--- title: 'CRM Producer (World of Tanks: HEAT) at Wargaming' canonical: 'https://feeny.ai/job/crm-producer-world-of-tanks-heat-wargaming-vilnius-njh8xmb0dhhx' type: 'job' last_seen: '2026-09-16' --- # CRM Producer (World of Tanks: HEAT) at Wargaming - **Company:** Wargaming - **Location:** Vilnius, Lithuania - **Posted:** 2026-09-14 - **Last confirmed live:** 2026-09-16 - **Apply:** https://job-boards.greenhouse.io/wargamingen/jobs/8194826 ## Job description Job Overview The CRM Producer collaborates closely with Product, Marketing, Data, and Live Ops teams to deliver personalized and impactful communications to users. The ideal candidate will be responsible for designing and executing customer relationship strategies that drive engagement, retention, and revenue growth across the product lifecycle. The candidate will additionally be responsible for designing and optimizing templates, graphics, and typography for emails and notifications. This role will be involved in all aspects of CRM campaigns, including segmentation, messaging, automation, player journey mapping, and performance analytics, so strong organizational and time management skills are a must. Reports to CRM Lead What will you do? Strategy & Planning - Develop and own the CRM strategy across email, notifications, in-game messaging, and other communication channels. - Define player lifecycle programs covering acquisition, onboarding, engagement, monetization, and churn prevention. Campaign Management - Plan and execute targeted CRM campaigns, promotions, and automated journeys. - Manage segmentation frameworks to deliver personalized content. - Coordinate with Creative and Content Teams to build compelling messaging. Data & Analytics - Monitor CRM performance metrics (open rates, CTR, retention, revenue uplift, churn, LTV, etc.). - Perform A/B and multivariate testing across content, timing, and segmentation. - Leverage player data to create actionable insights and improve campaign impact. Tools & Technology - Design, test, and oversee CRM campaigns via in-house platforms. - Ensure proper event tracking, tagging, and customer data integration with analytics tools. - Improve automation flows, trigger logic, and personalization rules. Cross-Functional Collaboration - Work closely with CRM Lead, Product Managers, Live Ops, Data Analysts, and Community teams. - Align CRM messaging with seasonal events, content releases, and monetization plans. - Provide CRM input on product roadmaps and user experience improvements. Compliance & Best Practices - Ensure campaigns comply with data privacy regulations (GDPR, CCPA, etc.). - Advocate for customer-first communication principles. What are we looking for? - Bachelor’s degree in Marketing, Business, Analytics, or related field. - 3–5+ years of CRM, lifecycle marketing, retention marketing, or similar experience. - Strong knowledge of CRM tools and customer data platforms (CDPs). - Intermediate skills in Photoshop and Figma. - UI/UX knowledge. - Analytical mindset with experience interpreting user data and campaign performance. - Excellent project management skills and attention to detail. - Ability to work cross-functionally and manage multiple priorities. - Strong communication and copywriting skills. - English proficiency at a minimum B2 level. What additional skills will help you stand out? - Experience in gaming, mobile apps, or subscription-based products. - Knowledge of SQL or basic data querying. - Experience with customer segmentation modeling and predictive analytics. - Familiarity with experimentation frameworks and lifecycle automation. The salary range for this role in Vilnius is EUR 2700-3800 monthly gross. ## Benefits Benefits and perks are tailored to the local market and culture. Our benefits in Vilnius include: - Additional paid time off - Sick Leave Compensation - Pregnancy and Childbirth Leave Benefit - Career development and education opportunities within the company - Meal Allowance - Premium Private Health Care - Mental well-being program (iFeel) - Perks discounts platform (over 450 exclusive discounts) - Personal Gaming Account - Coffee, fruits, and snacks in the office - Company events - Seniority Awards - Referral program - You can recommend the best talents to the company and receive a reward Please submit your CV in English to ensure smooth processing and review. ## About Wargaming Wargaming is an award-winning online game developer and publisher headquartered in Nicosia, Cyprus. Operating since 1998, Wargaming has become one of the leaders in the gaming industry with 15 offices worldwide, including studios in Chicago, Prague, Shanghai, Tokyo, and Vilnius. Our diverse and multicultural team works together to deliver a top-class experience to millions of players who enjoy Wargaming's titles across all major gaming platforms. Our flagship products include free-to-play hits World of Tanks, World of Warships and World of Tanks Blitz. Please see [Wargaming Candidate Privacy Policy](http://legal.eu.wargaming.net/en/candidate-privacy-policy/) for details on how Wargaming uses your personal data. ## About Wargaming ## Company Overview - **One‑liner**: An award‑winning developer and publisher of free‑to‑play MMO games, best known for the military‑themed *World of* series including *World of Tanks*, *World of