--- title: 'CRM Manager (m/w/d) at Doonails' canonical: 'https://feeny.ai/job/crm-manager-m-w-d-doonails-germany-ja4f8nnkd2zk' type: 'job' last_seen: '2026-09-07' --- # CRM Manager (m/w/d) at Doonails - **Company:** Doonails - **Location:** Germany - **Employment:** full-time - **Work type:** remote - **Posted:** 2026-07-03 - **Last confirmed live:** 2026-09-07 - **Apply:** https://jobs.lever.co/doonails/72fb9fe2-4f54-4dc4-bcfd-0c4d5b5e9fde ## Job description Hi, wir sind Doonails! đŸ’…đŸŒ Ein schnell wachsendes Beauty-Startup, das die ManikĂŒrewelt revolutioniert. Mit innovativen Produkten, einer starken Community und PrĂ€senz im Online-Shop sowie bei fĂŒhrenden Retail-Partnern bringen wir Studio-QualitĂ€t direkt nach Hause, einfach, schnell und stilvoll. Und genau hier kommst DU ins Spiel. Als CRM Manager (m/w/d) ĂŒbernimmst du unsere komplette Klaviyo-Welt, von der ersten Willkommensmail bis zum Winback-Flow. Du sorgst dafĂŒr, dass jede Kundin und jeder Kunde zur richtigen Zeit die richtige Nachricht bekommt, egal ob Abo oder Einzelkauf. 🚀 Deine Rolle & dein Impact âšĄïž Du planst und versendest unsere Klaviyo Campaigns und baust unsere Core-Flows kontinuierlich weiter aus. Parallel entwickelst du die Retention- und Subscription-Flows fĂŒr unser Subcription Kunden, damit wir Abo-KĂŒndigungen frĂŒh abfangen und Kund:innen zurĂŒckholen. Mit smarten Segmenten und dem Einsatz von AI-Workflows machst du unsere CRM-Kommunikation persönlicher und schneller zugleich. Deine zentralen Aufgaben đŸ‘©â€đŸ’»đŸ‘šâ€đŸ’» Planung & Versand aller Klaviyo Campaigns - Über alle 6 MĂ€rkte (DE/AT, FR, NL, IT, US, CH), inklusive Briefing, Copy, Segmente, Send-Times und A/B-Tests. Owner der Core-Flows - Welcome, Abandoned Cart, Browse Abandonment und Winback, von Aufbau ĂŒber Lokalisierung bis zur laufenden Optimierung. Retention- & Subscription-Flows in Loop - Save-, Winback- und Reactivation-Flows sowie Cancel-Reason-Mapping pflegst und baust du kontinuierlich aus. Segmentierung & Targeting in Klaviyo - Lifecycle-Logik, Subscription vs. One-Time-Purchase, Sales- und Reminder-Segmente sowie High-LTV-Cohorts. Einsatz & Skalierung von AI-Workflows - Klaviyo Agentic MCP, Cowork und generative Templates nutzt du aktiv, um Copy und Campaign-Setup schneller zu machen. Operative Umsetzung aller Product Launches - Teaser-, Launch- und Reminder-Sequenzen fĂŒr alle Sales-Aktionen ĂŒber alle 6 MĂ€rkte. CRM-Reporting - Campaign- und Flow-Performance sowie Subscription-Metrics trackst du und leitest daraus die nĂ€chsten Optimierungen ab. Das bringst du mit đŸ€ - Erfahrung: Mind. 4 Jahre Erfahrung im CRM- oder E-Mail-Marketing, idealerweise mit Klaviyo oder einem vergleichbaren Tool. - Flow- & Kampagnen-Know-how: Du hast schon Automation-Flows aufgebaut und weißt, wie Segmentierung und Lifecycle-Marketing zusammenspielen. - ZahlenaffinitĂ€t: Du liest Campaign- und Flow-Reports selbststĂ€ndig und leitest daraus die nĂ€chsten Schritte ab. - Digital & hands-on: Offen fĂŒr AI-Tools und neue Workflows, du testest lieber als lange zu diskutieren. - Organisation: Du behĂ€ltst bei 6 MĂ€rkten und zwei Kunden-Logiken (Abo & Einzelkauf) den Überblick und arbeitest strukturiert. - Kommunikation: Sehr gute Deutsch- und Englischkenntnisse in Wort und Schrift. Deine Perspektive 📈 Du wĂ€chst mit unserer Subscription- und CRM-Skalierung mit. Je sicherer du in Flows, Segmenten und AI-Workflows wirst, desto mehr