---
title: 'CRM Executive at LiveScore Group'
canonical: 'https://feeny.ai/job/crm-executive-livescore-group-stoke-on-trent-1qd08zv44dgx'
type: 'job'
last_seen: '2026-10-31'
---

# CRM Executive at LiveScore Group 

- **Company:** LiveScore Group 
- **Location:** Stoke-On-Trent, United Kingdom
- **Posted:** 2026-10-30
- **Last confirmed live:** 2026-10-31
- **Apply:** https://job-boards.greenhouse.io/livescore9/jobs/8925347002

## Job description

Stoke-On-Trent

Hybrid working: 2 days in the office per week

## The Role

This role will be responsible for designing and optimising personalised, data-driven CRM campaigns that support customer engagement, retention, and revenue growth across our core brands. You’ll work closely with the wider CRM team and internal stakeholders to ensure campaigns are timely, relevant, and aligned to the sporting calendar and promotional roadmap.

At LiveScore Group, we’re the proud home of three of the most exciting brands in the sports and gaming world: LiveScore, LiveScore Bet and Virgin Bet. A fully owned and operated ecosystem that converges the two worlds of sports media and sports betting. We’re proud of the high ratings for our commitment to excellence and fueling fan’s passion for sport driving us to the top.

We don’t just lead; we innovate. Our cutting-edge products and immersive experiences set the standard, but it’s our people who truly make the difference. Every day, our team embody our values: adaptability, teamwork, a fan-driven approach, and an ever-curious mindset that fuels our ambition.

As we scale and continue to create a culture that allows all employees to thrive, we know we need the most talented people with diverse backgrounds, perspectives and skills. If you’re good at what you do, come and join us. The more inclusive we are, the more amazing experiences we can create for our users.

We know that job descriptions can sometimes seem daunting and you might not feel you tick every box. But, if you’re passionate about the role and have relevant experience, we want to hear from you!

## Key Responsibilities

- Campaign Planning: Design multi-channel CRM campaigns (email, push, in-app, SMS, Rich Inbox) in line with daily sporting events, product updates, and promotional launches.
- Campaign Briefing: Create detailed CRM campaign briefs outlining campaign objectives, audience, channels, content, and KPIs. Briefing to other departments to ensure the correct assets are available for CRM campaigns (Promotions, Design, Insights).
- Operational Execution: Own the day-to-day strategic decisions of BAU campaigns and ad hoc initiatives. Ensure all CRM campaigns are QA’d, tested, and deployed accurately and on time. Escalate issues with CRM tools or performance to relevant internal teams.
- Cross-functional relationships: Liaise with Marketing, Content, Legal & Compliance, Promotions and Design to ensure alignment on assets, copy, and delivery timelines. Inform Customer Support of campaign details and updates to ensure readiness for incoming user queries.
- Campaign Reporting & Engagement Monitoring: Contribute to weekly reporting on campaign performance and KPIs (e.g. open/click rates, daily actives, conversion, turnover). Monitor performance of audience behaviour against KPIs to identify opportunities for targeting.
- Basic Campaign Analysis: Conduct analysis on campaign performance. Present key takeaways and learnings to the CRM Lead and wider team.

## Skills, Knowledge and Experience

- Competent in managing multi-channel campaigns (email, push, SMS, Rich Inbox).
- Comfortable using Excel for data analysis and reporting.
- Comfortable working with campaign briefs, marketing calendars, and QA processes.
- Understanding of CRM personalisation, segmentation, and customer journey optimisation.
- Experience using a CRM platform is preferable. (Eg: Optimove, XtremePush, Braze)
- Keen interest in sports, and the sporting calendar.
- Highly organised and detail-oriented, with the ability to manage multiple campaigns simultaneously.
- Excellent communication skills, able to collaborate effectively with cross-functional teams.
- Analytical and inquisitive — eager to understand what drives campaign performance.
- Proactive and accountable, with a strong sense of responsibility for timely and high-quality delivery.
- Enthusiastic about learning and development in a very fast-paced CRM environment.

What can we offer?

