---
title: 'CRO Manager - Paid Acquisition | Betty CA at Betty'
canonical: 'https://feeny.ai/job/cro-manager-paid-acquisition-betty-ca-betty-sofia-4x3rbtr0hrwa'
type: 'job'
last_seen: '2026-09-12'
---

# CRO Manager - Paid Acquisition | Betty CA at Betty 

- **Company:** Betty 
- **Location:** Sofia, Bulgaria
- **Posted:** 2026-08-18
- **Last confirmed live:** 2026-09-12
- **Apply:** https://job-boards.greenhouse.io/bettyjobboard/jobs/5214472007

## Job description

About us:

Betty is an innovative entertainment company pioneering at the intersection of real-money online casinos and casual mobile gaming.

Betty Canada is a scale up company accredited by the Alcohol and Gaming Commission of Ontario (AGCO) as a B2C operator in February 2023, we've set a new standard in the industry.

Our mission is to redefine the online casino experience by offering a uniquely transparent environment where players can relax, unwind, and enjoy themselves safely. We are committed to accessibility, fairness, and inclusivity, fostering a community of like-minded individuals who value ethical gaming practices and prioritize our players' safety and enjoyment above everything else.

Our Values:

- We are honest - we value honesty in all aspects.
- Bring the Olives - we offer premium customer experience.
- Think Big - we believe in always striving for more.

## About the role

We're looking for a senior, hands-on CRO Manager focused on Paid Acquisition to improve the conversion efficiency of the traffic we acquire across Web, iOS and Android.

The role owns the experience immediately after the ad click: creating, testing and improving paid landing pages, web experiences and App Store Custom Product Pages so that more of the users we pay to reach take the next step.

You'll work closely with the User Acquisition, Creative, Design, Product and Analytics teams to connect ad message, audience and post-click experience, identify conversion opportunities and systematically test them.

## Key Responsibilities

- Own paid landing page conversion: build and continuously optimize Unbounce landing pages for paid campaigns across Google, Meta and other acquisition channels, with the goal of increasing visitor-to-registration-start conversion.
- Own ad-to-landing-page continuity: ensure messaging, creative concepts, offers and user expectations carry consistently from the ad into the landing experience.
- Build tailored landing experiences: create and test different experiences by traffic source, campaign, audience, creative concept, device and market where segmentation can improve performance.
- Own App Store CRO for paid traffic: create, test and optimize Apple Custom Product Pages and equivalent Google Play experiences aligned with specific campaigns, audiences and creative concepts.
- Run web page CRO for paid users: design and execute A/B tests on web pages experiences shown to paid traffic, including messaging, hierarchy, offers, CTAs, content and page structure.
- Own the experimentation pipeline: use acquisition and funnel data to identify opportunities, develop hypotheses, prioritize experiments and maintain a structured testing roadmap.
- Measure commercial impact: evaluate experiments not only on immediate conversion rate but also on downstream acquisition metrics and user quality, ensuring improvements translate into better overall UA performance.
- Work closely with UA teams: identify underperforming traffic segments, understand differences between channels and audiences, and develop CRO initiatives that improve the efficiency of paid media spend.
- Partner with Creative and Design: translate learnings from ads and landing-page experiments in both directions, helping identify which messaging, propositions and concepts resonate best with users.
- Own test analysis and learnings: define success metrics and guardrails before launch, analyze results, document validated learnings and ensure successful tests are scaled across relevant campaigns.

## Requirements

- 2+ years of hands-on experience in CRO, growth, experimentation, performance marketing or digital acquisition, ideally in a high-volume digital business.
- Strong experience building and optimizing paid landing pages, with hands-on experience using tools such as Unbounce or similar platforms.
- Strong understanding of the relationship between paid media, creative, audience targeting and landing-page conversion.
- Experience designing and analyzing A/B tests, including hypothesis creation, prioritization, statistical interpretation and experiment read-outs.
- Strong analytical skills and experience working with tools such as GA4, Tableau and/or similar analytics platforms.
- Understanding of mobile acquisition journeys and App Store / Google Play conversion optimization. Experience with Apple Custom Product Pages is a strong advantage.
- Strong understanding of UX, messaging hierarchy, conversion psychology and how users behave after clicking an advertisement.
- Comfortable working closely with designers while also being able to independently create, modify and launch landing-page experiments.
- Ability to connect CRO improvements to broader UA metrics rather than optimizing conversion rates in isolation.
- Strong communication skills and the ability to work closely with User Acquisition, Creative, Design, Analytics and Product teams.
- Experience in iGaming, gaming, fintech, e-commerce or another performance-marketing-heavy industry is a strong advantage.