Warships*, and *World of Warplanes*. - **Entity Type**: Private (no public funding rounds disclosed; majority owned by founder Victor Kislyi) - **Headquarters**: Nicosia, Cyprus - **Founded**: 2 August 1998 (originally in Minsk, Belarus) - **Founders**: Victor Kislyi ## Core Business - **Primary industry**: Video games (free‑to‑play MMOs, PC/console/mobile) - **Target customers**: B2C – gamers worldwide; operates on a “fair and balanced free‑to‑play” model - **Mission**: “To make every player happy.” ## Products & Services - **World of Tanks**: Team‑based MMO action game focused on mid‑20th century armored tank combat (PC, console, mobile with *World of Tanks Blitz* and *World of Tanks Modern Armor*). - **World of Warships**: Action MMO that plunges players into intense naval combat (PC, mobile with *World of Warships Blitz*). - **World of Warplanes**: Flight combat MMO set in the Golden Age of military aviation. - **Master of Orion**: Reimagining of the award‑winning sci‑fi strategy game. - **Publishing & Services**: Marketing, PR, localization, and player‑support services for all titles. ## Market Standing - **Valuation/Market Cap**: Not disclosed (private company). - **Key Metric**: Over 110 million registered players worldwide (as of 2024); 3,700 employees (2024). - **Notable Investors/Partners**: Not publicly listed; company is majority‑owned by Victor Kislyi (64%) and Vladimir Kislyi (25.5%). - **Growth Signals**: 15+ released titles, 16 offices worldwide, continued expansion across PC, console and mobile platforms, consistent player‑base growth over 20 years. ## Competitive Advantages - **Established IP**: Flagship *World of Tanks* franchise has built one of the largest free‑to‑play MMO communities globally. - **Cross‑platform presence**: Games available on PC, console (Xbox, PlayStation), and mobile, reaching a broad audience. - **Data‑driven development**: Heavy reliance on analytics and research to inform game design and player experience. - **Longevity & scale**: Over 20 years of game development experience, with a proven free‑to‑play monetization model. ## Strategic Focus - **Player happiness** as the core metric. - **Agility** – responding quickly to player expectations. - **Data‑to‑insight pipeline** – leveraging a robust data network to improve the player experience. - **Expanding the ecosystem** – continuous updates, new games (including unannounced projects), and regional tailoring via global offices. ## Why Work Here - **Global & diverse team**: 15+ offices worldwide (Kyiv, Paris, Seoul, Singapore, Chicago, Austin, Nicosia, Tokyo, Prague, Shanghai, Berlin, Guildford, Vilnius, Warsaw, Belgrade) – opportunities to work with a multicultural, passionate team. - **Creative freedom**: Employees describe a culture where “ideas, no matter how crazy, can be realized.” - **Focus on talent and growth**: The company states it creates an environment where “talented and passionate people flourish” and invests in professional development and education (e.g., sharing expertise in game design and publishing). - **Work environment**: Office‑based roles are typical; remote/hybrid policy not explicitly stated. Perks include working on globally recognized IP with industry‑leading engineers and artists. - **Values‑driven**: Core values include Teamwork, Evidence (data‑driven decisions), Agility, Results Matter, and Giving Back. ## Sources 1. [wikipedia.org](https://en.wikipedia.org/wiki/Wargaming_(company)) 2. [wargaming.com](https://wargaming.com/en/) 3. [wargaming.com](https://wargaming.com/en/about/) 4. [wargaming.com](https://wargaming.com/en/careers/) 5. [linkedin.com](https://www.linkedin.com/company/wargaming-net) ## Other roles at Wargaming - [Performance QA Team Lead (World of Warships, PC)](https://feeny.ai/job/performance-qa-team-lead-world-of-warships-pc-wargaming-nicosia-k4dk0p63bsgg) — Nicosia, Cyprus - [Performance QA Team Lead (World of Warships, PC)](https://feeny.ai/job/performance-qa-team-lead-world-of-warships-pc-wargaming-belgrade-wdd5n0wb0cfb) — Belgrade, Serbia - [UI/UX Designer (World of Warships)](https://feeny.ai/job/ui-ux-designer-world-of-warships-wargaming-belgrade-xngt2wmbdeze) — Belgrade, Serbia - [Game Design Director (World of Warships)](https://feeny.ai/job/game-design-director-world-of-warships-wargaming-berlin-mvn3phbhbmf3) — Berlin, Germany - [Game Design Director (World of Warships)](https://feeny.ai/job/game-design-director-world-of-warships-wargaming-nicosia-kqmcvdnttbbm) — Nicosia, Cyprus - [Game Design Director (World of Warships)](https://feeny.ai/job/game-design-director-world-of-warships-wargaming-belgrade-zeyeeeqks9m6) — Belgrade, Serbia - [CRM Producer (World of Tanks: HEAT)](https://feeny.ai/job/crm-producer-world-of-tanks-heat-wargaming-nicosia-tpyd35vdsmhc) — Nicosia, Cyprus - [ActionScript UI Developer (World of Tanks Console)](https://feeny.ai/job/actionscript-ui-developer-world-of-tanks-console-wargaming-vilnius-j2gej9rh0x09) — Vilnius, Lithuania - [ActionScript UI Developer (World of Tanks Console)](https://feeny.ai/job/actionscript-ui-developer-world-of-tanks-console-wargaming-nicosia-1ft1rdc6pdbd) — Nicosia, Cyprus - [ActionScript UI Developer (World of Tanks Console)](https://feeny.ai/job/actionscript-ui-developer-world-of-tanks-console-wargaming-belgrade-65wwx553n20j) — Belgrade, Serbia