understanding of email deliverability, list hygiene and applicable data privacy and email marketing regulations.
- Basic comfort troubleshooting email templates and HTML is an asset.
- Strong project management and organizational skills, with the ability to manage multiple campaigns and deadlines simultaneously.
- Clear, proactive communication skills and the ability to collaborate effectively across teams.
- Exceptional attention to detail and a strong sense of ownership and accountability.
- Comfortable working in a fast-moving environment where priorities may evolve and team members roll up their sleeves to support shared goals.
- Experience within travel, luxury, hospitality, retail or another consumer-focused environment is an asset, but not required.

Why Join Kensington?

This is an opportunity to join Kensington at an exciting stage of growth for our lifecycle marketing program. You’ll have meaningful ownership of the campaigns our customers see every day while helping us build a more automated, personalized and data-driven CRM program.

You’ll work across multiple Kensington brands and customer journeys, gain exposure to a broad range of marketing initiatives, and have the opportunity to make a visible impact by improving how we execute, measure and scale our customer communications.

We provide a competitive compensation package with a strong pay for performance rewards approach. Employees have the opportunity to participate in incentive programs and compensation tied to business and individual performance. The expected compensation range for this position's base salary is: $75,000 to $80,000.

The actual compensation may vary depending on local market conditions, geography and relevant job-related factors such as knowledge, skills, qualifications, experience, and education/training. #LI-Hybrid

We are committed to providing employment accommodation in accordance with the Ontario Human Rights Code and the Accessibility for Ontarians with Disabilities Act. If you require accommodation due to a disability at any stage of our hiring process, please advise us when completing your application. The Range Group may use artificial intelligence throughout the recruitment process to screen, assess or select applicants for this position. These tools assist our hiring team but do not replace human judgment. Final hiring decisions are ultimately made by the hiring team.

We thank all candidates for their interest, however, only those selected for an interview will be contacted.

## About Kensington

## Company Overview
- **One-liner**: Kensington delivers the world’s most personal, private-guided luxury travel experiences across more than 120 countries, designing tailor-made journeys for discerning clients.
- **Entity Type**: Private (Privately Held)
- **Headquarters**: Toronto, Ontario, Canada
- **Founded**: Year not publicly available
- **Founders**: Names not publicly available

## Core Business
- **Primary industry**: Luxury Travel Arrangements / Custom Tour Operations
- **Target customers**: B2C (high-net-worth individuals and luxury travelers seeking personalized, private-guided experiences)
- **Mission or purpose statement**: To bring to life each client’s desire to travel in a way that’s tailored specifically for them, in the company of local private guides who ensure they enjoy the authentic best of their destination — creating a unique journey rich in memories that last a lifetime.

## Products & Services
- **Private Guided Tours (Kensington Tours)**: Custom, private-guided itineraries in over 100 countries, crafted by destination experts with deep in-country knowledge.
- **Kensington Cruises**: Curated cruise experiences with private guides and personalized shore excursions.
- **Kensington Yachts**: Luxury yacht charters with bespoke itineraries.
- **Kensington Villas**: High-end villa rentals with concierge-level service.
- **Kensington Expeditions**: Adventure-focused private expeditions to remote destinations.
- **Kensington Corporate**: Tailored corporate travel and incentive programs.
- **Kensington Jets**: Private jet travel arrangements.
- **Kensington Air**: Air travel booking and logistics services.

## Market Standing
- **Valuation/Market Cap**: Not disclosed (privately held)
- **Key Metric**: Annual Revenue of **$27.0M** (latest available data)
- **Notable Investors/Partners**: Not publicly disclosed. The company operates under the TripArc umbrella (a travel technology and services group).
- **Growth Signals**:
  - Headcount of **541 employees** (+22.3% year-over-year, adding 132 people)
  - LinkedIn followers: **32,980** (up 27.6% year-over-year)
  - Operates in **13 countries** (including Canada, US, UK, Ireland, Egypt, Kenya, Saudi Arabia, Mexico, Spain, New Zealand)
  - Named one of “The Best Adventure Travel Companies on Earth” by National Geographic Adventure Magazine
  - Received “World’s Best Awards” from Travel + Leisure Magazine (2011, 2015)

## Competitive Advantages
- **Deep local expertise**: Employs destination experts with genuine in-country knowledge, not generic travel agents.
- **Private-guided model**: Every journey is private and guided by local experts — a premium differentiator vs. group tour operators.
- **Global scale with personal touch**: Operates in 120+ countries while maintaining a highly personalized, one-client-at-a-time approach.
- **24/7 on-trip support**: Unbeatable around-the-clock support for travelers in any time zone.
- **Multi-brand portfolio**: Offers tours, cruises, yachts, villas, expeditions, corporate travel, and private jets — a comprehensive luxury travel ecosystem.

## Strategic Focus
- **Technology & data-driven personalization**: Actively hiring for BI Developer, Senior BI Developer (Executive Analytics & Fabric Platform), Manager of Business Insights, and Analyst roles — signaling a push toward data-driven product and customer experience.
- **Commercial expansion**: Hiring a VP of Travel Product & Commercial Strategy, Directors of Sales, and Cruise Experts — indicating growth in sales channels and product lines.
- **Digital platform investment**: Senior Director of Website & Digital Platforms on the leadership team; hiring a Director of CX Optimization & Experimentation.
- **Cybersecurity**: Hiring a Director of Cybersecurity, suggesting scaling of digital infrastructure.

## Why Work Here
- **Culture & values**: Emphasizes five core values: *We Earn Trust*, *We Fail/Learn Fast*, *We Deal in Facts*, *We Are a Team*, and *We Take Ownership*. Highly collaborative, data-driven, and accountability-focused environment.
- **Diversity & inclusion**: **67% of leadership positions held by women**; **35 nationalities** represented on the team.
- **Flexibility**: Offers a **remote work program** and opportunities to work remotely when necessary (though primary HQ is Toronto office-based).
- **Travel perks**: Top performers receive **familiarization trips**; shared love of exploration is a core part of the culture.
- **Wellness & benefits**: Extended health coverage including employee assistance and wellness offerings; lunch-hour yoga classes; regular learning sessions.
- **Compensation**: Industry-leading salaries, **RRSP matching program**, referral bonuses, and recognition rewards.
- **Community impact**: Active volunteer program (Kensington Cares) — supports local charities and global causes.
- **Growth & training**: Committed to career advancement with ongoing training and development opportunities.
- **Team composition**: 1,430 total years of travel industry experience among staff; strong talent pipeline from companies like Travel Edge, Flight Centre, Navigatr, and G Adventures.

## Sources
1. [kensingtontours.com](https://www.kensingtontours.com/careers)
2. [linkedin.com](https://www.linkedin.com/company/kensington-tours)
3. [job-boards.greenhouse.io](https://job-boards.greenhouse.io/kensingtontours/jobs/5047598007)
4. [cbinsights.com](https://www.cbinsights.com/company/kensington-tours)
5. [builtin.com](https://builtin.com/company/kensington-tours)

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