---
title: 'CRM Manager at ThriveCart'
canonical: 'https://feeny.ai/job/crm-manager-thrivecart-london-vjhdzzzqk7v6'
type: 'job'
last_seen: '2026-10-19'
---

# CRM Manager at ThriveCart

- **Company:** ThriveCart
- **Location:** London, United Kingdom
- **Work type:** hybrid
- **Posted:** 2026-09-30
- **Last confirmed live:** 2026-10-19
- **Apply:** https://job-boards.greenhouse.io/thrivecart/jobs/5439508008

## Job description

About ThriveCart:

ThriveCart is a powerful platform used by over 50,000 people worldwide to generate over $5B in sales. Included within the ThriveCart platform is a learning management system (LMS), affiliate management, cart and checkout functionality, making it a top solution for creators, coaches, consultants, and other businesses.

We integrate with everything you use and have a simple, clean UI with numerous features that allow customers to build income from existing traffic and we are the highest-converting cart for online businesses. Our business is growing, profitable, and backed by LTV SaaS Growth Funds, and we are looking to expand our footprint amongst online businesses.

Location:

The role is hybid in London, UK - 3 days in office

Job Overview:

We're looking for an experienced, strategic CRM Manager to lead the next phase of our customer lifecycle and email marketing strategy. As CRM becomes increasingly central to how we engage, retain, and grow our customer base, you'll own the development of a sophisticated strategy that moves beyond campaign-based email to data-driven customer journeys across the full lifecycle.

You'll shape how we communicate with customers from onboarding and activation through engagement, retention, renewal, and win-back — using segmentation, automation, and experimentation to ensure the right message reaches the right customer at the right moment. Retention and churn reduction are a particular focus.

This is a chance to build and evolve a high-impact CRM function, combining strategic thinking with hands-on execution.

What You'll Do:

- Own and develop the CRM and lifecycle marketing strategy, with a focus on engagement, retention, and churn reduction.
- Build and optimize customer journeys across onboarding, activation, engagement, conversion, retention, renewal, and win-back.
- Evolve email as a strategic communication channel, keeping messaging aligned with the business and customer lifecycle.
- Create customer segments based on behavior, lifecycle stage, product usage, subscription status, and other signals.
- Design automated lifecycle programs and triggered communications that drive activation, adoption, and retention.
- Partner with Product, Marketing, Customer Success, and Data to deliver a cohesive customer experience.
- Run a structured testing program across messaging, cadence, timing, segmentation, offers, and journeys.
- Use customer and product data to identify churn signals and opportunities for targeted communication.
- Define and track CRM metrics: activation, engagement, conversion, retention, churn, reactivation, and customer lifetime value.
- Build reporting that connects CRM activity to measurable business outcomes.
- Improve CRM processes, technology, automation, and data capabilities to support growth.
- Ensure customer communications meet privacy, consent, and data protection requirements, including GDPR.

What You Bring To This Role:

- Significant experience in CRM, lifecycle, or retention marketing, ideally within a SaaS or subscription business.
- Track record of building CRM strategy — not just executing email campaigns.
- Strong understanding of subscription lifecycles and CRM's role in retention and churn reduction.
- Experience building automated journeys, behavioral triggers, and customer segmentation.
- Strong grasp of email strategy: deliverability, personalization, experimentation, and optimization.
- Comfortable using customer, behavioral, and product data to inform decisions.
- Experience with CRM, marketing automation, and customer engagement platforms.
- Strong analytical skills, with the ability to turn performance data into actionable recommendations.
- Experience collaborating across Product, Customer Success, Marketing, and Data.
- Commercial mindset — understands how CRM drives retention, lifetime value, and growth.
- Strong knowledge of GDPR and best practices for customer communications in the UK and Europe.
- Excellent communication, project management, and stakeholder management skills.

Nice to Have:

- Experience in a SaaS or technology company operating a recurring subscription model.
- Experience evolving CRM strategy during a transition to or expansion of subscription-based offerings.
- Experience with product-led growth, customer activation, or usage-based lifecycle marketing.
- Experience designing churn-prevention and win-back strategies.
- Familiarity with CRM platforms and data ecosystems that enable advanced segmentation, personalization, and automation.
- Experience helping build or mature a CRM/lifecycle function as a company scales.

What Success Looks Like:

You'll turn CRM into a strategic growth and retention channel — building a clear lifecycle strategy, more sophisticated segmentation and automation, more relevant customer communications, and measurable programs that increase engagement, strengthen retention, and reduce churn.

Most importantly, you'll help define the next era of customer communication for the business: a CRM approach that is scalable, data-driven, customer-centric, and closely connected to commercial outcomes.

Learn More About ThriveCart:

Our team thrives on collaboration, innovation, and continuous growth. We foster an open environment with regular knowledge-sharing sessions and encourage active participation in shaping the platform. Our values include:

- Commit to Excellence – We believe in delivering high-quality work and continuous improvement.
- User-Focused Problem Solving – Every design should contribute to solving a real problem for our users.
- Team Collaboration – We work better together, valuing input from every team member.
- Growth Mindset – We embrace challenges as opportunities to learn and grow.

Our team and product are growing rapidly- we achieved YoY growth of 64% from 2022-2023, and we’re just getting started. We believe in open communication, clear goal setting, and that people do best when they have a growth mindset and want to get things done. Our team comes from diverse backgrounds and companies like Shopify, Salesforce, and BigCommerce, and we are running like an independent SaaS company within a PE fund.

