---
title: 'CRM Specialist at So Shall We'
canonical: 'https://feeny.ai/job/crm-specialist-so-shall-we-buenos-aires-wmv0ve9f6r3x'
type: 'job'
last_seen: '2026-09-16'
---

# CRM Specialist at So Shall We

- **Company:** So Shall We
- **Location:** Buenos Aires, Argentina
- **Employment:** full-time
- **Work type:** hybrid
- **Posted:** 2026-02-25
- **Last confirmed live:** 2026-09-16
- **Apply:** https://jobs.ashbyhq.com/soshallwe/5576de89-63a1-4f91-b708-21c39c89824c

## Job description

About So Shall We: We partner with mid‑market owners and executives in the US to drive bottom‑line growth with mutual upside. A rare combination of consulting, full-stack execution and aligned incentives to eliminate what is wrong with the agency model. We are what remains. We make growth feel easy. Because your growth is our business.

The Mission We're looking for someone who lives at the intersection of strategy and execution. You think like a growth marketer — obsessing over where leads are dropping off and why — but you build like an engineer, wiring up the CRM, automations, and integrations that make the fix actually happen. This is not a pure ops role. We need someone who can diagnose a broken funnel, design a multi-touch lifecycle strategy, then roll up their sleeves and implement every workflow, sequence, and webhook required to bring it to life.

We’re Looking for Someone Who Can

- Audit funnels across multiple clients and identify the highest-leverage conversion gaps at every stage
- Design lifecycle marketing strategies — structured around email, SMS, and iMessage — that move leads from first touch to closed deal with minimal friction
- Build and maintain the CRM automations that execute those strategies: sequences, lead scoring models, pipeline triggers, and internal alerts that keep salespeople in the right conversation at the right moment
- Integrate platforms and data sources using webhooks, Zapier, and n8n so nothing falls through the cracks between systems
- Define and document CRM best practices, naming conventions, and playbooks that the whole team can follow
- Analyze campaign performance — open rates, conversion rates, deal velocity — then iterate and improve relentlessly

## What You Can Do

Strategy

- Map full customer lifecycle across acquisition, nurture, and retention
- Identify funnel drop-off points and design conversion plays
- Define segmentation logic, messaging cadences, and channel mix
- Run structured A/B tests on sequences and report on results
- Translate business goals into automation specs a team can build from

Execution

- Build workflows in GoHighLevel (GHL), HubSpot, Zoho, or ActiveCampaign
- Set up email, SMS, and iMessage sequences with smart branching logic
- Wire integrations via REST APIs, webhooks, Zapier, and n8n
- Read and write JSON; trace webhook payloads and debug broken flows
- Audit CRM logs and surface root causes fast

## TOOLS & STACK

- CRM: GoHighLevel (preferred), HubSpot, Zoho, ActiveCampaign, or Salesforce — solid fundamentals matter more than the specific platform
- Automation middleware: n8n, Zapier, native webhooks
- Channels: Email, SMS, iMessage (Apple Messages for Business or equivalent
- integrations)
- Ads & attribution: Meta, Google Ads — understanding how leads enter the funnel and how to close the loop matters
- Scripting & data: JSON, basic SQL, and comfort digging through API docs (not mandatory)

## Who You Are

- You've worked hands-on with a CRM for at least 2 years and have real results to show for it
- You think in systems — if a salesperson is missing follow-ups, you're already sketching the automation that fixes it
- You're comfortable talking to a CEO about strategy and a developer about an API payload in the same afternoon
- You own your work end-to-end: scoping, building, testing, documenting, training
- You have a background in Systems Engineering, Computer Science, Marketing Technology, or equivalent hands-on experience
- You're methodical — you document what you build, define naming conventions, and leave things better than you found them

What Success Looks Like (First 3–6 Months)

- FUNNEL AUDIT: Full lifecycle audit of 2–3 client funnels with documented gaps and a prioritized improvement roadmap
- AUTOMATION DEPLOYMENT: At least 5 high-impact workflows live — lead scoring, re-engagement, post-call follow-up, no-show recovery — driving ≥10% conversion lift
- PLAYBOOK BUILT: Reusable lifecycle playbook: naming conventions, integration patterns, sequence templates, and troubleshooting steps

## Why Join Us

- Great salary.
- Work with a superstar team of amazing humans
- Your personal development will be done directly with the CEO
- A creative, supportive, and growth-oriented environment
- Amazing office space in Palermo Hollywood with drinks and games
- Multiple opportunities for career development and professional growth
- A collaborative team that thrives on making a real impact
- Unlimited PTO.

## About So Shall We

## Company Overview
- **One‑liner**: So Shall We is a growth marketing agency that helps mid‑market online businesses scale by combining paid media, creative, conversion optimization, and tracking into a compounding growth system.
- **Entity Type**: Private (bootstrapped; no disclosed funding rounds)
- **Headquarters**: Buenos Aires, Argentina (with additional offices in Australia and staff across 5 continents)
- **Founded**: Year not publicly available
- **Founders**: Not publicly listed; the CEO and Partner is Christopher Gross ([theorg.com](https://theorg.com/org/so-shall-we))

## Core Business
- **Primary industry**: Growth marketing / performance marketing agency
- **Target customers**: Mid‑market online businesses (typically $5M–$50M annual revenue) that are spending significantly on ads but struggling to scale efficiently.
- **Mission/purpose**: To deliver compounding growth – not linear tweaks – by optimizing the entire funnel in unison (ads, creative, CRO, tracking, and CRM).

