--- title: 'CRO Lead at So Shall We' canonical: 'https://feeny.ai/job/cro-lead-so-shall-we-buenos-aires-914gn1k9wz9f' type: 'job' last_seen: '2026-09-09' --- # CRO Lead at So Shall We - **Company:** So Shall We - **Location:** Buenos Aires, Argentina - **Employment:** full-time - **Work type:** hybrid - **Posted:** 2026-07-21 - **Last confirmed live:** 2026-09-09 - **Apply:** https://jobs.ashbyhq.com/soshallwe/2eed1f8f-7694-48ca-96a7-b7cd9eadd392 ## Job description ## ABOUT SO SHALL WE: We partner with mid‑market owners and executives in the US to drive bottom‑line growth with mutual upside. A rare combination of consulting, full-stack execution and aligned incentives to eliminate what is wrong with the agency model. We are what remains. We make growth feel easy. Because your growth is our business. ## YOUR MISSION As a CRO Lead, you’ll own the end-to-end conversion optimization strategy and experimentation roadmap to drive higher conversion rate. You’ll be trusted with full ownership of testing initiatives, experimentation frameworks, and data-driven decision-making and supported by cross-functional teams including Design and Performance to deliver meaningful, scalable growth across our client’s funnels. This role blends strategic vision with hands-on execution, from identifying optimization opportunities to launching and reviewing experiments, and requires analytical rigor, UX and behavioral insight, strong stakeholder management, and a deep understanding of A/B testing to build scalable, sustainable growth across our customer journeys. ## WHAT YOU’LL DO Optimization Strategy & Delivery - Own conversion optimization programs across assigned clients; define testing scope and success criteria per account. - Translate business goals and user insights into prioritized testing roadmaps and clear hypotheses (Problem → Hypothesis → Metric). - End-to-end of experiments—brief, spec, QA, launch, monitoring, analysis, and recommendation sign-off. - Lift conversion rate and revenue per visitor; reduce friction and improve UX; turn insights into shipped improvements. Core craft - Build A/B and multivariate tests; design variants with Design/UX; configure targeting and audiences; ensure clean event/pixel tracking; iterate based on learnings; produce experiment briefs and post-test analyses. Measurement & Insight - Define primary/secondary KPIs per test; monitor performance; validate significance/power/MDE; segment results (device, channel, audience); convert findings into actionable backlogs and playbooks. Stakeholder / Client Leadership-relationship - Set expectations on timelines, risk, and definitions of success; align hypotheses and trade-offs; present readouts and next steps; educate stakeholders on experimentation best practices. Collaboration & Handoffs - Partner with Performance, Account Managers, Design, Funnels, for ideation, build, QA, and release; create clear tickets/specs; hand off winning variants for permanent implementation. Experimentation & Learning - Maintain a living test backlog; run ideation sessions; document wins/losses; codify heuristics; champion a test-and-learn culture. Planning & Prioritization - Build quarterly testing roadmaps; prioritize via ICE/PIE (impact, confidence, effort); balance quick wins with deeper UX/IA improvements; manage multiple clients concurrently. Systems, Tooling & Enablement - Operate testing and analytics stacks (e.g., Optimizely/VWO/Convert, GA4, tag managers, heatmaps/session replay); maintain SOPs, templates, and dashboards; ensure tracking/data quality. ## WHO YOU ARE: Experiment-Driven & Analytical: - You design clear hypotheses, run A/B and multivariate tests, validate significance and power, and translate results into decisive next steps. User-Centered & Insight-Led: - You ground testing in real behavior—funnels, heatmaps, and session replays—and spot friction that unlocks conversion. Clear Communicator & Trusted Partner: - You turn complex outcomes into simple, client-ready narratives, set expectations up front, and align stakeholders on trade-offs and timelines. Collaborative & Proactive: - You work tightly with Design, Performance, and Funnels, anticipate dependencies, and keep work moving with crisp specs and QA. WHY SO SHALL WE? - Great salary. - Work with great humans in a supportive, growth-oriented team that delivers real results. - Your personal development will be done directly with the CEO - Amazing office space in Palermo Hollywood - Opportunities for career development and professional growth. - Unlimited PTO. ## About So Shall We ## Company Overview - **One‑liner**: So Shall We is a growth marketing agency that helps mid‑market online businesses scale by combining paid media, creative, conversion optimization, and tracking into a compounding growth system. - **Entity Type**: Private (bootstrapped; no disclosed funding rounds) - **Headquarters**: Buenos Aires, Argentina (with additional offices in Australia and staff across 5 continents) - **Founded**: Year not publicly available - **Founders**: Not publicly listed; the CEO and Partner is Christopher Gross ([theorg.com](https://theorg.com/org/so-shall-we)) ## Core Business - **Primary industry**: Growth marketing / performance marketing agency - **Target customers**: Mid‑market online businesses (typically $5M–$50M annual revenue) that are spending significantly on ads but struggling to scale efficiently. - **Mission/purpose**: To deliver compounding growth – not linear tweaks – by optimizing the entire funnel in unison (ads, creative, CRO, tracking, and CRM). ## Products & Services - **[Compound Growth Protocol]**: A proprietary full‑funnel methodology that integrates paid media, creative production, landing page development, CRO, and automation/CRM. Unlike agencies that optimize one channel at a time, So Shall We improves every lever simultaneously so each gain amplifies the others. - **Service delivery model**: Dedicated senior‑level teams (account managers, performance marketers, CRO specialists, creative producers) with in‑house developers and designers. Month‑to‑month contracts with no long‑term lock‑in. - **Client assets owned by client**: All ad accounts, creative assets, and landing pages remain the client’s property. ## Market Standing - **Valuation / Market Cap**: Not disclosed (private company) - **Key Metrics**: - **Total ad spend managed**: $400M+ ([soshallwe.com](https://www.soshallwe.com/)) - **Average ROI delivered**: 6.2× over the first six months, based on client results - **Client count**: 300+ clients - **Team size**: ~50–70 employees (70 listed on Built In; website says 50‑person team across 5 continents) ([builtin.com](https://builtin.com/company/so-shall-we)) - **Notable clients & team pedigree**: Team members have worked at Amazon, Meta, Google, Accenture, Fox Sports, and Vodafone. Clients have included Zoom, News Corp, and businesses in the $5M–$50M revenue range. - **Growth signals**: Active hiring for multiple junior and senior roles (listed on Built In and their careers page); presence across 5 continents with a hybrid work model; “Kickstart” program for entry‑level talent. ## Competitive Advantages - **Full‑funnel compounding**: Most agencies optimize ads or landing pages in isolation. So Shall We’s approach optimizes the entire funnel simultaneously, creating a compounding effect where each improvement multiplies others. - **Founder/leadership experience**: The CEO and senior leadership have previously built and scaled companies themselves and have been on the client side firing agencies – they claim this gives them unique insight into what truly works. - **Transparency & ownership**: Clients retain all assets, and contracts are month‑to‑month – lowering switching costs and building trust. - **Results‑oriented track record**: 6.2× average ROI in the first 6 months, based on managed ad spend of over $400M. ## Strategic Focus - **Scale the “Kickstart” talent pipeline**: The company is investing in junior roles (CRO analysts, performance marketers, UX/UI designers, account managers) to build the next generation of digital talent from within. - **Deep client partnerships**: Instead of taking many clients, they take fewer and go deeper – likely maintaining high client satisfaction and enabling the compounding approach. - **Global hybrid operations**: With offices in Buenos Aires and Australia, and team members across 5 continents, they balance remote flexibility with on‑site collaboration in key hubs. ## Why Work Here - **Learning & growth**: Junior roles are explicitly designed to “learn fast and make real impact from day one.” The company offers a formal Kickstart program for entry‑level hires. - **Hybrid flexibility**: Many roles are listed as “Remote or Hybrid” with typical on‑site time in Buenos Aires offices ([builtin.com](https://builtin.com/company/so-shall-we)). - **Exposure to high‑stakes growth work**: Employees work on campaigns for companies spending $5M–$50M annually, with direct responsibility for performance. - **Culture & perks**: Information about specific perks (equity, benefits) is not publicly available. The careers page emphasizes a data‑driven, collaborative environment with cross‑functional exposure. ## Sources 1. [soshallwe.com – Homepage](https://www.soshallwe.com/) (company value prop, metrics, team) 2. [soshallwe.com – Grow Page](https://www.soshallwe.com/grow) (detailed service description, ROI claims, contract terms) 3. [soshallwe.com – Careers Page](https://www.soshallwe.com/careers) (junior roles, Kickstart program) 4. [builtin.com – So Shall We Company Profile](https://builtin.com/company/so-shall-we) (employee count, office locations, hybrid policy, job listings) 5. [theorg.com – So Shall We Org Chart](https://theorg.com/org/so-shall-we) (CEO Christopher Gross) ## Other roles at So Shall We - [Senior Performance Marketer](https://feeny.ai/job/senior-performance-marketer-so-shall-we-buenos-aires-xmr78y8enwba) — Buenos Aires, Argentina - [Creative Strategist](https://feeny.ai/job/creative-strategist-so-shall-we-buenos-aires-vqg9vas2drfr) — Buenos Aires, Argentina - [SEO Specialist](https://feeny.ai/job/seo-specialist-so-shall-we-buenos-aires-70313jnc2ghh) — Buenos Aires, Argentina - [Account Manager](https://feeny.ai/job/account-manager-so-shall-we-buenos-aires-sz07hba2506n) — Buenos Aires, Argentina - [Growth Director](https://feeny.ai/job/growth-director-so-shall-we-buenos-aires-054vc92qs86e) — Buenos Aires, Argentina - [CRM Specialist](https://feeny.ai/job/crm-specialist-so-shall-we-buenos-aires-wmv0ve9f6r3x) — Buenos Aires, Argentina