---
title: 'CRM MarTech & Email Ops Manager at Crypto.com'
canonical: 'https://feeny.ai/job/crm-martech-email-ops-manager-crypto-com-hong-kong-13rx7pg4bv4v'
type: 'job'
last_seen: '2026-10-31'
---

# CRM MarTech & Email Ops Manager at Crypto.com

- **Company:** Crypto.com
- **Location:** Hong Kong
- **Employment:** full-time
- **Work type:** hybrid
- **Posted:** 2026-10-26
- **Last confirmed live:** 2026-10-31
- **Apply:** https://jobs.lever.co/crypto/24022c31-0cfa-463c-9585-e7dad7706d28

## Job description

We're looking for a CRM MarTech & Email Ops Manager who combines deep technical expertise with operational excellence. This is a hands-on, high-output role — you'll own the email channel end-to-end while leading MarTech platform strategy, CDP configuration, and data integration. You're not just executing campaigns; you're architecting scalable systems, driving performance through data, and leveraging AI to maximize productivity.

## Key Responsibilities

Email Operations & Lifecycle Management

- Own daily email campaign operations: build, QA, deploy, and report across lifecycle, promotional, transactional, and triggered programs, with defined SLAs

- Design and maintain email template architecture including content blocks, dynamic content modules, and personalisation frameworks — built for speed and scalability

- Write and maintain technical coding (Liquid, HTML/CSS, AMPscript) to enable complex personalisation logic and dynamic rendering

- Own send frequency governance, suppression logic, fatigue management, and audience conflict resolution across stakeholders

- Manage deliverability: sender reputation, authentication (SPF/DKIM/DMARC), inbox placement, and ISP monitoring

- Support GTM launches for new products and features — translating product briefs into campaign execution at pace

MarTech Strategy & Platform Management

- Lead the MarTech function for the CRM team, owning the roadmap for CDP, engagement platform, analytics, experimentation, and data pipelines

- Configure and manage CDP connections (data warehouse, analytics, ad platforms, engagement tools), ensuring high data quality and reliability

- Define tracking plans and event taxonomies that capture critical customer behaviours across products and platforms

- Write API requirements and payload specifications for MarTech integrations

- Build and maintain audience definitions and segments in the CDP for acquisition, retention, and experimentation use cases

- Evaluate emerging MarTech capabilities and provide recommendations for future technology investments

- Develop reporting frameworks that demonstrate business value generated through MarTech and email investments

Stakeholder & Process Management

- Support and advise key stakeholders across CRM, Product, Marketing, Strategy, and Research — proactively pushing back with data when requests won't deliver results

- Maintain up-to-date documentation (PRDs, specs, tracking plans, data flows, runbooks) for all CRM & MarTech initiatives

- Define and enforce campaign operations standards: naming conventions, template governance, approval flows, campaign taxonomy

- Manage the campaign calendar, resolve stakeholder conflicts, and enforce production SLAs

- Ensure tracking systems are properly scoped, briefed, and tracked — you hold stakeholders accountable for complete briefs before work begins

AI & Productivity Innovation

- Actively leverage AI tools across the workflow: content generation, code assistance, QA checks, data analysis, and reporting

- Own the AI productivity roadmap for email & MarTech ops — identify, test, and implement tools that accelerate campaign production

- Build and document AI-assisted workflows so productivity gains are repeatable and scalable, not personal shortcuts

- Support AI-driven marketing initiatives including predictive segmentation, next-best-action modelling, and personalisation at scale

## Requirements

Must-have:

- 5+ years of hands-on experience in email marketing operations and/or MarTech management in a high-growth or high-volume environment

- Expert-level proficiency in CRM/ Email Platform and CDP e.g.: Braze, Optimove, Sendgrid, Segment CDP, or similar

- Strong technical coding skills: Liquid, HTML, CSS for email template development and dynamic content logic

- Strong SQL skills with the ability to query complex datasets, build audience definitions, and self-serve analysis

- Proven ability to leverage AI tools to accelerate production and problem-solving — this is a must

