---
title: 'CRM Manager (F/M/D) at Freenow by Lyft'
canonical: 'https://feeny.ai/job/crm-manager-f-m-d-freenow-by-lyft-hamburg-fc7aqmf0ckcy'
type: 'job'
last_seen: '2026-09-09'
---

# CRM Manager (F/M/D) at Freenow by Lyft

- **Company:** Freenow by Lyft
- **Location:** Hamburg, Germany
- **Posted:** 2026-09-07
- **Last confirmed live:** 2026-09-09
- **Apply:** https://job-boards.greenhouse.io/freenow/jobs/8185052

## Job description

Location: Come and join us either in Barcelona, Berlin or Hamburg!

Freenow by Lyft empowers smarter mobility decisions helping people to move freely and cities to thrive.

We are looking for an experienced CRM Manager to join our diverse and driven team. In this role, you’ll play a key part in achieving ambitious growth targets by engaging and retaining our global user base through impactful, data-driven CRM strategies.

## YOUR DAILY ADVENTURES WILL INCLUDE:

- As part of the central CRM team, you will: design and execute CRM strategies that activate, engage and retain users across our 9 markets
- Own end-to-end campaign delivery, from ideation to execution, across multiple channels
- Advise on global and local initiatives, ensuring the right message reaches the right user at the right time
- Drive experimentation and optimisation, setting up A/B tests, analysing results, and turning insights into actionable improvements
- Lead cross-functional projects, such as dashboard creation, lifecycle segmentation, process optimisation, and experimentation frameworks
- Manage and optimise the campaign calendar alongside automations, aligning communications with lifecycle stages and business priorities
- Act as a the main point of contact for your area of CRM, collaborating closely with Marketing, Product and local teams

TO BE SUCCESSFUL IN THIS ROLE:

- 3+ years of experience in CRM, lifecycle marketing, or customer engagement – ideally at a regional or global level
- Hands-on experience with CRM platforms (experience with Braze is a strong plus)
- Strong project management and stakeholder management skills, with the ability to influence across teams and markets
- Ability to prioritise and manage multiple initiatives in a fast-paced environment
- A data-driven mindset, using both quantitative and qualitative insights to inform decisions
- Excellent communication skills in English (other European languages are a plus)

BENEFITS & PERKS IN A NUTSHELL:

- Flexible working arrangements
- LinkedIn Learning
- Sabbatical & special leave policies
- WeRoad partnership
- Birthday, 24th + 31st December off
- Short term EU work policy
- Mobility Credit
- Health Insurance
- Employee assistance program

## DIVERSITY, EQUITY & INCLUSION:

Freenow is an equal opportunity employer and we consider qualified applicants regardless of race, religion, national origin, gender, gender identity, sexual orientation, disability or age. We want you to grow and evolve, bring your true self to work.

## ABOUT FREENOW:

Freenow by Lyft empowers smarter mobility decisions, helping people to move freely and cities to thrive. Through our multi-mobility app, we feature broad options for everyone across 9 European markets and over 180 cities. Millions of passengers can access services including taxis, private hire vehicles, carsharing, car rental, e-scooters, e-bikes, e-mopeds, and public transport within a single app.

In July 2025 Freenow was acquired by Lyft, a global mobility platform, which connects riders and drivers for billions of rides across North America and Europe. Together, Freenow and Lyft are creating a more caring and connected world, with transportation for everyone. We are a global, diverse, highly motivated, and collaborative team that strives for excellence and likes to have fun. Ready for your next ride?

## About Freenow by Lyft

## Company Overview
- **One-liner**: Freenow is a European multi-mobility app (formerly mytaxi) that connects users to taxis, private hire vehicles, carsharing, e-scooters, e-bikes, e-mopeds, and public transport across 180+ cities in nine European markets.
- **Entity Type**: Private (Subsidiary of Lyft, acquired July 2025)
- **Headquarters**: Hamburg, Germany
- **Founded**: 2009
- **Founders**: Niclaus Mewes, Sven Külper, Tomás Ó Riain

## Core Business
- **Primary industry**: Mobility as a Service (MaaS) / Internet Marketplace Platforms
- **Target customers**: B2C (passengers), B2B (corporate travel via Freenow for Business), and B2B (drivers/transport providers)
- **Mission or purpose**: To make urban mobility safe, reliable, accessible, and sustainable for all — providing mobility that sets people free.

