---
title: 'CRM MarTech & Email Ops Manager at Crypto.com'
canonical: 'https://feeny.ai/job/crm-martech-email-ops-manager-crypto-com-united-states-v1gdam2s6rcv'
type: 'job'
last_seen: '2026-10-31'
---

# CRM MarTech & Email Ops Manager at Crypto.com

- **Company:** Crypto.com
- **Location:** United States
- **Compensation:** $70k–$110k
- **Employment:** full-time
- **Work type:** hybrid
- **Posted:** 2026-10-26
- **Last confirmed live:** 2026-10-31
- **Apply:** https://jobs.lever.co/crypto/b4b242cd-6b65-48c9-bd5c-087160a35897

## Job description

We're looking for a CRM MarTech & Email Ops Manager who combines deep technical expertise with operational excellence. This is a hands-on, high-output role — you'll own the email channel end-to-end while leading MarTech platform strategy, CDP configuration, and data integration. You're not just executing campaigns; you're architecting scalable systems, driving performance through data, and leveraging AI to maximize productivity.

## Key Responsibilities

Email Operations & Lifecycle Management

- Own daily email campaign operations: build, QA, deploy, and report across lifecycle, promotional, transactional, and triggered programs, with defined SLAs

- Design and maintain email template architecture including content blocks, dynamic content modules, and personalisation frameworks — built for speed and scalability

- Write and maintain technical coding (Liquid, HTML/CSS, AMPscript) to enable complex personalisation logic and dynamic rendering

- Own send frequency governance, suppression logic, fatigue management, and audience conflict resolution across stakeholders

- Manage deliverability: sender reputation, authentication (SPF/DKIM/DMARC), inbox placement, and ISP monitoring

- Support GTM launches for new products and features — translating product briefs into campaign execution at pace

MarTech Strategy & Platform Management

- Lead the MarTech function for the CRM team, owning the roadmap for CDP, engagement platform, analytics, experimentation, and data pipelines

- Configure and manage CDP connections (data warehouse, analytics, ad platforms, engagement tools), ensuring high data quality and reliability

- Define tracking plans and event taxonomies that capture critical customer behaviours across products and platforms

- Write API requirements and payload specifications for MarTech integrations

- Build and maintain audience definitions and segments in the CDP for acquisition, retention, and experimentation use cases

- Evaluate emerging MarTech capabilities and provide recommendations for future technology investments

- Develop reporting frameworks that demonstrate business value generated through MarTech and email investments

Stakeholder & Process Management

- Support and advise key stakeholders across CRM, Product, Marketing, Strategy, and Research — proactively pushing back with data when requests won't deliver results

- Maintain up-to-date documentation (PRDs, specs, tracking plans, data flows, runbooks) for all CRM & MarTech initiatives

- Define and enforce campaign operations standards: naming conventions, template governance, approval flows, campaign taxonomy

- Manage the campaign calendar, resolve stakeholder conflicts, and enforce production SLAs

- Ensure tracking systems are properly scoped, briefed, and tracked — you hold stakeholders accountable for complete briefs before work begins

AI & Productivity Innovation

- Actively leverage AI tools across the workflow: content generation, code assistance, QA checks, data analysis, and reporting

- Own the AI productivity roadmap for email & MarTech ops — identify, test, and implement tools that accelerate campaign production

- Build and document AI-assisted workflows so productivity gains are repeatable and scalable, not personal shortcuts

- Support AI-driven marketing initiatives including predictive segmentation, next-best-action modelling, and personalisation at scale

## Requirements

Must-have:

- 5+ years of hands-on experience in email marketing operations and/or MarTech management in a high-growth or high-volume environment

- Expert-level proficiency in CRM/ Email Platform and CDP e.g.: Braze, Optimove, Sendgrid, Segment CDP, or similar

- Strong technical coding skills: Liquid, HTML, CSS for email template development and dynamic content logic

- Strong SQL skills with the ability to query complex datasets, build audience definitions, and self-serve analysis

- Proven ability to leverage AI tools to accelerate production and problem-solving — this is a must

- Demonstrated experience with performance tracking, A/B testing, and data-driven optimisation of email programs

- Exceptional organisational skills — systematic approach to documentation, process design, and project management

- Excellent stakeholder management and communication skills — able to manage competing priorities across multiple teams

- Fluent English (written and verbal) is a must

- Solid understanding of email compliance regulations (GDPR, CAN-SPAM, CASL, PECR) including opt-in/opt-out management, consent frameworks, preference centres, and regional privacy requirements

Nice-to-have:

- Familiarity with machine learning concepts as applied to marketing: propensity models, predictive segmentation, customer LTV modelling

