--- title: 'CRM Manager at Crypto.com' canonical: 'https://feeny.ai/job/crm-manager-crypto-com-hong-kong-p90jhm6055j0' type: 'job' last_seen: '2026-10-17' --- # CRM Manager at Crypto.com - **Company:** Crypto.com - **Location:** Hong Kong, China - **Employment:** full-time - **Work type:** hybrid - **Posted:** 2026-09-28 - **Last confirmed live:** 2026-10-17 - **Apply:** https://jobs.lever.co/crypto/07b3bcec-8ff2-4b6f-b990-3b9307df3317 ## Job description Crypto.com is seeking a CRM Manager to lead the strategy and execution of cross-channel communications across our product verticals. Key functions will include driving platform retention, engagement, onboarding, and usage metrics, via channels including but not limited to push notifications, email, in-app etc. The CRM Manager will work closely with Marketing, Product, Creative, Legal, Compliance, and MarTech teams to deliver campaigns that are timely, compliant, and audience-right. The CRM Manager must demonstrate a deep understanding of the company's products and the customer lifecycle, identify consumer touchpoints, and develop actionable strategies to meet business objectives and customers' needs. The ideal candidate should possess strong leadership and communication skills, be highly organized and detail-oriented, embrace AI as a force multiplier, and be capable of managing multiple projects and workstreams simultaneously in a fast-moving, cross-functional environment. ## Responsibilities - Own lifecycle CRM strategy across product verticals, driving engagement, retention, onboarding, and reactivation through targeted campaigns and personalized experiences. - Design and execute end-to-end marketing automation — from segmentation and journey architecture through to delivery, measurement, and iteration — across email, push, in-app, and in-browser channels. - Develop deep ownership of the CRM tech stack — including segmentation logic, channel configuration, data flows, and automation architecture — to operate effectively and surface improvement opportunities. - Partner with the MarTech team to build and maintain API-based triggers, data integrations, and real-time event pipelines that power scalable, data-driven campaign delivery. - Write and maintain HTML/CSS for email and in-browser templates, ensuring consistency with brand guidelines, responsive design, and cross-client rendering quality. - Leverage customer behavioral data and signals to craft personalized experiences, drive upsell, and expand user usage across products. - Apply CRM best practices in personalization, A/B testing, journey design, and attribution — continuously raising the bar on execution quality and measurable impact. - Leverage AI and machine learning tools to enhance personalization, optimize send times, improve content generation, and scale campaign operations. - Own campaign reporting and performance analysis; translate data into actionable insights to optimize messaging, timing, segmentation, and channel mix. - Collaborate cross-functionally with Product, Marketing, Creative, Legal, Compliance, and Tech for go-to-market strategies aligned with business priorities. - Coordinate with regional legal and compliance teams to ensure CRM activities comply with local regulations, particularly in regulated markets. - Develop engagement strategies such as gamification, challenges, and reward mechanics to enhance platform stickiness and drive key usage metrics (e.g., DAU/MAU, transactions, purchases). ## Requirements - Minimum 4–6 years of experience in CRM, Lifecycle Marketing, Growth, or Retention Marketing roles. - Hands-on experience with CRM and CDP platforms, particularly Braze; proficient in building, QAing, and optimizing campaigns directly in the tool. - Technical proficiency in HTML/CSS for email and in-browser message development; experience with responsive design and cross-client rendering. - Familiarity with REST APIs and how CRM platforms consume event data and integrate with external systems; ability to work alongside MarTech and engineering teams on integrations. - Strong command of CRM setup and operations — segmentation architecture, channel logic, data integration, and automation flows. - Analytical proficiency in campaign performance analysis; comfort with BI tools and data querying. SQL experience is a strong plus. - Demonstrated interest in applying AI tools to CRM workflows — content generation, predictive segmentation, send-time optimization, or operational automation. - Solid understanding of lifecycle marketing best practices: personalization, journey design, A/B testing, and campaign attribution. - Strong organizational skills — able to manage multiple campaigns and workstreams simultaneously with a high degree of accuracy. - Strong cross-functional communication skills; comfortable navigating between Marketing, Product, Legal, and Tech teams. - Knowledge of digital assets, cryptocurrency, and Web3 ecosystems is highly preferred. - Experience in a regulated industry (crypto, fintech, gaming) is a strong advantage. ## About Crypto.com ## Company Overview - **One-liner**: Crypto.com operates a comprehensive cryptocurrency exchange and financial services platform, aiming to accelerate the world’s transition to cryptocurrency. - **Entity Type**: Private (Funding Stage: Series A, multiple past ICOs; $53.7M in total disclosed funding) - **Headquarters**: Singapore - **Founded**: 2016 - **Founders**: Kris Marszalek, Bobby Bao, Rafael Melo, Gary Or ## Core Business - **Primary industry**: Cryptocurrency Exchange & Financial Services - **Target customers**: B2C (over 100 million retail users globally), B2B (institutional trading, exchange API services) - **Mission or purpose statement**: “Cryptocurrency in Every Wallet™” ## Products & Services - **Crypto.com App**: Retail-focused mobile app for buying, selling, and trading over 250 cryptocurrencies, also offering staking, crypto-backed loans, and the Crypto.com Visa Card. - **Crypto.com Exchange**: Professional-grade spot and derivatives trading platform for advanced traders and institutions, providing deep liquidity and low fees. - **Crypto.com DeFi Wallet**: Non-custodial decentralized wallet that gives users full control of their private keys for interacting with DeFi protocols. - **Crypto.com Visa Card**: A prepaid card (in various metal tiers) that lets users spend cryptocurrency at merchants worldwide and earn cashback in CRO tokens. - **Crypto.com Price & Market Data**: Real-time crypto price tracking and portfolio management tools. - **Crypto.com Capital**: Venture capital arm investing in early-stage crypto and blockchain startups. - **Cronos (CRO)**: The native blockchain and token powering the Crypto.com ecosystem, used for transaction fees, staking, and governance. ## Market Standing - **Valuation/Market Cap**: Not publicly disclosed (privately held); CRO token market cap fluctuates (approximately $2-4B range in recent months based on market conditions). - **Key Metric**: Over 100 million users worldwide; annual revenue estimated at $1.2 billion (per LinkedIn). - **Notable Investors/Partners**: Past investors include a Series A round of $25M (2 investors) and two ICO rounds raising a combined ~$28.7M. Key partners include Visa for the card program, Chainlink for oracle data, and partnerships with major sports leagues (F1, UFC, Paris Saint-Germain, etc.). - **Growth Signals**: Headcount of ~2,183 with +9.8% YoY growth; operations in 10 countries with 12 offices; acquisitions include Nadex, The Small Exchange (regulated derivatives exchanges in the US), and The Card Group Pty Ltd. ## Competitive Advantages - **Massive user base & brand recognition**: Over 100 million users, making it one of the world’s largest crypto platforms. - **End-to-end ecosystem**: Integrated suite from retail app and card to exchange, DeFi wallet, and institutional services. - **Regulatory emphasis**: Strong focus on compliance with licenses and registrations in key markets (e.g., US, UK, Malta, Singapore). - **VIP marketing & partnerships**: Major sports and entertainment sponsorships (UFC, F1, PSG) drive global brand awareness. - **Security track record**: No major hacks to date; emphasis on security