## Products & Services
- **Freenow App (Consumer)**: A single mobile app offering taxis, private hire vehicles (PHV), carsharing, e-scooters, e-bikes, e-mopeds, car rental, and public transport integration across 9 European markets.
- **Freenow for Business**: A corporate travel management solution allowing companies to manage employee ground transportation with invoicing, tracking, and policy controls. Used by over 15,000 companies across 9 countries and 150+ cities.
- **Freenow Driver App**: A platform for drivers providing flexibility, real-time trip tracking, quick payments, and support.

## Market Standing
- **Valuation/Market Cap**: Acquired by Lyft in July 2025 for €175 million.
- **Key Metric**: Total funding of $100.6M across 9 prior funding rounds (prior to acquisition). Headcount of ~1,685 employees (2025).
- **Notable Investors/Partners**: Formerly owned by the BMW/Daimler joint venture "Your Now" (which invested €1B in mobility services); now wholly owned by Lyft.
- **Growth Signals**: Headcount grew +2.1% year-over-year; active job postings up +69.4% quarterly and +5.2% yearly; operates in over 180 cities across 9 European countries; allocated €100M+ for fleet electrification (2021-2026).

## Competitive Advantages
- **Broadest multi-mobility offering in Europe**: Combines taxis, PHV, carsharing, e-scooters, e-bikes, e-mopeds, and public transport in a single app — a unique aggregation play.
- **Lyft backing**: Post-acquisition, Freenow gains access to Lyft's global scale, technology, and operational expertise, creating a transatlantic mobility powerhouse.
- **Deep taxi industry integration**: Strong relationships with local taxi fleets and regulators across 9 European markets, built over 15+ years.
- **Sustainability focus**: Committed to promoting eco-friendly mobility and reducing greenhouse gas emissions, with a €100M+ electrification program.

## Strategic Focus
- **Post-acquisition integration**: Deepening ties with Lyft to create a seamless global mobility platform across North America and Europe.
- **Autonomous vehicle readiness**: Active hiring for "Senior Partnership Manager - Autonomous Vehicle" and "City Fleet Manager - Autonomous Vehicle" roles, indicating strategic preparation for AV deployment.
- **Market expansion**: Maintaining and strengthening presence in 9 core European markets after withdrawing from Portugal, Romania, and Sweden in 2022.
- **Sustainability**: Accelerating fleet electrification and reducing carbon emissions across operations and marketplace.

## Why Work Here
- **Culture**: Described as "go-getting, people-loving cityholics" with values of decisive action, high-performing team mindset, and data-driven decision-making. Teams are diverse (70+ nationalities across 26 offices).
- **Flexibility**: Flexible work options with remote opportunities across the EU; can work up to 20 business days every 6 months from any EU country or Switzerland.
- **Perks**: Mobility benefits card (monthly budget to try different transport options), sabbatical leave after two years, birthday off, welcome & anniversary gifts, employee assistance program.
- **Growth**: Dedicated training courses, regular development check-ins, and career progression opportunities.
- **Work environment**: Fast-paced, inclusive, collaborative with a focus on impact and innovation.

## Sources
1. [Freenow About Us](https://www.free-now.com/fr-en/about-us/)
2. [Freenow Careers Page](https://www.free-now.com/career/)
3. [Freenow Job Board (Greenhouse)](http://job-boards.greenhouse.io/freenow)
4. [Freenow LinkedIn](https://de.linkedin.com/company/freenow)
5. [Freenow Wikipedia](https://en.wikipedia.org/wiki/Freenow)

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