## About ThriveCart

## Company Overview
- **One-liner**: ThriveCart is a high-converting checkout, funnel, and affiliate management platform that helps online creators and businesses sell digital and physical products, courses, and subscriptions with built-in automations.
- **Entity Type**: Private (funded – $35M Series from LTV SaaS Growth Fund in 2023)
- **Headquarters**: New York City, New York, United States
- **Founded**: 2016
- **Founders**: Ismael Wrixen (CEO)

## Core Business
- **Primary industry**: SaaS (Sales & E‑commerce Infrastructure)
- **Target customers**: B2B, SMB, digital creators, course sellers, coaches, and online businesses of all sizes
- **Mission statement**: “Help creators sell more, simply” [thrivecart.com](https://thrivecart.com/company/about-us/)

## Products & Services
- **ThriveCart Standard**: Core checkout, funnel builder (upsells, downsells, bumps), affiliate management, and subscription management – all with 0% transaction fees.
- **ThriveCart Pro+**: Advanced features including multiple order bumps (↑30% AOV), A/B split testing, crypto payments, tax automation, UTM tracking, and business intelligence reporting.
- **Learn / Learn+**: Native Learning Management System (LMS) integrated with checkout for delivering courses and managing memberships.
- **ThrivePay Installments**: Card-linked Buy Now, Pay Later option (introduced 2026).
- **ThriveAI** (coming soon): AI‑powered marketing automation.
- **Thrive Academy** (coming soon): Educational platform for customers.
- **Acquired Products**: ConvertBox (exit‑intent popups), Piktochart (AI design studio), VBOUT (email, CRM & marketing automation), Stealth Seminar (webinar automation).

## Market Standing
- **Valuation / Market Cap**: Not publicly disclosed
- **Key Metric**: Over 75,000 businesses use ThriveCart; $8B+ in total payments processed (2024) [thrivecart.com](https://thrivecart.com/company/about-us/)
- **Notable Investors**: LTV SaaS Growth Fund (led $35M round in 2023)
- **Growth Signals**:
  - Named to Inc. 5000 list of fastest‑growing private companies (2023 & 2024)
  - Recognized by Financial Times as one of The Americas’ Fastest Growing Companies (2024)
  - 60% year‑over‑year headcount growth (51 employees as of mid‑2026) [linkedin.com](https://www.linkedin.com/company/thrivecart)
  - Four acquisitions in 2026 alone (Piktochart, VBOUT, Stealth Seminar, and ConvertBox earlier)

## Competitive Advantages
- **Zero transaction fees** on all sales – a powerful differentiator vs. competitors that charge per‑transaction.
- **All‑in‑one platform** combining checkout, funnels, affiliate management, LMS, email marketing, and webinars (via acquisitions).
- **Proven conversion lift**: Features like order bumps (↑30% AOV), one‑click upsells (↑118% AOV), and A/B testing are built‑in, not add‑ons.
- **Global reach**: Supports 100+ payment methods, multi‑currency, and tax automation out of the box.

## Strategic Focus
- **AI & Automation**: Launching ThriveAI and Thrive Academy to further automate marketing and upskill customers.
- **Platform expansion**: Integrating acquired products (VBOUT, Piktochart, Stealth Seminar) into a unified revenue infrastructure.
- **Payments innovation**: ThrivePay Installments and continued support for crypto and alternative payment methods.
- **Enterprise readiness**: Hiring Enterprise SDRs and building Pro+ features for larger merchants.

## Why Work Here
- **Culture**: Described as a “tight‑knit crew of designers, developers, marketers, and support pros who care deeply about helping creators and entrepreneurs win” [thrivecart.com](https://thrivecart.com/company/about-us/)
- **Remote / Hybrid**: Engineering roles are fully remote (Brazil, Mexico, UK, Philippines); Community & Brand Manager role is hybrid in London. Distributed team across 21 countries.
- **Growth trajectory**: Profitable, well‑funded, and rapidly growing – employees can expect exposure to high‑impact projects and acquisitions.
- **Values‑driven**: Focus on customer success, simplicity, and continuous innovation.
- **Perks**: 24/7 world‑class customer support for users; internal perks not detailed but typical for a growth‑stage SaaS (likely includes equity, flexible PTO, remote stipends).

## Sources
1. [ThriveCart About Us](https://thrivecart.com/company/about-us/)
2. [ThriveCart Homepage](https://thrivecart.com/)
3. [LinkedIn Company Profile](https://www.linkedin.com/company/thrivecart)
4. [Greenhouse Jobs Board](https://job-boards.greenhouse.io/thrivecart)

## Other roles at ThriveCart

- [Digital Marketing Specialist - Piktochart](https://feeny.ai/job/digital-marketing-specialist-piktochart-thrivecart-london-kjj2td3qxnxm) — London, United Kingdom
- [Quality Assurance Engineer](https://feeny.ai/job/quality-assurance-engineer-thrivecart-latin-america-1gffbvdmqwa3) — Latin America
- [Product Manager – Payments](https://feeny.ai/job/product-manager-payments-thrivecart-remote-0v29gy5hh8dw)
- [Sales Development Representative (SDR) – ThriveCart](https://feeny.ai/job/sales-development-representative-sdr-thrivecart-thrivecart-united-states-36dwj73q8h1f) — United States
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