What we offer:

- Competitive salary
- Premium Health insurance
- Career and skills development opportunities
- Fun and collaborative team environment
- New modern office space

## About Betty 

## Company Overview
- **One-liner**: Betty is building a transparent, ethically-driven online casino platform that merges real-money gaming with casual mobile entertainment.
- **Entity Type**: Private (Seed stage)
- **Headquarters**: New York, New York, United States
- **Founded**: 2022
- **Founders**: Annie Z. (Co-Founder) – other co-founders not publicly disclosed

## Core Business
- **Primary industry**: Online casino / iGaming / mobile gaming
- **Target customers**: B2C – adult players in regulated markets (currently Ontario, Canada)
- **Mission or purpose**: “Changing gambling for good” by offering a safe, transparent, and community-driven alternative to traditional online casinos.

## Products & Services
- **[Betty Casino](https://betty.ca)**: Real-money online casino platform featuring slots, table games, and live dealer experiences. Designed with fairness, no bots, and a focus on player well-being. Licensed by the Alcohol and Gaming Commission of Ontario (AGCO) since February 2023.

## Market Standing
- **Valuation/Market Cap**: Not disclosed
- **Key Metric**: Annual Revenue ~$2.2M (2025 estimate); Total Funding $10.5M across 4 rounds (Pre-Seed, Seed)
- **Notable Investors/Partners**: CEAS Investments (lead in 2024 Seed round), Karlani Capital (lead in 2023 Seed round), Happy Hour Solutions; strategic partner Wyzia (1000% player growth through partnership)
- **Growth Signals**: Headcount grew 106% YoY (215 employees); expanded to 6 offices across 4 countries; acquired Kirkland Lake Bingo Hall (March 2026); launched first franchise in February 2023

## Competitive Advantages
- **Transparency-first model**: No bots, no hidden mechanics – a stark contrast to industry norms.
- **AGCO accreditation**: Operates under strict Ontario regulation, signaling trust and compliance.
- **Community focus**: Brand built around player safety and ethical gaming, differentiating from traditional casinos.
- **Shared platform**: Centralized technology stack allows rapid, locally-relevant launches in new markets.

## Strategic Focus
- **Global expansion**: Building a “casino brand group” by launching locally tailored operations in multiple jurisdictions, powered by a unified tech platform.
- **Product innovation**: Continuing to blend mobile game design with real-money casino mechanics to attract a broader, younger audience.
- **Partnership growth**: Deepening relationships like the Wyzia collaboration to drive player acquisition and retention.

## Why Work Here
- **Culture**: Emphasis on “real people, looking out for our players” and a supportive, transparent environment. Teams are described as “builders and operators” focused on great products.
- **Work model**: Hybrid/office presence in New York (HQ), Toronto, Sofia, London. Engineering roles based mainly in Sofia.
- **Engineering culture**: Data-driven (hiring Lead Data Scientist, Senior Data Engineers, Insight Analysts); modern tech stack; opportunities to shape a new category.
- **Notable perks**: Not explicitly listed, but the company offers a fast-growing startup environment with exposure to product, growth, and compliance.
- **Caution**: LinkedIn employer rating is 2.3/5 (4 reviews), with low marks for culture (2.1) and career development (2.5). Candidates should seek current employee perspectives.

## Sources
1. [LinkedIn – Betty Gaming](https://www.linkedin.com/company/bettygaming)
2. [Greenhouse Job Board – Betty](https://job-boards.greenhouse.io/bettyjobboard)
3. [Greenhouse Job Board – Betty Gaming Canada](http://job-boards.greenhouse.io/bettygamingca)
4. [JobAlmanac – Betty](https://www.jobalmanac.com/companies/bettyjobboard)

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