---
title: 'CRM Specialist at Easygo'
canonical: 'https://feeny.ai/job/crm-specialist-easygo-melbourne-ndscqeg6vyp9'
type: 'job'
last_seen: '2026-09-06'
---

# CRM Specialist at Easygo

- **Company:** Easygo
- **Location:** Melbourne, Australia
- **Posted:** 2026-08-18
- **Last confirmed live:** 2026-09-06
- **Apply:** https://job-boards.greenhouse.io/easygo/jobs/5214466007

## Job description

Are you ready to get the Easygo Edge?

With exposure to KICK’s user base of more than 110 million people across multiple languages and markets, this role offers a rare opportunity to build hands-on CRM expertise at a scale few other businesses can provide.

What you’ll build with us:

Own execution across copywriting, translations, design assets, proofing, and continuous A/B testing, helping manage the growing volume and complexity of communications required to engage a global audience.

We know that innovation ignites when we build and create together, in person. This is a full-time opportunity at our Melbourne office. You’ll work right where it all happens, surrounded by our fearless crew shipping high-impact work.

Who are we?

Headquartered in the beautiful city of Melbourne, Australia, KICK is built by gamers, for gamers. Our platform may be new, but we're already making waves by partnering with some of the biggest names in streaming!

We’re not just another live streaming platform though - we’re a community of gamers, creators, and fans who are passionate about building something incredible together, and we’re already seeing the results of our hard work: Our platform is quickly becoming one of the fastest growing forces in the industry. Fast forward to today, we have more than 100 million users and recently celebrated 1 billion watch hours, and we are just getting started.

Our founders have spent the last two decades playing video games together and fueled by their extensive knowledge, experience, and deep love for tech, they have turned their passion into a number of thriving entertainment and gaming brands. This passion for gaming, has led to KICK being recognised as an industry disruptor and the ones to watch, making us the ultimate destination for gamers and creators alike.

Kickstart your career and apply today!

The impact you’ll make:

- Plan and prioritise KICK’s email and push notification calendar to ensure communications are delivered on time.
- Deliver high quality email and push notification campaigns from initial brief through to send, ensuring each communication is accurate, on-brand, and free from errors.
- Write clear and engaging English copy that supports campaign objectives.
- Coordinate translations and localisation with the Content team for our Spanish, Portuguese, Japanese, and Arabic users, ensuring all required copy is supplied, reviewed, and approved within agreed timelines.
- Brief and manage the production of visual assets with the Visual Design team, ensuring each asset meets the communication’s objectives, specifications, and delivery requirements.
- Proof all copy, translations, links, design assets, audience targeting, and campaign setup before send to maintain a consistently high standard of execution.
- Conduct continuous A/B testing across copy, subject lines, calls to action, creative, and other campaign variables to improve open rates, click-to-open rates, and conversion.
- Monitor and report on email and push notification performance, using delivery volume, open rate, click-to-open rate, and conversion to identify trends and opportunities for improvement.
- Manage and respond to marketing communication requests from stakeholders across KICK, clarifying requirements, setting expectations, and balancing requests against existing priorities.
- Maintain clear campaign records, workflows, and documentation that support efficient collaboration, reduce execution risk, and enable CRM activity to scale with KICK’s growing global user base.

Your track record:

- 3+ years experience using CRM or customer engagement software.
- Delivered marketing communications from initial brief through to quality assurance and send.
- Produced clear, engaging and accurate marketing copy, with strong editing, proofreading, and detail.
- Managed multiple campaigns, deadlines, and stakeholder requests while maintaining a high standard of execution.
- Coordinated effectively with copywriters, translators, designers and other cross-functional stakeholders to deliver campaign requirements on time.
- Use data to inform insights and action.
- Communicate clearly and proactively, particularly when clarifying briefs, managing expectations, and resolving challenges.

Bonus points if you also have:

- Worked in a fast-moving technology company.
- Understand email deliverability, marketing consent, and privacy requirements across multiple markets.
- Experience supporting communications delivered to a large, international customer or user base.

Here are our benefits and perks:

Sharpening your edge

- The ultimate sandbox. Exciting, on-the-job learning opportunities.
- 1 in 3 of our people level up their roles every year. If you deliver, you move.

Competitive pay and bonus scheme

- Market-synced pay that respects your craft and location.
- Performance-based bonus recognition based on your impact (up to 20%).
- Help us build our crew and get paid for it with our high-value referral bonus. Because great people know great people.

Other perks

- 18 weeks paid parental leave for primary carers
- Smooth Parental Return: Ease back into work with 12 weeks of transition support, including fully paid Fridays off during your first three months back
- Access to Employee Assistance Program
- Wednesday massages
- In-house baristas serve you free coffee, fresh juices and smoothies.
- Daily catered breakfast and regular company-wide events.
- Snack walls and drink fridges on every floor.
- Fun, modern office spaces. Pool tables, table tennis, gaming consoles and an F1 simulator.