- Company Performance bonus
- Hybrid working for all staff with flexible working opportunities
- Private Healthcare scheme + Employee Enhanced Assistance
- Enhanced Family Leave - Maternity, Shared Parental & Adoption Leave: up to 6 months at full pay and 6 months at half pay. Paternity leave: up to 4 weeks at full pay
- Subsidised gym membership
- Life Assurance (x3 salary)
- Contributory Pension Plan
- Virgin Family: Giving you access to exclusive Virgin offers and experiences
- Daily snacks, quality coffee, soft drinks and regular social

## About LiveScore Group 

## Company Overview
- **One-liner**: LiveScore Group converges the worlds of sports media and sports betting through its owned ecosystem of brands LiveScore, LiveScore Bet, and Virgin Bet.
- **Entity Type**: Private (privately held)
- **Headquarters**: London, United Kingdom
- **Founded**: 2019 (LiveScore Group formed after demerger from Gamesys; the LiveScore brand dates back to 1998)
- **Founders**: Not publicly available

## Core Business
- **Primary industry/industries**: Sports media, online sports betting, online gambling
- **Target customers**: B2C sports fans and bettors globally; also B2B advertising and software development clients
- **Mission or purpose statement**: “Fuelling Fans’ Passion for Sport” — delivering a frictionless, converged experience that combines real-time sports content with a world-class sportsbook

## Products & Services
- **LiveScore**: Real-time sports scores, free-to-air live streaming (e.g., Champions League, FIFA Club World Cup), free-to-play games like LiveScore 6. Available in over 200 territories. Type: Mobile app and web platform.
- **LiveScore Bet**: Online sportsbook offering betting opportunities, launched in UK (2021), Nigeria (2020), Ireland, and briefly in Netherlands (exited 2024). Type: Sportsbook.
- **Virgin Bet**: Online sportsbook brand launched in 2019, operates in UK and South Africa (launched 2025). Type: Sportsbook.
- **B2B Services**: Advertising revenue from sports media and software development (50% YoY growth in FY25). Type: Service.

## Market Standing
- **Valuation/Market Cap**: Not disclosed (private company)
- **Key Metric**: Annual Revenue of £206.3m for FY25 (12 months to 31 March 2025), up 15.3% YoY [next.io](https://next.io/news/results/livescore-group-cuts-net-loss-fy25/)
- **Notable Investors/Partners**:
  - Ringier AG — £50m strategic investment in 2022 [livescoregroup.com](https://livescoregroup.com/)
  - Virgin Group — invested as a shareholder in October 2024 [livescoregroup.com](https://livescoregroup.com/)
  - Kambi — completed migration to Kambi sportsbook platform in July 2024 [livescoregroup.com](https://livescoregroup.com/)
  - X and xAI — announced a transformational partnership in 2025 [livescoregroup.com](https://livescoregroup.com/)
- **Growth Signals**:
  - Revenue growth of 15.3% in FY25; B2C online gambling revenue up 18.3% to £185.1m [next.io](https://next.io/news/results/livescore-group-cuts-net-loss-fy25/)
  - 45M+ LiveScore users globally [livescoregroup.com](https://livescoregroup.com/)
  - Record 165K betting actives on LiveScore Bet in 2022 [livescoregroup.com](https://livescoregroup.com/)
  - Expanded into Bulgaria (2024) and South Africa (Virgin Bet, 2025) [livescoregroup.com](https://livescoregroup.com/)
  - Net loss reduced from £48.9m to £28.6m YoY; EBITDA loss improved 60.8% [next.io](https://next.io/news/results/livescore-group-cuts-net-loss-fy25/)
  - LinkedIn followers grew 20.5% year-over-year to 14,020 [linkedin.com](https://uk.linkedin.com/company/livescoregroup)

## Competitive Advantages
- **Convergence model**: Own and operate a fully integrated ecosystem where sports media content (LiveScore) drives betting engagement (LiveScore Bet, Virgin Bet), reducing customer acquisition costs and improving retention.
- **In-house tech stack**: Purpose-built, proprietary technology delivering a seamless user experience across apps and web.
- **Industry-first four-day work week**: Announced in 2025, a strong employer branding differentiator [livescoregroup.com](https://livescoregroup.com/).
- **Strategic partnerships**: With Virgin Group, Ringier, and X/xAI provide brand credibility, distribution, and AI capabilities.
- **Global reach**: Offices in 7 countries (UK, Gibraltar, Malta, South Africa, Nigeria, Ireland, Austria) and LiveScore available in 200+ territories.

