--- title: 'CRM Manager at Tripadvisor' canonical: 'https://feeny.ai/job/crm-manager-tripadvisor-needham-xbcfghswcevj' type: 'job' last_seen: '2026-09-07' --- # CRM Manager at Tripadvisor - **Company:** Tripadvisor - **Location:** Needham, MA - **Posted:** 2026-04-08 - **Last confirmed live:** 2026-09-07 - **Apply:** https://job-boards.greenhouse.io/tripadvisor/jobs/7742801 ## Job description About Tripadvisor: The Tripadvisor Group connects people to experiences worth sharing, and aims to be the world’s most trusted source for travel and experiences. We leverage our brands, technology, and capabilities to connect our global audience with partners through rich content, travel guidance, and two-sided marketplaces for experiences, accommodations, restaurants, and other travel categories. The subsidiaries of Tripadvisor, Inc. (Nasdaq: TRIP), include a portfolio of travel brands and businesses, including Tripadvisor, Viator, and TheFork. We're seeking a strategic and data-driven CRM Manager to join our team and spearhead the development and execution of comprehensive, full-funnel CRM marketing initiatives. This pivotal role is responsible for stimulating user engagement, boosting conversion rates, and fostering long-term retention through personalized and targeted messaging across multiple channels, including email, push notifications, in-app messages, and onsite experiences. You’ll collaborate closely with product, marketing, and analytics teams to orchestrate impactful campaigns that effectively connect our members with new features, content, and offers, ultimately driving business growth and enhancing customer lifetime value. Job location: Remote US East Coast What You’ll Do: - Campaign Strategy & Execution: - Conceptualize, develop, and launch innovative CRM campaigns across email, push, in-app, and onsite channels to support lifecycle marketing, product launches, promotional offers, and other key business objectives. Ensure seamless integration and coordination across channels for optimal campaign performance. - Product Marketing Alignment: - Forge strong partnerships with product and marketing teams to effectively communicate new product features, updates, benefits, and value propositions to members through various CRM channels. Craft compelling messaging that resonates with target audiences and drives product adoption. - Segmentation & Personalization: - Leverage customer data, behavioral insights, and predictive analytics to segment audiences and deliver personalized messaging and experiences tailored to individual user preferences, needs, and stage in the customer journey. - Onsite CRM & Retargeting: - Drive a cohesive full-funnel strategy by seamlessly connecting offsite messaging with onsite experiences. Collaborate closely with web/product teams to ensure consistency, optimize user flows, and maximize conversion rates. - Performance Tracking & Reporting: - Meticulously analyze campaign performance and user behavior data to identify trends, optimize content and targeting strategies, and share actionable insights with cross-functional teams. Prepare and present regular performance reports to stakeholders. - Customer Journey Mapping: - Develop and refine customer journey maps to visualize and understand key touchpoints and interactions throughout the customer lifecycle. Identify opportunities for optimization and personalization at each stage. - AI-Driven Personalization & Optimization: - Leverage AI and machine learning tools to enhance audience segmentation, content personalization, send-time optimization, and campaign performance. Partner with analytics and product teams to test and implement AI-driven solutions that improve efficiency, scalability, and customer experience across the lifecycle. Skills & Experience: - 3–5 years of demonstrated experience in CRM or lifecycle marketing, preferably with a digital product or subscription-based business. - Deep understanding of email marketing, push notifications, in-app messaging, and retargeting best practices. - Strong analytical and data-driven mindset; ability to derive actionable insights from data and use them to inform strategic decisions and measure results. - Leverage AI and machine learning tools to enhance audience segmentation, content personalization, send-time optimization, and campaign performance. Partner with analytics and product teams to test and implement AI-driven solutions that improve efficiency, scalability, and customer experience across the lifecycle. - Demonstrated ability to use AI tools to improve efficiency, quality, and decision-making in day-to-day work. - Proven ability to operate effectively with a global-first mindset - Excellent cross-functional collaboration and communication skills. Ability to work effectively with diverse teams and stakeholders. - Detail-oriented with strong project management and organizational skills. Ability to manage multiple projects simultaneously and meet deadlines. - Creative problem-solver with a passion for innovation and customer-centricity. What We Offer: - Competitive compensation packages (routinely benchmarked