Verantwortung ĂŒbernimmst du bei unserem CRM-Facelift, neuen MĂ€rkten und strategischen CRM-Themen. Was wir dir bieten 💝 - 💾 Faire Bezahlung, angepasst an deine Qualifikation & Erfahrung - đŸ€ Ein echtes Ownership-Rollenprofil mit viel Vertrauen & Gestaltungsspielraum - đŸ‡ȘđŸ‡ș 100 % Remote in Deutschland: arbeite flexibel von ĂŒberall - 📈 Wachstumspotenzial: ĂŒbernimm Verantwortung & bring deine Ideen direkt ein - 📚 1.300 € Weiterbildungsbudget pro Jahr fĂŒr deine persönliche Entwicklung - 🧘 Nilo Health, denn mentale Gesundheit ist uns wichtig und dein Zugang ist inklusive - đŸ’ȘđŸŒ Urban Sports Mitgliedschaft - đŸ’Œ Co-Working-Space oder Homeoffice-Ausstattung? Wir ĂŒbernehmen die Kosten! - đŸ„ł Teamevents in ganz Europa, weil ein starkes Team alles ist Ready? Wir freuen uns auf dich! ✹ ## About Doonails ## Company Overview - **One-liner**: Doonails is a nail beauty brand offering at-home manicure solutions—including dipping powders, soft gel press-ons, and nail care products—designed to deliver salon-quality results easily at home. - **Entity Type**: Private (startup; no public funding rounds disclosed) - **Headquarters**: Larnaca, Cyprus (founding team from South Tyrol/Austria) - **Founded**: 2020 - **Founders**: Elisa Walder (Co-Founder & Head of Product), Lukas Windegger (GeschĂ€ftsfĂŒhrer & GrĂŒnder), plus two other founding members ## Core Business - **Primary industry**: Beauty & Personal Care (At-home nail care) - **Target customers**: B2C – home users, manicure enthusiasts, and anyone seeking professional-looking nails without salon visits - **Mission or purpose**: “To provide THE best manicure solution ever and connect manicure lovers around the world” – a personalised, non‑one‑size‑fits‑all manicure routine ## Products & Services - **Dipping Powder System**: The original method – a high‑quality, HEMA‑free, vegan dipping powder system perfected in 2020. Offers long‑lasting, chip‑resistant results at home. - **Soft Gel Press Ons**: A complete at‑home manicure solution available in a wide range of shapes, lengths, and designs. Up to 14 days of hold, reusable, easy to remove, applied in under 7 minutes. Focus in the US market. - **Nail Care Line**: A range of nourishing nail care products (e.g., cuticle oils, base coats) launched as a separate product line to support healthy nails. - **Retail & Online Shop**: DTC e‑commerce site plus partnerships with leading drugstores and retailers in multiple countries. ## Market Standing - **Valuation/Market Cap**: Not disclosed - **Key Metric**: 300,000+ customers (as of about‑us page); team size of ~59 employees (LinkedIn, 2025, +25.9% YoY) - **Notable Investors/Partners**: No external investors named. Retail partners include drugstores in Germany and other EU countries. - **Growth Signals**: - Expanded into France (new EU market) - Launched a second manicure method (Soft Gel Press Ons) - First retail presence in physical stores - 25.9% employee growth year‑over‑year (LinkedIn) - 5‑star reviews with thousands of positive ratings ## Competitive Advantages - **Product moat**: HEMA‑free, vegan, PETA‑certified formulas – clean, skin‑friendly ingredients that don’t compromise on quality or wear time. - **Reusability & speed**: Press‑ons are reusable and can be applied in under 7 minutes, offering a clear value proposition over salon gels/acrylics. - **Community‑driven**: Strong online community of manicure