We play fair. We hire fair.

True to our value of ‘Play fair’ we always hire fair. Our work and our brands are fuelled by our diverse culture. We hire for talent and grit. But we never discriminate. Your race, religion, nationality, gender identity or expression, sexual orientation, age, marital, veteran, or disability status won’t affect our hiring decision, or your trajectory here. Come as you are and get the Easygo edge.

## About Easygo

## Company Overview
- **One-liner**: Easygo is the Australian powerhouse behind the world’s most popular online casino (Stake) and the creator-first livestreaming platform KICK, building bold, fast digital experiences for over 160 million users.
- **Entity Type**: Private (late-stage/growth)
- **Headquarters**: Melbourne, Australia
- **Founded**: 2016
- **Founders**: Not publicly available

## Core Business
- **Primary industries**: Online casino/iGaming, live streaming, game development, crypto, and sportsbook.
- **Target customers**: B2C (players, viewers, content creators) and B2B (game developers, publishers, operators).
- **Mission**: “To connect cultures through bold digital experiences. To go from beta to better tech should be fearless, not formulaic.”

## Products & Services
- **Stake**: The world’s most popular online casino. 60M+ registered customers, 20M+ monthly active users, $30B in monthly wagers. Supports 75+ currencies.
- **KICK**: A creator-first live streaming platform. 500M+ monthly hours watched, 46M+ daily chats, 4.6M+ peak live viewers. Takes only 5% from creators (vs. industry standard 50%).
- **Stake Engine**: A platform where creators can launch games directly on Stake and Stake US. 395 live publishers, 1400+ live games, 17M daily bets.
- **Easygo Game Studio**: A multi-studio ecosystem delivering high-quality, high-velocity game experiences with elite product teams.
- **Twist Gaming**: An innovative game design studio crafting cutting-edge slot and table games.

## Market Standing
- **Valuation**: Not disclosed (private company)
- **Key Metric**: Total funding not publicly available; privately held and growth-funded. Operational scale includes $30B in monthly wagers and over 160 million total users.
- **Notable Investors/Partners**: Partnerships with major global brands in sports and entertainment (specific partners not fully named on site).
- **Growth Signals**:
    - 535 employees (+59.2% YoY)
    - Expanding into regulated markets (Peru, Brazil, Serbia, UK)
    - Operating in 14 countries
    - 160M+ users across products
    - Monthly wagers of $30B
    - 500M+ monthly hours watched on KICK

## Competitive Advantages
- **Scale & Speed**: Massive user base (160M+) with high velocity product development — “From beta to better tech should be fearless, not formulaic.”
- **Creator-First Economics**: KICK takes only 5% from creators vs. 50% from other platforms, attracting top talent and content.
- **Integrated Ecosystem**: Owns both the casino (Stake), streaming platform (KICK), game engine (Stake Engine), and game studio (Twist) — creating a vertically integrated entertainment flywheel.
- **Crypto & Global**: Works with 75+ currencies, including crypto, giving broad global reach.
- **Culture of Speed**: “Get it Done” — moving fast and strategically is core to maintaining leadership.

## Strategic Focus
- **Global expansion into regulated markets**: Opening offices in Brazil, Serbia, Peru, Colombia, and UK
- **Creator and publisher growth**: Expanding Stake Engine to on-ramp more game developers
- **Platform diversification**: Growing KICK as a major alternative to Twitch
- **High-performance engineering**: Building teams across Melbourne, Belgrade, and São Paulo

## Why Work Here
- **Culture**: “Build Without Fear” — empowerment, accountability, and strategic risk-taking. Values: Get it Done, Play Fair, Do it Well.
- **Engineering quality**: Emphasis on fast iteration cycles, strong ownership, and elite product teams. Greenfield opportunities in security (belgrade SOC), data, ML, and platform engineering.
- **Perks**: In-house baristas, $50k cars given away at weekly Wheel Spin, high-end office in Melbourne CBD (Level 2, 287 Collins St).
- **Hybrid/Office**: Melbourne headquarters is the primary hub; remote roles are available for some positions (especially Belgrade/São Paulo). Physical presence valued for collaboration.
- **Diverse team**: 535 people across 14 countries, with major hubs in Melbourne (480), São Paulo (17), Belgrade (10), Colombia (10), Lima (7).
- **Growth trajectory**: 59% YoY headcount growth with active hiring across engineering, data, product, finance, and marketing.

## Sources
1. [Easygo.io](https://easygo.io/)
2. [Easygo Careers - Greenhouse](http://job-boards.greenhouse.io/easygo)
3. [LinkedIn - Easygo](https://au.linkedin.com/company/easygo-au)
4. [SEEK - Easygo Company Profile](https://au.seek.com/companies/easygo-167841241823748)

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