and insurance coverage. ## Strategic Focus - **Global expansion & compliance**: Growing into regulated markets (Europe under MiCA, US, UK, Asia) and acquiring regulated entities (Nadex, Small Exchange). - **Product diversification**: Expanding into derivatives, prediction markets, sports betting, and institutional-grade trading platforms. - **Talent & culture scaling**: Maintaining a “startup within a global company” culture while scaling headcount and adding senior hires across engineering, compliance, and product. - **Token ecosystem growth**: Driving utility and adoption for Cronos (CRO) through staking, card rewards, and DeFi. ## Why Work Here - **Culture & values**: Known for a high-performance, “get it done” culture where clarity of thought, ownership, and grit are prized. Described as a meritocracy with a flat hierarchy where good ideas win regardless of seniority. “Leave your ego at the door.” - **Engineering & product focus**: Strong technical team (492 people in technical roles), work on cutting-edge blockchain, DeFi, and trading infrastructure. Employees work closely with the executive team. - **Global & diverse environment**: Team spans ~86 nationalities, with major hubs in Hong Kong, Bulgaria, Singapore, the US, the UK, and more. Hybrid work model in most locations. - **Growth & impact**: “You are empowered to think and do things that have never been done before.” Opportunity to build from scratch in a fast-growing industry. - **Competitive total rewards**: Competitive compensation, token grants/staking opportunities for employees, and a strong benefits package (specifics vary by region). - **Current open roles** (~132 active postings as of mid-2026): Roles for senior backend engineers (Golang), security engineers (AI/DevSecOps), trading analytics developers, product managers (exchange, verification), and compliance managers. - **Hybrid/Office policy**: Hybrid model in most offices (e.g., Singapore, Hong Kong, US); full remote in some roles but generally prefers in-person collaboration. ## Sources 1. [Crypto.com About Page](https://crypto.com/us/about) 2. [LinkedIn Company Page - Crypto.com](https://linkedin.com/company/cryptocom) 3. [Crypto.com Global Careers](https://crypto.com/en/careers) 4. [Crypto.com US Careers](https://crypto.com/us/careers) 5. [Crypto.com Lever Careers Portal](https://jobs.lever.co/crypto) ## Other roles at Crypto.com - [VIP Sales Manager — Prediction Markets & CFTC Perps](https://feeny.ai/job/vip-sales-manager-prediction-markets-cftc-perps-crypto-com-new-york-fyssvp2xatzm) — New York, NY - [Blockchain Investigator, Financial Crimes, Malta](https://feeny.ai/job/blockchain-investigator-financial-crimes-malta-crypto-com-saint-julian-s-nkjvdzy57zf5) — Saint Julian's, Malta - [Financial Crimes Analyst, Malta](https://feeny.ai/job/financial-crimes-analyst-malta-crypto-com-saint-julian-s-cf50y3b5qffx) — Saint Julian's, Malta - [Senior Legal Counsel (Commercial), UK](https://feeny.ai/job/senior-legal-counsel-commercial-uk-crypto-com-london-vzmxv7kfyp8c) — London, United Kingdom - [Chief Financial Officer ,North America](https://feeny.ai/job/chief-financial-officer-north-america-crypto-com-chicago-dtf982xnfa4k) — Chicago, IL - [AI Engineer, Trading Ops & Management](https://feeny.ai/job/ai-engineer-trading-ops-management-crypto-com-united-states-4rtw1s2jw4a4) — United States - [AI Engineer, Trading Ops & Management](https://feeny.ai/job/ai-engineer-trading-ops-management-crypto-com-london-g2ywvy39etb1) — London, United Kingdom - [AI Engineer, Trading Ops & Management](https://feeny.ai/job/ai-engineer-trading-ops-management-crypto-com-hong-kong-vtrdb0fr35qe) — Hong Kong, China - [Senior/ Principal Product Manager, Trading(Crypto.com App) - Relocate to HK](https://feeny.ai/job/senior-principal-product-manager-trading-crypto-com-app-relocate-to-hk-crypto-qr5eyqkhwszr) — United States - [Senior/Principal Product Manager, User Onboarding & Growth (Crypto.com App) - Relocate to HK](https://feeny.ai/job/senior-principal-product-manager-user-onboarding-growth-crypto-com-app-relocate-crjbfmd03p6f) — United States