against the latest industry data), including base salary and annual bonuses - “Work your way” with flexibility to suit your lifestyle. Tripadvisor Group takes a remote-friendly approach to collaboration across a worldwide team, with the option to join on-site as often as you’d like or as required by your team. - Flexible schedule. Work-life balance is ingrained in our culture by design. Trust and accountability make it work. - Donation matching. Give back? Give more! We match qualifying charitable donations annually. - Tuition assistance. Want to level up your career? We love to hear it! Receive annual support for qualified programs. - Lifestyle benefit. An annual benefit to spend on yourself. Use it on travel, wellness, or whatever suits you. - Travel perks. We believe that travel is employee development, so we provide discounts and more. - Employee assistance program. We’re here for you with resources and programs to help you through life’s challenges. - Health benefits. We offer great coverage and competitive premiums. - Generous referral scheme. Help us grow and be rewarded with generous awards for referring successful candidates. The salary range for this role is $120,000 - $140,000 (USD) This is the lowest to highest salary we in good faith believe we would pay for this role at the time of this posting. We may ultimately pay more or less than the posted range. An employee’s pay position within the wage range will be based on several factors including, but limited to, relevant education, qualifications, certifications, experience, skills, seniority, geographic location, performance, and business or organizational needs. This compensation range may also be modified in the future. Our Cultural Pillars: Traveler first We exist to create value for our customer, the traveler. We enable our suppliers and partners to unlock this value. Their collective behaviors and insights are what drives us. Execution is our edge We act fast, experiment, learn from failure, iterate, and improve the solutions of tomorrow across every aspect of our business. Our execution is agile, data-driven, prioritised, and built to scale. We assume no problem is someone else’s problem and finish what can be done today, knowing tomorrow will bring fresh challenges. We succeed together The best outcomes are driven by empathic, humble, and diverse subject matter experts working toward shared goals. We collaborate relentlessly, challenge assumptions, give actionable feedback, and set each other up for success through empowered teams with a clear charter. We transparently take ownership of our growth, individually and as a team. We celebrate the quality of our effort, our learnings, and our collective achievements. We strive to create an accessible and inclusive experience for all candidates. If you need a reasonable accommodation during the application or the recruiting process, please make sure to reach out to your individual recruiter or our team at AccessibleRecruiting@tripadvisor.com. If you have any additional questions about careers at Tripadvisor, you can email us at recruitment@tripadvisor.com. We have all the answers! ## #LI-CH01 ## #TRIPADVISOR ## About Tripadvisor ## Company Overview - **One-liner**: Tripadvisor is the world's largest travel guidance platform, helping hundreds of millions of travelers each month plan, book, and share experiences using over a billion reviews and opinions. - **Entity Type**: Public (NASDAQ: TRIP) - **Headquarters**: Needham, Massachusetts, United States - **Founded**: Not publicly available in provided sources (commonly known as 2000, but not cited) - **Founders**: Not publicly available in provided sources (commonly known as Stephen Kaufer, but not cited) ## Core Business - **Primary Industry**: Travel technology / Software development - **Target Customers**: B2C (travelers seeking reviews, booking, and trip planning) and B2B (hotels, restaurants, attractions, and experience providers) - **Mission Statement**: “To bring people, passions, and places together and make everyone a better traveler.” [careers.tripadvisor.com](https://careers.tripadvisor.com/) ## Products & Services - **Tripadvisor.com / App**: The core platform offering reviews, ratings, and booking for accommodations, restaurants, and attractions. - **Viator**: Marketplace for bookable tours, activities, and experiences. - **TheFork**: Restaurant reservation platform (primarily in Europe). - **Cruise Critic**: Cruise reviews and information. - **FlipKey / Holiday Lettings**: Vacation rental listing platforms. - **SeatGuru**: Airline seat maps and in-flight amenity information. - **SinglePlatform**: Digital menu and local business listing management. - **Bokun**: Booking and inventory management software for tour operators. ## Market Standing - **Valuation / Market Cap**: $3.5 billion (as of search date) [linkedin.com](https://www.linkedin.com/company/tripadvisor) - **Key Metric**: Annual Revenue of $1.9 billion (most recent reported) [linkedin.com](https://www.linkedin.com/company/tripadvisor) - **Notable Investors / Partners**: Publicly traded; parent company is