---
title: 'CRM Marketing Manager at Fender'
canonical: 'https://feeny.ai/job/crm-marketing-manager-fender-london-0mh3kpph4cev'
type: 'job'
last_seen: '2026-10-14'
---

# CRM Marketing Manager at Fender

- **Company:** Fender
- **Location:** London, United Kingdom
- **Posted:** 2026-09-29
- **Last confirmed live:** 2026-10-14
- **Apply:** https://boards.greenhouse.io/fender/jobs/8239367?gh_jid=8239367

## Job description

CRM Marketing Manager

At Fender Musical Instruments Corporation (“FMIC”) our brand mission is to serve players at every stage with products and brand experiences that fuel the pursuit of musical expression. An American icon, Fender was born in Southern California and has built a worldwide influence extending beyond the studio and the stage. A Fender is more than an instrument, it’s a cultural symbol that resonates globally.

We seek an analytical and creative CRM Marketing Manager to help strategise and execute ad-hoc campaigns and automated lifecycle marketing programs focused on sales, engagement, retention, and winback. This role will help grow our existing CRM eCommerce programs within EMEA. This role will work closely with several cross-functional teams to execute various marketing campaigns and develop customer experience enhancements. The ideal candidate is a detail-oriented CRM professional with a strong understanding of email and CRM best practices, audience segmentation, A/B testing, and customer databases.

About the Job:

- Own strategy, performance, execution, and expansion of CRM programs in the EMEA region.
- Develop and implement CRM strategies and campaigns to enhance customer engagement, loyalty, and retention in the EMEA region.
- Partner with eComm team to evolve and optimize Fender EMEA’s overall customer engagement and conversions, and drive growth of CRM channel impact.
- Drive ongoing optimisation through a comprehensive A/B testing strategy to improve email deliverability, open, click-through, and conversion rates and develop best practices.
- Utilise customer data and insights to segment audiences, ensuring personalised communications that are relevant and effective.
- Monitor and analyse CRM campaign performance metrics (conversion rates, customer lifetime value, retention rates) to optimise effectiveness and ROI, report campaign metrics to leadership on daily/weekly basis.
- Manage the end-to-end execution of CRM campaigns, covering planning, targeting, deployment, and performance analysis.
- Lead internal and external design and copy resources to drive asset and content creation and delivery.
- Maintain and enhance the CRM platforms, ensuring data accuracy, integrity, and compliance with regulations
- Own the QA process for emails and related landing page content, including detailed proofreading for clarity, grammar, spelling, linking, and overall user experience.

What You Need:

- Substantial experience in marketing automation strategy with real-life examples of successful revenue growth and engagement growth at scale
- Expert experience in CRM tools such as Iterable, Wunderkind, Amplitude, Tableau etc.
- Strong understanding of customer segmentation, behaviour, and consumer insights
- Notable experience in consumer-facing product marketing and subscription-based products
- Background in content planning, briefing, and strategy
- Ability to see from the consumer’s perspective and serve as their advocate
- Passionate about understanding consumer behaviour with a demonstrated ability to translate findings into meaningful, prosperous long-term relationships
- Demonstrated critical thinking skills with an ability to make decisions for the business
- Team player; ability to work proactively with all business divisions and drive results
- Previous experience building a CRM program
- Experience managing projects through Workfront, Trello, or similar platforms
- Solid understanding of GDPR and its effects on CRM
- Effective cross-functional communication and organisational navigation

About Fender Musical Instruments: Fender Musical Instruments Corporation (FMIC) is one of the world’s leading musical instrument manufacturers, marketers and distributors, whose portfolio of brands includes Fender®, Squier®, Gretsch®, Jackson®, EVH®, Charvel® and Groove Tubes®, among others. For more information, visit www.fender.com. FMIC offers a competitive benefits package which includes medical, dental, 401(k), paid time off, and an equipment purchase program to help you get the band back together. Fender Musical Instruments Corporation is an equal opportunity employer and considers qualified applicants for employment without regard to race, gender, age, colour, religion, disability, veterans’ status, sexual orientation, or any other protected factor.

## About Fender

## Company Overview
- **One-liner**: Fender designs and manufactures iconic electric guitars, basses, amplifiers, and audio gear, while also developing a digital ecosystem for music education and tone shaping.
- **Entity Type**: Private (privately held, not publicly traded)
- **Headquarters**: Hollywood, California, USA (with additional offices in Scottsdale, Arizona, and international satellites)
- **Founded**: 1946
- **Founders**: Leo Fender (original collaboration with Doc Kaufmann in 1943 led to K&F Manufacturing Corp.)

## Core Business
- **Primary industries**: Musical instrument manufacturing, pro audio, music education, digital music tools.
- **Target customers**: B2C (musicians of all skill levels from beginners to professionals) and B2B (dealers and distributors).
- **Mission / purpose**: “Inspire every player at every stage” [fender.com](https://fender.com/pages/about).