- Experience with API integrations and writing technical specifications for engineering teams

- Experience supporting cross-channel journey orchestration (push, in-app, SMS alongside email)

- Background in Sports, prediction markets, fintech, crypto, trading

- Experience with experimentation, funnel optimisation, and lifecycle programs tied to commercial KPIs

Life @ Crypto.com Empowered to think big. Try new opportunities while working with a talented, ambitious and supportive team. Transformational and proactive working environment. Empower employees to find thoughtful and innovative solutions. Growth from within. We help to develop new skill-sets that would impact the shaping of your personal and professional growth. Work Culture. Our colleagues are some of the best in the industry; we are all here to help and support one another. One cohesive team. Engage stakeholders to achieve our ultimate goal - Cryptocurrency in every wallet. Work Flexibility Adoption. Flexi-work hour and hybrid set-up Aspire career alternatives through us - our internal mobility program offers employees a new scope.

Are you ready to kickstart your future with us?

## Benefits

Competitive salary Attractive annual leave entitlement including: birthday, work anniversary 401(k) plan with employer match Eligible for company-sponsored group health, dental, vision, and life/disability insurance Work Flexibility Adoption. Flexi-work hour and hybrid set-up Aspire career alternatives through us. Our internal mobility program can offer employees a diverse scope.

Our Crypto.com benefits packages vary depending on region requirements, you can learn more from our talent acquisition team.

About Crypto.com: Founded in 2016, Crypto.com serves more than 150 million customers and is the world's fastest growing global cryptocurrency platform. Our vision is simple: Cryptocurrency in Every Wallet™. Built on a foundation of security, privacy, and compliance, Crypto.com is committed to accelerating the adoption of cryptocurrency through innovation and empowering the next generation of builders, creators, and entrepreneurs to develop a fairer and more equitable digital ecosystem.

Learn more at https://crypto.com.

Crypto.com is an equal opportunities employer and we are committed to creating an environment where opportunities are presented to everyone in a fair and transparent way. Crypto.com values diversity and inclusion, seeking candidates with a variety of backgrounds, perspectives, and skills that complement and strengthen our team.

Personal data provided by applicants will be used for recruitment purposes only.

Please note that only shortlisted candidates will be contacted.

## About Crypto.com

## Company Overview
- **One-liner**: Crypto.com operates a comprehensive cryptocurrency exchange and financial services platform, aiming to accelerate the world’s transition to cryptocurrency.
- **Entity Type**: Private (Funding Stage: Series A, multiple past ICOs; $53.7M in total disclosed funding)
- **Headquarters**: Singapore
- **Founded**: 2016
- **Founders**: Kris Marszalek, Bobby Bao, Rafael Melo, Gary Or

## Core Business
- **Primary industry**: Cryptocurrency Exchange & Financial Services
- **Target customers**: B2C (over 100 million retail users globally), B2B (institutional trading, exchange API services)
- **Mission or purpose statement**: “Cryptocurrency in Every Wallet™”

## Products & Services
- **Crypto.com App**: Retail-focused mobile app for buying, selling, and trading over 250 cryptocurrencies, also offering staking, crypto-backed loans, and the Crypto.com Visa Card.
- **Crypto.com Exchange**: Professional-grade spot and derivatives trading platform for advanced traders and institutions, providing deep liquidity and low fees.
- **Crypto.com DeFi Wallet**: Non-custodial decentralized wallet that gives users full control of their private keys for interacting with DeFi protocols.
- **Crypto.com Visa Card**: A prepaid card (in various metal tiers) that lets users spend cryptocurrency at merchants worldwide and earn cashback in CRO tokens.
- **Crypto.com Price & Market Data**: Real-time crypto price tracking and portfolio management tools.
- **Crypto.com Capital**: Venture capital arm investing in early-stage crypto and blockchain startups.
- **Cronos (CRO)**: The native blockchain and token powering the Crypto.com ecosystem, used for transaction fees, staking, and governance.

## Market Standing
- **Valuation/Market Cap**: Not publicly disclosed (privately held); CRO token market cap fluctuates (approximately $2-4B range in recent months based on market conditions).
- **Key Metric**: Over 100 million users worldwide; annual revenue estimated at $1.2 billion (per LinkedIn).
- **Notable Investors/Partners**: Past investors include a Series A round of $25M (2 investors) and two ICO rounds raising a combined ~$28.7M. Key partners include Visa for the card program, Chainlink for oracle data, and partnerships with major sports leagues (F1, UFC, Paris Saint-Germain, etc.).
- **Growth Signals**: Headcount of ~2,183 with +9.8% YoY growth; operations in 10 countries with 12 offices; acquisitions include Nadex, The Small Exchange (regulated derivatives exchanges in the US), and The Card Group Pty Ltd.