- Demonstrated experience with performance tracking, A/B testing, and data-driven optimisation of email programs

- Exceptional organisational skills — systematic approach to documentation, process design, and project management

- Excellent stakeholder management and communication skills — able to manage competing priorities across multiple teams

- Fluent English (written and verbal) is a must

- Solid understanding of email compliance regulations (GDPR, CAN-SPAM, CASL, PECR) including opt-in/opt-out management, consent frameworks, preference centres, and regional privacy requirements

Nice-to-have:

- Familiarity with machine learning concepts as applied to marketing: propensity models, predictive segmentation, customer LTV modelling

- Experience with API integrations and writing technical specifications for engineering teams

- Experience supporting cross-channel journey orchestration (push, in-app, SMS alongside email)

- Background in Sports, prediction markets, fintech, crypto, trading

- Experience with experimentation, funnel optimisation, and lifecycle programs tied to commercial KPIs

## About Crypto.com

## Company Overview
- **One-liner**: Crypto.com operates a comprehensive cryptocurrency exchange and financial services platform, aiming to accelerate the world’s transition to cryptocurrency.
- **Entity Type**: Private (Funding Stage: Series A, multiple past ICOs; $53.7M in total disclosed funding)
- **Headquarters**: Singapore
- **Founded**: 2016
- **Founders**: Kris Marszalek, Bobby Bao, Rafael Melo, Gary Or

## Core Business
- **Primary industry**: Cryptocurrency Exchange & Financial Services
- **Target customers**: B2C (over 100 million retail users globally), B2B (institutional trading, exchange API services)
- **Mission or purpose statement**: “Cryptocurrency in Every Wallet™”

## Products & Services
- **Crypto.com App**: Retail-focused mobile app for buying, selling, and trading over 250 cryptocurrencies, also offering staking, crypto-backed loans, and the Crypto.com Visa Card.
- **Crypto.com Exchange**: Professional-grade spot and derivatives trading platform for advanced traders and institutions, providing deep liquidity and low fees.
- **Crypto.com DeFi Wallet**: Non-custodial decentralized wallet that gives users full control of their private keys for interacting with DeFi protocols.
- **Crypto.com Visa Card**: A prepaid card (in various metal tiers) that lets users spend cryptocurrency at merchants worldwide and earn cashback in CRO tokens.
- **Crypto.com Price & Market Data**: Real-time crypto price tracking and portfolio management tools.
- **Crypto.com Capital**: Venture capital arm investing in early-stage crypto and blockchain startups.
- **Cronos (CRO)**: The native blockchain and token powering the Crypto.com ecosystem, used for transaction fees, staking, and governance.

## Market Standing
- **Valuation/Market Cap**: Not publicly disclosed (privately held); CRO token market cap fluctuates (approximately $2-4B range in recent months based on market conditions).
- **Key Metric**: Over 100 million users worldwide; annual revenue estimated at $1.2 billion (per LinkedIn).
- **Notable Investors/Partners**: Past investors include a Series A round of $25M (2 investors) and two ICO rounds raising a combined ~$28.7M. Key partners include Visa for the card program, Chainlink for oracle data, and partnerships with major sports leagues (F1, UFC, Paris Saint-Germain, etc.).
- **Growth Signals**: Headcount of ~2,183 with +9.8% YoY growth; operations in 10 countries with 12 offices; acquisitions include Nadex, The Small Exchange (regulated derivatives exchanges in the US), and The Card Group Pty Ltd.

## Competitive Advantages
- **Massive user base & brand recognition**: Over 100 million users, making it one of the world’s largest crypto platforms.
- **End-to-end ecosystem**: Integrated suite from retail app and card to exchange, DeFi wallet, and institutional services.
- **Regulatory emphasis**: Strong focus on compliance with licenses and registrations in key markets (e.g., US, UK, Malta, Singapore).
- **VIP marketing & partnerships**: Major sports and entertainment sponsorships (UFC, F1, PSG) drive global brand awareness.
- **Security track record**: No major hacks to date; emphasis on security and insurance coverage.