## Products & Services
- **Fender® Guitars & Basses**: Iconic models including Stratocaster, Telecaster, Precision Bass, Jazz Bass, Jaguar, Jazzmaster, and Acoustasonic Telecaster.
- **Fender® Amplifiers**: Classic tube amps (e.g., Twin Reverb, Deluxe Reverb) and modern Tone Master series using advanced modeling.
- **Squier®**: Affordable entry-level guitars and basses.
- **Other Brands**: Gretsch®, Jackson®, Charvel®, EVH®.
- **Fender Digital** (launched 2015):
  - **Fender Play®**: Subscription-based app for learning guitar, bass, ukulele (song-based, step-by-step).
  - **Fender Tune™**: Tuner app for iOS/Android.
  - **Fender Tone™**: Amp and effects modeling app.
  - **Fender Pedals**: A line of guitar effect pedals introduced in 2018.
- **Accessories & Pro Audio**: Cases, straps, strings, and professional audio equipment.

## Market Standing
- **Valuation / Market Cap**: Not publicly disclosed (privately held). The company is widely regarded as the world’s largest guitar manufacturer.
- **Key Metric**: Annual revenue – not publicly available; estimated headcount ~1,500 employees [builtin.com](https://builtin.com/company/fender).
- **Notable Investors / Partners**: Owned by a private investor group that acquired the company from CBS in 1985. No current venture capital rounds are public.
- **Growth Signals**:
  - Expansion into digital learning (Fender Play) and app ecosystem.
  - Launch of innovative products like the American Acoustasonic Telecaster and Tone Master amps.
  - Continued global presence with offices in England, France, Australia, Germany, Mexico, Sweden, and Japan.

## Competitive Advantages
- **Unmatched brand heritage**: Over 75 years of history, legendary products that defined modern music (Stratocaster, Telecaster, Precision Bass).
- **Vertical integration**: Own manufacturing facilities in Corona, California (flagship, US) and Ensenada, Mexico; Custom Shop for high-end bespoke instruments.
- **Artist relationships**: Long-standing endorsements from icons like Jimi Hendrix, Eric Clapton, Jeff Beck, Jimmy Page, and Stevie Ray Vaughan.
- **Digital innovation**: First-mover in connected guitar learning with Fender Play; combines hardware expertise with modern software.
- **Portfolio breadth**: Multiple sub-brands (Squier, Gretsch, Jackson, Charvel, EVH) covering every price point and genre.

## Strategic Focus
- **Digital ecosystem**: Continuing to invest in Fender Digital to attract new players and keep them engaged; app-based learning and tone customization.
- **Inclusive outreach**: Making guitar, bass, and ukulele more accessible to beginners through Fender Play and affordable Squier models.
- **Product innovation**: Evolving legacy designs with modern features (e.g., Acoustasonic series, Tone Master modeling amps).
- **Global expansion**: Strengthening international sales and marketing, especially in Asia and emerging markets (see Sales Director – Greater China job posting).

## Why Work Here
- **Culture**: Emphasizes passion, innovation, diversity, integrity, teamwork, and open communication [fender.com/careers](https://fender.com/pages/careers). Described as “not just a sound… a way of life.”
- **Work model**: Mix of in-office and remote roles (e.g., some positions are fully remote, others require office presence) [builtin.com](https://builtin.com/company/fender).
- **Benefits**: Comprehensive medical, dental, vision, life insurance, 401(k), flexible spending accounts, short/long-term disability, business travel insurance, legal assistance, and product discounts.
- **Engineering culture**: Digital teams work from Hollywood headquarters, with opportunities to shape the intersection of music and technology.
- **Diversity & inclusion**: FMIC is an equal opportunity employer and actively encourages a sense of belonging.

## Sources
1. [fender.com](https://fender.com/pages/about) – About Fender (history, products, mission)
2. [fender.com](https://fender.com/pages/careers) – Careers page (culture, benefits, values)
3. [linkedin.com](https://uk.linkedin.com/company/fender-musical-instruments) – LinkedIn company page (revenue note, headcount)
4. [builtin.com](https://builtin.com/company/fender) – Built In profile (headcount 1,500, remote/office mix, job listings)

## Other roles at Fender

- [Guitar Packer](https://feeny.ai/job/guitar-packer-fender-corona-w68bnmsc9wht) — Corona, CA
- [Senior Director of IT, SAP](https://feeny.ai/job/senior-director-of-it-sap-fender-phoenix-grzd9m80dmpm) — Phoenix, AZ
- [Temp Warehouse Associate](https://feeny.ai/job/temp-warehouse-associate-fender-corona-j9nw4r0cgfc2) — Corona, CA
- [Sander, Neck Mill](https://feeny.ai/job/sander-neck-mill-fender-corona-tqp9qwnbtmjj) — Corona, CA
- [Warehouse Associate](https://feeny.ai/job/warehouse-associate-fender-corona-6ztcee60hbga) — Corona, CA
- [Industrial Designer II](https://feeny.ai/job/industrial-designer-ii-fender-phoenix-7mj6vz4wjvm0) — Phoenix, AZ
- [Sr. Manager, North America Fulfillment](https://feeny.ai/job/sr-manager-north-america-fulfillment-fender-san-bernardino-vk5m8w7krwnh) — San Bernardino, CA
- [Machine Operator, Body Mill](https://feeny.ai/job/machine-operator-body-mill-fender-corona-kdanzyb767sf) — Corona, CA
- [Chofer](https://feeny.ai/job/chofer-fender-ensenada-s9e88p4fgxjj) — Ensenada, Mexico
- [Financial Analyst](https://feeny.ai/job/financial-analyst-fender-corona-xw6s355gy2fs) — Corona, CA