enthusiasts; user‑generated content and reviews build trust. - **Remote‑first, global talent**: Ability to hire top talent from anywhere, fostering a diverse, multilingual team speaking 10+ languages. ## Strategic Focus - **Geographic expansion**: Entering new EU countries (e.g., France) and strengthening presence in the US. - **Product innovation**: Continuously improving existing methods and launching new nail care lines. - **Retail partnerships**: Expanding from DTC into brick‑and‑mortar drugstores and beauty retailers. - **Brand building**: Investing in social media, influencer marketing, and community engagement to drive organic growth. ## Why Work Here - **100% remote culture**: Flexible work from anywhere, with a virtual office (Gather/online) to maintain connection. Daily team check‑ins, weekly all‑hands with fun activities (virtual car races, coffee breaks, walks). - **Workations in Cyprus**: Employees can spend time at the Larnaca office for co‑working and team bonding. - **Personal development**: Individual Personal Development Plan, training budget, and a supportive learning environment. - **Reward system**: Interactive, playful rewards program that unlocks additional benefits. - **Focus on culture fit over degrees**: Applications are judged on character and team fit, not just hard skills. Case studies are used to assess ability. - **Multilingual, international team**: Over 10 languages spoken; daily work in English or German. - **Team size**: ~30–59 people, allowing for close collaboration and impact. ## Sources 1. [jobs.lever.co/doonails](https://jobs.lever.co/doonails) – Career page with open roles and remote policy 2. [us.doonails.com/pages/career](https://us.doonails.com/pages/career) – Culture, remote work, team size, values 3. [us.doonails.com/pages/about-us](https://us.doonails.com/pages/about-us) – Company story, founding, products, mission 4. [linkedin.com/company/doonails](https://linkedin.com/company/doonails) – Employee count, growth, locations, key people 5. [builtin.com/company/doonails](https://builtin.com/company/doonails) – Company overview and perks ## Other roles at Doonails - [Head of Product (m/w/d)](https://feeny.ai/job/head-of-product-m-w-d-doonails-cologne-ppqjkzxf93zr) — Cologne, Germany - [Junior Product Manager (m/w/d)](https://feeny.ai/job/junior-product-manager-m-w-d-doonails-cologne-8k890y9p7pgg) — Cologne, Germany - [Senior Influencer Marketing Manager (m/w/d)](https://feeny.ai/job/senior-influencer-marketing-manager-m-w-d-doonails-germany-m4s90qvabz4j) — Germany - [Freelance Creative Strategist: Performance & UGC Ads (m/f/d)](https://feeny.ai/job/freelance-creative-strategist-performance-ugc-ads-m-f-d-doonails-united-states-heakbkt15pes) — United States - [E-Commerce Manager (m/w/d)](https://feeny.ai/job/e-commerce-manager-m-w-d-doonails-germany-hxxy4qt7qxsy) — Germany - [Customer Care Operations & Partner Manager (m/w/d)](https://feeny.ai/job/customer-care-operations-partner-manager-m-w-d-doonails-germany-g34m44bvyfg1) — Germany - [Team Lead Logistics (m/w/d)](https://feeny.ai/job/team-lead-logistics-m-w-d-doonails-germany-c6hm7937a0v9) — Germany - [Product Manager (m/w/d)](https://feeny.ai/job/product-manager-m-w-d-doonails-cologne-w3yrk4er05v2) — Cologne, Germany - [Social Media Manager & Content Creator US (m/f/d)](https://feeny.ai/job/social-media-manager-content-creator-us-m-f-d-doonails-new-york-fb796wsfs7sv) — New York, NY