## Products & Services
- **[Compound Growth Protocol]**: A proprietary full‑funnel methodology that integrates paid media, creative production, landing page development, CRO, and automation/CRM. Unlike agencies that optimize one channel at a time, So Shall We improves every lever simultaneously so each gain amplifies the others.
- **Service delivery model**: Dedicated senior‑level teams (account managers, performance marketers, CRO specialists, creative producers) with in‑house developers and designers. Month‑to‑month contracts with no long‑term lock‑in.
- **Client assets owned by client**: All ad accounts, creative assets, and landing pages remain the client’s property.

## Market Standing
- **Valuation / Market Cap**: Not disclosed (private company)
- **Key Metrics**:
  - **Total ad spend managed**: $400M+ ([soshallwe.com](https://www.soshallwe.com/))
  - **Average ROI delivered**: 6.2× over the first six months, based on client results
  - **Client count**: 300+ clients
  - **Team size**: ~50–70 employees (70 listed on Built In; website says 50‑person team across 5 continents) ([builtin.com](https://builtin.com/company/so-shall-we))
- **Notable clients & team pedigree**: Team members have worked at Amazon, Meta, Google, Accenture, Fox Sports, and Vodafone. Clients have included Zoom, News Corp, and businesses in the $5M–$50M revenue range.
- **Growth signals**: Active hiring for multiple junior and senior roles (listed on Built In and their careers page); presence across 5 continents with a hybrid work model; “Kickstart” program for entry‑level talent.

## Competitive Advantages
- **Full‑funnel compounding**: Most agencies optimize ads or landing pages in isolation. So Shall We’s approach optimizes the entire funnel simultaneously, creating a compounding effect where each improvement multiplies others.
- **Founder/leadership experience**: The CEO and senior leadership have previously built and scaled companies themselves and have been on the client side firing agencies – they claim this gives them unique insight into what truly works.
- **Transparency & ownership**: Clients retain all assets, and contracts are month‑to‑month – lowering switching costs and building trust.
- **Results‑oriented track record**: 6.2× average ROI in the first 6 months, based on managed ad spend of over $400M.

## Strategic Focus
- **Scale the “Kickstart” talent pipeline**: The company is investing in junior roles (CRO analysts, performance marketers, UX/UI designers, account managers) to build the next generation of digital talent from within.
- **Deep client partnerships**: Instead of taking many clients, they take fewer and go deeper – likely maintaining high client satisfaction and enabling the compounding approach.
- **Global hybrid operations**: With offices in Buenos Aires and Australia, and team members across 5 continents, they balance remote flexibility with on‑site collaboration in key hubs.

## Why Work Here
- **Learning & growth**: Junior roles are explicitly designed to “learn fast and make real impact from day one.” The company offers a formal Kickstart program for entry‑level hires.
- **Hybrid flexibility**: Many roles are listed as “Remote or Hybrid” with typical on‑site time in Buenos Aires offices ([builtin.com](https://builtin.com/company/so-shall-we)).
- **Exposure to high‑stakes growth work**: Employees work on campaigns for companies spending $5M–$50M annually, with direct responsibility for performance.
- **Culture & perks**: Information about specific perks (equity, benefits) is not publicly available. The careers page emphasizes a data‑driven, collaborative environment with cross‑functional exposure.

## Sources
1. [soshallwe.com – Homepage](https://www.soshallwe.com/) (company value prop, metrics, team)
2. [soshallwe.com – Grow Page](https://www.soshallwe.com/grow) (detailed service description, ROI claims, contract terms)
3. [soshallwe.com – Careers Page](https://www.soshallwe.com/careers) (junior roles, Kickstart program)
4. [builtin.com – So Shall We Company Profile](https://builtin.com/company/so-shall-we) (employee count, office locations, hybrid policy, job listings)
5. [theorg.com – So Shall We Org Chart](https://theorg.com/org/so-shall-we) (CEO Christopher Gross)

## Other roles at So Shall We

- [Senior Performance Marketer](https://feeny.ai/job/senior-performance-marketer-so-shall-we-buenos-aires-xmr78y8enwba) — Buenos Aires, Argentina
- [CRO Lead](https://feeny.ai/job/cro-lead-so-shall-we-buenos-aires-914gn1k9wz9f) — Buenos Aires, Argentina
- [Creative Strategist](https://feeny.ai/job/creative-strategist-so-shall-we-buenos-aires-vqg9vas2drfr) — Buenos Aires, Argentina
- [SEO Specialist](https://feeny.ai/job/seo-specialist-so-shall-we-buenos-aires-70313jnc2ghh) — Buenos Aires, Argentina
- [Account Manager](https://feeny.ai/job/account-manager-so-shall-we-buenos-aires-sz07hba2506n) — Buenos Aires, Argentina
- [Growth Director](https://feeny.ai/job/growth-director-so-shall-we-buenos-aires-054vc92qs86e) — Buenos Aires, Argentina
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