Liberty TripAdvisor Holdings Inc. [linkedin.com](https://www.linkedin.com/company/tripadvisor) - **Growth Signals**: Serves 400M+ monthly users; over 1 billion reviews and contributions; operates in 43 markets and 22 languages; recent acquisition of Liberty TripAdvisor Holdings (2025) for $437M; headcount of 1,816 (‑1.7% YoY) [linkedin.com](https://www.linkedin.com/company/tripadvisor) [tripadvisor.com](https://www.tripadvisor.com/) ## Competitive Advantages - **Massive User-Generated Content**: Over 1 billion reviews and opinions across nearly 8 million businesses create a strong network effect. - **Global Brand Recognition**: One of the most recognized travel brands worldwide, with presence in 75 countries. - **Diverse Product Portfolio**: From reviews to booking to restaurant reservations (TheFork) and experiences (Viator), covering the full travel journey. - **Data Moat**: Decades of traveler behavior data enable personalization and AI-driven recommendations. ## Strategic Focus - **Next Chapter in Travel**: CEO Matt (last name not provided) emphasizes “writing the next chapter” and supporting small businesses. [careers.tripadvisor.com](https://careers.tripadvisor.com/) - **AI & Personalization**: Recent departures of AI leadership suggest ongoing transformation; job postings include senior engineering and product roles focused on data and AI. - **Hybrid Work & Global Talent**: Activity-based working model encourages in-person collaboration while supporting remote flexibility across offices in the Americas, EMEA, and APAC. ## Why Work Here - **Culture & Values**: Described as “fueled by curiosity, flexibility, and collaboration” with a shared love of travel. [careers.tripadvisor.com](https://careers.tripadvisor.com/life-at-tripadvisor) - **Work Model**: Activity-based working (hybrid) – some roles optimized for office, others for home; all full-time employees expected to spend some in-person time. - **Benefits**: Full medical premium coverage for employee-only plans (some options), dental, vision, Employee Assistance Program (EAP), free Calm subscription, virtual babysitting/wellness support via SitterStream. [careers.tripadvisor.com](https://careers.tripadvisor.com/life-at-tripadvisor) - **Career Development**: Award‑winning development program focused on growing yourself, others, and the business; live and on‑demand learning experiences. [careers.tripadvisor.com](https://careers.tripadvisor.com/life-at-tripadvisor) - **Diversity & Inclusion**: Employee Resource Groups (ERGs) for underrepresented communities; recognized as a leader in LGBTQ+ Workplace Inclusion (2026). [careers.tripadvisor.com](https://careers.tripadvisor.com/) - **Employee Ratings**: 3.6/5.0 on LinkedIn (1,668 reviews); Work‑Life 4.2, Compensation 3.9, Culture 3.9. [linkedin.com](https://www.linkedin.com/company/tripadvisor) - **Global Offices**: Major hubs in Needham (MA), New York, London, Oxford, Paris, Sydney, Tokyo, Singapore, and many more. [careers.tripadvisor.com](https://careers.tripadvisor.com/life-at-tripadvisor) ## Sources 1. [careers.tripadvisor.com](https://careers.tripadvisor.com/) – Official careers page, mission, benefits, culture 2. [careers.tripadvisor.com/life-at-tripadvisor](https://careers.tripadvisor.com/life-at-tripadvisor) – Life at Tripadvisor, benefits, offices, ERGs 3. [linkedin.com/company/tripadvisor](https://www.linkedin.com/company/tripadvisor) – Company overview, financials, headcount, recent departures, acquisitions 4. [tripadvisor.com](https://www.tripadvisor.com/) – Core platform, reviews count, user base ## Other roles at Tripadvisor - [B2B Partnerships Operations Manager](https://feeny.ai/job/b2b-partnerships-operations-manager-tripadvisor-barcelona-3g8fy5vz5k7n) — Barcelona, Spain - [Wanderlab, Executive Producer (10173.962.12)](https://feeny.ai/job/wanderlab-executive-producer-10173-962-12-tripadvisor-new-york-edbxdyh5gp8b) — New York, NY - [Inside Sales Representative](https://feeny.ai/job/inside-sales-representative-tripadvisor-london-ex6p4c31gy38) — London, United Kingdom - [Customer Care Specialist - Italian Market](https://feeny.ai/job/customer-care-specialist-italian-market-tripadvisor-barcelona-mnf81jrm968s) — Barcelona, Spain - [Financial Accountant - Payments- 12 Month FTC](https://feeny.ai/job/financial-accountant-payments-12-month-ftc-tripadvisor-london-pcs06x6p7wjk) — London-, United Kingdom - [Senior Marketing Manager, Loyalty](https://feeny.ai/job/senior-marketing-manager-loyalty-tripadvisor-needham-gckrzks0djtn) — Needham, MA - [AI Quality Assurance Program Manager](https://feeny.ai/job/ai-quality-assurance-program-manager-tripadvisor-london-8632v2xyt1vw) — London, United Kingdom - [Project Operations Coordinator](https://feeny.ai/job/project-operations-coordinator-tripadvisor-london-24mzxzf828kv) — London, United Kingdom - [AI & Business Intelligence Program Manager](https://feeny.ai/job/ai-business-intelligence-program-manager-tripadvisor-london-2khn253f8pgr) — London, United Kingdom - [Field Sales Representative](https://feeny.ai/job/field-sales-representative-tripadvisor-hamburg-s5td62qrwxsw) — Hamburg, Germany