## Strategic Focus
- **Global expansion & compliance**: Growing into regulated markets (Europe under MiCA, US, UK, Asia) and acquiring regulated entities (Nadex, Small Exchange).
- **Product diversification**: Expanding into derivatives, prediction markets, sports betting, and institutional-grade trading platforms.
- **Talent & culture scaling**: Maintaining a “startup within a global company” culture while scaling headcount and adding senior hires across engineering, compliance, and product.
- **Token ecosystem growth**: Driving utility and adoption for Cronos (CRO) through staking, card rewards, and DeFi.

## Why Work Here
- **Culture & values**: Known for a high-performance, “get it done” culture where clarity of thought, ownership, and grit are prized. Described as a meritocracy with a flat hierarchy where good ideas win regardless of seniority. “Leave your ego at the door.”
- **Engineering & product focus**: Strong technical team (492 people in technical roles), work on cutting-edge blockchain, DeFi, and trading infrastructure. Employees work closely with the executive team.
- **Global & diverse environment**: Team spans ~86 nationalities, with major hubs in Hong Kong, Bulgaria, Singapore, the US, the UK, and more. Hybrid work model in most locations.
- **Growth & impact**: “You are empowered to think and do things that have never been done before.” Opportunity to build from scratch in a fast-growing industry.
- **Competitive total rewards**: Competitive compensation, token grants/staking opportunities for employees, and a strong benefits package (specifics vary by region).
- **Current open roles** (~132 active postings as of mid-2026): Roles for senior backend engineers (Golang), security engineers (AI/DevSecOps), trading analytics developers, product managers (exchange, verification), and compliance managers.
- **Hybrid/Office policy**: Hybrid model in most offices (e.g., Singapore, Hong Kong, US); full remote in some roles but generally prefers in-person collaboration.

## Sources
1. [Crypto.com About Page](https://crypto.com/us/about)
2. [LinkedIn Company Page - Crypto.com](https://linkedin.com/company/cryptocom)
3. [Crypto.com Global Careers](https://crypto.com/en/careers)
4. [Crypto.com US Careers](https://crypto.com/us/careers)
5. [Crypto.com Lever Careers Portal](https://jobs.lever.co/crypto)

## Other roles at Crypto.com

- [Software Engineer, Prediction Markets Platform](https://feeny.ai/job/software-engineer-prediction-markets-platform-crypto-com-san-francisco-6qw37v6tphyj) — San Francisco, CA
- [Senior Software Engineer, Prediction Markets Platform](https://feeny.ai/job/senior-software-engineer-prediction-markets-platform-crypto-com-san-francisco-bemn7jqdhprg) — San Francisco, CA
- [Growth MarTech Senior Specialist](https://feeny.ai/job/growth-martech-senior-specialist-crypto-com-united-states-y7waehdp4cna) — United States
- [Growth MarTech Senior Specialist](https://feeny.ai/job/growth-martech-senior-specialist-crypto-com-singapore-f30czpa2yp2r) — Singapore
- [Growth MarTech Senior Specialist](https://feeny.ai/job/growth-martech-senior-specialist-crypto-com-hong-kong-m2x44acksyhq) — Hong Kong
- [M&A Analyst](https://feeny.ai/job/m-a-analyst-crypto-com-singapore-g42wcgpakkyz) — Singapore
- [M&A Analyst](https://feeny.ai/job/m-a-analyst-crypto-com-taipei-dkyx7gfdgpvv) — Taipei, Taiwan
- [M&A Analyst](https://feeny.ai/job/m-a-analyst-crypto-com-hong-kong-kj0g6ve9j8wm) — Hong Kong
- [CRM MarTech & Email Ops Manager](https://feeny.ai/job/crm-martech-email-ops-manager-crypto-com-united-states-v1gdam2s6rcv) — United States
- [CRM MarTech & Email Ops Manager](https://feeny.ai/job/crm-martech-email-ops-manager-crypto-com-singapore-xdb6cn2rxwbr) — Singapore