## Competitive Advantages
- **Massive user base & brand recognition**: Over 100 million users, making it one of the world’s largest crypto platforms.
- **End-to-end ecosystem**: Integrated suite from retail app and card to exchange, DeFi wallet, and institutional services.
- **Regulatory emphasis**: Strong focus on compliance with licenses and registrations in key markets (e.g., US, UK, Malta, Singapore).
- **VIP marketing & partnerships**: Major sports and entertainment sponsorships (UFC, F1, PSG) drive global brand awareness.
- **Security track record**: No major hacks to date; emphasis on security and insurance coverage.

## Strategic Focus
- **Global expansion & compliance**: Growing into regulated markets (Europe under MiCA, US, UK, Asia) and acquiring regulated entities (Nadex, Small Exchange).
- **Product diversification**: Expanding into derivatives, prediction markets, sports betting, and institutional-grade trading platforms.
- **Talent & culture scaling**: Maintaining a “startup within a global company” culture while scaling headcount and adding senior hires across engineering, compliance, and product.
- **Token ecosystem growth**: Driving utility and adoption for Cronos (CRO) through staking, card rewards, and DeFi.

## Why Work Here
- **Culture & values**: Known for a high-performance, “get it done” culture where clarity of thought, ownership, and grit are prized. Described as a meritocracy with a flat hierarchy where good ideas win regardless of seniority. “Leave your ego at the door.”
- **Engineering & product focus**: Strong technical team (492 people in technical roles), work on cutting-edge blockchain, DeFi, and trading infrastructure. Employees work closely with the executive team.
- **Global & diverse environment**: Team spans ~86 nationalities, with major hubs in Hong Kong, Bulgaria, Singapore, the US, the UK, and more. Hybrid work model in most locations.
- **Growth & impact**: “You are empowered to think and do things that have never been done before.” Opportunity to build from scratch in a fast-growing industry.
- **Competitive total rewards**: Competitive compensation, token grants/staking opportunities for employees, and a strong benefits package (specifics vary by region).
- **Current open roles** (~132 active postings as of mid-2026): Roles for senior backend engineers (Golang), security engineers (AI/DevSecOps), trading analytics developers, product managers (exchange, verification), and compliance managers.
- **Hybrid/Office policy**: Hybrid model in most offices (e.g., Singapore, Hong Kong, US); full remote in some roles but generally prefers in-person collaboration.

## Sources
1. [Crypto.com About Page](https://crypto.com/us/about)
2. [LinkedIn Company Page - Crypto.com](https://linkedin.com/company/cryptocom)
3. [Crypto.com Global Careers](https://crypto.com/en/careers)
4. [Crypto.com US Careers](https://crypto.com/us/careers)
5. [Crypto.com Lever Careers Portal](https://jobs.lever.co/crypto)

## Other roles at Crypto.com

- [Software Engineer, Prediction Markets Platform](https://feeny.ai/job/software-engineer-prediction-markets-platform-crypto-com-san-francisco-6qw37v6tphyj) — San Francisco, CA
- [Senior Software Engineer, Prediction Markets Platform](https://feeny.ai/job/senior-software-engineer-prediction-markets-platform-crypto-com-san-francisco-bemn7jqdhprg) — San Francisco, CA
- [Growth MarTech Senior Specialist](https://feeny.ai/job/growth-martech-senior-specialist-crypto-com-united-states-y7waehdp4cna) — United States
- [Growth MarTech Senior Specialist](https://feeny.ai/job/growth-martech-senior-specialist-crypto-com-singapore-f30czpa2yp2r) — Singapore
- [Growth MarTech Senior Specialist](https://feeny.ai/job/growth-martech-senior-specialist-crypto-com-hong-kong-m2x44acksyhq) — Hong Kong
- [M&A Analyst](https://feeny.ai/job/m-a-analyst-crypto-com-singapore-g42wcgpakkyz) — Singapore
- [M&A Analyst](https://feeny.ai/job/m-a-analyst-crypto-com-taipei-dkyx7gfdgpvv) — Taipei, Taiwan
- [M&A Analyst](https://feeny.ai/job/m-a-analyst-crypto-com-hong-kong-kj0g6ve9j8wm) — Hong Kong
- [CRM MarTech & Email Ops Manager](https://feeny.ai/job/crm-martech-email-ops-manager-crypto-com-singapore-xdb6cn2rxwbr) — Singapore
- [CRM MarTech & Email Ops Manager](https://feeny.ai/job/crm-martech-email-ops-manager-crypto-com-hong-kong-13rx7pg4bv4v) — Hong Kong