## Strategic Focus
- Continue scaling the convergence model in regulated markets (UK, Ireland, South Africa) while exiting less favourable markets (Netherlands, Bulgaria).
- Invest in marketing and brand building to drive user growth, particularly in the UK where revenue increased 26% in FY25.
- Leverage AI and data partnerships (e.g., with xAI) to enhance personalisation and product innovation.
- Expand Virgin Bet into new geographies (South Africa launched 2025) and deepen B2B software development revenue.

## Why Work Here
- **Culture**: “Fueled by shared passion for sports and innovation” — collaborative, energetic environment with a focus on personal and professional development [livescoregroup.com](https://livescoregroup.com/careers/).
- **Flexible work**: “Flexible work arrangements allow for a healthy work-life balance” [livescoregroup.com](https://livescoregroup.com/). Notably, the company introduced a **four-day work week** in 2025, a rare perk in the industry.
- **Offices**: Global presence with hubs in London, Stoke-on-Trent, Gibraltar, Malta, Cape Town, Lagos, and Vienna. Roles span technology, product, marketing, compliance, and commercial.
- **Tech-driven**: Engineering roles include Data Engineer, Infrastructure Engineer, Senior Software Engineer — working on a purpose-built tech stack at scale.
- **Growth trajectory**: Rapidly expanding private company with increasing revenue and improving profitability, offering career advancement opportunities.
- **Employee rating**: 3.4/5.0 on LinkedIn (170 reviews), with work-life balance at 3.4 [linkedin.com](https://uk.linkedin.com/company/livescoregroup).

## Sources
1. [livescoregroup.com](https://livescoregroup.com/) — Company overview, milestones, office locations, convergence model
2. [livescoregroup.com/careers](https://livescoregroup.com/careers/) — Careers page, culture, four-day work week
3. [linkedin.com](https://uk.linkedin.com/company/livescoregroup) — Company details, employee count, reviews, open positions
4. [next.io](https://next.io/news/results/livescore-group-cuts-net-loss-fy25/) — FY25 financial results (revenue, net loss, EBITDA)
5. [job-boards.greenhouse.io/livescore9](https://job-boards.greenhouse.io/livescore9) — Current job openings (9 roles as of July 2026)

## Other roles at LiveScore Group 

- [Customer Support Advisor - Part-Time](https://feeny.ai/job/customer-support-advisor-part-time-livescore-group-stoke-on-trent-vj8cn67z2wjy) — Stoke-On-Trent, United Kingdom
- [International Reseller Account Manager](https://feeny.ai/job/international-reseller-account-manager-livescore-group-london-29119qz5ptv4) — London, United Kingdom
- [Senior Data Engineer](https://feeny.ai/job/senior-data-engineer-livescore-group-london-586mbqrsr2zz) — London, United Kingdom
- [Advertising Operations Specialist](https://feeny.ai/job/advertising-operations-specialist-livescore-group-london-w6cwtnkpmr12) — London, United Kingdom
- [Promotions Executive](https://feeny.ai/job/promotions-executive-livescore-group-london-dd8dcsncr77g) — London, United Kingdom
- [Lead Data Engineer](https://feeny.ai/job/lead-data-engineer-livescore-group-london-45yqnt1h0qwq) — London, United Kingdom
- [Senior Social Media Executive](https://feeny.ai/job/senior-social-media-executive-livescore-group-london-dhwtjzq98dhw) — London, United Kingdom
- [Ad Operations Executive](https://feeny.ai/job/ad-operations-executive-livescore-group-london-dzzrckx3rz8x) — London, United Kingdom
- [Player Protection Analyst - Part-Time](https://feeny.ai/job/player-protection-analyst-part-time-livescore-group-stoke-on-trent-55e17d2w2dqg) — Stoke-On-Trent, United Kingdom
- [Customer Support Advisor - Part-Time](https://feeny.ai/job/customer-support-advisor-part-time-livescore-group-stoke-on-trent-1avk3mk2fgtv) — Stoke-On-Trent, United Kingdom